Media Market Competition Research Articles

Creation Incentives, Market Competition and We-media Intellectual Property Output: An Empirical Analysis Based on the Creation Incentive Policy of the “New Star Plan Vertical Track” at Station B

<p>Based on the in-depth understanding of the “new star plan vertical track” policy of station B, this paper uses Python to crawl the video data of station B from 2016 to 2020, and uses the fixed effect model to test the impact of the creative incentive intensity of station B on the competition in the we media market and the output of intellectual property rights. The results show that there is a significant positive impact between the creative incentive intensity and the intellectual property output of we media. The higher the creative incentive intensity is, the higher the intellectual property output benefit of we media is. Moreover, the increase of creative incentive intensity can weaken the degree of market competition. That is to say, it is obvious that the flow resources tend to get videos with high creative incentive subsidies, and there is a “siphon effect”. Based on the theme of government subsidy and enterprise innovation incentive, this paper puts forward the empirical analysis of the creative incentive intensity and we media market competition, intellectual property output for the first time. Through the calculation method of government subsidy incentive and enterprise output effect, it has strong pioneering and rigorous.</p>

이용자의 충족에 따른 소셜미디어 시장 내 경쟁관계에 관한 연구

이용자의 충족에 따른 소셜미디어 시장 내 경쟁관계에 관한 연구

100% Great Songs, reverse positioning of Delta FM Radio, Indonesia

Subject area Reverse positioning, market segmentation, customer-centric organization. Study level/applicability Postgraduate program; Master in strategic marketing and Master in business administration. Case overview Declining radio listenership is triggered by lack of attention of the radio managers to the desires of radio listeners. Delta FM radio, as part of Masima Media Group, is a radio that realized the need for revitalization. They changed their target audience and positioning to regain its former glory. Delta FM radio get back to the core benefit with the tagline: “100% Great Songs”. Shifting from highlighting the emotional benefits to functional benefits and to cut a variety of benefits is called “reverse positioning”. Expected learning outcomes The objective of this case study is to give deeper comprehension a new concept called reverse positioning or reverse branding. It is an example of the dynamic of hyper competition in media market in practice, in the emerging market such as Indonesia. It provides clear picture of the difference between listener oriented vs advertiser oriented company and the impact of the imbalance portion between them. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Targeted Advertising and Media Market Competition

The Internet provides media firms with an unparalleled opportunity to target advertising towards their consumers. This paper considers how targeted advertising affects different media markets. I show that media firm profits rise and advertising prices rise the most with the ability to target advertising in more competitive media markets and those in which consumers are more averse to advertising. The results also have implications for the policy debate surrounding behavioral targeting techniques. In particular, in competitive media markets, targeted advertising may contribute to excessive media market entry and lead to under-provision of advertising. Such effects mitigate the positive welfare effects of targeting through improvements in the matching between consumers and advertisers.

Advertising and Media Market Concentration

In media markets, the value of advertisement exposure depends on circulation, and media consumers' valuation is affected by advertising. This article analyzes media market competition in a duopoly framework. There exist symmetric and asymmetric equilibria in terms of firm size, and sometimes a natural monopoly may emerge. There is less scope for asymmetry when products are more differentiated. Some media exhibit public good features. This increases the scope for asymmetry when consumers value advertising positively. If their valuation is negative, only symmetric equilibria exist. Regulations limiting price competition increase the scope for natural monopoly.

Bureaucratic Corruption and Mass Media

This paper investigates the relationship between a bureaucracy and mass media industry, and its implications to corruption. We develop a bureaucratic model of corruption with mass media. A representative profit maximizing media firm seeks for corruption news to be printed and sold. Channels through which competition in media industry and press freedom affect equilibrium corruption in a bureaucracy are modeled. Different degrees of media freedom and competition affect production and employment decisions of media firms, and this in turn affects the effectiveness of media in monitoring corruption. Competition and freedom in media sector also have an influence on bureaucratic structure and consequently on equilibrium corruption. We find that the degree of competition in media market plays a significant role in controlling corruption. Freedom of media also reduces corruption. Empirical results support these findings. Media competition appears to be a more important tool to combat corruption than press freedom. The corruption problem in Italy could be reduced to the level experienced by France if the competitiveness of its media industry was to be improved to the same level as that of United Kingdom.

Introduction: The Impact of Regulatory Change on Media Market Competition and Media Management

(2004). Introduction: The Impact of Regulatory Change on Media Market Competition and Media Management. International Journal on Media Management: Vol. 6, No. 3-4, pp. 150-151.

Introduction: The Impact of Regulatory Change on Media Market Competition and Media Management

Introduction: The Impact of Regulatory Change on Media Market Competition and Media Management

Pie Sharing or Food Fight? The Impact of Regulatory Changes on Media Market Competition in Singapore

Pie Sharing or Food Fight? The Impact of Regulatory Changes on Media Market Competition in Singapore

Pie Sharing or Food Fight? The Impact of Regulatory Changes on Media Market Competition in Singapore

The media market in Singapore was deregulated to a limited extent in 2000 when the government there announced the introduction of "controlled competition." Newspaper publisher Singapore Press Holdings (SPH), which for 16 years had enjoyed a government-sanctioned print monopoly, was granted licences for 2 television stations and began broadcasting in both English and Chinese. Government-owned MediaCorp, which formerly held a broadcasting monopoly, was issued a newspaper publishing licence and began publishing a free commuter tabloid titled Today in competition with SPH's broadsheet Straits Times. The start-up losses brought by competition in both media have resulted in heavy financial losses for both firms and have led to government signals that a return to monopoly media might be considered. Some in the Singapore media, along with some scholars there, have argued that the island nation of 4 million is too small as a market to support competing media outlets, particularly in newspaper publishing. This article is an analysis of the Singapore situation in which I argue for a rationalization of media competition there rather than its elimination.