Compulsive Buying Behavior Research Articles

This Gorgeous Bag is Just a Click Away! The Influence of Impulse and Hedonic Buying Tendencies on Online Compulsive Buying

With the widespread use of the Internet, consumers began to shop online instead of traditional channels. Hence, compulsive buying becomes a more problematic behavior in this online milieu because online shopping offered compulsive consumers a very convenient environment in which whenever and whatever they want to buy. Although it is becoming an increasingly important issue, there is gap in the literature on compulsive buying online. The main purpose of this research is to determine whether impulse buying and hedonistic buying are among the explanatory factors of online compulsive buying under the thumb of the new age technologic, economic and social trends. This is causal research which employed a multiple regression model. A research company performed an online survey over two weeks and 601 surveys were accepted. The results of the research revealed that impulse and hedonic buying have explanatory power for online compulsive buying behavior. However, the role of impulse buying dimensions is more powerful than the role of hedonic buying dimensions on online compulsive buying. Managerial and other implications of the results are presented.

A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors

This study aims to test whether financial literacy, which is one of the most studied topics in behavioral finance in recent years, affects compulsive and impulsive buying behavior. It also aims to answer whether financial literacy mediates the relationship between personality traits and compulsive and impulsive buying behavior. The population consists of people over the age of 18 residing in Turkey. Data were collected using an online questionnaire from 405 participants selected by convenience sampling from this population. To test the hypothesis, data were subjected to regression and mediation analysis. The results show that financial literacy has a significant effect on compulsive and impulsive buying behavior and also type A and B personality has a significant effect on financial literacy. On the other hand, Financial literacy doesn’t mediate between A and B personality typologies and compulsive and impulsive buying behaviors. In future studies, especially if financial literacy is measured on a continuous scale, the research model might be show more significant results in terms of mediation effect. Based on the findings, the increase in the level of financial literacy may positively affect the saving tendencies of individuals. Thus, individuals will be prevented from compulsive and impulsive buying behaviors. This study is original as it is the first research in the literature that examines financial literacy and irrational buying behaviors together.

I, me, and my everything: Self conceptual traits and compulsive buying behavior

Compulsive buying behavior is detrimental to the well-being of the consumers, brands, and the economy. Therefore, the current study aims to understand how the self-conceptual traits and values underline the corridors to the compulsive buying behavior of fashion apparel products. We collected self-administered data from systematically selected 744 young shopping mall consumers and employed structural equation modeling (SEM) via maximum likelihood method for analysis. Self-conceptual traits (physical and achievement vanity), materialism, and brand consciousness play a pivotal role in the development of compulsive buying behavior in young consumers of Pakistan. Furthermore, the presence of materialistic attitude and brand consciousness in consumers firmly explains vanity-driven consumer's excessive, chronic, and unneeded purchasing of fashion appeal products. Policymakers and fashion apparel marketers should limit the excessive use of self-oriented and self-defining appeals in their marketing campaigns and focus on strategies that build consumer relationships with brands based on mutual benefits and welfare.

ELEVATING CONSUMER'S AFFECTION HEADED FOR BRAND

This study examines how consumers develop an attachment to a brand based on its perceived genuineness and how this attachment influences their purchase intentions and compulsive buying behavior. The study was conducted using a purposive sampling approach and self-headed survey applications filled by 115 individuals in Karachi, Pakistan. The study found that materialism is positively associated with impulsive purchasing and brand attachment, and strongly influences obsessive-compulsive buying. Brand attachment has a significant relationship with compulsive buying, consumer outcomes, and social networking sites and affects consumer behavior. Customer engagement also has a significant relationship with obsessive-compulsive buying, brand loyalty, and customer trust and shows the multiple outcomes of brand attachment. The study also found that there is a strong link between utilitarian value and compulsive purchase. The research model used brand attachment and customer trust as mediating variables. However, the study has limitations such as a limited sample size due to the COVID-19 situation and the use of convenience sampling. Future studies should consider using larger sample sizes, additional variables, and moderators in the research model to achieve more accurate results. Overall, this research emphasizes the critical role of brand attachment and customer trust as mediators in impulsive and obsessive-compulsive purchase behaviors and provides a holistic understanding of the interconnections between consumer behavior, brand attachment, customer trust, and other variables.

