Concept Of Competition Research Articles

Quality of healthcare service and its influencing factors

Although INDIAN healthcare is described as “the largest sector, both in revenue and employment.” Developments and improvements in healthcare services give importance to the concept of competition and encourage increased quality among the healthcare centers. The quality of service –the characteristics that shape care experience beyond technical competence- is rarely discussed in the medical literature. This study reveals the determinants that affect the perception of the quality of healthcare services from the patients’ points of view. A cross-sectional method was followed to determine the perception of quality of healthcare services and relating variables, including infrastructure, reliability & responsiveness, empathy, affordability, and administration. The data collected from 400 in-patients for the study were analyzed using Confirmatory Factor Analysis. This study connects the findings of related studies that the hospital service quality significantly affected patients’ perceptions. Results confirmed that healthcare service quality aspects (i.e., physical environment, staff behavior, responsiveness, affordable services, admission process) positively relate to patients’ perception. Findings will help the hospital managers articulate effective strategies to ensure superior quality of healthcare services to patients. The study will induce hospital management to focus on the quality of private healthcare service systems and improvements towards deficient healthcare services.

Competitiveness and Determinants of Indonesian Plywood Export

Since 1998, Indonesia has been the largest plywood exporter in the world. However, at this time, Indonesia’s position no longer dominates; even the plywood export volume and value tend to decline. This condition is determined by many factors and is closely related to the competitiveness concept. Therefore, this study aimed to analyze the competitiveness, determinants, and export potential of Indonesian plywood. This study uses panel data from 11 major trading partner countries from 2004 to 2020. The data analysis method used in this study includes Revealed Comparative Advantage (RCA), gravity model, and trade potential analysis. The results show that Indonesian plywood has strong competitiveness in 11 major trading partner countries with a positive growth trend. The estimation of the gravity model shows that the importer population, economic distance, and the RCA index have a positive effect on Indonesian plywood exports. In contrast, Indonesia’s real GDP, importers’ GDP, exchange rates, and export prices are negatively affected. The population of importers is the most significant elasticity variable. Indonesia still has the potential to expand in 11 major trading partner countries because of the plywood under-trade current condition. So, development efforts on plywood exports should be aimed at under-trade countries and large populations. Keywords: export, gravity model, panel data, Revealed Comparative Advantage, trade potential ratio

A Study on The Concept of Monopolistic Competition

Monopolistic competition establishes a market structure where competition between competing firms occurs due to their common but differentiated product offerings. Generally, none of these businesses enjoys monopolies, and they operate independently of one another. Notably, monopolistic competitions have the following characteristics: many firms, firms produce similar but differentiated products and are not price takers, firms have complete freedom of market entry and exit, and firms compete on price, quality, and marketing. While businesses may profit economically in the short run, they may fall short of long-term financial objectives. Additionally, market freedom may result in long-term economic profit failure. Typically, short-term economic gains can influence the establishment of new entrants, resulting in low-priced products, increased production of these products, and thus increased competition.

A fuzzy-based competitiveness assessment tool for construction SMEs

PurposeIn highly competitive industries such as the construction sector, companies with limited capabilities struggle to maintain their current standing, let alone acquire more market share. Before they are able to address their shortcomings, these companies need to pinpoint where their performance stands when it comes to market demand. Furthermore, competitiveness is strongly linked with companies' ability to win tenders and deliver the associated construction projects. Tenders are, therefore, a mechanism that reflects the strengths and weaknesses of construction firms and can be deemed an indicator of competitiveness. This paper aims to help small and medium-sized enterprises (SMEs) increase their presence in the construction sector by suggesting a systematic approach to evaluate their competitiveness.Design/methodology/approachParticipation requirements were extracted from 11 calls for tenders and organized into categories using a qualitative content analysis. These requirements along with winning assets deduced from the literature constitute the basis of the tool. The qualitative evaluation of the difficulty in satisfying requirements or acquiring assets was transformed into unified, quantifiable scores by means of fuzzy numbers.FindingsA total of 233 requirements were found and classified in 3 main categories. In addition, a list of 54 assets organized into five categories was compiled. The entire methodology led to a five-step assessment tool whose output can be depicted on the proposed competitiveness readiness matrix (CRM).Research limitations/implicationsThis study contributes to the limited number of articles discussing the contractor's side in the tendering process. Furthermore, it combines three theoretical perspectives (i.e. resource-based view, relational view, and industry structure perspective), which are scarcely applied in the construction management field. Consideration of the calls for tenders when developing solutions is also a unique aspect of this research when compared to previous studies.Practical implicationsThis tool may help practitioners navigate the rather elusive tendering process by outlining the necessary elements to participate in and win tenders. It may also allow construction firms to better position themselves in the market with respect to customers' requirements and competitors' performances.Originality/valueThis study provides an approach of both self-assessment and market benchmarking. It assists companies in formulating strategies to become more competitive in general and make better bidding decisions. This is especially interesting because of three aspects: the study is based on a fundamental element of the construction competitiveness concept, i.e. calls for tenders; it offers a mechanism to transform systematically qualitative attributes into quantifiable scores; and it provides a practical and reliable display of the assessment results.

