Competitiveness Of Tourism Industry Research Articles

Role of human resources in the tourism industry with special reference to Jammu and Kashmir

Tourism is one of the most preferred and well-accepted ways of spending leisure time. The natural urge and appetite of every human being for gaining new experiences and eagerness to get entertained and educated are the main drivers of tourism. Tourism is one of the largest and fastest-growing economic sectors in the world which is directly concerned with generating services, products, employment, and investments. Being a service-based and relationship rich industry, the competitiveness of tourism industry is largely determined by its human resource which is regarded as the most vital asset and the chief source of sustainable competitive advantage. Therefore, the present study intends to summarize the role and significance of human resources in the tourism industry with special reference to Jammu and Kashmir primarily through the use of secondary data. The study established that there exists a positive and coherent association between human resources and the development of the tourism industry. It is such a resource of the tourism industry that appreciates and advances with time and supports the organization in crafting and executing its policies and strategies. It also play a very crucial role in the promotion, growth and sustainable development of the industry. The study is believed to serve as a valuable tool for researchers to understand the importance of human resources in tourism and take this research area forward. It is equally important for the tourism administration and policymakers to formulate strategies for professional management and development of human resources. Moreover, the study makes a significant contribution to the existing body of knowledge in the area of tourism management.

Physical attractiveness of service employees and customer engagement in tourism industry

As the importance of customer engagement gains more and more recognition, it is critical to study customer engagement strategy in the intensely competitive tourism industry. Answering the call for research on antecedents of tourists' customer engagement in the tourism industry, we consider the role of employees' physical attractiveness. We adopt a mixed-methods approach; using interviews and three scenario-based experiments, we explore, hypothesize, and test the relationship between employees' physical attractiveness and customer engagement of tourists. The results show that (1) physical attractiveness of employees affects tourists' customer engagement, that (2) the main effect of physical attractiveness is mediated by the desire for social interaction, and that (3) the main effect is moderated by tourism service characteristics (i.e., tourism service expertise).

Tourism Governance in Transition Period: Restructuring Kenya's Tourism Administration from Centralized to Devolved System

ABSTRACTThis study sought to examine the efficacy of tourism administration within Kenya's devolved system of government. The study was based on content analysis of official documents and websites from the national and county governments in Kenya. Nine counties out of the 47 were further purposively selected for analysis of the tourism functionalities undertaken by the county governments. Data were analysed using thematic data analysis based on predetermined research questions. The study found out that whereas the role of both levels of government in Kenya's tourism development is clearly identified, gaps exist that would hamper coordinated development of a competitive tourism industry in the country. This study thus identifies a number of lessons for tourism administration restructuring for destinations transiting from centralized to decentralized government system including the need for a clear delineation of tourism development functions between national and devolved government units, institutional and functional alignment between national and devolved government levels, a clear coordination mechanism between the tourism development mandates of the two levels of government, need to standardize tourism administration and development institutional framework and functions across the devolved units, and the need for capacity building of the devolved units during the transition point.

Developing A Creative Economic-Based Village Tourism In Kendran Village Gianyar Regency

This research aims to identify the potential of natural tourism, cultural tourism, and creativity of local communities of Kendran Village and determine the condition of the internal environment (as seen from the strengths and weaknesses) and external environment (as seen from the opportunities and threats) of Kendran Village since the development of creative-economy based village tourism is one of the attempts to open up the market share (market niche) that had not been done yet. SWOT analysis method was used in this research to explore the potential of the internal environment, such as Strengths, namely rice field scenery with jogging tracks, the preserved traditional culture as traditional Balinese architecture, sacred places, historical relics in the village area, the activities of the Balinese-Hinduism ceremonies, arts and cultures, as well as the hospitality of communities, and accessible areas. We found the weaknesses on infrastructure, public facilities, lack of tourism programs along with its management, and lack of foreign languages including English. Likewise, on the external environment, they have the opportunities in location of Kendran Village, the popularity of village tourism, increasing of tourists arrival who are interested in culture & natural tourism, information and technological advances that support the promotion of Kendran Village, the support of the Gianyar Government, the development of creative-economy based tourism, and the threats such as increased competition in tourism industry, lack of passion of rural life in young generations, the culture commercialization, and also the stability of political and security situation in Indonesia.
 Index Terms— natural potentials, cultural potentials, creative local community, creative economy.

