Competitive Strategy Research Articles

The Mediating Role of Accounting Information Systems in Determining MSME Performance

This study explores the impact of institutions, human resources, finance, and marketing on accounting information systems and their consequential effects on MSME performance in Jembrana Regency. Focused on 126 MSMEs in the culinary sector, initially struggling, the research is crucial for the region's economic progress. Utilizing convenience sampling, the study employs SEM-PLS with SmartPLS Version 3 software for data analysis, considering unobserved variables. Findings reveal a significant positive influence of institutions, human resources, finance, and marketing on the MSME accounting information system. Moreover, the accounting information system acts as a mediator, translating these influences into positive outcomes for MSME performance. These insights not only guide the Jembrana Regency Government in formulating policies to enhance the accounting information system and MSME performance but also offer valuable considerations for MSME players aiming to refine competitive strategies. This research contributes to financial accounting, accounting information systems, and strategic management fields, providing a nuanced understanding of the interconnected dynamics. As the first comprehensive study of its kind in the Jembrana Regency, these findings serve as a foundational reference for future research in related domains.

Impact of Competitive Strategy, Decision Making Style, Innovativeness and Risk Management on Knowledge Management Practices

This study fills an urgent gap in need of a complete picture of the complicated relationships between organizational traits and Knowledge Management approaches amid Lahore's traditional financial institutions, Pakistan. This research relates to studying how risk management, innovation strategies or decision-making styles affect the knowledge environment within these firms. This paper adopts a positivist philosophy for research and is combined with the use of quantitative methods. Smart PLS software is used to perform Structural Equation Modeling (SEM) on the data obtained. Responses came from a sample of 380 bank managers, comprising the dataset used for analysis. These results suggest that there are some areas in which organizational interventions aimed at knowledge management could be especially effective (e.g., the strong and reliable positive relationships between insights into how organizations use information, competitive strategy, decision-making styles, innovativeness, and risk management). The following results, through verifying and elaborating upon these existing conceptual frameworks while at the same time providing practical applicability for participants in this specific field of study, also serve to add depth theory side of knowledge management. This will provide us with a better understanding of Knowledge Management processes in many kinds of organizations. Because this research makes use of cross-sectional data, the capacity to establish causal relationships between variables is limited. It is a key study for organizations, employees, executives, and policy makers.

Agency Banking and Accessibility to Financial Services of Commercial Banks in the Northern Province of Rwanda

This research project was on assessing the effects of agency banking on accessibility to financial services in commercial banks in the Northern Province of Rwanda. The study adopted a descriptive research design. The population was 555 agents under which sample size was 233 people found using the Yamae formula. The study used a stratified and simple random sampling method. Also, different research instruments of data collection were used which include: journals, articles, document analysis and questionnaires. The reliability of the study was tested by carrying out pilot research and found that Cronbach's Alpha of .831. The data was analyzed using SPSS version 21 and data was presented using tables, percentages, means, and standard deviations. To analyze the relationship between two variables, Pearson Chi-Square and Pearson correlation were used to come up with comprehensive results. It was clear from the study that strategic responses to the implementation of agency banking as a competitive strategy in enhancing customers’ access to financial services included the provision of high-quality customer service, enhancing the operational structure and improving the brand image. The study established that operational structure, brand image and financial services awareness among the rural population are positively correlated (r = 0.805) with access to financial services. Access to financial services was greatly enhanced by strategically increasing the proximity of agency banking services, increasing the number of services that could be offered through agency banking and increasing awareness among the population on financial services available at agency banking outlets. Keywords: Agency banking, Financial Services, Commercial banks, Customers, Rural population.

