Company's Strengths Research Articles

PENINGKATAN DAYA SAING INDUSTRI KREATIF UNGGULAN SULAWESI UTARA MENGHADAPI MASYARAKAT EKONOMI ASEAN (MEA)

In 2015, Indonesia entered a new economic era in the Southeast Asian Region, namely the introduction to the Asean Economic Community (AEC). The role of the creative industry that is so large and significant must be maintained to be able to compete in the implementation of the AEC. This study aims to identify and recommend strategies for the creative and leading industries of North Sulawesi Province to improve competitiveness in the face of the AEC. To formulate alternative strategies to increase industrial competitiveness using SWOT analysis. Some creative industry players become informants through in-depth interviews. The list of questions consists of two parts. The first part deals with historical information on the establishment of a business. The second part is 26 question items that refer to the Diamond Model (DM). The results of the SWOT analysis, the pottery industry and the stage home industry are in quadrant I. It means that the company is implementing an SO strategy. The SO strategy is to utilize the company's internal strengths to attract external profits. In general, organizations will implement WO, ST or WT strategies to achieve situations where they can implement SO strategies. The existence of the ASEAN free market is a threat and also an opportunity that must be exploited. Human resources are a major factor in the creative industry. The results found a crisis of skilled and professional labor in the pottery industry and stilt houses. Most of the existing workforce is self-taught because it is a hereditary industry. Specifically for the stage home industry, attention needs to be paid to the continuity of wood raw materials and the licensing is simplified.

ESG in Emerging Markets: The Value of Fundamental Research and Constructive Engagement in Looking beyond ESG Ratings

The growth of ESG funds has been strong globally, but particularly within the emerging markets equity asset class. The founder and a partner of Mobius Capital Partners describe their differentiated approach to ESG investing in emerging markets using a series of case studies. Mobius Capital professes to be an emerging‐markets active ownership fund devoted to improving the ESG performance, while at the same time profiting from misleading ESG ratings and standards, in their portfolio companies. The authors discuss the pitfalls of using off‐the‐shelf ESG ratings and make a strong case for rigorous fundamental research combined with active ownership.Using a case study of Sunny Optical in China, the authors show that the mediocre external ESG rating of the company failed to reflect the company's ESG strengths. The authors also use the example of Yes Bank in India to demonstrate that a high ESG rating does not necessarily translate into high ESG standards. Third and last, the authors describe how a Taiwanese portfolio company's world‐class human capital and R&D capabilities were a core part of Mobius Capital's investment thesis.

Entrepreneurial Marketing Strategy of Micro, Small and Medium Enterprises in Pandemic Covid-19 Era

Purpose: The Indonesian economy's core strength comes from micro, small and medium enterprises (MSMEs). However, the impact of the Covid-19 pandemic causes problems for MSMEs, for example, decreased sales, difficulties in financial aspects, slow distribution of products, and raw materials shortage. The problems of MSME during the Covid-19 pandemic require entrepreneurs' readiness to survive and sustain their business. Entrepreneurial marketing is a suitable paradigm to be implemented by MSME entrepreneurs during the Covid-19 pandemic. The research objective is to determine the entrepreneurial marketing strategy plan for MSMEs during the Covid-19 pandemic. Research Methods: The research informants were government officials of Industry and Trade, MSME, and academicians. The data analysis model used a SWOT analysis based on IFAS and EFAS assessments. The strategic plan was positioned on the SWOT matrix with the values of strength, weakness, opportunity, and threats. Findings: The results show that the SWOT matrix's entrepreneurial marketing strategy plan is in the position of Quadrant one. The entrepreneurial marketing strategy that should be applied in the quadrant is to support an aggressive growth policy. Practical Implications: This aggressive growth strategy focuses on using the company's strengths to take advantage of various business opportunities during the Covid -19 pandemic. Originality value: This study contributes to the survivability of MSMEs in Indonesia, especially during the Covid-19, and shows practitioners to harness the inner strength of their businesses and pursue proactive marketing policy.

ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN KOSMETIK WARDAH DI KOTA BENGKULU

ABSTRACT The purpose of this research is to find out Wardah cosmetic product marketing strategy in Eljhon 2 Bengkulu. The analytical method used in this study is SWOT analysis (Strength, Weaknesses, Opportunities and Threats), with a total sample of 33 respondents Based on the results of the SWOT analysis using IFAS and EFAS analysis, it is located in the coordinates of the score (20.31: 1.16) and is in quadrant 1 with greater strength and opportunity than weaknesses and threats which support aggressive strategies, where strengths (strengths) worth 28.62 weaknesses worth 18.31 opportunities worth 17.27 and threats valued at 16.11. Quadrant 1, this is a very profitable position so that it can take full advantage of the company's strengths and opportunities.

Performance Assessment of R&D-Intensive Manufacturing Companies on Dynamic Capabilities

In today's business landscape, improving competitive advantage of manufacturing companies depends on their continuous performance improvement. This necessitates a generic and multi-dimensional view that organisational and managerial processes should be assessed by the underlying micro-foundation of dynamic capabilities (DC) in conjunction with enhanced new product development (NPD) projects. This study aims to propose an operationalised model of the conceptual DC framework including sensing, seizing, and reconfiguration capacities. The advantage of the two aforementioned models, which are based on a multi-criteria decision analysis (MCDA) framework, is that they can assist managers in the automotive industry to identify improvement plans and goals for sound and robust decision making. For this purpose, the evidential reasoning (ER) approach, which is realised in the intelligent decision system (IDS) software tool, is employed to perform performance self-assessment for the selected manufacturing companies on DC. This study provides managers with a useful tool to assess their company's strengths and weaknesses in regard to the DC components.

STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN BETON SIAP PAKAI (READY MIX CONCRETE) PADA PT SEMEN INDOGREEN SENTOSA PLANT CIKARANG


 ABSTRACT
 The problem to be answered in this study is the strategic factors that exist in the company which includes analysis of the external and internal environment to find alternative strategies that can increase sales. In line with the problem, this research was conducted using descriptive methods, which tend to describe the problems that occur in the company. To solve the problems that occur in the company, the External Strategic Factor Analysis (EFAS), Internal Strategic Factor Analysis (IFAS) and SWOT Analysis are used. The analysis shows that based on internal and external analysis of the company, it can be concluded that the main strategy of PT. Semen Indogreen Sentosa is a strategy of SO (Strength Opportunities) Improving product quality, completeness of distribution facilities, payment terms, product prices and delivery accuracy and low prices with the aim of expanding the market Such as internal factors namely completeness of distribution facilities and field tests, and external factors recruiting workers Experienced and educated experts aim to be able to rival competitors. The results of the analysis show that from the analysis of factors external strategies have. Based on these findings, it was suggested that PT Semen Indogreen Sentosa Plant Cikarang try to improve management's response to its external environment by taking advantage of opportunities arising in the market and also increasing management's response to its internal environment by utilizing the company's strengths and implementing alternative strategies summarized in SWOT Matrix
 Keywords: Marketing Strategy, SWOT Analysis, SWOT Matrix

Strategi Pemasaran untuk Meningkatkan Penjualan Beton Siap Pakai (Ready Mix Concrete) pada PT Semen Indogreen Sentosa Plant Cikarang


 ABSTRACT
 The problem to be answered in this study is the strategic factors that exist in the company which includes analysis of the external and internal environment to find alternative strategies that can increase sales. In line with the problem, this research was conducted using descriptive methods, which tend to describe the problems that occur in the company. To solve the problems that occur in the company, the External Strategic Factor Analysis (EFAS), Internal Strategic Factor Analysis (IFAS) and SWOT Analysis are used. The analysis shows that based on internal and external analysis of the company, it can be concluded that the main strategy of PT. Semen Indogreen Sentosa is a strategy of SO (Strength Opportunities) Improving product quality, completeness of distribution facilities, payment terms, product prices and delivery accuracy and low prices with the aim of expanding the market Such as internal factors namely completeness of distribution facilities and field tests, and external factors recruiting workers Experienced and educated experts aim to be able to rival competitors. The results of the analysis show that from the analysis of factors external strategies have. Based on these findings, it was suggested that PT Semen Indogreen Sentosa Plant Cikarang try to improve management's response to its external environment by taking advantage of opportunities arising in the market and also increasing management's response to its internal environment by utilizing the company's strengths and implementing alternative strategies summarized in SWOT Matrix
 Keywords: Marketing Strategy, SWOT Analysis, SWOT Matrix

