Competitiveness Of Universities Research Articles

Changes in Preferences and Attitudes Towards University Selection in the Post-Covid Era

General societal developments show that the COVID-19 pandemic has brought about lasting changes in attitudes towards education and lifestyle, among others. The presented study aims to verify, using a quantitative questionnaire survey method on a sample of 500 respondents each, whether there have been changes in the preferences of potential students at a selected university in the Czech Republic between pre-Covid (2017) and post-Covid (2022) years. Current studies show that the post-COVID decision-making process is, among other things, generally more affected by the relationships with family and friends. Also, the paper's goal is to verify whether this fact also applies to the area of preferences of university applicants and whether it is differentiated by gender. Based on the statistical testing and interpretation of the data, recommendations will be formulated for the marketing management of universities concerning how to adapt to changes in the preferences of applicants and how to effectively adjust the communication mix and message to the given target group, thereby increasing its interest in studying at the university. The proposed measures will thus contribute to increasing the competitiveness of universities, as they identify opportunities to target potential students more effectively.

Research on the Current Situation and Improvement of Teacher Salary Management in Private Universities in China

The new era, new ideas, new opportunities, in the rapid development of the era of Internet technology, education of our country social and economic sustainable rapid development plays a key role, vigorously support higher education, private colleges in China seize the opportunity of high-speed development, become an important force in the cause of higher education in China, for China's social and economic development has trained many high-quality talents. In recent years, the competition between colleges and universities is increasingly intensified, which makes having excellent teachers and teaching management talents become an important factor for many colleges and universities to enhance their competitiveness. For them, how to enhance the attraction and cohesion of colleges and universities to excellent teachers, in order to attract, retain and motivate talents. Promoting the stability of teaching and management personnel has become an important measure for the sustainable development of universities in the future. Especially for private colleges and universities, after the reform and opening up, private colleges and universities have gradually developed, and the problem of teacher salary management is becoming increasingly important. Under this development background, many problems appear in the teacher salary management of private colleges and universities in China, which affects the stability of the teaching staff and reduces the comprehensive competitiveness of private colleges and universities.

Intellectual Capital For Higher Education Competitiveness

Just like those around the world, the higher education institutions in Indonesia also face the issues of accreditation, ranking, and requirements by the public and the government to participate in the improvement of community welfare through the implementation of research and community service for the society. Thus, the role of intellectual capital is very important in supporting higher education competitiveness. Based on a resource-based theory, this study aims to empirically examine the implications of an intellectual capital on higher education competitiveness. This study applies an explanatory design with a quantitative-descriptive-and causality analysis. We use secondary data sourced from public universities in Indonesia with at least “Good” institutionally accredited category, comprising in total of 74 universities. We apply the saturated sampling technique. The study concludes that a human capital has no significant effect on the competitiveness of higher education institutions. On the other hand, structural and relational capitals have a positive and significant effect on the competitiveness of universities. Thus, higher education management needs to provide stimuli and encouragement to the existing human resources to increase their capabilities. This research contributes to identifying the intellectual capital variables that affect the competitiveness of higher education institutions in Indonesia. Keywords: human capital, structural capital, relational capital, higher education, competitiveness

Корпоративная социальная ответственность высших учебных заведений в условиях конкуренции

The article substantiates the relevance of forming an idea of corporate social responsibility of Russian universities as a condition for effective interaction of stakeholders in the higher education space. The research conducted within the framework of the article is aimed at determining the relationship between responsibility, social responsibility and corporate social responsibility of a university in a competitive environment. It is substantiated that in the field of higher education there is such a phenomenon as corporate social responsibility. The nature of corporate social responsibility of universities in the higher education space is determined by the position of the parties to mutual responsibility and the conditions that determine its nature. The article is the first to analyze the elements of corporate social responsibility of universities to stakeholders, such as students, teachers, employers, and the state. It has been revealed that the responsible fulfillment by the university of its direct responsibilities to stakeholders who meet mutual obligations to the university leads to mutually beneficial cooperation. The article proves that corporate social responsibility acts as one of the factors of university competitiveness.