Innovative Industrial Clusters in the Context of Digitalization and Sustainable Competitiveness

To ensure Russia's sustainable competitiveness, it is necessary to create an infrastructure that allows creating globally competitive technologies and products. The authors suggest that industrial clusters can drive the country’s sustainable economic and innovative development. The research methodology is based on the content of the concept of sustainable competitiveness and cluster theory. The study was carried out using the methods of regression analysis. The systematization of foreign and Russian researchers’ ideas contribute to the conclusion that the cluster approach for ensuring sustainable development and competitiveness in the digital era is regarded as absolutely reasonable. In order to test the hypothesis of the study using regression analysis, a model has been built to assess the dependence and influence of the number of clusters in Russia Federal Districts on the main indicators of economic innovative development of these territories. The regression models constructed by the authors demonstrate a clear dependence of region economic and innovative development indicators on the clustering level. The authors of the present research recognize that clustering should be considered one of the basic elements in the system of national and regional sustainable competitiveness.

The Age of Fitness: How the Body Came to Symbolize Success and Achievement

In the wake of several books published over the last decade on the history of United States fitness, historian Jürgen Martschukat offers an international examination of the subject by considering German and American fitness cultures in the late twentieth and early twenty-first centuries. Originally published in German in 2019, Martschukat's volume synthesizes a broad array of primary and secondary literature in chapters that, while not organized strictly chronologically, provide a multilayered narrative and advance critical perspectives on several themes in contemporary Western fitness. Chapters such as “Working,” “Having Sex,” and “Fighting” follow introductory sections that establish context for recent historical dynamics. Translated by Alex Skinner, the book is written in a clear and authoritative style that allows Martschukat's interpretative stance to reach a wide academic audience.Comparative material on German history and culture comes as a welcome supplement to more well-covered American narratives. For Martschukat, what unites the story of fit bodies across contemporary Western societies is neoliberalism and the biopolitics of capitalist market forces. Evolving from eighteenth- and nineteenth-century concepts of liberalism and Darwinian competition, today's obsessions with working on oneself allow advocates to express their value as productive members of society. Civic recognition follows those who “can credibly show that they invest in themselves, work on themselves, and know how to tap their own potential” (17) as opposed to others who cannot meet these modern demands.Martschukat's overtly negative take on fitness culture distinguishes his study from other recent monographs. Unfortunately, this creates opportunities for ideological heavy-handedness and overgeneralization that too often disrupt his argument. Turn-of-the-twentieth-century fitness and the media empire of Bernarr Macfadden is an example of neoliberal white male supremacy until in subsequent paragraphs it is not, and the accomplishments of women and minority groups are briefly addressed. In another chapter, Martschukat breezes from an early 1980s report in Der Spiegel on corporate workout programs to United States’ welfare reform in 1996, all examples of “mak[ing] citizens responsible for themselves as market actors, rather than protecting them from market risks through social safeguards” (63). Such forceful narration may convince readers already committed to Martschukat's brand of political engagement, but too many are left wondering whether his ideological boogeyman hunting actually explains change over time. He seems to realize this by the middle of the book, offering up a compelling chapter that links Viagra to historic and contemporary fitness culture, but he excuses himself in conclusion that “race as a category has received less attention so far in this chapter” (103). Perhaps Skinner's translation is partly to blame for the book's often jarring and obtrusive identity-based posturing, but Martschukat cannot escape entirely for failing to produce a more elegant, or at least more consistent, historical treatise.Unsurprisingly, therefore, the book's final chapter on the Western physical hero repeats familiar tropes about the late twentieth century and the “backlash” of muscular Americanism associated with the era of President Ronald Reagan. Meanwhile, examples that could complicate this interpretation are passed over. For example, Jane Fonda and the explosion of female fitness in the 1980s is given one sentence. In the end, The Age of Fitness too often substitutes academic synthesis and critical consensus for historical precision in the manner of an exciting online read but one that ultimately fails as an honest study of its subject matter. Readers expecting a carefully nuanced overview and argument are better served elsewhere.

