Company Websites Research Articles

The Effect of Board Size, Board Independence and CEO Duality on Firm Value with Financial Performance as A Mediating Variable

This study aims to determine the effect of board size, independent commissioners, CEO duality on firm value with company performance as a mediating variable for corporate governance variables. The number of samples used in this study were 44 companies listed on the Indonesia Stock Exchange in 2019 - 2022 in the manufacturing sector. The analysis method used is multiple linear regression using Eviews 10 to process data. Data collection is taken through the Indonesia Stock Exchange website or the company's official website. The results of this study can show the effect of board size, independent commissioners, CEO duality, performance on firm value mediated by company performance.

Dialogic framing in pharmaceutical corporate energy transition strategies

Abstract The study explores dialogical framing as an engagement device in the two genres of corporate reports and corporate websites, by focusing on the nature and extent of dialogicity between companies and stakeholders, crucial to corporate strategies. Today investors and stakeholders increasingly demand greater transparency in accounting for long-term climate risks and opportunities, consequently companies need to rapidly adjust to the global ‘energy transition’, i.e. the shift from fossil-based energy towards renewable energy sources. For this purpose, the study seeks to identify how firms frame their energy transition plans, through dialogical engagement. To do this, three sub-corpora of selected texts were created from two pharmaceutical company websites, which were then comparatively analysed adopting corpus retrieval principles of analysis.

"Cross-Sectional Analysis of Insurance Coverage for Functional Septorhinoplasty in the United States".

The benefits and cost-effectiveness of functional septorhinoplasty have been previously demonstrated. However, reimbursement for functional septorhinoplasty by health insurance companies remains inconsistent. The purpose of this study is to define the current state of insurance coverage for functional septorhinoplasty. A cross-sectional analysis of insurance reimbursement for functional septorhinoplasty in the United States was designed. The top three insurance companies per state based on market share data maintained by the Kaiser Family Foundation were included. Established medical policies were gathered from insurance company websites and phone interviews, and descriptive statistics were performed. Primary outcomes included the level of and criteria for coverage. This study included 67 insurance companies representing 88% of the United States market share. Most insurance companies offered coverage with preauthorization for rhinoplasty (61%) and septoplasty (55%). However, some companies determined coverage on a case-by-case basis (rhinoplasty 25% and septoplasty 22%), while others had no defined policy for coverage (rhinoplasty 14% and septoplasty 23%). The most common criteria for coverage of rhinoplasty included nasal deformity secondary to trauma (98%), congenital anomaly (88%), and other disease (85%). The most common criteria for coverage of septoplasty included nasal obstruction (49%), septal deviation (46%), and recurrent sinusitis (40%). Functional septorhinoplasty offers significant improvement in nasal breathing and quality of life, yet disparate insurance coverage criteria limit patient access to care. Patient-reported outcome measures data will be essential to define an evidence-based list of standardized criteria for insurance coverage of functional septorhinoplasty moving forward.

Self-amplifying RNA virus vectors for drug delivery.

Viral vectors have proven useful for delivering genetic information, such as drugs and vaccines, for therapeutic and prophylactic interventions. Self-amplifying RNA viruses possess the special feature of high-level RNA amplification in the host cell cytoplasm providing high antigen production against infectious pathogens and various types of cancers, and expression of anti-tumor genes, toxic genes, and immunostimulatory genes. Self-amplifying RNA viral vectors have been evaluated in animal models and clinical trials for immune responses and protection against challenges with pathogenic infectious agents and tumor cells. Likewise, immune responses, tumor regression, and tumor eradication have been monitored in preclinical and clinical settings. The literature search used in the review is based on PubMed and clinical trial/biotechnology company websites up until September 2024. Self-amplifying RNA viruses have elicited strong immune responses and vaccine efficacy in animal models and humans leading to the approval of the vesicular stomatitis virus-based vaccine against Ebola virus disease in both the US and Europe. Moreover, therapeutic and prophylactic efficacy has been demonstrated in animal tumor models and cancer patients. Self-amplifying RNA viruses have also been evaluated in mouse models for neurological disorders.

