Competitive Advantage In Market Research Articles

An Exploration of Entrepreneurial Marketing Dimensions and Competitive Advantage in Small and Medium Enterprises

The prime focus of this article was on investigating whether the dimensions of entrepreneurial marketing have any effect on an enterprise’s competitive advantage in small and medium enterprises’ (SMEs’) setting. It further aims to close existing theoretical gaps in the previous literature concerning the scarce empirical studies on entrepreneurial marketing in the Gulf Cooperation Council countries. In order to respond to this gap, a structured survey was designed for obtaining the required data from several owners as well as managers of diverse SMEs in the United Arab Emirates (UAE). After completing data collection, the software of SmartPLS4 was used for validating the hypotheses and drawing conclusions. Based on the analysis, the results exhibited that innovativeness, resource leveraging, and customer intensity positively impact competitive advantage. The analysis also supported that opportunity focus, customer proactiveness, as well as value creation all positively affect competitive advantage. However, risk-taking dimension was found to be an insignificant predictor of competitive advantage. By providing insights into SMEs in the UAE context, this article enhances the prevailing knowledge on the connection among the selected elements of entrepreneurial marketing and competitive advantage.

Role of Information Technology in Enhancing International Marketing

Information Technology (IT) has become an indispensable tool in the realm of international marketing, reshaping traditional strategies and opening doors to unprecedented opportunities for businesses worldwide. This abstract delves into the pivotal role of IT in enhancing international marketing practices, shedding light on its transformative impact on market expansion, customer engagement, and competitive advantage.

Research on the Application of VR Technology in the Field of Automotive Marketing

With the increasingly fierce competition in the automotive market, the application of VR technology in automotive marketing by automotive enterprises plays an important role in improving consumer experience, gaining competitive advantages in the industry, and boosting the digital transformation of automotive enterprises. This paper reviews the current situation of VR technology in the field of automobile marketing, studies relevant policies, summarizes the application of VR technology in automobile marketing, and finally forecasts the development trend of VR technology in automobile marketing and gives relevant suggestions. The purpose of this paper is to provide some reference for promoting Chinese automobile enterprises to obtain competitive advantage in global automobile marketing.

THE IMPACT OF MARKET ORIENTATION ON MARKETING PERFORMANCE: EXPLORING THE MODERATING ROLE OF COMPETITIVE ADVANTAGE

This research analyses the influence of market orientation and competitive advantage on MSMEs’ marketing performance, with competitive advantage as a moderating variable. The research methodology employs path analysis using Smart PLS software version 4.0 and involves 397 MSME owners in Jambi City, Jambi Province, Indonesia. The analysis results indicate that market orientation and competitive advantage significantly influence MSME marketing performance. Additionally, competitive advantage moderates, strengthening the relationship between market orientation and marketing performance. These findings have practical implications for MSME owners, suggesting that focusing on developing market orientation and competitive advantage can enhance their marketing performance. Furthermore, this study contributes to the theoretical understanding of factors influencing MSMEs marketing performance and encourages further research on elements that most impact competitive advantage. It also provides recommendations for policymakers to support enhancing MSME marketing performance through various supportive policies. However, this research has limitations, such as the lack of specific elements of market orientation with significant impacts and a need to better understand the moderation mechanism between market orientation and marketing performance through competitive advantage, which could be subjects of future research.

Talent Incentive Policy of Chinese High-tech Enterprises from the Perspective of Industrial Informatization Intervention

