An off-grid integrated energy system (IES) with hydrogen storage at park-level is proposed, utilizing wind, solar and natural gas as the main energy supply to replace fossil fuels, in order to overcome the insufficient consideration of energy source conversion and information exchange in the traditional energy system. Firstly, an IES schematic consisted with typical devices is proposed, and all the components are modelled in detail. Then, based on the renewable energy (RE) input requirements and the facility parameters, an optimal dispatch model for multi-energy conversion based on hydrogen storage has been demonstrated. In addition, an improved particle swarm optimization algorithm is also introduced to improve the strategy. Combined with the environmental characteristics, the multi-objective solution with the lowest economic cost and environmental cost, the highest energy supply reliability and energy efficiency as the optimization objectives is determined. Finally, a case study is conducted using the practical data of the Chongli Large-Scale Wind-Solar Complementary Coupled Hydrogen Production System Application Demonstration Project to validate the feasibility of the study under real conditions. The result shows that the RE consumption rate is greater than 99 % under the premise of considering the environmental cost and ensuring the operation reliability, which can effectively improve the operation economy and user economy of the power grid