Heuristic Evaluation of UI/UX to Enhance Experience and Sales in E-commerce

User experience and interface (UI/UX) are critical elements in e-commerce websites, where an unattractive design and lack of user engagement can negatively impact potential sales. This study was conducted to evaluate the effectiveness of the UI/UX on a company's e-commerce website, which has received complaints from users regarding the interface design and low purchase interest. The evaluation was conducted using the Heuristic Evaluation method, applying Nielsen's 10 principles with three evaluators to identify interface issues affecting user experience. The results of the study revealed significant weaknesses in three main principles: "Visibility of System Status," "Match Between System and the Real World," and "Help and Documentation." Each of these principles received a score of category 2 on the Likert Scale, indicating substantial usability weaknesses in the UI. Solutions implemented included improving icon visibility, providing clearer system feedback, using more understandable language, and adding comprehensive online guidance. After these improvements, a re-evaluation showed score increases: "Visibility of System Status" improved from 38.4% to 49.6%, "Match Between System and the Real World" from 38.4% to 51.2%, and "Help and Documentation" from 37.6% to 48.8%. These findings indicate that UI/UX improvements based on Heuristic Evaluation can enhance the overall user experience, which is expected to help the company attract potential buyers and increase sales potential through the e-commerce website.

Influence of Profit Management, Transfer Pricing, and Capital Intensity on Tax Avoidance with Company Size as A Moderation Variable

This research aims to determine the effect of earnings management, transfer pricing, and capital intensity on tax avoidance with company size as a moderating variable. The research objects used in this research are manufacturing companies listed on the Indonesia Stock Exchange (BEI) in 2018-2023. This research is a type of quantitative research with multiple linear regression models and Moderated Regression Analysis (MRA). In selecting samples that met the criteria, 30 companies were obtained. This research uses secondary data based on manufacturing company financial reports obtained from the Indonesia Stock Exchange website and related company websites. Data processing was carried out using the SPSS 25 application program. Partial research results showed that earnings management had an effect on tax avoidance, transfer pricing had an effect on tax avoidance, capital intensity had no effect on tax avoidance while moderated regression analysis (MRA) testing showed that company size moderated the effect of earnings management on tax avoidance, company size cannot moderate the effect of transfer pricing on tax avoidance, and company size cannot moderate the effect of capital intensity on tax avoidance.

Efficacy and Safety of Janus Kinase Inhibitors in Patients with Vitiligo: A Systematic Review and Meta-Analysis.

Although several case reports and small clinical trials have reported promising outcomes with Janus kinase (JAK) inhibitors for vitiligo, high-quality evidence and guidelines are lacking. We evaluated the efficacy and safety of JAK inhibitors for the treatment of vitiligo using a meta-analysis of randomized controlled trials (RCTs). We searched the PubMed, Embase, and Cochrane Library databases up to August 2023, with additional studies from ClinicalTrials.gov and company websites. We assessed outcomes, including percentage improvement in total vitiligo area score index (TVASI) and facial vitiligo area score index (FVASI); the proportion of patients achieving 50% improvement in TVASI (TVASI50) and 50% and 75% improvement in FVASI (FVASI50 and FVASI75); the risk of treatment-emergent adverse events (TEAEs), serious adverse events (SAEs), infections, and skin-related adverse events (AEs). Five studies with 1,550 participants were included. JAK inhibitors were associated with a higher proportion of TVASI50 (relative risk [RR] 2.67, 95% confidence interval [CI] 1.24-5.78) and FVASI75 (RR 3.97, 95%CI 2.62-6.02) responders than placebo. JAK inhibitors significantly increased the risk of skin-related AEs (RR 1.96, 95% CI 1.29-2.98) compared with placebo. However, the risk of TEAEs, SAEs, and infections was not significantly different between the JAK inhibitor and placebo groups. Subgroup analysis showed that JAK1 and JAK1/2 inhibitors were more effective than JAK3 inhibitors. However, there was insufficient evidence to suggest that the route of administration affects the efficacy and safety of JAK inhibitors in vitiligo. These findings indicate that JAK inhibitors are effective in repigmentation and well tolerated in patients with vitiligo.

Is Green Web Experience Effective in Building Awareness for Corporate Social Responsibility and Driving Repurchase Intention?

Purpose – The purpose of this study is to understand, analyze, and prove the behavior of consumers during the process of browsing websites. It also intends to increase awareness about the social responsibility activities of companies. Methodology – The respondents were 200 skincare users, aged 17 to 40 years, and visited the company website to shop for products labeled Go Green. The sample size was determined using the snowball sampling method while the hypotheses developed were tested through the application of the structural equation model. Findings – The results showed that the awareness of social responsibility partially mediated the relationship between the green web experience and repurchase intention. Originality – This The study bridges the gap between digital platforms and their influence on CSR awareness, which is not yet widely explored.