Digitalização e seu impacto no crescimento econômico

ABSTRACT Digitalization transforms the traditional concepts of economic growth and competitiveness. This article studies the effect of digitalization on Russia’s economic growth. As indicators measuring the impact of digitalization processes on economic growth, the study used the Gross Domestic Product per capita, the Global Competitiveness Index, the Index of Digital Life, the Digital Adoption Index, and the Resilience Index. Their in-depth examination based on a three-pronged model showed that the state of the macroenvironment and the readiness of the population for digital transformation do not allow digital technologies to affect the economic growth rate seriously.

Sequential Attacker–Defender Game on Complex Networks Considering the Cascading Failure Process

Cascading failure is a ubiquitous phenomenon that can paralyze networked systems in a short time. Many traditional studies of cascading failures have been conducted from the perspective of either an attacker or a defender. In reality, however, malicious attacks on networks are rarely a one-sided process. Instead, both the attacker and defender are actively involved. We use game theory to study the strategies of both sides in terms of an attacker-defender game on complex networks. Based on the concept of the Stackelberg competition, we propose a multi-round attacker-defender game model on complex networks, allowing high flexibility in the available actions for both sides in the game. The model we propose allows the two sides to specify certain parameters of the network to attack/defend and further allocate a certain amount of resources for the attack/defense. Such flexibility allows the model to capture the actions of the attackers and defenders more precisely and simulate the attack process in a more realistic manner. We propose an iterative search algorithm to search for desirable strategies with systematic experiments on various types of networks and associated parameters and in terms of different relative resource owned by the attacker and defender.

Company Competitiveness Profiles on the example of Polish enterprises in the Silesian Region in 2020

Motivation: The concept of competitiveness is used to define the ratio of enterprises to competitors and results from many internal features and the ability to deal with an external environment. However, comparing main elements of company competitiveness to each other does not give detailed position in the market sector, which is the main area of competition. Therefore it is necessary to look for a different method of companies comparison in the field of their competitiveness.
 Aim: The purpose of this paper is to present a assessment method of company competitiveness based on the Company Competitiveness Profile in a market sector. The Company Competitive Profile consists of different variables of a competitive potential, a strategy of competition and a competitive advantage. This method is verified based on results of the Company Competitiveness Barometer conducted in 2021 in 177 Polish companies in the Silesian Region. The Company Competitiveness Barometer is an online research tool for assessing company competitiveness which has been used by the authors since 2012.
 Results: The questionnaire used in the Company Competitiveness Barometer contains 48 questions. 45 of them are related to the characteristics of the company that are affecting its competitiveness, and 3 questions are metric questions. The questionnaire can be found on http://sensorium24.com. There were 2 hypotheses which were verified in the paper: H1: The configuration of the components of the Company Competitiveness Profile is different in different sectors of the economy. H2: Each company can be characterized in a sector by its individual Company Competitive Profile. The papers presents verification of two hypothesis which concern the Company Competitive Profiles and their use in assessment of company competitiveness in an economic sector. This is also an added value and an original contribution to company research methodology.

The changing strategic significance of submarine cables: old technology, new concerns

ABSTRACT The strategic significance accorded to submarine cables has never been a static concept, but it has been homogenous: a focus on protecting cables from external threats. This article argues that because submarine cables have long had strategic value, they provide a means to examine the emerging concept of strategic technology competition between the United States and China. To do so, this article examines major changes to the submarine cable sector since 2015, including the success of Chinese company Huawei Marine, and US and other western government interventions in several cable projects. It characterises the strategic considerations exhibited by submarine cable activity in that period – influence building in third countries, a changing perception among the US and its partners of threat and protection priorities, and closer attention to cable security and surveillance considerations – and compares them with the traditional strategic values attached to submarine cables. It concludes strategic concerns about undersea cables includes a new concept: the construction and installation of cables as a strategic threat, and which adds complexity to a sector in which it is difficult to project influence. This article seeks to make a contribution to scholarship on strategic competition in emerging technologies.