Профиль субъектности современного педагога в рамках экопсихологической парадигмы и его взаимосвязь с типами межличностных отношений в образовательной среде

The research discusses a parallel-sequential model of agency development stages for teachers of preschool and primary school. The model was successfully tested on students. The authors developed a profile of teacher agency development stages. The most noticeable stages include ‘motivated individual,’ ‘observer,’ ‘master,’ and ‘creator.’ The stage ‘student’ has a little diminished presence, while the another two — ‘apprentice’ and ‘critic’ — are at a very low level. The researchers also outline the interrelationships between agency stages and interpersonal interactions and examine competitive behaviour strategies.

Internationalization of renewable energy base businesses with a combined approach to networking and collaborative competition

The global transition towards renewable energy sources necessitates the internationalization of renewable energy businesses to effectively address the growing demand and capitalize on emerging market opportunities. However, lacking a robust operational model tailored specifically to this field poses considerable challenges. Addressing these gaps, this study presents a powerful framework that combines networking and collaborative competition strategies to facilitate the international expansion of renewable energy businesses.Through a questionnaire survey of 70 managers from energy companies with export experience, the collected data was analyzed using the partial least squares test. The findings demonstrate the significant impact of networking and collaborative competition on key factors such as entrepreneurial opportunity, competition motivation, and existing renewable energy technologies. Moreover, the model highlights the significance of partnerships, alliances, and cooperative ventures in fostering cross-border collaboration and overcoming market entry barriers. The implications of this research contribute to the theoretical understanding of internationalization strategies in the renewable energy domain and provide practical guidance for renewable energy entrepreneurs and policy-makers seeking to navigate the complex dynamics of the global marketplace. Ultimately, this model offers a comprehensive framework that enables renewable energy-based businesses to thrive in an increasingly interconnected and competitive international landscape.

THE COMPETITIVENESS OF ENTERPRISES IN A KNOWLEDGE-BASED ECONOMY

Purpose- The aim of the study was to show the issue of the competitiveness of enterprises in mod-ern economic conditions, where knowledge becomes particularly important - its place in the com-pany's resources, the extent to which it is used, the way in which it is collected or treated as an indispensable factor in the creation of competitive strategies. Design/methodology/approach- In this study, various research methods have been used, including: descriptive and comparative methods and induction. The choice of methods has been determined by the available research materials relating to business competitiveness and knowledge. The descripti-ve method is used to present key issues of this paper, in particular for historical considerations of competitiveness. The comparative method has been used wherever different positions have been presented and described or the selected research area has been discussed. In addition, the article uses a literature review, carried out using both Polish and foreign language positions. Findings- The results of this study show that the competitiveness of businesses is a very complex issue. The competitiveness of Polish small and medium-sized enterprises, which were the subject of the study, is unsatisfactory. This is probably due to internal and external factors. Among the exter-nal factors, it is worth mentioning, for example, the lack of systemic solutions related to cooperation in the triad science-business-administration, the lack of coherent solutions concerning the commer-cialisation of knowledge, which may result from the lack of tradition of such forms of cooperation in Poland. Moreover, Polish entrepreneurs operate within the framework of a free market economy for a relatively short period of time (conventionally, 1989 is assumed to be the beginning of social and economic transformations in Poland), which means that they often face problems that already exist in highly developed countries only in the past or do not exist in such intensity (finance, access to technology).Limitations/applications of testing- It should be stressed that the study was restricted to Polish small and medium-sized industrial enterprises. When analysing the results of the study, it should be borne in mind that the operating conditions of all entities change over time.Practical effects- The results of these studies have both theoretical and practical implications. In theoretical terms, they can contribute to further research into the issue of competitiveness, and can give rise to a broad academic discussion, especially in those areas that are not presented here but are important from the point of view of competitiveness. In practical terms, the results of research can inspire entrepreneurs to revise or strengthen their pro-innovative and pro-competitive activities. Orginality- This article makes a real contribution to the development of research relating to the competitiveness of small and medium-sized enterprises operating in a knowledge-based economy. The results of the research will provide an opportunity to broaden the research areas in the future and for managers and other entities they can provide a base of knowledge about competitiveness

