Company's Strengths Research Articles

Financial Ratio Analysis of Tata Motors Limited

This report presents a comprehensive financial ratio analysis of Tata Motors Limited, focusing on its performance in the automobile industry. The analysis aims to evaluate the company's financial health and operational efficiency through various financial ratios. The findings are based on data collected during a summer internship at Tata Motors, providing insights into the company's strengths and weaknesses in the competitive market.

Financial Performance Analysis of TCS, Wipro and Infosys: A Comparative Study

This research conducts a thorough examination of the financial performance of three leading companies in India's IT sector: Tata Consultancy Services (TCS), Wipro, and Infosys concentrating on their profitability and liquidity from 2020 to 2024. By employing ratio analysis, the study evaluates essential financial indicators such as the current ratio, return on capital employed, gross profit ratio, and net profit ratio to assess the financial stability and operational effectiveness of these firms. The results indicate notable disparities between the companies regarding liquidity and profitability. Infosys stands out with the best liquidity position, while TCS leads in profitability metrics, such as return on capital employed and net profit ratio. To substantiate these findings, the study utilizes statistical techniques like one-way ANOVA. These insights are beneficial for stakeholders, investors, and management, providing a clearer perspective on each company's financial strengths and weaknesses, thereby facilitating informed decision-making in the dynamic IT sector.

Market Penetration Strategy by Increasing Firm Competitiveness

To achieve successful market penetration, businesses must navigate complexities related to culture, legal frameworks, economic conditions, and competition. Businesses must decide whether to standardize their marketing strategies across different markets or adapt them to suit unique market characteristics. Competition is the ability to perform better, and faster. In facing competition, companies need to determine the right strategy, because in general companies are trying to survive, grow and develop. The purpose of the Market Penetration Strategy research by Increasing Company Competitiveness can include several aspects, namely, Assessing the company's strengths and weaknesses. Conducting market analysis to understand existing opportunities and challenges, including consumer preferences and behavior, and market trends and Developping an effective Market Penetration Strategy to increase market penetration, such as products, improving customer service, or competitive pricing strategies. This study uses a descriptive qualitative method to find out how PT. AJS Bumiputera markets its products, using market penetration to increase competitiveness, or to find out what the biggest challenges are in its market penetration strategy. This study uses a qualitative method as one of the methodologies in research that does not yet have a standard definition and is generally agreed upon for use. From the results of the study it is known that PT. Bumiputera Sharia Life Insurance, using market penetration through digital platforms such as social media, company websites, and online advertising campaigns to reach a wider audience. Organizing events, seminars, or workshops, related to finance or health. Providing education about the benefits of insurance products to the public, conducting direct promotions through telemarketing, or face-to-face marketing to introduce products directly.

Методика оценки уровня готовности розничной торговли в России к процессу цифровой трансформации

Chain of events 2019–2022 (COVID-19, sanctions, rising inflation, import substitution policy and economic situation in the market) have had a significant impact on consumer behavior. Many consumers have started to shop online more often than offline stores. Consumer preferences and active adoption of digital technologies by market leaders set the vector of overall digitalization and require companies in the industry to adapt in three areas: customer service, business processes and business models. In order to develop a personalized digital transformation strategy that takes into account a company's strengths and weaknesses, it is necessary to assess the level of digital maturity. The study analyzed the most well-known methodologies for assessing digital transformation, which revealed a number of short-comings, such as the lack of assessment of investment potential and the current level of implementation of digital tools, as well as insufficient attention to the security of digital infrastructure. The authors have developed a new system for assessing the level of digital transformation. The proposed criteria can be interpreted to make further strategic, managerial decisions regarding the implementation of digital technologies at the enterprises of the industry. Taking into account the results obtained, it is necessary to assess the level of digital maturity taking into account the prioritization of tasks and the dynamic nature of digital transformation. This will allow choosing the most relevant strategy on the data-driven retailing matrix.

Design of Advertising Strategy Through Google Ads to Increase Export Sales of PT Kian Eka Cipta

This era of globalization makes increasing the competitiveness of local products in the international market significant, especially for SME companies such as PT Kian Eka Cipta which is engaged in exporting furniture and handicrafts. Despite having high-quality products, the company faces challenges finding international buyers and marketing its products effectively. This research aims to design an advertising strategy through Google Ads to increase PT Kian Eka Cipta's export sales. The method used is descriptive qualitative with a case study approach. SWOT analysis and keyword analysis were applied to identify the company's strengths, weaknesses, opportunities, and threats and determine relevant keywords for advertising. The results showed that the potential market that can be developed through Google Ads is the United States. The strategy is focused on targeting specific audiences based on location, demographics, and interests. It is expected that the implementation of this strategy can increase PT Kian Eka Cipta's export sales by the predetermined targets.