Important of Competitiveness of Jordanian External Auditor and the Factors Affecting It Working in IT environment

The study aims to identify the factors that affect the competitiveness of Jordanian external auditors working in the information technology (IT) environment. In addition, it has identified to which extent the auditor is aware of the concept and the importance of competitiveness in the information technology environment. It has also touched upon the most important factors affecting the competitiveness of the audit process conducted in an information technology environment. To achieve the purposes of the study, the researcher has used a descriptive method in which literature of audit has been reviewed; furthermore, a questionnaire has been designed and distributed to a group of auditors in Jordan. The study has found that Jordanian auditors are highly aware of the concept and importance of competitiveness of audit offices working in an information technology environment. In addition, the study has indicated that there are a set of factors that affect the competitiveness of auditors; these factors are as follows: using information technology in audit services, audit fees, and professional performance quality as well as professional specialization of auditor in electronic systems plus internal control in IT environment and adherence to the regulations and instructions related to information technology governance in an information technology environment Keywords : Competitiveness of Auditor, Professional Performance quality, Audit Fees, Professional Specialization, Audit Offices in Jordan. DOI: 10.7176/RJFA/13-6-03 Publication date: March 31 st 2022

Relasi Interfirm-Control dalam Konfigurasi Strategi Jejaring Produksi Global pada Industri Teh (Studi Kasus Unilever dan PT. Perkebunan Nusantara VIII)

This reseacrh aims at analyzing the involvement of Indonesia tea industry in the global production network using Dynamic Competitive concept which developed by Global Production Network theory 2.0. It takes Unilever Global as the leadfirm actor and PT.PN VIII as the suppliers There are three aspects which measure in dinamic competitive, there are cost-capability ratio, market development and financial discipline. From the analysis of the dynamic competitive of the leadfirm and suppliers, it shows that the configuration strategy of global production network builds between Unilever Global and PT.PN VIII is interfirm-control. This interfirm-control configuration makes Indonesia tea industry has less control in price decision and production rule.

Healthcare service quality evaluation: An integrated decision-making methodology and a case study

Developments and changes in health services give importance to the concept of competition and encourage to increase quality among the healthcare centers. During these processes, the most required expectations from the system are achieving the desired quality and maintenance of the system environments. In this sense, measurement and continuous improvement of service quality are crucial for health centers to provide better service to patients. For this aim, this paper presents an integrated assessment methodology based on the distance-based Pythagorean Fuzzy Multiple Criteria Decision Making (MCDM) method, TOPSIS, and Fuzzy Inference System (FIS) for the measurement of health care service quality. To show the efficiency of the proposed method, a case study is carried out by comparing the ten clinics of a private hospital. Five dimensions of service quality (SERVQUAL) have been used as the main criteria for evaluating the service quality levels of the clinics, and multiple sub-criteria are determined for each dimension for a detailed analysis. Pythagorean Fuzzy TOPSIS is executed to the determined decision matrices to obtain inputs of the fuzzy rule-based system. Then, the clinic's service quality levels are calculated by implementing the fuzzy inference system. Moreover, sensitivity analyses based on the changes in the decision makers' weights are also applied to check the flexibility of the results. Finally, implementations with respect to theoretical, managerial, and policy aspects are discussed based on the obtained results.

A COMPARATIVE STUDY OF THE ANTI-TRUST LAWS IN U.S, U.K AND INDIA WITH SPECIAL REFRENCE TO HORIZONTAL AND VERTICAL ANTI-COMPETITIVE AGREEMENTS

This article focuses upon the conceptualization of the term competition and how competition in the present era has been a potent tool for encouraging economic development and socio-economic welfare rather than curbing monopolies only. The article shall be contextualised highlighting the facts related to the enactment of the Competition Laws in India, U.S and U.K and its actual implementation with special reference to horizontal and vertical anti-competitive agreements. The aim of the article is to do a comparative analysis between the provisions dealing with anti-competitive agreements in U.S.A and U.K and section 3 of the Indian Competition Act in order todiscusses the need of competition in global economic market, and why at all this concept of competition is of utmost importance to us.The analysis done in the article strictly restricts to the interpretation given to anti-competitive agreements under section 3 of Competition Act in India and its comparison thereof with Antitrust Laws in U.K and U.S. The paper aims to highlight the scope and interpretation of anti-competitive agreements as it is among the most sanitizing issues recently in global market.

