Competitive Advantage Of SMEs Research Articles

Impact of Digital Advertising Strategies on the Competitive Advantage of SMEs in KSA

The aim of the study was to identify effective communication strategies in digital advertising for SME’s in Saudi Arabia. The study analyzed the relationship between these strategies and competitive advantage using the content analysis method. The study population was represented by all digital advertisements implemented by SMEs in the Kingdom through social media platforms such as Snapchat, Instagram, and X during 2022. A total of 600 digital advertisements were analyzed. It was found that 7 communication strategies were applied in the digital advertising message at a moderate level, including motivation, brand personality, prosecution, innovative promise, as well as simulation, initiative, and priority. The study also found that only 6 strategies affect competitive advantage, except for the motivation strategy. There was a positive correlation between communication strategies, cost and differentiation elements only. The study showed a moderate impact of communication strategies on competitive advantage. Finally, the study provided some important recommendations to help SMEs activate communication strategies based on digital advertising in the kingdom.

Organizational Ambidexterity, Digital Transformation, and Strategic Agility for Gaining Competitive Advantage in SMEs

This study aims to examine the effects of strategic agility and environmental dynamism on the relationship between organizational ambidexterity and digital transformation and competitive advantage in small-scale SMEs. A quantitative research method is used in the study. The research population is the managers of 17451 small-scale SMEs in the wholesale and retail trade sector within the provincial borders of Istanbul, which employ less than 50 employees annually and whose annual net sales revenue or financial balance sheet does not exceed 25 million Turkish Liras according to the data of the end of 2020. An online survey was sent to the managers of 450 small-scale SMEs reached by convenience sampling method and the data obtained from 366 valid surveys were analyzed through the Smart PLS program. According to the research results, organizational ambidexterity and digital transformation are positively related to competitive advantage. In addition, it is determined that digital transformation has a partial mediating role on the relationship between small-scale SMEs’ ambidexterity and competitive advantage, and strategic agility has a moderating role on this relationship. On the other hand, it is concluded that environmental dynamism does not have a moderating role on the relationship between small-scale SMEs’ ambidexterity and competitive advantage.

The Effect of Customer Orientation and Business Networking on Marketing Performance Through Competitive Advantage (Survey of Culinary Msmes In Surakarta)

This study aims to analyze the effect of entrepreneurial orientation and business networks on marketing performance through the competitive advantage of SMEs. MSMEs are required to be able to adapt the business environment and communicate innovative products in marketing to be able to reach consumers and reach target markets and reduce costs for business continuity. This research is a survey. The research population is culinary MSMEs in Surakarta. Data collection using a questionnaire. The sampling technique uses accidental sampling, as many 96 culinary MSMEs in Surakarta. Validity test uses Confirmatory Factor Analysis (CFA), and Cronbach's Alpha for reliability test. Data analysis uses Partial Least Squares (PLS). The results of the study show that entrepreneurial orientation and business networks influence marketing performance through competitive advantage. Entrepreneurial orientation and business networking have a role in improving and marketing products and expanding markets, so that MSMEs can survive and perform well during a pandemic and can increase market growth in the process of economic recovery.

The Role of Supply Chain Capabilities in Increasing the Competitive Advantage of Photo Catalyst Ceramic MSMEs in Bali

The long-term goal of this research is to develop knowledge in the field of Strategic Management, especially about Collaborative Value Innovation, Supply chain strategy, strategy of competitive advantage in SMEs. This research was conducted at SMES Photo catalyst Ceramics in Bali, with research objects on collaboration value innovation, supply chain capabilities, competitive advantage. The research population is all ceramic SMEs in Bali. This research was conducted at SMES Photo catalyst Ceramics in Bali, with research objects on collaboration value innovation, supply chain capabilities, competitive advantage. The research population is all ceramic SMEs in Bali. The results of this study indicate that Collaboration of the value of innovation has no significant negative effect on competitive advantage. This indicates that there is no relationship between photo catalyst ceramic SMEs to produce an innovation, so this also provides a negative value in creating competitive advantage between business actors. Collaboration of innovation values provides positive value to supply chain capabilities, collaboration provides great opportunities in sharing information related to resources to support the development of photo catalyst ceramics. The ability of the supply chain to provide significant positive results for competitive advantage, with the capabilities of good information actors from raw materials to ceramic products will certainly provide great opportunities in achieving competitive advantage; this also shows that the mediation of supply chain capabilities becomes full mediation in relationships, collaboration value innovation and competitive advantage.

