The Role of Supply Chain Capabilities in Increasing the Competitive Advantage of Photo Catalyst Ceramic MSMEs in Bali

Abstract

The long-term goal of this research is to develop knowledge in the field of Strategic Management, especially about Collaborative Value Innovation, Supply chain strategy, strategy of competitive advantage in SMEs. This research was conducted at SMES Photo catalyst Ceramics in Bali, with research objects on collaboration value innovation, supply chain capabilities, competitive advantage. The research population is all ceramic SMEs in Bali. This research was conducted at SMES Photo catalyst Ceramics in Bali, with research objects on collaboration value innovation, supply chain capabilities, competitive advantage. The research population is all ceramic SMEs in Bali. The results of this study indicate that Collaboration of the value of innovation has no significant negative effect on competitive advantage. This indicates that there is no relationship between photo catalyst ceramic SMEs to produce an innovation, so this also provides a negative value in creating competitive advantage between business actors. Collaboration of innovation values provides positive value to supply chain capabilities, collaboration provides great opportunities in sharing information related to resources to support the development of photo catalyst ceramics. The ability of the supply chain to provide significant positive results for competitive advantage, with the capabilities of good information actors from raw materials to ceramic products will certainly provide great opportunities in achieving competitive advantage; this also shows that the mediation of supply chain capabilities becomes full mediation in relationships, collaboration value innovation and competitive advantage.