Creation Incentives, Market Competition and We-media Intellectual Property Output: An Empirical Analysis Based on the Creation Incentive Policy of the “New Star Plan Vertical Track” at Station B

Abstract

<p>Based on the in-depth understanding of the “new star plan vertical track” policy of station B, this paper uses Python to crawl the video data of station B from 2016 to 2020, and uses the fixed effect model to test the impact of the creative incentive intensity of station B on the competition in the we media market and the output of intellectual property rights. The results show that there is a significant positive impact between the creative incentive intensity and the intellectual property output of we media. The higher the creative incentive intensity is, the higher the intellectual property output benefit of we media is. Moreover, the increase of creative incentive intensity can weaken the degree of market competition. That is to say, it is obvious that the flow resources tend to get videos with high creative incentive subsidies, and there is a “siphon effect”. Based on the theme of government subsidy and enterprise innovation incentive, this paper puts forward the empirical analysis of the creative incentive intensity and we media market competition, intellectual property output for the first time. Through the calculation method of government subsidy incentive and enterprise output effect, it has strong pioneering and rigorous.</p>