Development of intangible cultural heritage as a sustainable tourism resource: the intangible cultural heritage practitioners’ perspectives

ABSTRACTAuthentic intangible cultural heritage (ICH) provides a community with a unique selling point in the globally competitive tourism industry. The process of commodification of ICH, however, has threatened its authenticity and thus sustainable tourism approaches are required to achieve successful transmission and promotion of ICH as a sustainable tourism resource. This paper explores the priorities of ICH practitioners in relation to the development of ICH as a sustainable tourism resource, by utilising South Korea as a case study. The results revealed that from the ICH practitioners’ perspectives, authenticity is a holistic notion integrating the transmitted customs, inherited meanings and the practitioners’ identities. ICH practitioners agree with the potential positive symbiotic relationship between transmission of authentic ICH and promotion of ICH as a tourism resource. To achieve the positive symbiotic relationship, locals’ awareness of ICH, ICH practitioner empowerment and parallel development between tourism development and transmission of ICH are necessary. To date, the practitioner approach to the authenticity of ICH and ICH as a sustainable tourism resource is little explored in the literature, thus this paper makes a valuable addition to the area of sustainable heritage tourism.

Управління конкурентоспроможністю туристичної індустрії України на міжнародному ринку туристичних послуг

Управління конкурентоспроможністю туристичної індустрії України на міжнародному ринку туристичних послуг

The role of corporate identity in enhancing the competitiveness of tourism industry

The role of corporate identity in enhancing the competitiveness of tourism industry

Effects of interactive marketing on value co-creation in cultural tourism

To cope with the fierce competition of global industries and the rapid changes of overall environment, cultural and creative industry in the development towards high value-added knowledge-based economy plays a critical role in the integration of humanities and economic development to become a major development in the future competition in tourism industry. In cultural tourism, cultural tourism businesses play the major role of service providers that the relationship and interaction with consumers would undoubtedly affect consumers’ perceived service value of cultural tourism. Aiming at cultural tourism, visitors to Taiwan Indigenous Peoples Cultural Park are the research objects in this study for 300 copies of questionnaire. Total 237 valid copies are retrieved, with the retrieval rate 79%. The research results are summarized as followings. 1. Interactive marketing presents significantly positive correlations with return on investment. 2. Interactive marketing shows remarkably positive correlations with service excellence. 3. Interactive marketing reveals notably positive correlations with aesthetics. 4. Interactive marketing appears significantly positive correlations with playfulness. According to above results, suggestions are proposed, expecting to assist domestic cultural tourism businesses and consumers in achieving value co-creation.

Tourist Destinations as Integrated System: A Khorezm Region’s Perspective on Achieving Competitiveness

The paper deals with the analysis of the role of regional tourism organizations as integrated for the perspective on achieving competitiveness of tourism industry in the Khorezm region. Also actual problems of integration of tourist enterprises in the region and the main problems, tendencies of development of the tourist industry in the region are studied. In contrast to traditional production, determining the degree of dependence of the tourism industry on non-productive sectors on any internal or external factors can be the basis for the development of the industry's future strategy. In keeping with the above, it is essential that the focus should be on linking a particular aspect of innovation management to the industry in the proper organization and effectiveness of strategic planning in the economic sectors.

Empirical Analysis of Factors Affecting International Competitiveness of Zambia’s Tourism Industry

Zambia’s tourism industry has been developing noticeably for the last decade and it has become one of the major potential options for economy growth and diversification. Zambia is one such a country that offers unique attractive tourist sites yet it is not among the top 50 worldwide tourist destinations. This research was undertaken in order to empirically analyze factors affecting international competitiveness of the tourism industry in Zambia. The study used Trade Specialization Coefficient (TSC) as a measure of Tourism Industry Competitiveness in Zambia, and carried out an Empirical Analysis using econometric variables selected based on Porters Diamond Model of competitiveness. Using a Principal Component Analysis and Multiple Linear Regression Analysis, the study found that 78.3% of the International Competitiveness of Zambia’s Tourism Industry can be explained by the identified variables in this study. This study concludes that there is need to develop a tourism development plan that streams down from a national to regional level, which will strengthen actions on the ground, leading to a coordination necessary to create opportunities for linking the tourism industry to policies going hand in hand with investment opportunities provided by modern information and telecommunications, which are necessary for improving the Internationational competitiveness of Tourism Industry.