Is Green Web Experience Effective in Building Awareness for Corporate Social Responsibility and Driving Repurchase Intention?

Purpose – The purpose of this study is to understand, analyze, and prove the behavior of consumers during the process of browsing websites. It also intends to increase awareness about the social responsibility activities of companies. Methodology – The respondents were 200 skincare users, aged 17 to 40 years, and visited the company website to shop for products labeled Go Green. The sample size was determined using the snowball sampling method while the hypotheses developed were tested through the application of the structural equation model. Findings – The results showed that the awareness of social responsibility partially mediated the relationship between the green web experience and repurchase intention. Originality – This The study bridges the gap between digital platforms and their influence on CSR awareness, which is not yet widely explored.

THE INFLUENCE OF ASSET EFFICIENCY, FINANCIAL PERFORMANCE, AND FINANCIAL LEVERAGE ON SUSTAINABLE GROWTH RATE THROUGH GOOD CORPORATE GOVERNANCE

This study aims to examine the Effect of Asset Efficiency, Financial Performance and Financial Leverage on Sustainable Growth Rate Through Good Corporate Governance. This study is classified as an associative quantitative study. The type of data used is secondary data obtained from www.idx.co.id and the company's website. The population in this study is the Manufacturing Companies in the Consumer Goods Industry Sector listed on the IDX for the 2018-2022 Period. While the sample of this study was determined by the sampling technique used in this study is non-probability sampling, namely purposive sampling so that 20 sample companies were obtained that met the criteria. The analysis method used is Panel Data Model Regression analysis. The results of this study indicate that asset efficiency does not affect the Sustainable Growth Rate (1), financial performance does not affect the Sustainable Growth Rate (2), financial leverage affects the Sustainable Growth Rate (3), asset efficiency affects Good Corporate Governance (4), financial performance affects Good Corporate Governance (5), financial leverage affects Good Corporate Governance (6). Sustainable Growth Rate has an effect on Good Corporate Governance (7), Asset Efficiency does not have a significant effect on the Sustainable Growth Rate variable through the Good Corporate Governance variable (8), Financial Performance does not have a significant effect on the Sustainable Growth Rate variable through the Good Corporate Governance variable (9), Financial Performance does not have a significant effect on the Sustainable Growth Rate variable through the Good Corporate Governance variable (10). Leverage does not have a significant effect on the Sustainable Growth Rate variable through the Good Corporate Governance variable (10).

Age verification and underage accessibility of official alcohol companies' websites and brand pages on Facebook and Instagram.

Digital alcohol marketing increases alcohol consumption among underage persons. The study aimed to assess the effectiveness of age verification measures on three digital sites: official alcohol company websites and their associated brand pages on Facebook and Instagram in Nigeria. We created three fictitious age profiles (14, 16, and 18 years) on the three digital sites. Using a smartphone and desktop computer, we assessed the presence of age verification on 15 official alcohol companies' websites, 66 alcohol brand pages on Facebook, and 72 on Instagram. We assessed whether the fictitious underage profiles could interact with content on brand pages. Only three of 15 alcohol companies' websites included age verification. Two websites required entering the date of birth, while one required clicking a yes/no box to confirm being above 18 years old. Only one website blocked multiple attempts to gain access using an underage profile. Only 24 of 66 official alcohol brand pages on Facebook activated age verification. Underage users aged 14 and 16 could interact with posts and follow 42 alcohol brand pages on Facebook. Only 22 of 72 alcohol brand pages on Instagram had age verification. Users aged 14 and 16 could interact with posts and follow 50 alcohol brand pages on Instagram. Underage persons can access and interact with alcohol content on alcohol companies' websites and brand pages on Facebook and Instagram in Nigeria. A regulatory framework for restricting underage access to alcohol marketing on digital platforms is required in Nigeria.

