The demand for sustainable agricultural practices and products that meet ethical criteria has grown among consumers, making certifications such as Fair Trade, Rainforest Alliance and UTZ essential for producers seeking to stand out in the market. This study is justified by the need to understand how certifications can add value to coffee and influence the profitability of producers, in addition to promoting practices that guarantee the economic and social sustainability of rural communities. The general objective was to investigate the impact of certifications on the visibility and competitiveness of coffee from the Cerrado Mineiro region. The methodology adopted was qualitative, with documentary analysis and literature review, following ethical guidelines and without direct interaction with producers. Data were collected from reports, academic articles and statistics from relevant institutions. The results indicated that certified coffees tend to achieve prices up to 30% higher than non-certified coffees, reflecting the willingness of consumers to invest in products that meet quality and sustainability standards. In addition, certifications encouraged the adoption of more responsible agricultural practices, generating social and environmental benefits for producing communities. The study concludes that quality certifications are essential for the competitiveness of coffee farming in Cerrado Mineiro, recommending continued support for these practices to promote a sustainable and ethical production model.
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