TikTok Live Streaming Strategy for Msmes in Tasikmalaya to Increase Sales

This research aims to analyze and supplement the live streaming strategies that have not yet been implemented at Lalada Food. Additionally, this study evaluates the impact of the closure and reopening of TikTok Shop on live streaming strategies and proposes new strategies to increase sales and address the challenges arising from these changes. This research uses a qualitative approach focusing on in-depth observation. SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats faced by Lalada Food in conducting live streaming. The company occupies a position in quadrant II of the SWOT analysis, which represents a situation where the company's strengths are greater than its weaknesses, but opportunities are smaller than threats. Therefore, the company is in a strong position but faces significant challenges. The strategy used in this quadrant is the diversification strategy. This research is the first to analyze the implementation of live streaming strategies following the closure and reopening of TikTok Shop. This study provides new insights into their marketing strategies through live streaming to increase sales and address business challenges

Development of human resources in implementing aircraft maintenance

HR is the main factor that determines the life or death of an organization, both business and social organizations, HR planning is a science that has a specific object of study and is made a compulsory subject, both at the diploma, undergraduate and postgraduate levels. activities carried out on an ongoing basis to improve employee competence and organizational performance through training, education and career development programs. Human resource competency standards are the first door that must be passed by human resources who will be involved in the world of aviation to evaluate and analyze in the development of human resources in the field of aircraft maintenance. The method in this study uses a qualitative approach using SWOT analysis which identifies opportunities and threats that exist in the macro environment and industry as well as the company's internal strengths and weaknesses. SWOT analysis stands for (Strengths, Weaknesses, Opportunities, Threats). In this study to consider internal factors and external factors that can enhance or hinder the function of human resources in a company. Analysis that can be done by a company to accelerate the company's transition from reactive to proactive mode to improve HR strategy and function. From the test results obtained Streghts, namely the company has a Training Program for mechanics and engineers, Weaknes, namely facilities are still incomplete, mechanics are not thorough in carrying out aircraft maintenance, Opportunities have good relationships with companies, companies that have mechanics and engineers who are still young have the opportunity to add new knowledge. Threats are that larger companies offer better facilities and guarantees, companies find it difficult to find employees who have the skills that the company needs.

ANALYSIS OF MARKETING STRATEGIES IN INCREASING SALES AT SIGER ROEMAH BATIK LAMPUNG

Lampung Batik has become a cultural heritage and creative industry that is rich in historical and artistic values. Siger Roemah Batik Lampung as one of the main players in this industry, plays an important role in preserving and developing the tradition of Lampung batik. This research aims to uncover ideas that can be implemented, in order to increase sales of Siger Roemah Batik Lampung. This research data comes from interviews, observations, all of which are qualitative approach methods. In this study, marketing mix, IFE/EFE analysis, SWOT analysis and QSPM Matrix were used as analytical tools on Internal and External aspects in Siger Roemah Batik Lampung Company. Siger Roemah Batik Lampung can take strategic steps based on the company's internal strengths and existing external opportunities, taking into account internal weaknesses and external threats that may occur. Thus, companies can optimize their potential and overcome the challenges faced within the company.

Marketing Strategy Preparation Case Study On CV. Gapura Creative Engineering

This research aims to formulate an effective marketing strategy for CV. Gapura Creative Engineering through a qualitative approach. Intense competition, dynamic customer needs, and rapid technological developments require the company to formulate innovative and adaptive marketing strategies. The research methodology includes in-depth interviews with relevant parties with 5 respondents, direct observation, and document analysis to comprehensively understand the company's marketing situation. SWOT analysis was used to identify the strengths, weaknesses, opportunities, and threats facing the company. The results show that the company's main strengths lie in product quality and good reputation, while weaknesses include limitations in digital marketing and distribution. Opportunities that can be capitalized on include the growth of the digital market and strategic partnerships, while threats include intense competition and rapidly changing market trends. Based on these findings, suggested marketing strategies include increasing brand awareness through more aggressive digital campaigns, optimizing the use of social media, and developing more innovative products in line with market trends. The implementation of these strategies is expected to increase the competitiveness of CV. Gapura Creative Engineering, expand market share, and support sustainable growth. This research provides valuable insights for the preparation of a more effective and targeted marketing strategy for the company.