Lynn Good’s green dilemma: leading Duke Energy’s transition

Research methodology This case was developed from secondary sources. The secondary sources included news reports, industry reports, company websites, annual reports and company websites. Case overview/synopsis The case discusses the comprehensive renewable energy transition strategy that Lynn J. Good (Good), CEO and President of Duke Energy and the Chairman of its Board, was undertaking. In September 2019, Good revealed a new climate plan aimed at achieving net-zero carbon emissions with zero methane emissions from natural gas operations by 2030 and zero carbon emissions from electricity generation by 2050. Duke Energy is a Fortune 150 company headquartered in Charlotte, North Carolina and one of the major energy generation companies in the USA with two reportable business segments – Electric Utilities and Infrastructure (EU&I) and Gas Utilities and Infrastructure (GU&I). Good targeted interim carbon emission reduction targets of at least 50% from electric generation by 2030, 50% for Scope 2 and some Scope 3 upstream and downstream emissions by 2035 and 80% from electric generation by 2040. To achieve this, she invested in large electric grid upgrades and energy storage, as well as in research on zero-emission power generation technologies including hydrogen and advanced nuclear technologies. She helped update the grid system and improved customer experience. As part of the revamped climate strategy, Good invested in crucial energy infrastructure and improved affordability of electricity for customers, especially in the North Carolina region. Despite her efforts at curbing emissions, Good faced criticism from various quarters. This included criticism of Duke’s carbon-cutting plans in 2022 in its core North and South Carolina service zones. The company also faced charges of environmental pollution. Its 2024 strategy, which aimed to address a projected increase in demand for electricity using natural gas plants capable of running on hydrogen, was also met with skepticism by industry groups, advocates, activists and local governments. Good had to face the conflict between environmental ambitions and technological realities that highlighted the difficulties in transitioning to a cleaner energy future. It remained to be seen whether she would be able to successfully navigate the various hurdles and help Duke Energy reach its 2030 emission targets. Complexity academic level This case was written for use in teaching graduate and postgraduate management courses in entrepreneurship and economics, politics and business environment.

WHO’S CAPTURING THE GREEN VALUE IN KUALA LUMPUR’S OFFICE RENTAL SPACES?

This study aims to understanding the dynamics within the green office rental market in Kuala Lumpur by identifying the industries that capture the most value from green office spaces and analyzing tenant preferences in this evolving landscape. The primary objective is to uncover the current nature of businesses occupying green office spaces and their preferences regarding location, building features, certification levels, and green attributes. By employing a quantitative methodology, the research commenced with an extensive literature review to situate the study within the broader context of existing academic work. Primary data was meticulously collected from GreenBuildingIndex Sdn. Bhd. (GBI) and the Valuation and Property Services Department (JPPH), incorporating sample data from 50 green office buildings documented by GBI and 2,707 rental office spaces recorded by JPPH. The analysis utilized the Statistical Package for the Social Sciences (SPSS) to integrate and examine the data collected from these distinct sources. Furthermore, the nature of businesses occupying these green spaces was ascertained through comprehensive verification using company websites and professional platforms. The findings reveal a notable preference among tenants from sectors prioritizing sustainability, innovation, and strategic positioning, such as Energy and Technology, Financial Services, ICT, and Management Services. These sectors demonstrate an acute awareness and commitment to environmental sustainability, opting for green office spaces that align with their corporate ethos of innovation and responsibility. Moreover, the study delineates tenant preferences in selecting green office spaces, highlighting a clear inclination towards buildings that not only offer prestigious locations and advanced green features but also possess recognized green certifications, indicating a mature and discerning tenant base within the market. In conclusion, the research provides insightful revelations about the commercial dynamics of Kuala Lumpur’s green office rental market, showcasing a significant shift towards sustainability across diverse sectors. The preferences regarding location, certification, and building attributes reflect a complex interplay of economic, environmental, and social factors, driving the demand for green office spaces in Kuala Lumpur. This study contributes to the understanding of how businesses are aligning with sustainability trends, offering a valuable perspective on the green value captured in the office rental market of Kuala Lumpur.

Bankruptcy Prediction Analysis of Life Insurance Companies Using Altman Z-Score dan Ohlson O-Score Methods

Life insurance is one of the non-bank industries that offers guarantees to overcome risks. In its implementation, life insurance companies need to maintain the survival of the company in the midst of increasing economic competition so that they don't face the threat of bankruptcy. Bankruptcy itself is a legal status of a certain entity or company that cannot pay its debts to creditors and the company's operations cannot be continued due to lack of funds. This study aims to compare the accuracy of the Altman Z-Score and Ohlson O-Score methods in predicting the bankruptcy of life insurance companies in Indonesia, such as PT Axa Financial Indonesia, PT Taspen Life, Asuransi Jiwa Bersama (AJB) Bumiputera 1912, PT Avrist Assurance, and PT Reliance Life Insurance Indonesia. The data used in this study is secondary data in the form of financial statements of life insurance companies taken from the official website of the relevant company. The results showed that the comparison between the two models revealed that the Altman method is better in predicting company bankruptcy. This is because the Altman method has a more detailed classification of conditions compared to the Ohlson method.