EFFECT OF THE STORE ATMOSPHERE ON COMPULSIVE BUYING BEHAVIOR

Compulsive buying is a behavioral disorder that drives consumers to buy more than they need unintentionally. Negative feelings such as depression, sorrow, denial, lack of self-esteem, Etc., are stated as the reasons for this behavior. This research aims to exert the triggering effect of store atmosphere on compulsive buying behavior. Both qualitative and quantitative methods have been applied to achieve this aim. Finally, we found that the effect of store atmosphere on compulsive buying behavior has three dimensions. These dimensions are physical environment, promotion, and conspicuous consumption. Statistical tests made by applying the Structural Equation Model show that our model has construct validity, the result of the factor analysis exerts that %73,98 of the total variance is explained, and the reliability score of our questionnaire is .929.

WOMEN'S E-COMPULSIVE BUYING BEHAVIORS IN TURKEY DURING THE PANDEMIC

Küreselleşme ve teknolojinin gelişmesiyle birlikte, tüketimin de hızla arttığı görülmektedir. Hızla artan tüketim ve yaşanan COVID-19 salgınının etkisiyle beraber, tüketici davranışlarında birtakım farklılıklar meydana gelmektedir. Bu davranışlardan bir tanesi, bireylerin kontrol etmekte güçlük çektiği ve bir dürtü sonucunda gerçekleştirdiği kompulsif satın alma davranışı olmaktadır. Kompulsif satın alma davranışı, günümüz toplumlarında kişileri ve ülkeleri tehdit eden bir duruma gelmektedir. Tüm bunlarla birlikte ilgili literatür taraması da göz önüne alındığında, bu çalışmanın amacı, pandemi sürecinde Türkiye’de yaşayan kadınların demografik faktörleri bağlamında e-kompulsif satın alma davranışlarındaki farklılıkları belirlemektir. Çalışmanın ana kütlesini, Türkiye’de yaşayan ve çevrimiçi alışveriş yapan tüm kadınlar oluşturmaktadır. Araştırmada, tesadüfi olmayan örnekleme yöntemlerinden kolayda örnekleme yöntemi kullanılmış ve çevrimiçi anket yöntemi uygulanmıştır. Yine çalışmada; Türkyılmaz, Kocamaz ve Uslu (2016) tarafından kullanılan 7 maddelik e-kompulsif satın alma ölçeği yer almaktadır. Yapılan analiz sonucunda, e-kompulsif satın alma davranışları açısından çalışan kadınların, çalışmayan kadınlara oranla daha fazla alışveriş yaptığı sonucuna ulaşılmıştır. Bununla beraber, kadın tüketicilerin aylık geliri açısından da e-kompulsif satın alma davranışlarının farklılaştığı görülmektedir. Öte yandan, kadınların medeni durumu, çocuk sahibi olup olmaması, yaşları, eğitim durumları ve yaşadıkları yerleşim birimleri açısından e-kompulsif satın alma davranışları ile ilgili herhangi bir farkın olmadığı tespit edilmiştir.

How do online shopping platforms shape compulsive buying? A case study of university student

The purpose of this study is to understand the antecedents of consumer compulsive buying behavior. This study is carried out using the variable of hedonistic shopping experience, emotional shopping behavior, and heavy social networking to predict compulsive buying. This study is carried out using quantitative approach in 125 students of Widyatama University. The data is collected using survey method by distributing questionnaires through online platforms to the respondents. The data is then processed using regression method with SPSS 25 software. The results of this study indicate that hedonistic shopping experience, emotional shopping behavior, and heavy social networking has a positive and significant influence on consumer compulsive buying.

The impact of neuroticism on compulsive buying behavior: the mediating role of the past-negative time perspective and the moderating role of the consumer’s need for uniqueness

ABSTRACT Around 300 million people are affected by consumption-related psychological disorders. Despite the prominence of this problem, which impacts 1 in every 20 people, the number of studies on consumption-related problems in marketing is limited. Furthermore, although marketing scholarship focuses on identifying antecedents of compulsive buying, the potential variables involved in this complex mechanism are still unknown. For this purpose, this study investigated (1) the mediating role of past-negative time perspective (PNTP) in the effect of neuroticism on compulsive buying behavior (CBB) and (2) the moderating role of consumer’s need for uniqueness (CNFU) on the direct or indirect effects of neuroticism on CBB. In the study using data (n = 666) from a questionnaire survey, the Hayes PROCESS macro was used to perform mediation and moderated mediation analysis. Results demonstrated that consumers’ PNTP partially mediate the impact of neuroticism on CBB. Moreover, moderated mediation analysis showed that the CNFU moderated the pathway between neuroticism and CBB; that is, the path was weaker in the context of a greater need for uniqueness. The study offers an empirical contribution to the international research on compulsive buying behavior, including mediator and moderator variables. The findings are discussed in theoretical and practical insights to better understand compulsive buying behavior and related constructs.