Sustainable international competitiveness of regional construction industry: Spatiotemporal evolution and influential factor analysis in China

In the context of increasingly fierce competition in the international construction market and gradually saturated Chinese domestic construction industry, regional construction industries urgently need to develop differentiated strategies to achieve sustainable development of international competitiveness. This research combines sustainability perspective with incremental perspective to propose the concept of sustainable international competitiveness and explores the impact of sustainability on the spatiotemporal evolution and influential factors of international competitiveness based on exploratory spatial data analysis and quantile regression method. Analysing panel statistical data from provincial regions in China, we find that most regions develop overseas construction projects independently, resulting in random distribution of competitiveness nationwide; meanwhile, spatiotemporal differentiation characteristics present geographical expansion of competitiveness decline in aggregation regions as well as robust polarization effect and path-dependent effect in dispersion regions. Additionally, determinant influential factors of sustainable international competitiveness vary with competitiveness increasing. These findings manifest unbalanced sustainability performances in strategy-driven and demand-driven regions resulting from single driving mode of competitiveness; reveal heterogeneous development mode of influential factors with inverted U-shaped effect, marginal effect, and escape-competition effect; and provide policy makers at national, regional, and firm levels with improvement strategies tailored to local conditions in extended industrial chain, integrated contracting mode, and updated strategy deployment; promoting high-quality and sustainable development of overseas construction projects with unified policy planning in the regional construction industry.

Legal protection against unfair competition under the economic legislation of Ukraine

The article examines the legal nature of unfair competition, regulations governing competition, methods of protection of economic entities in commodity markets, as well as the application of sanctions for violations of Ukrainian legislation on economic competition. According to the Law of Ukraine "On Protection against Unfair Competition", unfair competition is any action in competition that contradicts the rules, trade and other fair practices in business. Unfair competition includes the misuse of an entity’s business reputation, the creation of barriers to the entity’s competition and the achievement of undue competitive advantages, the unlawful collection, disclosure and use of trade secrets. The main methods of unfair competition include economic espionage, counterfeiting of competitors, bribery and blackmail, misleading consumers, fraud with business reporting, currency fraud, concealment of defects and more. The article considers the concept of fair and unfair competition from the point of view of different scientists. There are different approaches to the concept of "unfair competition" in the scientific doctrine, for example, the scientist N. Saniakhmetov notes that "unfair competition is a violation of rules of conduct that have developed, are widely used in business and are recognized by entrepreneurs as mandatory business rules that harm relations of fair competition and freedom of entrepreneurial activity ". According to O. Bezukh, "unfair competition arises as a result of illegal use of other people's intellectual products for commercial purposes, business reputation, other achievements of enterprises, goods or activities of a competitor, misleading consumers about competitors and gaining illegal advantages in competition." The general definition of unfair competition is contained in the Paris Convention for the Protection of Industrial Property, so according to this document, unfair competition is any act of competition that is contrary to fair practice in industrial and commercial matters. The article analyzes the mechanisms of combating unfair competition, highlights the administrative and judicial methods of combating unfair competition. It turned out that the body that deals with the fight against unfair competition is the Antimonopoly Committee. The article analyzes judicial practice in recent years. The provisions of foreign legislation on combating unfair competition have also been studied.

СОВРЕМЕННЫЕ ВИДЫ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ КАК КОНКУРЕНТНЫЕ ТЕХНОЛОГИИ РАЗВИТИЯ

The purpose of the work is to identify the methodological features and characteristics of different types of digital marketing based on the analysis of theories, concepts, channels for implementing modern marketing practices, as well as to identify the characteristics necessary for the subsequent comprehensive study of consumer behavior. The relevance of the work is due to the fact that rapid technologization opens up new opportunities for entrepreneurs, since the emergence of new channels of communication with the target audience allows to carry out marketing activities effectively even in conditions of limited funding. Modern types of marketing activities (digital marketing) do not require significant participation of financial resources and contribute to the development of the competitiveness of modern enterprises and entrepreneurs. The research methodology is an analysis of the current state of marketing practices in the context of the transition from the analog to the digital era. As a result, the general characteristics of different types of digital marketing that ensure the competitiveness of modern business structures are identified and systematized. The changes in the strategic positions of marketing, as well as in the concept of competition, which they have undergone during the transition to the digital era, are systematized and described. To systematize the provisions necessary for further research, a general differentiation of the main types of Internet resources was carried out, with the allocation of their basic characteristics.