Competitive Strategies for Corporate Sustainability

This is an exploratory study to gain insight among tax and ESG practitioners on the linkage between ESG and tax compliance. Prior studies used secondary data to examine the association between ESG and tax avoidance and reported inconclusive results. This leads to speculative discussion to support the results, among which are corporate ethics and corporate hypocrisy. This motivates the study to examine the perception among parties involved to understand their views on the relationship. A total of 22 personnel representing firms, consultants, and regulator are interviewed. We found a gap between firms and tax regulators and consultant perception of the link between ESG and tax compliance. There is also an inconsistent perception among sustainability and tax personnel in firms. Interestingly, we found only the government-linked companies perceived tax compliance to be part of social components. Our study implies that there is evidence to support negative and no relationship between tax avoidance and ESG but no evidence to support corporate hypocrisy.

YouDao’s Competitive Strategy after Transformation based on the “Double Reduction” Policy: Taking YouDao Online Education Service as an example

With the implementation of my country’s “double reduction” policy, the education field is facing important changes. This article takes YouDao Online Education as an example to explore its competitive strategy in the policy context. YouDao Online Education has experienced the development of multiple business sectors, such as YouDao dictionary, online courses, intelligent hardware, etc. However, policy changes require the transformation of educational institutions to reduce the burden on students, strengthen quality education, and improve teaching quality. YouDao actively responds to this challenge and achieves differentiated competition through technological and product innovation. They launched the country’s first large-scale education model, "Zi Yue," and the virtual eloquence coach, "HiEcho," to provide personalized oral training and essay correction to help students develop in an all-around way. Secondly, YouDao has comprehensively updated new curriculum standards and launched the "Smart YouDao" quality development plan, emphasizing skill-based curriculum innovation and personalized guidance. They work with teachers and industry experts to provide high-level teaching content to attract more students. Finally, YouDao has accelerated the application of artificial intelligence technology in quality education services and launched the YouDao Zongheng Chess Academy App, which supports a variety of chess games and enables personalized practice. These initiatives provide important support for YouDao Education to build a reputation in the fierce market competition, increase brand awareness, meet the needs of different students, explore multi-dimensional profits, and innovate business models.

Competitive Strategies of New Energy Vehicle Enterprises: Taking BYD as an Example

The new energy automobile industry is experiencing rapid growth, with BYD emerging as a prominent player due to its market competitiveness and innovation capabilities. This study focuses on BYD’s development of new energy vehicles and analyses its competitive strategy. BYD is featured by its vertical integration model, focusing on technological innovation and independent research and development. It has a high potential for development under the domestic conditions of large market size and rapid technological development. Through SWOT analysis and the construction of Porter’s Five Forces model, this thesis points out the importance of cost control, development and innovation, and expansion of user scale of this company. In addition, this paper analyses the company’s aspects that need to be improved and puts forward corresponding suggestions for improvement. This thesis aims to provide suggestions and references for the development of BYD’s new energy vehicles and hopes to promote the further development of China’s new energy vehicles.

Viral Targeting of Importin Alpha-Mediated Nuclear Import to Block Innate Immunity.

Cellular nucleocytoplasmic trafficking is mediated by the importin family of nuclear transport proteins. The well-characterized importin alpha (IMPA) and importin beta (IMPB) nuclear import pathway plays a crucial role in the innate immune response to viral infection by mediating the nuclear import of transcription factors such as IRF3, NFκB, and STAT1. The nuclear transport of these transcription factors ultimately leads to the upregulation of a wide range of antiviral genes, including IFN and IFN-stimulated genes (ISGs). To replicate efficiently in cells, viruses have developed mechanisms to block these signaling pathways. One strategy to evade host innate immune responses involves blocking the nuclear import of host antiviral transcription factors. By binding IMPA proteins, these viral proteins prevent the nuclear transport of key transcription factors and suppress the induction of antiviral gene expression. In this review, we describe examples of proteins encoded by viruses from several different families that utilize such a competitive inhibition strategy to suppress the induction of antiviral gene expression.