Priority development of education is the fundamental guarantee for the construction of high-level talent highlands. Technological self-reliance and self-improvement are strategic support for the construction of high-level talent highlands, and talent innovation guidance is the intrinsic driving force for the construction of high-level talent highlands. The construction of a high-level talent highland in the Guangdong Hong Kong Macao Greater Bay Area requires the integration of innovative elements that connect the “education chain, technology chain, and talent chain”. It is necessary to build a three-dimensional integrated spatial architecture of “education technology talent”. We need to build a community that integrates “education highland, technology highland, and talent highland”. Accelerating the construction of high-level talent highlands in the Guangdong Hong Kong Macao Greater Bay Area requires the construction of a highland for scientific and technological innovation talents, a highland for technical and skilled talents, and a highland for scientific and technological finance talents. Based on this, this article selected 399 listed high-tech enterprises in the Greater Bay Area as the research objects, and conducted multiple regression on the relevant data of sample enterprises from the perspective of property rights heterogeneity from 2018 to 2021 to reveal which open innovation model can effectively solve specific situational problems faced by enterprises. The multi role matching mechanism can effectively improve the performance of new product development and its market competitive advantage of enterprises, as well as how the nature of property rights affects the relationship between open innovation strategies and new product development performance of enterprises. The research results show that, firstly, open innovation between enterprises is beneficial for the precise improvement of product development performance by high-level talents in enterprises. Secondly, open innovation in industry, academia, and research is beneficial for improving talent performance in enterprises, but its effect is weaker than that of open innovation between enterprises. Enterprises focus more on the open innovation model between enterprises.

Relationship Marketing and Sustainable Competitive Advantage at Tema Branch of Zoomlion Ghana Limited

The competitive business environment shows that today’s business combat different and more complex factors to remain competitive in their field of endeavour. In the service industry, the emphasis is placed on customer identification, customer retention, customer satisfaction and fostering long term relationship. The purpose of the study was to identify how Zoomlion Ghana Limited can leverage on relationship marketing to create competitive advantage. The study adopted the qualitative research paradigm and a case study research design. The study was conducted in the Tema metropolises with the population being employees and customers of Zoomlion Ghana Limited. The sample procedure used was convenience and sample size comprised of 50 employees and 200 customers of the company. The data for the study was obtained primarily through questionnaire and analysed using SPSS. The study established employees understood their roles in adopting relationship marketing, however, employees lacked the necessary communication equipment to help facilitate the process. This also reflected in the challenges employees faced in establishing relationship with customers. Also, Zoomlions Company Ltd.’s working environment proved not to encourage innovation among employees. The study recommended that Zoomlion should invest in modern communication system that will enhance communication, trust, and commitment as a basis for establishing relationship marketing strategy.

Assessment of Non-Financial and Financial Factors for Pony.ai’s Development

This academic paper provides a comprehensive analysis of Pony.ai, a leading autonomous driving technology company in China. The research delves into both non-financial and financial aspects to assess the company's developmental prospects and its impact on the autonomous driving industry. From a non-financial perspective, the analysis covers five key areas: (1) People: Examining the educational backgrounds and work experiences of Pony.ai's key personnel, emphasizing the importance of a skilled team and leadership. (2) Opportunity: Evaluating market demand, competitive advantages, and growth potential within the autonomous driving industry. (3) Context: Considering the macro environment and industry dynamics, including political, economic, social, technological, and legal factors. (4) Deal: Assessing the impact of investments, partnerships, and collaborations on Pony.ai's growth. (5) Risk: Analyzing various risks faced by the company, including financing, regulatory, legal, and technological risks. The financial analysis section utilizes the Harvard Analysis Framework and DuPont Analysis Method to examine Pony.ai's income, balance sheet, cash flow, and equity statement. The research highlights the company's financial performance, profitability, solvency, and reliance on financing. The study concludes that Pony.ai holds a prominent position in the autonomous driving industry but faces challenges related to valuation, financial sustainability, and evolving regulations. Continuous innovation will be crucial as the company navigates the dynamic autonomous driving landscape. This analysis offers valuable insights into Pony.ai's development and the broader industry dynamics, benefiting policymakers and investors in the autonomous driving sector.

