Process models are widely used for various system analysis and design activities, but it is challenging for stakeholders to understand these complex artifacts. In this work, we focus on the use of dynamic visualization techniques, in particular animation, to help reduce users’ cognitive load when making sense of process models. We built on the principles of the cognitive theory of multimedia learning, cognitive load theory, and cognitive dimensions framework to develop an adaptive animation solution. Our experiments suggested that process model comprehension improves when users of process models are provided with animation features; the effect is moderated by process modeling expertise according to a U-shape. Our study contributes to the field of conceptual modeling by making a strong case for the use of animation to support complex problem-solving tasks. Moreover, our animation solution offers ample opportunities for being integrated into industrial modeling tools.