Political Staff Promotions, Vice Chancellor’s Leadership Style and Performance of Private Universities in Kenya

This study investigated the relationship between political staff promotions, the vice chancellor's leadership style, and the performance of private universities in Kenya, highlighting their significant roles in shaping the educational landscape. Despite the renowned flexibility, autonomy, and competitiveness of private universities, these institutions in Kenya encountered challenges due to political staff promotions and leadership dynamics, potentially impacting their performance and standing in the competitive educational sector. The research was prompted by concerns over the suboptimal performance of private universities in Kenya, with issues such as quality of education, financial constraints, fierce competition, and governance problems being key contributing factors. The study aimed to explore the effects of political staff promotions and the leadership style of vice chancellors on the performance of these institutions, seeking to understand the dynamics influencing their success or shortcomings. Employing Transformational Leadership Theory and Resource Based View Theory as its foundation, the research utilized a descriptive design for an in-depth analysis. Data were collected from a purposively selected sample of five prominent private universities in Kenya through questionnaires and interviews targeting vice chancellors, deans, and lecturers. This methodological approach facilitated a detailed examination of the research variables and their interrelations. The findings indicated that political staff promotions had insignificant impact on university performance, with a non-significant p-value of 0.666 (B = -0.174), suggesting that political considerations, while present, did not substantially affect institutional effectiveness. In contrast, the vice chancellor's leadership style showed a significant positive correlation with university performance, evidenced by a significant p-value of 0.020 (B = 0.475), indicating the role of effective leadership in driving institutional success. This underlined the potential of strong, visionary leadership to guide private universities towards higher levels of excellence and competitiveness. The study recommends a focus on leadership development, the implementation of transparent promotion processes, and efforts to improve teaching quality and infrastructure. By addressing these areas, private universities in Kenya could strengthen their foundations, better navigate existing challenges, and seize opportunities for ongoing improvement and significant contributions to the wider educational sector. Keywords: Leadership style, university performance, political staff promotions, higher education management, private universities in Kenya

Based on the west, training high-quality innovative accounting talents in petroleum colleges and universities

The cultivation of innovative talents is an important and necessary way for a country to improve its international competitiveness in the era of knowledge economy, and it is also the only way for petroleum colleges and universities to enhance the employment rate of students and thus enhance the regional competitiveness of petroleum colleges and universities. The cultivation of high quality and innovative accounting talents is a new mission and connotation given to petroleum universities by The Times. Based on the analysis of the current situation and existing problems of the training of accounting talents in petroleum colleges and universities, this paper puts forward some ideas and approaches such as transforming teachers' teaching ideas and constructing practical teaching guarantee system.

A Study on the Competitiveness of Asian Universities--Using Different University Rankings as Examples

A Study on the Competitiveness of Asian Universities--Using Different University Rankings as Examples

Going Global and University Competitiveness: A framework for strategic leadership

Going Global and University Competitiveness: A framework for strategic leadership

A Strength-based Approach to Achieving Academic Success for Individuals with Autism Spectrum Disorder (ASD)

Qualitative research enabled us to explore the personal perceptions and institutional factors that facilitated academic success, as well as challenges, of a sample of 40 academically talented students with autism spectrum disorder (2e/ASD) who were enrolled in highly competitive colleges and universities in the United States. We explored their high school academic and social experiences, their college transition, parental views of their talents and disabilities, as well as college service providers’ opinions about their academic progress and needs. We identified some specific strength-based teaching and instructional strategies and academic experiences that students reported as contributing to their academic success during high school including challenging and advanced classes, use of strengths-based learning strategies (like independent study, and positive relationships with teachers and counselors. We also found that the level of disability support offered by the college was an important consideration for the academic success of this population, as was an understanding of the laws and regulations that apply and don’t apply when students with disabilities attend college.

IMPROVING HIGHER EDUCATION COMPETITIVENESS THROUGH A CULTURE OF ACADEMIC QUALITY MEDIATED BY KNOWLEDGE MANAGEMENT IN JAKARTA

Objective: This study aims to explain the factors that affect the competitiveness of universities in the Jakarta area. The Jakarta region was chosen because it is in the middle of the country's capital. Methods: This study used quantitative methods, the population was 356 lecturers, the number of samples studied was 188 lecturers from 10 participating private universities. The research focus of the college is accredited "B". The sampling technique uses simple random sampling. Data collection is carried out by distributing questionnaires. Data was analyzed using SEM-PLS. Results: The study are expected to provide input related to quality issues in the Jakarta area. The findings show that quality culture has a significant effect on competitiveness directly or indirectly mediated by knowledge management. The novelty of this study is that knowledge management was found to be able to mediate between quality culture and competitiveness. Conclusion: For the policies of university leaders in decision making in the implementation of a quality culture built from internal quality assurance and integrating knowledge management to all unit leaders to utilize knowledge as a driver of innovation in building higher education competitiveness.