РИНОК ТУРИСТИЧНИХ ПОСЛУГ ТЕРНОПІЛЬСЬКОЇ ОБЛАСТІ: ДИНАМІКА ТА РЕТРОСПЕКТИВИ РОЗВИТКУ

The purpose .The purpose of the study is to study the current state of functioning of the regional market of tourist services and the specifics of its territorial organization, substantiation of directions of its optimization in the region. Methodology. The basis of the research is the fundamental positions of modern social geography in the field of regionalistics, geography of services, population geography, geography of tourism, marketing geography, conceptual approaches of domestic and foreign scientists who studied the problems of tourism development. Based on the interdisciplinary approach, various methods have been used in the study, including dialectic, abstract-logical, systemic, sociological, statistical, cartographic, as well as comparative-geographical, cluster and multidimensional mathematical analysis, etc. Results. The territorial organization of the tourist services market is explored. The present state of the tourist market in the Ternopil region, its territorial differences is determined. The main factors of functioning of the market of tourist services in the region are analyzed. The evaluation and analysis of tourism business in the region is carried out. The main problems and opportunities of tourist activity in the Ternopil region are revealed. Scientific novelty. The main areas of concentration of tourist resources are prominent, promising for the development of certain types of tourism activity, on the basis of which a map of tourist regionalization of the region was developed. Practical significance. The formation of a modern competitive tourism industry in the Ternopil region will provide an opportunity to meet the needs of foreign and domestic citizens in tourist and recreational services.

Competitiveness and Sustainability in Tourism Industry: The Albergo Diffuso Case Study

The objective of the analysis developed in this paper is to verify whether the sustainability of the hotel ospitality model contributes to the competitiveness of tourist destinations. The research question is: does the model of “albergo diffuso” satisfy the requirement for a social, economic and environmental sustainability? The research method adopted consisted in a survey with the submission of a questionnaire to a number of alberghi diffusi operating worldwide, that is 130 units of analysis. The submission period went from October to December 2016. Through the questionnaire submitted to the interviewees it has been possible to analyze the motivation for the business start-up as well as the characteristics of the entrepreneur, the managerial systems and the governance style. The results will be analyzed through the application of the Weaver model (2014; 2017) which is considered essential to evaluate the contribution of the albergo diffuso to tourism sustainability. The implementation of the Weaver matrix to evaluate the contribution of the albergo diffuso to the sustainability of a tourist destination is the original element of the paper. The paper discusses the implications of sustainability with particular regards to the “albergo diffuso”. Therefore, it would be suitable to expand the analysis to additional models of tourist hospitality present in the international tourism scenario

관광산업의 경쟁력 제고를 위한 날씨경영과 날씨 마케팅 전략 연구

관광산업의 경쟁력 제고를 위한 날씨경영과 날씨 마케팅 전략 연구

The Establishment of Rural Tourism Based Creative Economy Kendran Village, Gianyar


 
 
 The aim of the research is to find the identification of the potential of nature tourism, cultural tourism, and creativity of local communities of Kendran Village and determine the condition of the internal environment (as seen from the strengths and weaknesses) and external environment (as seen from the opportunities and threats) of Kendran Village. Since the development of creative economy based rural tourism is one of the attempts to open up the market share (market niche) that had not done yet.SWOT analysis method used in this research to explore the potential of the internal environment, such as Strengths, namely rice field scenery with jogging tracks, the preserved traditional culture as traditional Balinese architecture, sacred places, historical relics in the village area, the activities of the Balinese-Hinduism ceremonies, arts and cultures, as well as the hospitality of communities, and accessible areas. We found the Weaknesses on infrastructure, public facilities, lack of tourism programs along with its management, and lack of foreign languages including English. Likewise, on the external environment, they have the opportunities in location of Kendran Village, the popularity of rural tourism, increasing of tourists arrival who interested in culture & nature tourism, information and technological advances that supports the promotion of Kendran Village, the support of the Gianyar Government, the development of creative economy based tourism, and the Threats such as increased competition in tourism industry, lack of passion of rural life in young generations, the culture commercialization, and also the stability of political and security situation in Indonesia.
 
 

Tourist's perceptions on man-made elements, natural elements and community support on rural tourism destination competitiveness

Modern-day tourists are becoming more demanding than ever and this has increased the competition in tourism industry. Based on the tourists' perceptions, it is crucial to recognise the key success factors that act as the ultimate driving forces that will undeniably help in the development of the tourism especially the rural destinations in order to stay relevant. The purpose of this study is to examine and identify the key success factors that will contribute to the development of tourism destinations competitiveness from the tourists' perspectives. A total of 309 respondents comprising of tourists from Sarawak, Malaysia had volunteered to take part in this survey. The SmartPLS 2.0 (M3) is used to assess the developed model based on path modelling followed by bootstrapping. Interestingly, the findings revealed that the tourists' concerns are focused on the accessibility quality, accommodation, entertainment, tourism infrastructure and community support for the development of tourism destination competitiveness.