Investigation of Online Compulsive Buying Patterns in the Pandemic Situation

This study is to consider the compulsive buying pattern based on a new Compulsive buying index score. It examines the influence of unplanned buying, emotions, purchasing power, impulsiveness, post-purchase, monomania, direct mail response, and online shopping on compulsive buying behavior in the pandemic situation. The quantitative approach used to explore the compulsive buying pattern through the sample size of 33 under the snowball sampling method the study reveals comparability between Gen Z males & females mightily fall into a severe and mild compulsive category to other generations. Liken female consumers; male consumers are highly compulsive. This study supports the marketers for framing the tactics to attract consumers' impulse, emotional, and fanatical behavior.

Determinants of impulsive and obsessive buying Behavior: A Moderation and Mediation analysis

This research seeks to investigate the factors that make young adults materialistic and the outcomes of their materialistic approach. the study focuses on mediating the role of materialism between the contextual factors (celebrity endorsement and peer influence) and compulsive buying (impulsive and obsessive buying) is the focus of the study. It also looks at the moderating role of the use of social media. The data was collected from undergraduate university students residing in the Punjab province of Pakistan. The structural modelling technique was used to analyze the data. The study results show that materialistic young adults are more involved in impulsive and obsessive buying than others. The results also confirm the findings of previous\researches conducted in other cultures. It also confirms that materialism mediates the relationship between sociological factors (celebrity endorsement and peer influence) and compulsive buying behaviour (impulsive and obsessive buying behaviour). Moreover, it proves the moderating role of social media use in determining and affecting these relationships. This research provides guidelines for the researchers, policymakers, and managers.

Compulsive panic buying of insurance in pandemic

During the pandemic there are different change in of buying behavior and the consumers. If we see the types of consumers they respond differently to the different situations. But there are some areas of business that will show the sudden need in case of the disasters and again forget after the impact of the disaster is not in the range. One among such business is the insurance sector. The impact of the pandemic on buying of the insurance products is similar all over the world and even the way the insurance companies responded with the new products is also commendable. Among the type of the compulsive buying behaviors, buying for the purpose of security and stability is also one of important and it proved again in the pandemic. Even the insurance sales shows a classic example that surge in the insurance sales is not due to the awareness but mostly due to the panic among the public and it is also proved that decline in the fear is relative to the decline in the sales of insurance policy sales. This paper will provide the relative research about the fear that caused to take insurance policies.

The Big Five dyad congruence and compulsive buying: A case of service encounters

This research examines how the Big Five personality congruence between buyers and sellers influences compulsive buying in a dyadic service encounter. We gathered 904 buyer-seller data and computed personality congruence using the difference score technique. The study findings manifested that buyer-seller congruence in agreeableness and openness increases compulsive buying behavior, whereas buyer-seller congruence in neuroticism decreases this behavior. Further analysis showed that pleasure enhancement dampens the negative impact of neurotic congruence on compulsive buying. In contrast, stimulation enhancement strengthens the positive influence of open-minded congruence on compulsive buying. Conclusively, compulsive buyers exhibit varying buying behaviors based on their personality congruence (incongruence) with their corresponding sellers'. Hence, marketing managers should create similar (dissimilar) buyer-seller pairs to boost firms' sales.

BULLIED VICTIMS SPEND MORE: TENDENCY TOWARDS COMPULSIVE BUYING BEHAVIOR

This study investigated the effects of mediating variable of peer bullied victims between the promotional strategies and their buying behavior. This study undertaken the 105 school students who belonged to generation “Y” selected by convenience sampling technique. The result of the study signified that there was partial mediation of bullied victimized existed in between promotions mixes and compulsive buying behavior. The result helps the marketers to build the marketing environment such that it tends to effect the positive emotions of a consumer which is not only for one time purchase but tends to last for a long time and make the purchase decisions of the consumer ethical and satisfied. Keyword: bullied victimized, promotional mixes, compulsive buying behavior, in store environment.