Joint educational programs as a tool to increase the international competitiveness of a regional university

The article is devoted to the practices’ study of increasing the international competitiveness of a regional university through the joint educational programs development and implementation. The paper provides a review and systematization of legislative acts on the education of foreign citizens in Russian universities. The main system elements of joint educational programs aimed at improving the international competitiveness of higher education institutions have been highlighted. The implementation results of a joint educational program at the Penza Branch of the Financial University under the Government of the Russian Federation under an agreement with the Eastern Institute of the Shandong University of Finance and Economics (People’s Republic of China) have been presented. The directions of further cooperation with partners within the framework of joint educational programs have been outlined. The article materials will be relevant for heads of universities, branches, as well as vice-rectors as a practical case in the development of international activities.

ПРОБЛЕМЫ РАЗВИТИЯ ПРЕПОДАВАТЕЛЕЙ ВУЗА С ТОЧКИ ЗРЕНИЯ ФУНКЦИЙ СОВРЕМЕННОГО УНИВЕРСИТЕТА И ПУТИ ИХ РЕШЕНИЯ

The professional development of university teachers is an important part of the ongoing reform of higher education and the only way to increase the basic competitiveness of universities. Clarifying the direction of professional development of teachers is the key to realizing the professional development of university teachers. The professional development of teachers should follow a path defined by the four main functions of modern universities: talent development, science development, service to society and continued innovation. The cultivation of talents is the initial goal of the professional development of university teachers, the development of science is a unique attribute of the development of university teachers, service to society is a continuation of the goal of the professional development of university teachers, and innovative development is the eternal aspiration of the university. professional development of teachers.

지역연계 대학재정지원사업에 나타난 지방자치단체의 역할과 쟁점

This study analyses how financial support projects for universities led by the government have evolved and the implications of such projects. The research critically examines the progression of government-led financial support projects for universities that are integrated with local regions. It identifies the changing role of local governments in these projects, which now focus on structural adjustments and enhancing local university competitiveness. The study reveals that local governments have taken on diverse roles, including forming linkages, fostering cooperation, and making joint investments. However, their participation and policy involvement has been largely declarative, with actual demands and expectations for regional-university connections not fully met. Universities also lack clarity in their roles, leading to confusion and scattered investment efforts. A significant obstacle identified is the insufficient resources available to local governments, alongside the absence of a legal framework for independent budget management.

Educational and methodological enrichment of the learning process of foreign medical students

The process of internationalization and globalization is being actively implemented in domestic higher education, determining the degree of competitiveness of Russian universities. One of the indicators of Russian university participation in this process is the education of foreign students. Today, within the framework of the strategic program in the sphere of higher education policy «Education in Russia» («Обучение в России») more than 30 universities of our country train students from foreign countries. Teaching foreign students actualizes the search for new ways, methods, approaches to their educational process. In this regard, the question of normative-legal and educational-methodological support of the process of teaching foreign students, as well as its regular enrichment is particularly relevant. On the basis of the studied material, the article presents a theoretical substantiation of educational and methodological enrichment of the learning process in higher education by creating and approbation a textbook of a foreign language (English) for foreign students of medical specialty. The features of the composition of the content of the textbook in a foreign language (English) for foreign students of medical specialty are revealed. The significance of the system of exercises, including text-based tasks and lexical task-based tasks, is revealed. The authors’ examples are provided.

The Main Directions of Promotion of the Higher Education Institution Website in the Conditions of Digital Transformation of Society

The relevance of the paper is determined by aspects of digital transformation that are implemented in various spheres of life. Aspects of digitalization include the integration of digital information and communication technologies in activities, the use of artificial intelligence in the decision-making process, as well as the use of various sources of information on open resources.
 In this regard, to maintain the competitiveness of universities in the conditions of the digital transformation of society, the need for integration into the digital space and the possibility of maintaining the image by various online tools comes to the fore.
 The purpose of the present article is to present the main directions of promotion of the official website of the university in the web space in the conditions of digital transformation of society, disclosure of their essence and analysis of the need to attract the target audience.
 The methodology of the research is based on the general scientific and special methods of cognition such as analysis, synthesis, logical method, monitoring, and the method of visualization of the research results.
 The conclusions. The modern market of educational services is in the process of digital transformation. Ukraine strives to adapt the education system to European standards. The official website of the university serves as an important tool for strengthening its position in the market of educational services.
 The main stages of higher education institution site analysis are: preparation of information and analytical support; definition and study of the target audience; development and adoption of management decisions on optimization and promotion of the university website
 Particular emphasis should be placed on defining and correlating the needs of the target audience and using the main directions of promotion of the official website of the higher education institution: SEO optimization, the need for constant updating and updating of information, the need to fill the site with different types of content, the presence of links to authoritative sites, as well as the use of SMO principles (optimization in social media).