Management of the life and career plan to improve the organizational climate in SMEs

The purpose of this paper is to develop a strategic model to establish the best mechanisms, tools and policies to implement a Life and Career Plan in order to reduce staff turnover and improve the organizational climate of SMEs. A model was developed, based on gradient such a work, indicators, processes and guidelines, strategic measurements, analysis for staff retention, creation and development of a culture of change, growth and internal development, generating commitment in order to optimize the use of resources and productivity. The model generated a concise, clear and solid base to generate metrics and statistics, save economic resources, ways to increase productivity, make efficient use of new technologies and the Internet of Things, to guarantee sustainability, speed flexibility, privacy of processed information and energy backup, in order to promote change in favour of the development of competitive advantage in SMEs. The results allowed, through a collegiate work between the members of the interdisciplinary team, the construction of a Life and Career Plan Model that achieved a more productive workforce and improved the control and retention of talent between 13 – 17%, although with a residual risk associated with routines due to updates and/or changing needs of SMEs.

Role of Value Co-Creation between Information Interaction Capabilities and Competitive Advantage in SMEs, Henan Province, China

Role of Value Co-Creation between Information Interaction Capabilities and Competitive Advantage in SMEs, Henan Province, China

Analysis of Unique Resource Capabilities and Social Commerce Against Competitive Advantages in SMEs in Klambir Lima Village

This study aims to find out how the influence of Unique Resource Capabilities and Social Commerce on Competitive Advantage in SMEs in Klambir 5 District with the Multiple Regression Analysis approach. The number of samples taken was 83 respondents who were calculated using the Slovin formula. The problem to be researched is to find a model for applying unique resource capabilities and appropriate social development that will affect competitive advantage in general and specifically increase the business productivity of small and medium enterprises so that they can provide the best, both for internal entrepreneurs and the community in the Klambir environment. Lima as well as the wider community in general. Application of the principles of unique resource capabilities consisting of Tangible Assets, Intangible Assets, Organizational assets are expected to help efforts to improve business levels better. Continuous improvement of good business levels is important for SMEs to carry out so that they can continue to grow and develop and have a competitive advantage compared to other regions in their vicinity. Social commerce is an e-commerce concept that relies on social media and user participation to assist the online buying and selling process. This concept uses social media as a transaction platform that allows users to buy or sell goods or services. However, several innovations in social trading do not involve exchanging money in the transaction process. Keywords: Unique Resource Capabilities Social Commerce; Competitive Advantage

ENTREPRENEURIAL ORIENTATION AND COMPETITIVE ADVANTAGE: EVIDENCE FROM SMES IN SOUTH-SOUTH GEOPOLITICAL ZONE, NIGERIA

In the entrepreneurship literature, there are limited empirical studies that had assessed the relationships between entrepreneurial orientation and competitive advantage as well as the entrepreneurial orientation variable influencing competitive advantage the most in Nigeria. In line with the above, this study examined the relationship between entrepreneurial orientation and competitive advantage of SMEs in south-south geopolitical zone, Nigeria. Cross-sectional survey design was adopted and two hundred (200) questionnaires were administered on SMEs employees in south-south geopolitical zone, Nigeria. Four (4) entrepreneurial orientation dimensions were identified namely market, resource, innovation and strategic orientations. Data obtained were analyzed using descriptive statistics (frequency counts, simple percentage, mean, standard deviation, minimum and maximum values, Pearson correlation), post-estimation statistics (variance inflation factor), and inferential statistics (factor analysis). Foremost, the Pearson correlation revealed that there is a positive relationship between entrepreneurial orientation and competitive advantage. Interestingly, the factor analysis result revealed that innovative orientation is the most significant entrepreneurial orientation variable influencing competitive advantage; this was accompanied by strategic orientation, resource orientation, and the least, market orientation. The findings of the study will help SMEs in south-south geopolitical zone of Nigeria to be more entrepreneurial-oriented and develop good competitive advantage that will enable them grow, survive and succeed the extremely competitive business landscape.
 Keywords: Entrepreneurship, Market orientation, Innovative Orientation, Resource Orientation, Strategic Orientation, Competitive Advantage.