Determinants of Coffee Experts of Bandar Lampung Province in the International Market for the Period 2004-2022

This research aims to analyze the influence of Bandar Lampung province's coffee exports in the long and short term and analyze the competitiveness of coffee in the international market. This research is research with a quantitative approach. The data collection technique uses time series data totaling 70 quarters. The analysis technique uses the Error Correction Model (ECM) with prerequisite tests, namely the classical assumption test, stationarity test, cointegration test, ECM test, ECT test, and analysis. Revealed Comparative Advantage (RCA). Research findings show that 1) the rupiah exchange rate influences coffee exports in the long and short term. 2) There is an influence of production on coffee exports in the long and short term. 3) International coffee prices influence coffee exports in the long and short term. 4) Domestic coffee prices influence coffee exports in the long and short term. 5) There is a simultaneous influence of the rupiah exchange rate, production, international coffee prices, and domestic coffee prices on coffee exports, namely 74 percent. 6) The competitiveness of coffee in the international market has a comparative advantage of R>1. The research implies the importance of exchange rate policies, management of production and exports, as well as comparative advantage in international market competition. Continuous improvement in the quality and competitiveness of coffee is crucial for maximizing this potential in the global market.

Study Empiris Kinerja Pemasaran UMKM Donat

This research is a test of "Empirical Study of Donut MSME Marketing Performance in Tanggul District" which has variables influencing market orientation (X1), entrepreneurial orientation (X2), product innovation (X3), and competitive advantage (X4) on marketing performance (Y) Donut UMKM in Tanggul District. This study aims to increase the number of donut MSME actors in Tanggul District, which continues to grow, demanding the ability to compete in marketing their products. This study uses a descriptive research design with a quantitative approach regarding marketing performance characteristics. The research data is based on a review of relevant literature and a questionnaire sent to 42 donut business owners in Tanggul District. Research using saturated sampling method. Methods of data analysis using multiple linear regression. As for the program data using IBM SPSS 25.0 statistics. The results of the study underlined that orientation, entrepreneurial orientation, product innovation, and competitive advantage had a positive and significant effect on the marketing performance of Donut MSMEs in Tanggul District.
 
 Keywords: Competitive Advantage; Entrepreneurship Orientation; Market Orientation; Marketing Performance; Product Innovation

Research on the Influence Mechanism of Global Enterprises' Return Investment on Enterprise Performance

This study focuses on the mechanisms by which global firms' return investment affects performance, using resource dependence, opportunity cost and capital structure as the main theoretical perspectives. The resource dependence perspective suggests that return investment is a strategy for firms to acquire and protect resources, and to reduce their dependence on external markets by repatriating capital, technology, and brand resources. This process may be achieved through internal resource reallocation, organizational culture adjustment and strategic innovation, which profoundly affects firm performance. Opportunity cost theory emphasizes the choice and abandonment in the return investment decision, and firms need to weigh the substitutability and long-term competitiveness of different opportunities, revealing the mechanisms of strategic choices, cultural changes, and business model innovations that may be involved in return investment, thus affecting long-term performance. Capital structure theory provides a framework for understanding the internal and external impacts of return investment on firms. The choice of capital structure directly affects a firm's competitive position in the domestic market, financial flexibility, and long-term value creation. Repatriation investments may adjust the capital structure through debt and equity adjustments to fit the needs of the home market. The capital structure perspective provides insights into the mechanisms by which return investment affects firms' financing decisions, resource allocation efficiency, and financial flexibility. At the industry and market level, return investment may lead to intra-organizational changes and market-level effects. Capital repatriation may drive firms to engage in industry consolidation, reposition themselves competitively in the market, and restructure supply and value chains. Through these mechanisms, firms will reshape their competitive position in their home markets, generate market strategies and competitive advantages that differ from those in international markets, stimulate innovation and development in their home markets, and influence the evolution of the industry as a whole and changes in the market landscape.

Community of Women Enterpreneurs: The Role of Competitive Advantage in Improving Marketing Performance

The research aims to empirically analyze the influence of digital marketing on marketing performance with product competitive advantage as a mediating variable in the community of women creative industry entrepreneurs in Pedurungan District, Semarang City. The research sample used was 117 people obtained using the census method sampling technique. Data collection was carried out by survey using a questionnaire. The relationship model between variables will be analyzed using path analysis through the SPSS version 26 program. Based on the test results, the results show that digital marketing has a significant and positive effect on marketing performance and competitive advantage as a mediating variable capable of mediating the influence of digital marketing on marketing performance in the community of industrial women entrepreneurs. creative in Pedurungan District, Semarang City.