Development of a Marketing Strategy for Positioning a Russian Wine Company on the International Market

The article addresses the issues of increasing recognition and forming a positive consumer experience of domestic winemaking products in the international market. Today, the grape-growing and winemaking market is characterized by high levels of competition, which justifies the need for adopting an optimal strategy to position products in both domestic and foreign markets. In the field of winemaking, Russian enterprises are not international leaders. However, the increase in domestic production volume and the development of competition within the country create promising opportunities for marketing wine and grape processing products beyond the borders of the state in international markets. Identifying problems at the enterprise and industry levels in winemaking allows companies to develop competitive strategies in wine production technology, market promotion, packaging and labeling, as well as customer engagement in a unified value chain with end consumers.

DIFFERENTIATION STRATEGY ANALYSIS IN KAPAL GARDEN HOTEL USING VALUE CHAIN ANALYSIS AND PERCEPTION GAP ANALYSIS

The differentiation strategy analysis carried out in this study aimed to find out what types of differentiation strategies which are applied by Kapal Garden Hotel (KGH) based on Thomson’s, et al. (2022) five types of competitive strategies. As supporting material, the analysis of consumer segments, the factors driving differentiation, and gap analysis were also examined. The gap analysis is used to determine whether there is any gap in differentiation perception between the management and KGH consumers in the company. This research is a descriptive quantitative study in which data collection is obtained from questionnaires distribution. The instruments were obtained from the distinguishing features of Thomson's, et. al. (2022) strategy types, segmentation in the tourism industry according to Bowie, et al. (2016), and the differentiation driving factors which were analyzed using value chain analysis tool. The perception gap analysis was done by comparing the percentage of the results of consumer perception mapping and corporate strategic group mapping. The results indicated that KGH has a tendency to apply broad differentiation strategy which were supported by the results of the KGH consumer analysis which tends to target 3-star hotel consumers widely. KGH differentiated its products to target 3-star hotel consumers rather than specific consumers of certain niches, and perception gap analysis found that there was a perception gap between the management and KGH consumers.

APPLICATION OF MARKETING CONCEPTS IN STRATEGIC MANAGEMENT IN THE INFORMATION SOCIETY

The object of the article is marketing tools used in the strategic management of a modern organization. The purpose of the research is to analyze the key directions of their development, and the objectives are to identify the main types of marketing tools in strategic management and to consider the possibilities of their application. The article considers trends in the field of marketing for companies, among which the main ones are the development of effective ways to satisfy customers, the formation of their loyalty to the brand, the ability to build clear competitive strategies; the concept of customer orientation and its role for a trade organization is given, as well as examples from foreign practice and the world’s leading developments in the field of artificial intelligence. The article is also aimed at contributing to the definition of the Concept of Sustainable Development and its implementation. This concept is widely used by many modern companies and occupies a central place in the programs of state and non-governmental organizations, as well as enterprises around the world. But the scientific literature in the field of marketing and sustainable development still lacks a detailed and complete explanation of it. The author used such research methods as observation, systematization and generalization of the collected theoretical material, including foreign practice and the world’s leading developments in this field. Marketing with its great knowledge and information informs clients and introduces new ideas that can significantly help expand the development of ideas. Emphasis on social and environmental problems can be given to respect for the skin-related process.

Using competition for plasma donor recruitment and retention: An Australian university case study.