Need Analysis for Designing Administrative Services Websites for Students

Administrative services to students play an important role at the university. Optimal administrative services to students can increase university competitiveness. One effort that can be made is to provide digital and online based service facilities to make the service process easier. However, currently, there are still administrative services at universities that are not digital and online based, which causes problems. The research method starts from requirements and analysis. The aim of the research is to analyze needs for problems in the field as a reference for designing administrative service websites for students. Data were collected using questionnaires and interviews at Educational Technology Study Program, Universitas Negeri Padang. The research results show that students need website-based administration services to handle the administration of letters to departments. The results of this research provide a solution for study programs to the problems they face

Comparative Analysis of Chinese and American Higher Education Policies

The development of higher education in China and the United States has garnered global attention, given their influential positions in the international arena. This paper examines the disparities in higher education policies between the two countries, considering their political, economic, and cultural differences. While China and the U.S. share common objectives and approaches in higher education, notable distinctions arise in terms of technological advancements and intellectual property protection. These variations are particularly evident in policies pertaining to talent cultivation, science and technology innovation, and financial support for higher education. These disparities can be attributed to the unique societal, economic, and socio-cultural contexts of each country. To enhance China’s higher education policy framework, this article proposes three key areas for optimization and supplementation: university competition policy, talent cultivation and attraction policy, and higher education focus development policy. By strengthening the interconnection between higher education and practical applications in society, these proposed enhancements aim to bolster the overall effectiveness and relevance of China’s higher education system.

COMPETITIVENESS OF HIGHER EDUCATION IN THE PROCESS OF EUROPEAN INTEGRATION OF UKRAINE

The modern higher education market poses the task for universities to ensure a strong competitive position. The relevance of the presented study is determined by the objective need for a theoretical understanding of the essence of global competitiveness of universities and the factors determining its formation, as well as a comprehensive analysis of state scientific and educational policy designed to increase the competitive potential of higher education in Ukraine in the context of European integration. The possibilities of using strategic marketing tools to assess the competitiveness of universities in the labor market and within the framework of the triple helix model, as well as assessing the attractiveness of universities for applicants are outlined.

Improving the international competitiveness of universities in the global digital space

The article examines the competitiveness concept of universities, presented by modern researchers. The most important factors of increasing the international competitiveness of universities in the global digital space are identified and analyzed. The internationalization importance of teaching personnel and student staff, as well as the introduction of international practices using digital technologies into the universities educational programs’ is established. The results of a sociological survey of students in Russian higher educational institutions are presented. The factors that have the greatest influence on the choice of university and educational program by students are determined. The attitude of students to gaining international learning experience in the digital educational space has been studied and practice-oriented recommendations for improving the international competitiveness of universities have been prepared. In addition, foreign policy factors influencing the intensity of international activity of Russian higher education institutions were taken into account when making recommendations.

Strategy for Evaluation of Quality Assurance System Implementation Policies in Increasing the Competitiveness of Private Universities in the City of Bandung

The implementation of the Quality Assurance System for Private Universities in the City of Bandung is currently still not effective, in the sense that the implementation of the quality assurance system is not fully in accordance with the quality instruments set by the government. The focus of this research is Policy Evaluation in the implementation of the Quality Assurance System for Private Higher Education in the City of Bandung. The sub-focus of this research is the dimensions that need to be carried out in evaluating quality assurance system implementation policies, namely: administrative evaluation, judicial evaluation and political evaluation. This research uses a qualitative descriptive analysis method and is supported by the SWOT technique. This was chosen with the consideration that actual data can be obtained, being able to study the research problem in depth so that results can be obtained that are in line with expectations. The results of the research show that the implementation of the Quality Assurance System for Private Higher Education in the City of Bandung is still not effective, so policy evaluation is needed through (1) Administrative evaluation taking into account: Effort Evaluation, Performance Evaluation, Adequacy of Performance, Efficiency Evaluation and Process Evaluation, (2) Judicial evaluation by paying attention to: Issues of legal validity, Possible Violations of the Constitution, Possible Violations of the Legal System, Possible Violations of Ethics and State Administration Rules, (3) Political evaluation by paying attention to: Political Process in determining policies, Acceptance of political constituents towards public policies, Implementation Information Technology. The results of the policy evaluation in this research then produced a recommendation strategy regarding the implementation of a higher education quality assurance system that is in accordance with government standards.