Competitiveness and Innovations in Foreign Trade: a Case of Apples from Slovakia to Czechia

Competitiveness and innovation are critical elements for enhancing and developing successful and mutually beneficial foreign trade. This paper deals with the concept of competitiveness at the sectoral level, narrowing it down to agriculture and food production. It focuses on the apple market and compares the competitiveness in this sector from 2004 to 2020. Specifically, the research concentrates on the case of apple trading between Czechia and Slovakia just after both countries joined the EU in 2004. It becomes clear that the ability to compete in international and domestic markets depends on comparative advantages. Therefore, the business data is used to better understand comparative advantages by using business-based measures of competitiveness for the agri-food sector in Slovakia. The data used in this article originate from the Statistical Office of the European Communities (Eurostat). This research aims to identify changes in the foreign trade of apples (080810) in Slovakia and Czechia for the last sixteen years. The agricultural trade development after the accession of Slovakia and Czechia to the EU could show positive and negative trends. Both for Slovakia and Czechia, the production of apples does not cover consumption. Therefore, importing this commodity to both countries is necessary, and the benefits from foreign trade are desirable. The study findings showed that both countries do not achieve a comparative advantage in the apple trade. Therefore, more innovations might be required to enhance competitiveness and saturate both countries' markets with apples. Relevant stakeholders and policy-makers should take the required steps to improve the situation and enhance competitiveness in this market to increase the outcomes and benefits for both countries.

ОЦІНКА КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВА ТА ОПТИМІЗАЦІЯ ЙОГО ДІЯЛЬНОСТІ

The concept of competitiveness is multifaceted and multidimensional. There are many different definitions of competitiveness, but there is no acceptable single precise definition. The article analyzes and summarizes the results of a study of publications, which allow us to conclude that the issues of assessing the competitiveness of enterprises require further study. The list of tasks for the formation of the competitive advantages of the enterprise is not fully developed and needs to be clarified. It has been established that the need to overcome the crisis in Ukraine has led to the development of competitive relations and a competitive economy in general, but not all domestic enterprises are ready for competition and can withstand it. The approaches of scientists to the definition of the economic essence of such concepts as "competition", "competitiveness" and "competitive advantages" are considered. The experience of domestic and foreign scientists in the study of existing and the formation of new competitive advantages of economic entities is analyzed. The most significant in this area were the scientific research of M. Porter, who developed the theory of competitive advantages. It was revealed that competitiveness can be assessed only within groups of enterprises producing the same goods. There are many methods for researching competitiveness, for example: the Boston Advisory Group model; M. Porter's model; GAP analysis method; McKinsey method; LOTS method; a method for studying the profile of an object; situational analysis (SWOT analysis); PEST analysis, peer review method; financial and economic way. The listed methods for assessing the competitiveness of an enterprise are characterized by certain advantages and disadvantages that determine the possibility and feasibility of their use by domestic enterprises. The most complete information about the competitive advantages of an enterprise in the market can be provided by several methods at the same time. Finding new competitive advantages or creating them will allow each company to improve its competitive opportunities.

COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS IN UKRAINE: EDUCOLOGYCAL ASPECT

The article is devoted to the analysis of the competitiveness of institutions of higher education from the point of view of Educology – an integrated science of education, which is a kind of educational synergy for the study of the field of education. Emphasizing the interdisciplinary nature of educational research, which includes economic, social, legal, cultural, managerial and other aspects, the author characterizes the concept of competition and competitiveness in the field of education in the context of the internationalization of the educational industry, investigates its factors. The article reveals the essence of competition, its functions and driving forces of the educational market, as well as the interrelationship of the influence of the latest trends in the development of education on the competitiveness of higher education institutions. Special attention is paid to the analysis of the concept of «educational services», the main approaches to its definition, the characteristics of the features of the creation of educational services by institutions of higher education, their classification and types of educational services on the educational market, as well as the concept of additional educational services. The author notes that the main task and the main function of competition is the conquest of the educational market, the fight for the consumer, the victory of one’s competitors, and the provision of stable profits. In addition, the essence of competition is expressed by certain forces that encourage it to develop, regardless of whether it operates only on the domestic market or on the foreign market as well. The article pays special attention to the characteristics of educational services, which have the following advantages: availability of additional educational services provided by a higher education institution; the possibility of mobile exchange of students and internships for teachers both within the country and abroad; practical significance of training, its practice-oriented content; assistance with employment for graduates of a higher education institution; proper material and technical base, availability of modern information and communication technologies.