Can Bugis-Makassar Local Culture Reduce Compulsive Buying Behavior?

This study aims to determine whether the local wisdom of Bugis culture is able to minimize consumer behavior in purchasing products, considering the negative impact caused by excessive shopping behavior with the use of credit cards that exceed the limit of funds or without the use of credit cards. Research informants amounted to 100 people obtained through snowball sampling. Research data were collected through open and closed questionnaires and interviews, then the research instrument was tested through validity and reliability tests using triangulation and peer review methods. The research method uses a narrative qualitative approach to obtain an explanation of whether the local wisdom of Bugis culture, namely "Siri'", is able to prevent compulsive buying behavior (consumerism). The results of the analysis show that siri' is believed to be able to prevent someone from spending excessively, because (1) there is a sense of shame to Self and Family, (2) There is shame to God Almighty, because God does not like people to do excessive behavior, and (3) there is a sense of shame about social sanctions when unable to pay arrears due to excessive use of credit cards.The implications of the results of this study can be used as reference material in preventing compulsive buying behavior and consumerism

The Mediating Role of Impulsive Buying in The Relationship Between Fear of COVID-19 and Compulsive Buying: A Research on Consumers in Turkey

This study aims to reveal the mediating effect of impulsive buying behaviour in the relationship between fear of COVID-19 and compulsive buying behaviour. In this direction, the data collected from 721 participants by online survey method were analysed using various statistical methods. According to the findings, the fear of COVID-19 experienced by individuals affects compulsive and impulsive buying behaviours. In addition, the mediator effect of impulsive buying behaviour was found in the impact of fear of COVID-19 on compulsive buying behaviour. It is expected that the research results will contribute to the literature in terms of revealing the effect of negative emotional states on consumer purchasing behaviour.

Hedonism, hedonistic shopping experiences and compulsive buying tendency: a demographics-based model approach

ABSTRACT Although consumer and marketing research has focused on identifying various precursors of compulsive buying behavior, little attention has been paid to more complex relationships examined from the perspective of hedonism as a personal value, hedonic shopping experiences, and consumer demographics. Thus, the present study postulates a mediation model in which the extent of hedonism<apos;>s relationship to compulsive buying via hedonistic shopping experiences is diagnosed, and proceeds to moderation effects based on consumer demographic characteristics (i.e gender, age, education). Using data (N = 1,245) from a representative survey, and based on structural equation modeling, results revealed that hedonism significantly influences compulsive buying via hedonistic shopping experiences, while moderation effects indicated that these relationships were stronger in younger individuals, mostly women. In contrast, these effects were nonsignificant with regard to consumers’ education level. The study<apos;>s findings are discussed in terms of the theoretical and practical insights to better understand and prevent contemporary consumerism trends related to hedonism, hedonistic shopping, and compulsive buying tendencies. The research also offers important public policy and retailing implications.

Compulsive buying among young consumers in Eastern Europe: a two-study approach to scale adaptation and validation

PurposeAlthough much research focuses on the compulsive buying behavior theory, little attention has been paid to evaluation and diagnosis of compulsive buying in Eastern Europe. This is surprising, given an increasing prevalence of consumerism in many transitioning economies. Young consumers are particularly vulnerable to this phenomenon. The purpose of this study is to adapt the Richmond Compulsive Buying Scale to the Eastern European, specifically Polish cultural and language environment, and to validate it within a group of young Polish consumers, as well to assess the compulsive buying prevalence and the relationship between the compulsive buying and its precursors.Design/methodology/approachThe Richmond Compulsive Buying Scale was selected for adaptation to the Polish context as it represents one of the best methodological and substantive compulsive buying measures in literature. The research is composed of two studies. Study 1 uses an in-person survey of young consumers (N = 504). A wide range of statistical procedures and latent variable modeling was used in the analysis. Study 2 (N = 756) uses an online survey to evaluate the correlation and relationship between the compulsive buying measure and its precursors, including consumers’ traits and states, by implementing a multiple indicators and multiple causes model.FindingsThe results of the two studies confirm that the adapted scale represents a valid and reliable measure of compulsive buying tendency in Poland, with the identified incidence rate of compulsive buying among Polish young consumers ranging from 11% in Study 1 to 11.6% in Study 2. In comparison with the results of other studies using the same measure, the current research findings reveal a similarity with the compulsive buying prevalence in China (10.4%; He et al., 2018), Brazil (9.8%; Leite et al., 2013) and slightly exceed the level found in western societies (e.g. 8.9% in the USA; Ridgway et al., 2008). The results of Study 2 indicate that compulsive buying in Poland is induced by low self-esteem and high levels of materialism, depression, anxiety, stress and negative feelings.Research limitations/implicationsThe present research offers a methodological and substantive contribution by adapting and testing the original version of the Richmond Compulsive Buying Scale within an Eastern European transitional market; specifically Poland. In addition, the study offers an empirical contribution to the international research on compulsive behavior, including its precursors, as seen in young consumers.Practical implicationsThis research offers important public policy implications and highlights ethical implications for business organizations. In particular, the findings of this study offer suggestions for enhancing policies and processes of programing appropriate social and educational campaigns that can save young consumers from the negative consequences of compulsive buying.Originality/valueThe transitional status of the Polish economy and other Eastern European countries has given rise to compulsive buying behavior, especially among young consumers. This emerging consumer behavior trend in Eastern Europe is still underexplored and underreported; hence, there exists a strong need for exploring and measuring such behavior across different Eastern European markets.