Business resilience in digital future: a short case study on Etisalat, UAE

Research methodology The idea for this case study evolved from the latest technological developments in the UAE and Etisalat’s role in digital facilities in particular. Being one of the Etisalat’s customer, an author wanted to develop a short case study on its resilience approach and strategic focus on digital future. The data for this short case study was collected through published sources, company website, personal visits to some branches of the company and author’s experience and priori knowledge on the topic. The one-on-one interviews with some employees helped to collect the authentic information on the history, nature of company’s business, company’s projects, IT setup and customer happiness centers. Case overview/synopsis Etisalat has set directions following the development of UAE. Etisalat did not have many challenges, as there are not many competitors in the telecom sector. The significant problems are on customer preferences, employees’ capability and governmental initiatives in technological reforms. Customer preferences refer to the demands in quick service, employees’ capability refers to the company’s response to technical issues, and governmental initiatives refer to connect all entities and different emirates at the federal level. UAE’s new initiatives in innovation, research, artificial intelligence and technological reforms in business are particularly focused on career welfare, organizational welfare and country welfare. The relevant literature on digital future and Etisalat’s approach as cited in the main case would benefit instructors and students. They can relate the major trends of business resilience and digital future with the modern technology management. The literature also connects the business resilience and digital future with the technological aspects as mentioned in the case study. Complexity academic level This case study is best suited for use in business management and technology management courses at undergraduate and graduate levels. The case study is also suitable for use in international business management focusing on business resilience, business intelligence and technology management aspects. The topics related to business resilience and digital transformation would be suitable for discussion. Following are the couple of resources than can be a good idea for some concepts on digital world.

Pengaruh Ukuran Perusahaan dan Financial Distress terhadap Integritas Laporan Keuangan: Studi Empiris pada Perusahaan Pertambangan BEI Tahun 2018-2022

This research aims to find out the effect of company size and financial distress on the integrity of financial statements in listed mining companies on the Indonesia Stock Exchange during the period from 2018 to 2022. This research is quantitative in nature. The sample collected consisted of 70 data points, selected using a purposive sampling technique. Secondary data for this study was obtained from www.idx.co.id or the respective company websites. The data was analyzed using multiple linear regression analysis. Based on the results of hypothesis testing, it was found that company size has no significant effect on the integrity of financial statements. On the other hand, financial distress was found to have a significant positive effect on the integrity of financial statements. This indicates that as financial distress increases, the integrity of financial statements also improves, possibly due to stricter scrutiny and regulatory compliance during periods of financial difficulty. The findings contribute to the understanding of factors influencing financial statement integrity in the mining sector.

SUGAR cosmetics: empowering women through leadership

Research methodology The authors used a secondary research methodology, using news articles, research reports and media interviews as significant sources of information. Renowned business news websites like Economic Times, Money Control and Bloomberg were referred to, along with relevant sections of Times of India, Business Standard, India Today and The Hindu. The SUGAR Cosmetics official company website provided valuable insights. Social media videos and industry reports were considered for diverse perspectives. Articles were accessed from May 1, 2024, to May 15, 2024. Throughout the case, various data sources, including financial reports and funding information, were used to support arguments and draw conclusions. Case overview/synopsis The case depicts the entrepreneurship journey of Vineeta Singh, the Co-founder and CEO of SUGAR Cosmetics and the protagonist in this narrative. It commences with a brief overview of Vineeta’s entrepreneurial spirit evident since her childhood. It also explores her academic accomplishments and alternative career paths, illustrating her entrepreneurial determination and decisiveness. Subsequently, the case outlines Vineeta’s challenges in establishing SUGAR Cosmetics from scratch with her husband Kaushik Mukherjee, now the company’s COO, and their journey to achieving a revenue of ₹500 crore in FY24 over 12 years. It then delves into SUGAR Cosmetics’ innovative strategies to overcome various challenges. In addition, the case emphasizes Vineeta’s principles and focus in managing and scaling the business toward profitability, showcasing her leadership amidst adversity. Expanding from D2C to offline retail, SUGAR strategically grew to 200 stores by June 2023, with a significant presence in the southern region. With US$87.5m in funding, a predominantly female workforce, and an annualized revenue of ₹500 crore, Vineeta led SUGAR into a prosperous era, highlighted by her role as a beloved judge on Shark Tank India. However, amidst ambitious expansion plans, questions emerged regarding sustainability, competition differentiation, global expansion and commitment to women empowerment practices. These challenges illuminated the path ahead for SUGAR Cosmetics as Vineeta endeavored to navigate toward sustained success and innovation in the face of formidable competitors. Complexity academic level This case is structured for undergraduate, postgraduate, MBA and management development programs, aiming to enhance learning in the Strategy field through real-world insights and challenges encountered in a dynamic business environment.