The Role of Market Orientation in Mediation the Impact of Entrepreneurship Orientation on Company Performance and Competitive Advantage

The purpose of this research is to see how the SME Orientation Strategy is implemented in West Sumatra. The strategy uses two parameters, namely entrepreneurial orientation and market orientation. The focus of this research objective is to analyze the role of market orientation in mediating the effect of entrepreneurial orientation on company performance and competitive advantage in SMEs, especially the food industry in Rumah Makan Minang, West Sumatra. The subjects of this study were restaurants registered with the West Sumatra BPS which were surveyed by the Googlemaps team in 11 cities. The sample of this research comes from restaurant owners. Data collection was carried out by distributing 173 questionnaires to restaurant owners or management. The data collection process was carried out by a team of five people who had experience and received training and understanding of the questions in the survey. The data analysis technique is SEM (Structural Equation Model) with the SmartPLS 3.2.8 professional application program. This study found that market orientation plays a role in mediating the influence of entrepreneurial orientation on company performance, but it is not proven to play a role in mediating the influence of entrepreneurial orientation on competitive advantage in Minang Restaurant MSME in West Sumatra. Other indicators will be discussed in this article.

Developing model of logistics capability, supply chain policy on logistics integration and competitive advantage of SMEs

This study aims to analyze the influence of supply chain policies, logistical capabilities, on logistical integration and competitive advantage in SMEs in Indonesia. The measurement method uses structural equation modeling (SEM) analysis using SmartPLS 4.0 software to analyze the influence of supply chain policies, logistical capabilities, on logistics integration and competitive advantage. The research data was obtained from distributing online questionnaires via social media. The questionnaire was designed using a Likert scale of 7. The respondents used in this study were SMEs owners who were determined through simple random sampling. The online questionnaire was distributed to 490 UKM owners. The stages of data analysis are validity test, reliability test and significance test or hypothesis test. Based on the results of data processing carried out, it was found that supply chain policy has a positive effect on logistical integration, logistics capability has a positive effect on logistics integration, supply chain policy has a positive effect on competitive advantage, logistics capability has a positive effect on competitive advantage, logistics integration has a positive effect on competitive advantage competitive. The novelty of this research is the relationship model of logistics capability and supply chain policy on logistics integration and competitive advantage in SMEs organizations. The theoretical implication of this research is to support previous theories that logistics capability and supply chain policy play a role in encouraging increased logistics integration and encouraging increased competitive advantage in SMEs organizations. The practical implication of this research is the management of SMEs to implement logistics capability and create and implement supply chain policies to encourage increased logistics integration so that it will increase competitive advantage.

PENGARUH LINGKUNGAN EKSTERNAL DAN LINGKUNGAN INTERNAL TERHADAP KINERJA UKM MELALUI KEUNGGULAN BERSAING PADA UKM DI KOTA SORONG

This study aims to determine and analyze the influence of the external environment and the internal environment on the performance of SMEs through competitive advantage in SMEs in Sorong City. The population in this study were SMEs in the city of Sorong which included food and beverage, metal and service industries, forest products and furniture, building materials, and handicrafts totaling 539 SMEs, and the samples in this study were 135 SMEs. sampling using proportional cluster random sampling. Data analysis methods include descriptive analysis and quantitative analysis with analytical tools using SEM (Structural Equation Modeling) and AMOS (Analysis Moment of Structural) programs. The findings of this study are: 1) the external environment is proven to have a negative and significant effect on the performance of SMEs; 2) the external environment is proven to have a negative and significant effect on SME performance mediated by competitive advantage; 3) the internal environment is proven to have a positive and significant impact on the performance of SMEs; 4) the internal environment is proven to have a positive and significant effect on SME performance mediated by competitive advantage.

Effect of Entrepreneurial Strategies on the Performance of Smes in Kogi State, Nigeria

This study investigated the effect of entrepreneurial strategies on the performance of SMEs in Kogi State. This study adopted survey research design to achieve its aim. The population of the study was 844; from which the sample size of 260 was selected. Multi-stage sampling technique was used. The analytical technique that was employed to achieve the study’s objectives was multiple regression analysis. Findings show that product differentiation strategy, adaptation strategy, human resource strategy, and entrepreneurial marketing strategy have significant weak effects on the return on investment of SMEs in Kogi State. Findings further show that product differentiation strategy, human resource strategy, entrepreneurial marketing strategy and adaptation strategy have significantly strong effects on the market share of SMEs in Kogi State. The study concluded that entrepreneurial strategies have the propensity to increase the business performance of SMEs. The study recommended that SME owners should adopt the combination of entrepreneurial marketing strategy and product differentiation strategy to achieve increasing return on investment, market share and competitive advantage of SMEs in Kogi State; and give less attention to the adoption of both adaptation strategy and human resource strategy.

