In this work, europium and terbium activated Sr2GeO4 phosphors were successfully developed by traditional solid state method. Powders XRD, FESEM, EDS, FTIR, DRS and PL techniques have been used to probe the as prepared phosphors. Powder XRD patterns of the phosphors are indexed. The elemental composition of phosphors was obtained from their EDS. FTIR spectra are employed to detect different vibrational groups in phosphor compositions. The DRS profiles of both pristine and Eu3+ (Tb3+) substituted samples exhibit broad and strong band in the 230–370 nm region. The photoluminescence studies of europium and terbium doped phosphors exhibited optimistic red emission at 617 nm (5D0 → 7F2 of Eu3+ ions) and intense green emission at 543 nm (5D4 → 7F5 of Tb3+ ions) upon ultraviolet (UV) excitations respectively. The CIE chromaticity co-ordinates are produced in deep red and green regions. Therefore, these materials may become potential alternatives for red and green phosphors in the display devices and in lamp industry.