Using evidence from one Australian university's participation in the Vampire Cup (an 8-week national inter-university blood donation competition), this study aimed to (1) understand important motivators and successful promotional strategies driving engagement in the competition, and (2) determine the impact of competition on the recruitment and retention of young adult plasma donors. We used a sequential explanatory mixed-methods design involving a self-administered survey (Study 1, n = 64) and four focus groups (Study 2, n = 20) with plasma donors aged 18-29 years who participated in the 2021 Vampire Cup. Also, we used a 12-month prospective comparative cohort analysis (Study 3) of those who did (n = 224 'competition donors') and did not (n = 448 control group) present to donate for the Vampire Cup. Competition was a strong motivator, with 76% of survey participants donating to help their university win the Vampire Cup. The survey and focus groups suggested that successful engagement in the competition was due to peer-led recruitment, leveraging existing rivalries at both the inter- and intra-university level, and using prize draws to create an active online social community promoting blood donation. Competition donors donated plasma significantly more often during the competition but donated at similar rates after the competition, compared to the control group. Rivalry-based competition strategies, combined with enthusiastic team leaders and an active social media community, can help to recruit, and retain, young adult plasma donors, and motivate an intermittent boost to donation frequency over a short period each year.

Marketing strategy of goods of everyday demand of catering enterprises

The aim of the article. In the competitive struggle, in order to survive, companies should pay great attention to marketing and sales. The economic activity of the enterprise is doomed to failure if it lacks knowledge about the patterns of product promotion, market capacity, activity of competitors, the state of supply and demand, and changes in customer needs. Information about the state of the economy and the effectiveness of market mechanisms - competition, pricing, supply and demand, taxes, money, and other processes significantly changes the order of functioning of economic systems. Therefore, it is important for the enterprise to have a mobile system for studying the market, which would promptly and adequately respond to the constant change in circumstances. The purpose of the article is to research marketing strategies for the promotion of goods in daily demand of public catering enterprises in conditions of increased competition. The results of the analyses. The key groups of customers of the public catering enterprise "AromaKava" were studied. The following groups are distinguished: 1) women and men aged 16 to 23, with incomplete higher education, who live on their parents' money or have a part-time job with a salary of about UAH 5,000. month; 2) women and men between the ages of 23 and 35, who have a permanent job and earn more than UAH 10,000 per month, can have a child; 3) women and men aged 35 to 55, who have a permanent job 5/2 with an income of UAH 16,000 or more, have a family. A matrix of segments was developed based on age, income, taste preferences, demographic, behavioral, social, psychographic factors. The specifics of customers by time of day are highlighted. The type of competition in the market of coffee shops was studied and the behavior of the main competitors - "Frans.ua", "Lviv croissants", "BrownCup" was analyzed. A comparison of impressions about the establishment and consumer opinions about the taste of the products was made. The advantages and disadvantages of the investigated enterprise and competitors are determined. The market share and market growth rate of each of the enterprises are highlighted, as well as the features of the relationship between the product and the consumer. Competitive differentiation strategies are proposed for each of the target audiences: differentiation of goods, prices, image, personnel, which will ensure greater orientation towards increasing competitiveness in the market; focused on establishing a connection between the product and the consumer and will consider. Developed measures for the implementation of marketing strategies and expected results from them. Conclusions and direction for further research. The result of this work is that in the process of work: a matrix of segments for consumers of "AromaKava" was developed, which made it possible to determine the optimal ratio of the "ideal structure" of the matrix of segments; an analysis of the industry and the competitive environment was carried out, which involved determining the company's position on the market, comparing the company in question with its competitors and determining the main provisions of the business, dividing the company's competitors according to the criterion of marketing danger; differentiation strategies were selected for each segment of the enterprise, which made it possible to overcome weaknesses and reduce risk in relation to competitors; led to finding an individual approach to purchase attraction for each segment; developed a marketing strategy for the development of the enterprise in each of the segments and a plan of marketing activities for the implementation of the marketing strategy, which contributed to the development of the brand, formed awareness of the company, increased competitive advantages and strengthened trust in the company among consumers. In further studies, it is planned to investigate the specifics of the use of digital marketing tools, which are gaining total distribution, in the activities of public catering enterprises.