Impact of Choppies Enterprise in Southern Africa: An Exploratory Study on Strategic Management Perspective

Organizations nowadays are increasingly impacting in using strategic management to improve their performance; this study has mainly focused on the impact of strategic management on the performance of Choppies Enterprises. Choppies Enterprise Botswana-based Choppies is an investment holding company operating in the retail sector across sub-Saharan Africa. Its operations are food and general merchandise retailing as well as financial services transactions supported by centralized distribution channels, through distribution centers and logistical support assets in Botswana, South Africa, Zimbabwe, Kenya, and Zambia. This study focused on the strategic management of Choppies Enterprises. The main research problem was to make an in-depth analysis of its competitive strategy and how to implement it. The main research method was qualitative research by analyzing their company data, annual reports, and making interviews with the manager, staff, and customers in Botswana shops. The result shows a clear image of the process of strategic management by Choppies' case. Some recommendations made for Choppies help to improve their sustainable developments and support a vivid example for many companies. In the theoretical part, it described the definition, process, benefit, and challenge of strategic management. In the practical part, an exhaustive analysis of the company's strengths, weaknesses, opportunities, and threats was made by using the detailed figures.

Analisis Likuiditas Laporan Keuangan Perusahaan Dagang Dalam Zahir Accounting Versi 5.1

Abstack Decision making is the most important thing in managing a company. Errors in decision making can result in losses, which in turn the company will suffer losses. Loss prevention is to conduct an analysis of financial statements in accordance with accounting principles. By analyzing the financial statements, management is expected to be able to assess the company's financial condition, so that it is easy to understand, so that the financial decisions made can be in accordance with the company's financial weaknesses and strengths. In microeconomics, one of the goals of a company is maximizing corporate profits. The use of Zahir Accounting Program version 5.1 can help the management of the Salsabila Mart Bekasi trading company in analyzing financial statements as a benchmark for decision making. The liquidity analysis obtained from the Zahir Accounting application calculation shows that Salsabila Mart Bekasi in June 2019 was able to settle short-term debt from current assets owned by the company. From all aspects of calculated liquidity, this shows that Salsabila Mart Bekasi is a highly liquid company, with an average liquidity yield Current Ratio: 36,639.41%; Qucik Ratio: 23,351.44% and Cash Ratio: 22,551.44%. Current assets are still far more than current liabilities that must be fulfilled during June. In this research the Zahir Accounting Version 5.1 application can help the company's internal and external parties obtain financial reports and analysis of financial statements as information used in making managerial decisions. Keywords: Liquidity Analysis, Financial Statements, Zahir Accounting

Information System Ordering Online Restaurant Menu At Hover Cafe

The rapid development of technology requires every business person to upgrade his technology to more sophisticated. Many business people have upgraded their systems to be computerized and even online, one of the business people is in the culinary field. The culinary field which is meant for example is the cafe One thing that can support the quality of ordering in a cafe is the ordering process. In the hover cafe the menu ordering system is still conventional, using a menu book. This of course can be a problem because the menu book used can be damaged or lost so that it can slow down the ordering process, not to mention if the customer requests additional orders, the waiter must come to the customer's table to record additional orders again. The method used in this research is the method of data collection, the method of observation, the method of interviewing, and the method of literature study conducted to obtain accurate data. Then the data are analyzed with SWOT to find out the company's weaknesses and strengths. In describing the flow of the system using UML (Unified Modeling Language) and PHP (Hypertext Preprocessor) as a programming language with a MySQL database as a database. Therefore we need a ordering media that utilizes information technology as a medium for selecting food and beverage (E-Menu) which can provide information about order menu details to facilitate customers in making and ordering food or beverage menus.