Analisis Strategi Bersaing pada UKM Jus Buah (Studi pada Usaha Rayna Juice)

Increasingly competitive business competition requires small businesses to have a competitive advantage. The competitive advantage of SMEs can be achieved by developing products so that they are unique. Like the business of Rayna Juice as one of the SMEs that have competitors located on Tuasan street 65 Sidorejo Hilir subdistrict Medan Tembung district North Sumatera, which is still standing today. The purpose of this research is to implement the strategy used by Rayna Juice bussines Tuasan street 65 Sidorejo Hilir subdistrict, Medan Tembung district, North Sumatra. This researc uses a qualitative approach with descriptive analysis. Primary data collection techniques through observation, interviews. Meanwhile, secondary data were obtained from literature study and documentation. To analyze the data, the SWOT analysis method (Strenghts, Weaknesses, Opportunity, Threats) was used, namely by identifying internal and external factors, using the IFAS & EFAS table and the SWOT matrix. Based on the internal and external analysis and diagram of the SWOT matrix (Strenghth, Weakness, Opportunity, Threats) conducted by researchers, rayna’s juice was in favor of the aggressive (quadrant 1).Whereas rayna juice has a force of 2,36 greater than 0,43 weaknessses and the opportunity of 2,65are greater than the threat of 0,45.

Competitive Advantage of SMEs Through Innovation to Reach International Markets

This study aims to identify various characteristics related to competitive advantage in SMEs through innovation. This research is a scoping review using PRISMA. The stages in conducting a scoping review that must be carried out are the focus of the review, using the PEO framework (problem, exposure, and outcome), identification of relevant studies, process descriptions, and identification of literature with PRISMA flowcharts, data extraction, and mapping or scoping. The inclusion criteria used in selecting the scoping review study were publication of manuscripts in the last five years (2018-2022), nationally accredited and internationally indexed journals, original articles, and articles in Indonesian or English. The keywords used in the article search were "SME" OR "competitive advantage" OR "innovation" OR "culinary" AND "international market." SME product innovation must continue to be carried out in the face of current market competition to reach the international market, especially MSMEs engaged in traditional food or culinary. SMEs must innovate in products, namely innovation in shape, taste, color, and innovation in packaging. The role of using social media to introduce culinary products in the international market is an effective way to expand the market share of culinary SMEs in the international market.

Increasing innovation and digital marketing in the batu brush business, Pererenan Village, Bali

The creative industry is one of the sectors affected by the Covid-19 pandemic. One way to win the competition is to implement a product innovation strategy that can attract consumers and have a competitive advantage for SMEs. Batu Brush is one of the SMEs that sells various kinds of brush stone products so far has experienced various problems, including: (1) marketing is still conventional, (2) stone brush motifs that have so far lacked innovation. The community service program carried out is to provide education to Batu Brush business owners about the importance of using social media such as Instagram to increase sales turnover through promotions, as well as helping Batu Brush business owners about product innovation, for example creating new image motifs. The method used is counselling about digital marketing through social media Instagram and socialization about the application of new motifs for the diversity of motifs owned by Batu Sikat SMEs. The results of this activity are where partners can implement digital marketing so that the market share is wider and partners can implement product innovations with a variety of motifs that can become selling points and high competitiveness so that in the end it is hoped that Batu Sikat SMEs can increase their turnover.

Strategic Orientation, Innovation and Competitive Advantage of SMEs: A Case Study of Creative Industry in Central Java

This study aims to examine the relationship between strategic orientation, innovation, and competitive advantage in SMEs in Central Java. During the pandemic, market conditions were not stable enough but still urged SMEs to grow and develop through competitive advantage. This study wants to see how strategic orientation affects the innovation process of SMEs to create a competitive advantage. Respondents were 78 SMEs spread across Central Java. Data analysis used validity test, reliability test, correlation, multiple regression, T-test, F test, and coefficient of determination test. Tests were conducted between strategic orientation towards innovation and strategic orientation to competitive advantage. The strategic orientation carried out during the pandemic is quite difficult to increase innovation and competitive advantage.