Tourist's perceptions on man-made elements, natural elements and community support on rural tourism destination competitiveness

Modern-day tourists are becoming more demanding than ever and this has increased the competition in tourism industry. Based on the tourists' perceptions, it is crucial to recognise the key success factors that act as the ultimate driving forces that will undeniably help in the development of the tourism especially the rural destinations in order to stay relevant. The purpose of this study is to examine and identify the key success factors that will contribute to the development of tourism destinations competitiveness from the tourists' perspectives. A total of 309 respondents comprising of tourists from Sarawak, Malaysia had volunteered to take part in this survey. The SmartPLS 2.0 (M3) is used to assess the developed model based on path modelling followed by bootstrapping. Interestingly, the findings revealed that the tourists' concerns are focused on the accessibility quality, accommodation, entertainment, tourism infrastructure and community support for the development of tourism destination competitiveness.

Effect of Spatial Ambience on Thermal Adaptation in Tropics: Case of Free-running Shared Spaces in Coastal Hotels of Sri Lanka

Accommodation sector accounts for 21% of the global CO2 emissions and the competitiveness of tourism industry in future is primarily depended on hotel energy efficiency which plays a vital role in eco-efficiency of tourist operations.Tourists on pleasure travel prefer hotels which promote environmentally friendly built environment with free-running interiors. Thus the study investigates the design implications of free-running shared spaces and the influence of spatial ambience on thermal adaptation of tourists in tropical coastal hotels. Selected case studies are most popular semi-residential coastal hotels designed by the renowned architect Geoffrey Bawa and the methodology is consists of indoor thermal investigation, structured questionnaire and interview survey.Thermal investigation informs a heat stress indoor thermal environments in the shared spaces. Comparison of the actual sensation with the predicted comfort votes explicitly highlights a discrepancy between the two. Thermally uncomfortable warm interiors are being predominantly perceived as neutral to cool thermal environments. Thus indicates the shared spaces demonstrate a stimulus for adaptive approach and informs to explore the factors influencing the psychological adaptation.Actual experiences of the tourists relaxing in the pool lobby of Heritance (PLH) were evident for the optimum effect of thermal adaptation in comparison to other shared spaces. The attributes of spatial ambience has influenced the feeling of thermal pleasure and pleasantness. These spatial experiences generated through openness and integration of surrounding environment has promoted psychological adaptation of the tourists relaxing in this space to tolerate heat stress indoor microclimates of tropics. Thus the findings of this research determine significance of spatial ambience as a strategy for energy efficiency of tropical hotels.

Tourism industry and national competitiveness: A sub-Saharan Africa countries perspective

The purpose of this paper is to analyse the contribution of competitiveness of the tourism industry on the global competitiveness of 31 sub-Saharan Africa (SSA) countries. The aim is to identify the correlation between the achieved travel & tourism competitiveness level measured by the Travel & Tourism Competitiveness Index (TTCI) and global competitiveness level measured by the Global Competitiveness Index (GCI) in SSA countries. The research is made by applying descriptive statistics, correlation, regression, cluster, and comparative analysis. Research results indicate that there is a strong positive correlation between the GCI and the TTCI, as well as the positive impact of TTCI on GCI in the observed group of countries. The conclusions of this paper provide recommendations to tourism policy-makers in SSA countries.

Female tourism entrepreneurs in Bali, Indonesia

Abstract Bali is one of the most popular islands in Indonesia for tourism due to its beaches, nightlife and religious sites. Female tourism entrepreneurs are a growing segment of the hospitality industry in Bali due to their involvement in food stalls and small restaurants. This paper will focus on the strategic decisions of female Balinese tourism entrepreneurs by utilizing a purposeful sampling method in which in-depth interviews were carried out over a six-month period. Meaning units (MUs) were abstracted, which were compared and discussed with the interviewees until a basic agreement of terms could be made. Using in depth interviews and other supplemental evidence, this trend was examined in order to explore how women were influenced by environmental factors, in additional to their culture and heritage. The findings from this paper will help other tourism entrepreneurs how to develop their businesses using limited resources and financial capital but also provide suggestions about how female entrepreneurs can succeed in the globally competitive tourism industry.

FROM RATIONAL POLICY OF TOURISM DEVELOPMENT TO THE EFFECTIVE POLICY (CASE OF GEORGIA)

ABSTRACT Tourism has become an important activity not only for developed but for developing countries as well. Tourism industry has huge potential in improving the countries’ economic structure, creating new jobs and attracting investments. The relevance of the issue grows in case of developing countries, which have rich cultural heritage and natural resources. For developing competitive tourism industry in Georgia, several important issues should be resolved, establishing the legal framework for tourism, creating effective state regulation system. For understanding the existing reality, we carried out the research in following areas: tourism policy and management; economics; investments and competitiveness; employment and human resources; poverty reduction and social inclusion; sustainability of natural and cultural environment. Which will help Georgia in process of integration to the system of world tourist market. Keywords Tourism industry, Effective regulation, Poverty reduction, Tourism Policy, Investments and competitiveness