ANALISIS RATIO LAPORAN KEUANGAN PERUSAHAAN DAGANG MENGGUNAKAN ZAHIR ACCOUNTING VERSI 5.1

The role of information technology is very important because the existence of information technology can facilitate operations in their business fields. One of the information that is needed by the company is financial report to find out how the company is developing. The financial statements are information used by management for the decision making of the Bekasi Amanah Telaga Harapan Cooperative having its address at Danau Duta Utara Blok D1, Harapan Baru Sub-District, North Bekasi District. Currently the Amanah Telaga Harapan Bekasi Cooperative in making financial reports for the period every month is still manua.. The computerized system is able to produce more precise and accurate information to help smooth daily work. By using the zahir accountuing application version 5.1, companies can easily and quickly obtain Financial Statements and Financial Statement Analysis that are beneficial to the company and its business management and face competition. By analyzing the financial statements the company can identify some of the company's financial strengths and weaknesses. Financial Statement Analysis is also useful as a tool for predicting / estimating assets, debt, capital, cash flow, profit sharing in the future, and predicting the bankruptcy of a company in the future. The use of this application program can be beneficial for the company, so the company can evaluate the financial position and financial performance of the company so that it can improve services to members of the cooperative, related parties, determine corrective measures so you can win the competition and make the best profit. Keywords: Financial Statement Analysis, Trading Companies, Zahir Accounting

Analisis Manajemen Transportasi Pada Angkutan Mini Bus

This study aims to analyze the management of mini bus transportation at PT. Mulia Wisata Perkasa Banda Aceh which is seen in terms of strengths, weaknesses, opportunities and obstacles. The research is descriptive and uses primary data as a source of data obtained through interviews with respondents. Data analysis using SWOT methods and cartesius diagrams. The results of the study show that the right strategy is applied to PT. Mulia Wisata Perkasa is currently implementing the SO (strength and Opportunities) strategy, with strength 2 and opportunites 1.63. Based on the Cartesian diagram, PT. Mulia Wisata Perkasa has been on the right track by continuing to strategy growth. SO strategies (strength and opportunities) are carried out to utilize the company's strengths to capture the opportunities that the company has. The strategy pursued through efforts to provide promotion to the desired consumer market, providing quality assurance for the products (services) offered, and providing maximum service to consumers.

ANALISIS SWOT: FAKTOR INTERNAL DAN EKSTERNAL PADA PENGEMBANGAN USAHA GULA MERAH TEBU (Studi Kasus di UKM Bumi Asih, Kabupaten Bondowoso)

One product from the sugar cane is brown sugar cane. ‘UKM Bumi Asih’ is one of the producer of the sugar cane in Bondowoso Regency. Brown sugar cane has potential prospect to developed because it can be used to any purposed (for household needs and beverage industries). This study was aimed to identify the internal and external factors that affected business development of brown sugar cane. The study were used the methods of internal factor evaluation (IFE) and eksternal factor evaluation (EFE). Internal factor analysis was performed to identify the company's internal strengths that can be used and anticipated weaknesses. External factor analysis was conducted to identify opportunities that can be exploited and threats that can be avoided. The scores output from matrix IFE and EFE were all categorized with total score 2.812 for internal factors and 3.0315 for external factor. Both scores were above 2.5 which meas that the internal position was strong enough. So its has the ability above the average to take advantage of the power and opportunities to anticipated the internal weakness and the threats.
 Keywords: brown sugar cane, eksternal factor, internal factor