Swot Analysis to Determine The Right Business Strategy

This study aims to determine the internal and external factors of the company, the company's portfolio and determine the right business strategy at JAB Feed Animal Feed Factory. This type of research uses a sequential exploratory model and the method used is a mixed method or mixed method. The focus of this research is to analyze internal factors and external factors including: strengths, weaknesses, opportunities and threats that affect the JAB Feed Animal Feed Factory in determining the company's portfolio and determining business strategies. The data sources used are observations, questionnaires and interviews. In this study using 2 data analysis techniques, namely the qualitative data analysis technique used in this study using interactive Miles and Huberman. While quantitative analysis techniques use SWOT analysis. The data validity used in this research is source triangulation. The results showed that the internal factors of the JAB Feed Animal Feed Factory obtained a value of 0.75 while for external factors obtained a value of 1.03 and the company was in quadrant I position, this position indicates a strong and opportunity company/aggressive strategy, where an aggressive strategy means that the company must be able to take advantage of the company's strengths in maximizing opportunities from the company's external scope.

Analisis SWOT sebagai Strategi dalam Peningkatan Kinerja Pegawai Pemerintahan

This research aims to formulate strategies that must be implemented for performance development by analyzing the company's strengths, weaknesses, opportunities, and threats through analysis on the Government. This research is qualitative descriptive research with a SWOT analysis method that aims to improve the performance of Government employees. Data collection is carried out through observation, interviews, and documentation. Data analysis is carried out qualitatively consisting of data reduction, data presentation, and conclusion drawing. Based on the results and discussions that have been carried out previously, the author concludes that: the strategy used to improve employee performance is the SO (Strengths–Opportunities) strategy, actions that can be taken in the strengths strategy by increasing competence, extensive work experience and high competence. Meanwhile, the opportunities strategy is with the development of new technology that can improve work efficiency and reduce costs, the availability of quality human resources that can strengthen the work team.

SWOT ANALYSIS: NAVIGATING SUSTAINABILITY AMID UNCERTAINTY

SWOT analysis is a strategic planning tool that identifies the internal strengths and weaknesses of an enterprise and external opportunities and threats, while also establishing links between them. It has been proven that a systematic analysis of these four elements allows for a comprehensive understanding of a company's current position, leveraging its strengths, addressing weaknesses, capitalizing on opportunities, and mitigating potential threats. A critical analysis of the advantages and disadvantages of the activities of FPS Flexibles Ukraine, the subject of this study, was conducted. The internal and external environments of the company were analyzed using the SWOT analysis model, focusing on the company's strengths, weaknesses, opportunities, and expected threats. Based on the results of the SWOT analysis, a matrix of measures was developed, outlining three strategic directions for each part of the matrix: leveraging strengths, eliminating weaknesses, capitalizing on opportunities, and mitigating threats. Additionally, an Action Plan was proposed, providing a clear overview of action steps, responsible parties, time frames, and resources required for each strategic objective. This plan facilitates effective implementation and monitoring. Utilizing the proposed strategic framework and action plan will support FPS Flexibles Ukraine LLC's commitment to driving sustainable growth and resilience in an ever-changing business landscape. It will enable the company to not only overcome current challenges but also position itself for long-term success and leadership in the industry. The outcome of this analysis will inform strategic decision-making, helping FPS Flexibles Ukraine LLC to overcome challenges and seize market opportunities while maintaining a strong focus on sustainability.

Use Of Digital Media In Developing Umrah Packages At PT Tisaga Multazam Utama Tour Bengkulu

In this era of ever-growing globalization, it cannot be avoided that the development of Information Technology is experiencing rapid progress. Business people are now taking advantage of this technology to promote and market their products so that they are better known in society. The digital era has made it easier for people to get information, communicate, and even carry out transactions. This change in behavior also affects company marketing strategies, which are now increasingly shifting towards digital marketing. The use of digital media has become a solution for companies in marketing and promoting their products. PT. Tisaga Multazam Utama Tour in Bengkulu uses various digital media platforms such as Facebook, Instagram, WhatsApp and TikTok. Through this media, companies can effectively convey information about various promotional packages, including prices and types of packages offered. The presence of social media makes it easier for prospective pilgrims to obtain information about Umrah travel packages provided by companies. This research uses a descriptive approach that describes phenomena with data that is accurate and arranged systematically. Based on the interview results, it can be seen that the majority of Umrah pilgrims access social media, with 69 people following, while only 13 people do not follow. The research results also show that the digital media platform is most widely used by pilgrims to find out about PT Umrah packages. Tisaga Multazam Utama Tour is Facebook and WhatsApp, with a total of 28 respondents. SWOT analysis is carried out to identify the company's internal factors (strengths and weaknesses) and external factors (opportunities and threats). The results of the analysis show that the company's internal strengths are more dominant than weaknesses, and from the external side, opportunities are more significant than threats. This shows that the company has strengths that can be utilized to optimize the opportunities around it.