Innovation comorbidity of compulsive buying and brand addiction among the younger generation

The purpose of the study is to discover whether brand addiction influences compulsive buying behaviour among fast moving consumer goods (FMCG) consumers. Also, to investigate the importance of brand addiction and compulsive buying behaviour exhibited by FMCG consumers. The utilisation of descriptive research design is carried out. The information was gathered from 397 FMCG buyers utilising a random sampling technique. For the research, the information was gathered utilising the questionnaire. The researcher also employed Pearson Correlation and Regression analysis to examine the data. The data can be interpreted based on the majority of retail FMCH customers being female, aged 30-45, and working in the private sector. Favourite, prestigious brand and previous experience from the brand, making the respondents addicted to the brand. Respondents' obsessive buying behaviours include price, low maintenance costs, and product quality. It was further found that it can be interpreted to show an important impact of brand addiction on compulsive buying behaviour among FMCG consumers.

A Demographic Study on the Purchase Pattern of Consumers with respect to Social Learning Theory during COVID-19 times

Shopping is a necessity in everyone’s life. Mostly shopping is need based and sometimes it is a leisure activity in the form of entertainment. However when the condition leads to extreme buying situation resulting into destructive and harmful activity, then this is the result of Compulsive Buying Behaviour (CBB). While studying the consumer buying behaviour and process, the external stimuli is not the sufficient reason, to generate a response, rather the consumers’ characteristics significantly influence the way they perceive the stimuli, utilize their internal processes and result in a specific buying behaviour. Hull (1951) developed a model as a behavioural model to explain the social learning theory: Stimulus – Response Model (S – R Model). Few of psychologist and marketing researchers tried to find out the characteristics of consumers within “black box” and analyze the impact of both factors to determine specific buying behaviour. In this research project we have tried to analyse Social Learning Theory with respect to the purchase pattern of the consumer in Kolkataduring the COVID-19 Pandemic. The respondents are mostly the parents who are influenced by their children to exert Compulsive Buying Behaviour. The collected responses will be analysed using one way ANOVA to find out which of the factors significantly influence purchase behaviour. The findings of the study will help the organisation to decide their marketing strategies.

Antecedents and consequences of compulsive buying behaviour: the moderating effect of financial management

PurposeThis paper investigates the determinants of compulsive buying behaviour (CBB) and ascertains the effect of CBB on the propensity of an individual to be dependent on loans and fall into financial trouble. The study additionally examines the moderating effect of financial management on the hypothesized relationships.Design/methodology/approachThe survey method of research was adopted using questionnaires as the principal means of data collection. The predicted relationships of the study were tested using the partial least square structural equation modelling technique.FindingsThe authors’ results suggest materialism, socioeconomic status and financial management skills of an individual are significant predictors of CBB. The authors also find CBB to be positively associated with loan dependence and the authors’ analysis suggests financial management skills moderate the hypothesized relationships.Social implicationsFindings of this study suggest buying compulsively increases the risks of over-dependence on loans and can be indirectly associated with the risk of individuals falling into financial trouble.Originality/valueThe findings highlight the adverse effects of CBB on loan dependence and financial trouble and the moderating effect of financial management on the dominant factors that influence CBB.