Implementation of Islamic corporate governance and competitive advantage in SMEs: A systematic literature review approach

In the case of Indonesia, research related to good governance in SMEs is categorized as relatively new and has received little attention. Attention to SMEs is deemed inadequate, while the development of Sharia-based SMEs. The development of Sharia-based SMEs should be the basis for building a solid halal industry construction. SMEs must be developed in order to create a prosperous society. However, whether the method and type of business taken in fulfilling the needs of life are in accordance with Islamic rules, that is the problem and must be a concern for business actors. In running an SMEs business, of course there are limitations in selecting and sorting the products that will be produced by business actors. This study comprehensively examines the topic of governance from an Islamic perspective through analysis of corporate models and conceptual empirical research. The next stage of this research is to review previous research that became a reference and show the things that happened in the literature both theoretically and empirically. Literature study, this research shows the main findings, namely the emergence of uncertainty in the results of the application of governance from an Islamic perspective and competitive advantage in SMEs. Previous researchers conducted related research showing different research results so that further research will be carried out for previous researchers by integrating the comparison pattern between the competitive advantages of conventional SMEs with sharia and the application of corporate governance in SMEs.

The role of supply chain management on Indonesian small and medium enterprise competitiveness and performance

The purpose of this study is to analyze the effect of supply chain management on competitive advantage in SMEs, the effect of competitive advantage on company performance in SMEs, and the influence of supply chain management on company performance mediated by competitive advantage in SMEs. This study uses quantitative methods and data analysis techniques based on Structural Equation Modeling using SmartPLS 3.0 software. The sample selection method uses non-probability sampling methods. Online questionnaires were sent to 340 SMEs respondents, the next step is to evaluate the returned 320 questionnaires. The results indicate that supply chain management had a significant influence on company performance and competitive advantage. Competitive Advantage also had a significant influence on company performance and played a mediate influence between supply chain management and company performance. The company's ability had a positive effect on competitive advantage and finally, adequate company capabilities had an impact on competitive advantage.

THE ROLE OF PRODUCT INNOVATION, PRODUCT QUALITY, AND MARKET ORIENTATION ON MSME BUSINESS PERFORMANCE WITH COMPETITIVE ADVANTAGES AS A MEDIATION VARIABLE

MSME business growth can be seen from the business advantages and business performance of MSMEs. Business performance is a factor that is commonly used to measure the impact of a company's strategy in facing competition. This study aims to determine the effect of product innovation, product quality, and market orientation on the competitive advantage of MSMEs and MSME business performance. This research is explanative research with cross sectional design and quantitative approach. The population in this study were users of food and beverage MSME products in Surakarta with a sample of 120 respondents. Data collection through questionnaires. The collected data were analyzed using Structural Equation Modeling (SEM) analysis. The results of the study prove that there is an influence between product innovation, product quality, and market orientation on the competitive advantage of SMEs. Product innovation, product quality, and market orientation have a positive and significant impact on the competitive advantage of MSMEs. There is a direct influence of product quality, and market orientation on the performance of MSMEs. Meanwhile, product innovation has no effect on the performance of MSMEs. There is an influence of competitive advantage in mediating the variables of product innovation, product quality, and market orientation on MSME business performance through competitive advantage as a mediating variable. There is an influence of competitive advantage on MSME business performance

Analysis of the Impact of Innovation as a Mediator of the Relationship between Programs and Performance on the Competitive Advantage of MSMEs in Indonesia

In implementing the 4.0 marketing strategy, micro, small and medium business actors need to be open to market changes and be willing to allocate funds for marketing activities. This study aims to analyze the effect of innovation mediation on the relationship between programs and performances on the competitive advantage of SMEs. This study's research method includes library and field research design with a quantitative approach. This study's research subjects were SMEs in Indonesia's culinary sector. Data collection techniques using observation, interviews, questionnaires, and documentation. The data analysis method used is Partial Least Square (PLS). The data analysis test tool uses the Smartpls statistical software. The study's results stated that programs and performance positively and significantly affected innovation. The results of further research confirm that programs and performance positively and significantly affect competitive advantage. Further results conclude that innovation can mediate the relationship between programs and performance on competitive advantage. The conclusion of this study explains that to encourage a sustainable competitive advantage to be different from competing products, MSME actors need to start with a new marketing strategy in providing solutions when selling products to consumers and being able to design content relevant to product branding.