The Business Development Strategy of Jamu at PT. Firdaus Kurnia Indah (FKI) in Bangkalan Regency

Jamu is a traditional medicine that Indonesians have consumed for generations. Several herbal medicine industries in the Bangkalan district have difficulty surviving and developing their businesses. This study aims to determine the strategy for developing the herbal medicine business at PT. FKI, Bangkalan. This research is part of the MBKM-KWU UTM Agricultural Agribusiness Study Program in 2022, which is carried out in the form of a one-month internship as preliminary research. Data was collected from March to June 2023 using questionnaires and deep interviews with respondents. The 4C diamond, SWOT, and QSPM analysis are used to determine strategies that can be implemented for PT. FKI. Internally, the main strength is using natural ingredients, and a shortage of product stock is the main weakness. Assessment of external factors reveals that technological progress, especially social media, is the main opportunity, while the main threat faced is the existence of similar competitors. PT. FKI is in an aggressive strategic position to increase competitiveness by exploiting the company's opportunities and strengths.

ANALYSIS OF STRATEGIES USED BY PT SEMEN INDONESIA TBK. IN ACHIEVING INTERNATIONAL MARKETING

This research discusses the role of international marketing strategy in the global expansion of PT Semen Indonesia Tbk using SWOT analysis. The research focuses on the utilization of the company's internal strengths, such as a positive reputation and integrated supply chain, in supporting expansion measures in international markets. The case study covers the acquisition of the Thang Long Cement plant in Vietnam, which expanded the company's market coverage in several countries including Vietnam, Singapore, and Bangladesh. Despite the success, political and legal risks in some countries posed challenges that needed to be addressed through risk diversification strategies and local partnerships. A deep understanding of cultural differences and consumer preferences in various markets was also identified as a key factor in achieving international marketing success for the company

Rancangan Pengukuran Kinerja Perusahaan Dengan Metode Balanced Scorecard Pada CV. Angkasa Raya Teluk Kuantan

This study aims to assess performance using the balanced scorecard method across various perspectives: financial, customer, internal business processes, and growth and learning. The research employs a quantitative approach with primary and secondary data sources, involving 40 respondents from CV Angkasa Raya Teluk Kuantan employees, selected through accidental sampling. Data analysis, including validity and reliability tests, is conducted using SPSS 25. The findings indicate that (1) the financial perspective for CV Angkasa Raya Teluk Kuantan is generally positive, (2) the customer perspective reveals the company's ability to achieve customer satisfaction, (3) the internal business process perspective reflects favorable results in the areas of innovation, operations, and after-sales service, and (4) the growth and learning perspective suggests satisfactory employee satisfaction and effective training programs. The study provides a comprehensive assessment of performance measurement using the balanced scorecard method, offering insights into the company's strengths across various dimensions.

ANALISIS STRATEGI PEMASARAN BOUQUET BUNGA PADA QUINN ISLAND FLORIST KECAMATAN PARONGPONG KABUPATEN BANDUNG BARAT

The city of Bandung, a part of the city in West Java, has various economic potentials. One of the well-known potentials in West Java, especially Bandung and its surroundings, is Flowers. The city of flowers, with its nickname from the past until now, apparently has various flower management activities, from planting flowers, caring for flowers to selling flowers. West Bandung Regency, which is located north of the city of Bandung, has a wide area of flower planting, starting from the Sergeant Bajuri area, Cihideng to the Parongpong area. In managing flowers, it turns out that business actors not only grow live flowers but also process dried flowers into dry bouquets (flower arrangements) to make them beautiful and preferred by millennial consumers.Marketing strategies used include social media and introducing Bungan bouquets to the younger generation by targeting certain events such as graduations, birthdays, etc. The activity of making flower bouquets (florists) is carried out by flower craftsmen by trying to combine dried flowers with other components such as ribbons, paper, ropes, etc. Make the flower display more attractive and durable. Flourist business activities also have an impact on the economy of the surrounding community by relying on existing strengths. This research uses descriptive qualitative analysis methods and uses SWOT analysis. The results of the study show that the dried flower arrangement business activities have an impact on various activities such as increasing the economy/income of the population, the company's strengths and weaknesses and motivating the younger generation to live more creatively and innovatively, especially in the field of flower business supported by a marketing strategy