Analysis of Human Resources Competence in the Digital Era As Staff Qualifications and Education in Quality Improvement at Kartika Husada Hospital in 2023

The purpose of this study was to analyze the level of human resource (HR) competency in supporting hospital management information systems, and to understand the qualifications and impacts of the digital era on HR performance, including management strategies for facing structural transformation and work culture in the digital industry. This study employs a qualitative, descriptive exploratory approach to investigate the correlation between job satisfaction, hospital service quality, and HR competency. This method uses semi-structured interviews and open-ended questionnaires to collect data from human resources at the hospital, as well as from ten families of patients who have completed treatment. This study also collected secondary data through documents such as company profiles and websites. The researcher acted as a "key instrument" in the study, focusing on an in-depth understanding of service quality, job satisfaction, and HR competency in the context of the hospital. HR competency in the digital era affects job satisfaction and service quality, as evidenced by the expertise, nature, and motivation of good doctors and nurses, so that the quality of service provided to patients is better. The job satisfaction felt is caused by healing, compensation, and praise, so that doctors and nurses provide better service quality to patients. The results of the study indicate that the research model is acceptable. Competence of digital-era human resources, as demonstrated by education and competence, good and appropriate human resources, and better patient services, influences the quality of hospital services.

Pengaruh Intensitas Modal dan Konservatisme Akuntansi Terhadap Penghindaran Pajak

Tax is a very important component of state revenue. because 82.42% of total state revenue comes from taxes. One type of obstacle that hinders tax collection that causes state revenue to decrease is tax avoidance. This research aims to examine the influence of capital intensity and accounting conservatism on tax avoidance. Tax avoidance is measured using the Cash Effective Tax Rate (CETR). The approach used in this research is a quantitative method using secondary data obtained from financial reports published on the Indonesia Stock Exchange (BEI) website and company websites. The population in this study were Food and Beverages Sub-Sector companies listed on the Indonesia Stock Exchange (IDX) for the 2018-2023 period. The sample used in this study included 15 companies obtained by purposive sampling method and SPSS software version 23 was used to analyze the data with a multiple linear regression analysis approach. The findings show that capital intensity has a significant negative effect on Tax Avoidance and accounting conservatism has a significant positive effect on tax avoidance. Large fixed asset storage is carried out by a company not solely to avoid taxes but rather it is done by the company with the aim of running the company's operations. The principle of conservatism applied in accelerating the recognition of costs or losses and delaying the recognition of income has an impact on reducing the profit used as the basis for calculating the company's tax obligations.

Exploring the potential of Technological Innovation in the Hospitality and Tourism Industry to attain Sustainability

Purpose of the study: The hospitality industry is undergoing rapid transformation due to continuous technological innovation in response to intense competition and evolving innovative practices. So, to meet up with the intense competition - technological innovation is inevitable. Methodology: Secondary sources are used to derive fundamental concepts and frameworks of modern technology used in the hospitality and tourism industry to attain sustainability. These sources include articles, books, newspapers, reviews, and company websites. Main Findings: By adopting technological innovation, the industry can reduce its environmental impact, improve operational efficiency, and provide enhanced experiences for guests, thereby moving towards a sustainable future. Implementing technologies in the hospitality industry involves both pros and cons. Applications of the study: Hospitality is the least service-activity sector, and there is a need to explore technological innovation strategies that lead to higher sales turnover, performance, and sustainability. Novelty/Originality of the study: This study's originality lies in its ability to offer updated technology used in the H&T industry to attain sustainable tourism. This concept is depicted with a conceptual model showing skills and innovative trends and their impact on Sustainability.