STRATEGI PENGEMBANGAN BISNIS BADAN USAHA MILIK PETANI (BUMP) PT PADI ENERGI PROKLAMASI DI KABUPATEN KARAWANG, JAWA BARAT

Currently some areas of Indonesia are being developed Badan Usaha Milik Petani (BUMP) as a form of institutional agribusiness, especially in the central area of rice production. Karawang regency is one of the regions in Indonesia who have great potential in rice production. BUMP PT Padi Energi Proklamasi is one that stands in the Karawang regency, West Java. This research aims to identify environmental external factors into opportunities and threats as well as the company's internal environmental factors that the company's strengths and weaknesses, formulate alternative strategies that the company can run according to environmental conditions and analyze the company's strategic priorities that can be run by enterprises in accordance with the company's environmental conditions. Data analysis was carried out qualitative and quantitative descriptive with EFE matrix-IFE, IE Matrix, SWOT matrix and QSPM. EFE matrix evaluation results in a score of 3.148 indicates that the BUMP PT Padi Energi Proklamasi respond both opportunities and threats that exist in the industry well. Based on the matrix IFE total weighted score is 3.684. The results obtained from processing QSPM priority strategies that can be run by BUMP PT Padi Energi Proklamasi is improving the quality of services to members through the existing facilities and infrastructure as well as government policies and others who support the business with the highest value that is equal to TAS 7.147. Keywords : Strategy, Institutional Agribusiness, BUMP PT Padi Energi Proklamasi

KERANGKA KERJA MANAJEMEN HUMAS DALAM LEMBAGA PENDIDIKAN

Educational institutions are grown by initiative, one of which is certainly inseparable in so much the contribution of the existence of a mature planning with the preparation of a strategy / concept of management framework to create a quality educational institution. This journal describes a public relations management framework within educational institutions ranging from Planning, Organizing, Actuating, and Controlling. Public affairs and lobbying are high status and strategically important strategic public relations. It is a field of public relations practice that produces high levels both scientifically and publicly concerning the role it perceives in supporting the company's strengths and impacts related to the functional legitimacy of democratic institutions. For this paper content analysis is done from academic journals to provide insight into how public affairs and lobbying have been theorized and researched within it public relations scholarship and to ascertain what level of wider public concern has been addressed. The findings include empirical confirmation of a low level of research activity in public affairs; that rhetorical stakeholders and theories are the most widely used theories, but far from the dominant paradigm

The Business Strategy Analysis of a Forwarding Company in Indonesia

The aims of this research were to identify key internal and external success factors within the forwarding industry and the organization, and to analyze competitive positioning of a forwarding business in Indonesia in order to obtain its optimal business strategy. Research method applied was qualitative approachusing case study. Respondents consist of 20 managers at Jakarta. Data collection was conducted in October 2017 at Jakarta using questionnaire distribution. The first stage of data analysis mapped company's strengths and weaknesses into Internal Factor Evaluation (IFE) matrix, mapped market opportunities and threats into External Factor Evaluation (EFE) matrix, and mapped competition into Competitive Profile Matrix (CPM) with the application of Expert Choice Software. The results of the external and internal audit were used to generate alternative strategies by applying a Business Competitive Position Matrix, Grand Matrix Strategy, and BCG Matrix. Three alternative strategies were selected from matrices conducted prior to Quantitative Strategic Planning Matrix (QSPM), namely adding the new sub-business unit to serve delivery service for small-sized goods (product development), conduct IT innovation to open opportunities in entering E-Commerce business (market development), and liquidation. The outcome is a product development strategy, which is indicating that the best strategic decision for the future sustainability in the business competition is to add new sub-business unit in small-sized goods delivery.

Changing the shift system in a mining company: An intervention study

AbstractThe aim of this study is to determine the shift system that allows for sustainable time management, considering the characteristics of the mining company analyzed. Regarding the methodology, the Standard Shiftwork Index was used to characterize the workers perceptions of the shift system. In order to increase the chances of changing the shift system, the Besiak method of shifts was applied to the following: modified 4 × 4 (current shift); 6 × 6 modified and 7 × 7. Furthermore, with input from company representatives, the method seeks to jointly identify the company's strengths, weaknesses, opportunities, and threats of the different shift systems. The main results show that the level in which the shift system (modified 4 × 4) interferes with leisure, social, and domestic life is associated with the city of residence. The application of Besiak concluded that the order of the highest risk to the lowest risk is as follows: 7 × 7, modified 6 × 6, and modified 4 × 4. Once the 7 × 7 shift work was discarded, a second level of analysis was performed between the two remaining shift work systems. Both have strengths, but the worker's place of residence on the days off became the determining factor. Hence, the 6 × 6 modified model met the biopsychosocial factors and favored residence in other cities during the days off. Finally, it was clear that during the shift system change, it is very important to involve workers, labor unions, and managers in the process of designing and introducing a new shift system.

STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

The purpose of this study is to examine the marketing mix strategy that has been applied by the company in its business development, to analyze the internal and external environment condition faced by PT Satwa Unggul, to formulate the best alternative marketing strategy of PT Satwa Unggul by considering the company environment to be able to compete in the market. The data collected are primary and secondary data that are qualitative. The research method used in this study is primary data obtained from recording and direct interviews with leaders, employees, and customers. Secondary data is obtained from the report where the company jemen and literature in the form of library materials taken from previous research. The marketing mix strategy being carried out by the company concerning the product strategy (brand awareness on the brand), pricing strategy (discounted price), distribution strategy (three distribution patterns), and promotion strategy (animal inspection and free extension services) can assessed to have successfully accommodate the needs of customers with various facilities and company benefits. Based on internal environmental analysis with Descriptive Analysis can be seen that PT Satwa Unggul has a strong internal position. This means the company has been able to use its strengths and overcome its weaknesses quite well. Company's strengths include: affordable prices, good product quality, specialized workforces, sales with personal selling, and sales targets for large farmers. While the weakness of the company in the form: strong influence of leadership, capital limitations, delay in delivery time, no exclusive contract with customers, and the absence of R & D activities. Based on the analysis of the external environment with Descriptive Analysis, it can be seen that PT Satwa Unggul also has a strong external position, because it has been able to take advantage of opportunities and can handle the threat quite well .keyword : marketing strategy, satwa unggul, analyze

STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

The purpose of this study is to examine the marketing mix strategy that has been applied by the company in its business development, to analyze the internal and external environment condition faced by PT Satwa Unggul, to formulate the best alternative marketing strategy of PT Satwa Unggul by considering the company environment to be able to compete in the market. The data collected are primary and secondary data that are qualitative. The research method used in this study is primary data obtained from recording and direct interviews with leaders, employees, and customers. Secondary data is obtained from the report where the company jemen and literature in the form of library materials taken from previous research. The marketing mix strategy being carried out by the company concerning the product strategy (brand awareness on the brand), pricing strategy (discounted price), distribution strategy (three distribution patterns), and promotion strategy (animal inspection and free extension services) can assessed to have successfully accommodate the needs of customers with various facilities and company benefits. Based on internal environmental analysis with Descriptive Analysis can be seen that PT Satwa Unggul has a strong internal position. This means the company has been able to use its strengths and overcome its weaknesses quite well. Company's strengths include: affordable prices, good product quality, specialized workforces, sales with personal selling, and sales targets for large farmers. While the weakness of the company in the form: strong influence of leadership, capital limitations, delay in delivery time, no exclusive contract with customers, and the absence of R & D activities. Based on the analysis of the external environment with Descriptive Analysis, it can be seen that PT Satwa Unggul also has a strong external position, because it has been able to take advantage of opportunities and can handle the threat quite well .keyword : marketing strategy, satwa unggul, analyze

A Fuzzy Multi Criteria Approach for Sustainable Manufacturing Evaluation in Cement Industry

The cement industry has remarked as an intensive consumer of natural raw materials, fossil fuels, energy, and a major source of multiple pollutants. Therefore, it is a need to evaluate sustainable manufacturing in this industry. This paper aims to propose a fuzzy multi criteria approach for evaluating sustainable manufacturing in cement industry which integrated the Interpretive Structural Modeling (ISM) and the Fuzzy Analytic Network Process (FANP) methodology. The network relationship model is constructed using ISM methodology. Importance weights of indicators are assigned by pairwise comparisons and calculated using fuzzy ANP methodology. A case study is also presented to demonstrate implementation of the evaluation model. The results show the existing performance level on company's strengths and weaknesses, and where improvements need to be made. It is hoped the proposed evaluation model can aid the cement industry to achieve the higher performance in sustainable manufacturing.