Catalyzing transformational leadership in Chinese hospitality industry – complexity theory perspective: mix method approach

PurposeThe study seeks to propose a linear model by applying complexity theory and resource-based theory to investigate how hotels achieve competitive advantage and organizational performance during the Covid-19 pandemic from the perspective of hotel leaders.Design/methodology/approachUsing a standardized questionnaire and convenience sampling approach hotel managers and administrative employees were surveyed online. A total of 354 participants from five provinces in China were examined using Smart PLS and fsQCA 3.0 for analysis. The utilization of the asymmetric method facilitates the elucidation of relationships that may not be readily apparent when employing conventional symmetric approaches.FindingsThe results display a significant impact of transformational leadership (TL) on market orientation (MO), competitive advantage (CA) and organizational performance (OP). The results show numerous combinations using fsQCA that can be utilized to increase OP within the hotel industry.Originality/valueAt present, there is a lack of substantial empirical evidence to comprehensively investigate the impact of TL on MO, CA and OP in the field of hospitality research specifically in the context of the Covid-19. The study also contributes by providing an explanation of the factors that contribute to the development of a higher organizational performance base through TL, MO and CA during the Covid-19 pandemic.

Main Directions of Development of the Infrastructure of the Transport Complex of the Kyrgyz Republic

In the context of globalization and modern rapidly developing life, transportation has become one of the components of human activity. Cargo transportation work is one of the most important parts of the business world, as most partnerships are based on a profitable commodity-money exchange. Efficient forecasting of transportation is a significant competitive advantage in the transportation services market.

Validation of a design orientation scale in the trade and tourism sectors and assessment of its impact on firms’ performance

The aim of this paper is to validate a multidimensional measurement of design orientation and test its links with marketing design integration and competitive advantage in trade and tourism companies. Structural equations modelling was used to analyse data from 421 service firms. The results show that design orientation helps firms to achieve a competitive advantage and thus improve their relationship with service users and their business effectiveness. This study provides trade and tourism firms with an instrument to accomplish design orientation by assessing its constituent dimensions.

Dior China Cultural Trend Marketing Analysis

The development history of Dior brand in China market can be traced back to 1980s, when Dior was one of the first international luxury brands to enter the China market. After more than 30 years' efforts, Dior brand has occupied an important position in China market, and according to the characteristics and changes of China market, effective cultural trend marketing strategies have been formulated. This thesis analyzes the cultural trend marketing strategy of Dior brand in Chinese market, and mainly discusses the following aspects: Dior brand's products, prices, channels and promotion strategies, similarities and differences between Dior brand and Chinese traditional culture, Dior brand's attention and adaptation to the young consumer market, and Dior brand's competitive advantage and future vision in Chinese market. The article points out that Dior brand has won the recognition and love of consumers in China by combining Chinese cultural elements, innovating product design, improving service quality, enhancing value expression, and using various media platforms to attract and interact with consumers, and has become the representative of luxury goods industry in China.

PERAN CUSTOMER EXPERIENCE TERHADAP LOYALTY, WORD OF MOUTH DAN RETENTION MELALUI RELATIONSHIP QUALITY


 
 
 
 Customer experience with a positive value will increase loyalty to bank service providers if it leads to relationship quality so that it will avoid churnout from potential customers and provide sustainable growth for the company. The purpose of this study was to determine the role of the bank's customer experience in influencing loyalty, word of mouth and retention supported by the intervening relationship quality variable. This research is a quantitative research using the Structural Equation Model (SEM) method which was processed using PLS 3. Respondents in this study were customers of Bank BUMN and had filled out questionnaires online. The results of this study are that customer experience has a positive and significant effect on loyalty, word of mouth and retention through relationship quality as a mediating variable. This research has important managerial implications for companies, especially marketing management in making developing business strategies by considering aspects of Customer Experience and Relationship Quality so that the company's goals are to increase transactions, build long-term relationships with consumers and have a competitive advantage in market can be reached.
 