Improvement of marketing tools for ensuring the development of the innovative potential of aviation enterprises

The aim of the article. The purpose of the study is to improve the marketing toolkit for ensuring the development of the innovative potential of aviation enterprises. The results of the analyses. It has been established that traditional marketing is no longer sufficient to target the modern consumer, as his needs and requests are changeable, flexible, shaped by the influence of the global competitive environment in the air transportation market. Analysis of consumer behavior and permanent communication between airlines and customers is an indispensable attribute of marketing activities. The improvement of marketing tools for ensuring the development of the innovative potential of airlines emphasizes the need to increase the volume of initial marketing data for the formation of innovative policies, the collection, processing and interpretation of which is impossible without digital marketing tools based on artificial intelligence and machine learning in real time. Adaptation of products and services of air carriers to new market demands in conditions of quite strong competition requires the introduction of progressive marketing tools and technologies, which includes Growth-Hacking. At the stages of development of an innovative offer, Growth-Hacking is aimed at conducting experiments to find the correspondence between new market value and consumer needs. At this transition of a product innovation from concept to marketing and sales, Growth-Hacking tools intersect with adaptive marketing tools in targeting the airline's efforts to attract customers by meeting their needs. If adaptive marketing at this stage operates with general tools for assessing the target audience, strengthening customer relationships, developing a competitive advantage strategy, then Growth-Hacking is aimed at experimental conversion testing through chatbot tools, gamification, conducting usability tests with customers, customer surveys, analysis of customer reviews, use of heat maps. Collecting data and feedback from real customers at this stage helps inform experimentation to find an innovative solution. The creation of a comprehensive system of marketing tools to ensure the development of innovative potential is of crucial importance for the airline's competitiveness, allowing to offer customers more innovative and improved products and services relevant to their needs. Conclusions and direction for further research. The marketing toolkit for ensuring the development of the innovative potential of airlines has been improved, which is proposed to be formed on the basis of the synthesis of digital marketing, adaptive marketing and Growth-Hacking-marketing. The proposed approach covers all stages of the innovation process with marketing tools, starting from the generation of an innovative idea to the implementation of innovative products and services of airlines, therefore its implementation into a functional model of the development of innovative potential is rational. The advantage of the author's vision is the scientifically based marketing tools proposal of the relevance of the innovative idea to the needs and requests of consumers (adaptive marketing based on big data), its quick and cost-effective implementation (Growth-Hacking approach). With the perspective of further research, it is expedient to determine the justification of approaches to the strategic focus of the marketing concept on the development of the innovative potential of aviation enterprises.

Resource sharing with local partners: How do hotels benefit?

In tourism, resource sharing with local partners is becoming increasingly important as cooperative efforts are seen as specific modes for hotels to reduce shortages of information, technology, or market-related processes. Locally interconnected hotels are expected to share tangible and intangible resources across their horizontal and vertical boundaries, complementing traditional competitive strategies to achieve cooperative benefits and firm performance. We developed a conceptual framework relating resource sharing to benefits and firm performance. Our results reveal that various facets of resource sharing provide certain benefits with varying strengths for hotels. Vertical tangible resource sharing offers the most pronounced potential for benefits but can negatively affect financial performance. While some scholars assert that cooperation helps firms with limited resource endowments, we argue that hotels must be sufficiently strong to cope with cooperation challenges effectively. Our results support both perspectives. Within the hospitality context, some resource sharing mechanisms generate more benefits for large and high-star hotels, while others do so for small and low-star ones.

THE IMPACT OF THE INTRODUCTION OF INDUSTRY 4.0 TECHNOLOGIES ON THE IMPLEMENTATION OF INTERNATIONAL COMPETITIVE STRATEGIES OF NATIONAL ECONOMIES