Analysis of Growth Strategy at Wuling Motors Makassar As A Response to Facing Economic Globalization Challenges

Growth Strategy Analysis at the Wuling Motors Kumala Makassar Company as a Response to Facing the Challenges of Economic Globalization, is a research to get an overview of the company's internal strengths, market opportunities, company potential based on internal and external factors, as well appropriate growth strategies for carried out in operating the company. The aim of this research is to determine the company's response to facing the challenges of economic globalization that occur in Indonesia, especially in the automotive market segment in the marketing area of South Sulawesi, and Indonesia in general. This research method uses a qualitative approach, where the theoretical basis used refers to the opinions of several experts, in the form of books, journals, articles and other scientific writings related to this research. The data analysis used in this research is SWOT analysis (Rangkuti, Freddy. 2006. "SWOT Analysis Technique for Dissecting Business Cases: Reorienting Strategic Planning Concepts to Face the 21st Century"). From this research, the results obtained show that the Wuling Motors Kumala Makassar company is currently in a major strongth with large market opportunities, where the company's current position is also showing good growth. Based on this, the Wuling Motors Kumala Makassar company can implement an intensive growth strategy with differentiation, namely selling the latest Wuling car products, both in terms of technology, models and cheap prices offered as one of the responses to challenges of globalization economy in Indonesia.

Logistyka dystrybucji na przykładzie wybranej sieci handlowej

The article focuses on the importance of logistics processes in a selected organization. The aim of the study was to analyze and evaluate distribution logistics in a branch of a foreign retail chain. Methods: The overall study used comparative and statistical analysis methods, which made it possible to compare various aspects of distribution logistics. Thanks to the survey, the level of customer satisfaction and the lost sales value resulting from the lack of assortment availability in the area of food products were determined. Conclusion: The analysis carried out identified only those processes in the field of distribution logistics that should be improved. The implementation of an integrated IT system would significantly shorten the order fulfillment time and minimize the chance of product availability shortages. Results: The need to introduce changes is an inherent element on the path to success. Every venture involves some risk. However, in order to achieve a specific goal and a high position on the market, you must skillfully use the company's strengths and recognize opportunities in changes taking place in the environment. Oryginality: There is still a lack of research in the national literature on the connection between distribution logistics and the level of customer satisfaction achieved, which is why it is so important to address this topic. Keywords: distribution, distribution logistics, customer satisfaction, customer satisfaction, logistics, commercial network, organization, distribution channels

Ekspansi Perkebunan Pisang Melalui Modal Ventura Serta Meningkatkan Efisiensi Operasi

Indonesia, renowned for its fertile terrain, has great potential for fruit plantation due to its land and market. Bananas, especially the globally favored Cavendish variety, are predominant in both production and consumption. In this dynamic market, PT Sewu Segar Nusantara (Sunpride) stands as the dominant entity, leaving other players, like PT Lampung Banana Agri, with minimal market traction. PT Lampung Banana Agri is one of the players in the industry struggling to compete due to limitation of resources and operational challenges. Over the past five years, the company has encountered negative income, and signaling an urgent need for strategic redirection to maintain operational viability. This research ventures into understanding these challenges, deriving insights from both internal and external vantages. Employing tools like SWOT, VRIO, and financial ratio analysis, the company's intrinsic strengths and weaknesses are spotlighted. At the same time, frameworks like PESTLE and Porter's Five Forces clarify the macroeconomic and market forces at play. Central to this exploration is an analysis of the company's financial statements from 2016-2022, with a caveat: the reliance on public data means certain assumptions might need real-world validation. From these comprehensive analysis, actionable strategies emerge. The TOWS Matrix, an essential analytical tool, bridges internal capabilities with external opportunities, leading to concrete recommendations. A prime proposition is the acceleration of PT Lampung Banana Agri's production and sales, aiming for a swift return to profitability. Capital budgeting methodologies further validate the viability of farm expansion, identifying venture capital as a potential financial ally. It is noteworthy that even with the heftier interest rates inherent to venture capital, the benefits to the company are pronounced. Sensitivity analysis further underscore the pivotal role of product pricing, demonstrating its precedence over interest rate considerations. In essence, this research offers PT Lampung Banana Agri a roadmap, potentially transforming challenges into opportunities within Indonesia's competitive banana market.
 Keywords: Cavendish, Net Present Value (NPV), Financial Ratios, Capital Budgeting