 
 

The Role of Competitive Advantage in Mediating the Effect of Market Orientation on Marketing Performance Florist in Denpasar City

The development of technology and information, causing customer demand in Denpasar for the Florist business has increased significantly. This demand is one of the factors that make business people competing to seize opportunities by establishing a Florist business. This study aims to explain the partial effect of market orientation on marketing performance and competitive advantage, explain the effect of competitive advantage on marketing performance, and explain the role of competitive advantage as a mediator of the influence of market orientation on Florist marketing performance in Denpasar City. This research was conducted at florists in Denpasar City with a total sample of 94 respondents using a questionnaire tool. The sample is determined using saturated sampling method. The data analysis technique used is path analysis with the help of the SPSS program. The results of the analysis show that market orientation has a positive and significant effect on marketing performance, market orientation has a positive and significant effect on competitive advantage, competitive advantage has a positive and significant effect on marketing performance. Another result is that competitive advantage is able to partially mediate the influence of market orientation on marketing performance. It is recommended that florist businesses in Denpasar City always strive to maintain good relations with customers and employees in the long run. This can be done by increasing market-oriented capabilities in running a business.

The Promising Ethics and Competitive Advantage on Higher Education As A Part of International Collaboration Programs

Promises ethics in service triangle context on higher education can be met if performance improves superior performance and be given the implications for competitive advantage. The purpose of this study was to analyze and determine promising ethics in service marketing triangle and competitive advantage of higher education. The research method used is survey method, namely descriptive and explanatory. The number of respondents in the study is 330 students of the polytechnic in West Java, which is determined by sampling technique, which is cluster proportional random sampling. The hypothesis testing was done using a multivariate statistical test of the Partial Least Square (PLS). The data processing was done with smartPLS 2.0 programs and Statistical Programs of Social Science (SPSS) for Windows. The results show that: The promising ethics in service triangle context and competitive advantage influence as well but not quite good. The goal of internationalization of higher education are: (1) improve the quality of education (2) improve the quality of research (3) improve the competence and capacity of academic staff and researchers (4) improve the competence and capacity of graduates (5) enhance the college's reputation in the eyes of the international and financial gain (6) respond to the demands of the labor market of qualified internationally. There are five (5) general principles of corporate governance known as good corporate governance (GCG). Those are: Transparency, Accountability, Responsibility, Fairness and Indepandency.

Rapid Patent Quality Evaluation Method Based on Big Data Analysis: Chinese Invention Patentsas Sample

High-quality patents have high technical value and market competitive advantage. Faced with the huge number of patent data, how to rapidly and efficiently identify the quality of patents from the patent announcement is a crucial research issue at present. Therefore, it is reasonable to predict that, big data based techniques will be the best method to exploit this kind of data. The patents authorized by CNIPA (China National Intellectual Property Administration) are taken as the research object. This study chooses several types of patent evaluation indicators and uses EWM (The Entropy Weight Method) to calculate the weight of each indicator. The study determines a correction coefficient to enhance the usability and provides the final quality score of each patent. The evaluating formula is provided. In this study, easily accessible patent indicators are used, which makes it easier to evaluate the quality of patents. By this method, rapidly evaluating the patent quality only by its basic announcement data is feasible, which solves the limitation that laborious access to advanced indicators.

Influence of Aftersales Service Strategies on the Competitive Advantage of Automotive Companies in Kenya

Aftersales services contribute immensely to customer satisfaction, generating repeat business that can translate to repeat revenue generation and improved market share and competitive advantage. This study sought to assess the influence of aftersales service strategies on the competitive advantage of Kenya's automotive companies. The study used an explanatory research design. The target population was 400 members of the top management team, including CEOs, functional managers, and senior managers drawn from 63 companies in the automotive industry in Kenya. The study utilized a census to include all 400 top management team members in the 63 automotive companies. Questionnaires were used in data collection. The hypothesis was tested using multiple linear regression analyses. Results indicated a moderate correlation between the aftersales service strategies and the competitive advantage of automotive companies in Kenya (r = 0.556). The findings further indicated that 30.9% of automotive companies' competitive advantage change is explained by their aftersales service strategies (R squared = 0.309). The study concluded that automotive companies in Kenya engaged in aftersales service strategies that included utilization of customer feedback, promptly responding to customer demands using agile methodologies, provision of quality service, and inclusion of warranties.