Modern technological transformations associated with Industry 4.0 have a significant influence on the competitiveness of national economies on a global scale. The article analyzes the impact of the introduction of Industry 4.0 technologies on the implementation of international competitive strategies, focusing on key economies such as China, the United States of America, Germany, France, Japan, South Korea, India, Australia, Brazil, South Africa, Pakistan, Venezuela, and Ukraine. The main competitive strategies that take into account the new technological context are considered. These include digital transformation strategies, the use of artificial intelligence, the Internet of Things and other aspects of Industry 4.0. In particular, the article examines which technological innovations are reflected in the strategies of leading countries and how they contribute to their international competitive success. Great attention is paid to the aspects that influence the formation of competitive strategies of national economies, such as changes in global supply chains, development of digital platforms, cybersecurity and response to the challenges of technological shifts. The main focus is on the fact that enterprises tending to increase their international competitiveness should develop strategies taking into account the new technological context. The core strategies are digital transformation, globalization, innovation, and partnership. These strategies include adjusting to new technologies, increasing international presence, seeking innovation, and cooperating with other parties for common success. The paper highlights not only the positive aspects of implementing Industry 4.0 technologies, but also the risks associated with the unequal distribution of technological capabilities between countries. It emphises the interaction of countries in the context of international economic relations and the development of cooperation strategies to ensure mutual benefits. The article can serve as an important source for specialists in the field of economics, public administration and business, as well as for researchers interested in the relationship between technological development and the competitiveness of national economies in the modern world.

Corporate Strategies and Financial Performance among Foreign Commercial Banks in Bujumbura, Burundi

This study investigated the relationship between corporate strategies and financial performance among foreign commercial banks in Burundi. The study used cross-sectional descriptive research design using a quantitative approach. The target population was 219 employees including technical staff and management. A sample size of 142 respondents was determined and simple random sampling was used to select the respondents. The questionnaire was used as the main data collection instrument and data was analyzed using linear and multiple regression analysis. The study revealed that corporate strategy significantly affects the financial performance of foreign commercial banks in Bujumbura (Adjusted R2=0.281, p=0.000). In addition, it was found that competitive strategy significantly affects the financial performance of foreign commercial banks in Bujumbura (Adjusted R2=0.147, p=0.000). Similarly, the study revealed that operational strategy significantly affects the financial performance of foreign commercial banks in Bujumbura (Adjusted R2=0.229, p=0.000). The study concluded that corporate strategies significantly affect financial performance. The study made the following recommendations: management of foreign commercial banks should employ the use of a total quality management system, should make use of a customer relationship management system, should employ advanced and constant methods of market research, and continuously develop new processes of delivering quality services to their customers.

Конкурентні стратегії цифрової адаптації бізнес-процесів

The article represents the study of the directions of business adaptation to the modern paradigm of market systems functioning – digital transformation. The purpose of this article is to provide a theoretical and methodological basis for the formation of competitive strategies of companies, to identify the peculiarities of digital transformation of business processes, and to introduce modeling scenarios and implement procedures and algorithms for the digital adaptation of competitive strategies of companies. The article presents the competitive impact of the market environment on the formation of a strategic management system, which considers the influence of economic relations participants on the functioning of the selected object market, the influence of analog goods and the commodity market assortment, the impact and advantages of the aggregate, the influence of suppliers on the market architecture, the influence of buyers on the performance of market business entities, etc. It is determined that digital adaptation should take place while considering basic competitive strategies and the integration of digital tools. The authors present some competitive strategies for business development and describe the positive and negative levers of influence on the company’s activities for a particular strategy chosen for this study. In digital adaptation to a competitive strategy, the authors focus on cost, which is one of the basic strategies for gaining competitive advantages and is aimed at achieving a low cost of production or supply of goods in a narrow market niche. This competitive strategy allows the company to succeed by focusing on a specific market segment and providing customers with low-cost products. This strategy was chosen due to the existing opportunities for digital adaptation of the strategy in the current market conditions. It is demonstrated that the development direction of strategic business management has prerequisites for introducing digital adaptation models. A procedural approach and algorithmisation of integration of tools and technologies for digital adaptation of business to modern conditions are proposed, considering the substantive justification of the proposed solutions. Keywords: competitive strategy, digital transformation, digital adaptation, market activity, business entities, procedural approach, modelling, algorithmisation, efficiency.