Company's Product Portfolio Research Articles

The asymmetric effect of corporate reputation communication on flagship and non‐flagship product evaluations

AbstractThis research investigates how corporate reputation communications, specifically, those that focus on corporate ability (CA) versus corporate social responsibility (CSR), impact consumer evaluations of flagship products and non‐flagship products. Across five studies utilizing different research methods (survey, eye‐tracking, and experiments), we demonstrate an asymmetric effect of corporate reputation communication on product evaluations, dependent on the product's flagship status in its company's product portfolio (i.e., all products owned and marketed by a company). Specifically, while CSR is more conducive to consumer evaluations of flagship products, CA is more beneficial for evaluations of non‐flagship products. Such effects are more prominent when consumers lack detailed product attribute information. Given the strategic importance of flagship products to a company, this work adds to the emerging body of research on CSR communication by highlighting its advantage in bolstering consumer evaluations of flagship products.

AN ANALYSIS ON FIVE FORCES DAN BCG MATRIX FOR APPLE INC. COMPANY

This research aims to conduct an analysis of Five Forces and BCG Matrix for Apple Inc. The Five Forces analysis is used to evaluate the competitiveness of the industry in which Apple operates, while the BCG Matrix is employed to measure the company's product portfolio. Data for this study are sourced from reliable resources, including the company's financial reports, industry reports, and related publications. The Five Forces analysis reveals that the technology and software industry in which Apple operates is highly competitive. Threats from major competitors, the level of product substitution, and the bargaining power of buyers significantly impact the company's strategies and performance. However, Apple's strong brand equity and robust product ecosystem provide a competitive advantage in navigating the pressures from these five forces. In the BCG Matrix analysis, Apple's core products such as the iPhone, iPad, and Mac show a position of stars and question marks, indicating high growth potential. On the other hand, some older products and unproven innovations fall into the category of cash cows and dogs, with lower growth prospects. The results of the Five Forces and BCG Matrix analysis provide a comprehensive overview of Apple's market position and aid in formulating the company's long-term strategies. Apple's management can leverage these findings to optimize the product portfolio and address competitive challenges in the ever-evolving technology industry. While Apple holds a strong market position, new challenges will continually emerge, necessitating effective strategies to maintain competitiveness and ensure the company's growth in the future.

Practical Considerations for the Implementation and Monitoring of Risk Minimisation Measures for High-Risk Teratogenic Medicines.

There is considerable societal interest in making medicines more affordable. A critical factor often inadequately considered early in the process of adding drugs to a company's product portfolio is that some products may require additional monitoring and complex, demanding and expensive additional risk minimisation measures (aRMMs). These aRMMs may have a sizeable impact on a company's commitment to that medicinal product throughout the product's entire life cycle. The teratogenic phthalimides were selected as an example of medicines that are recently being genericised and require a substantial commitment in terms of additional monitoring and aRMMs, most notably in the form of pregnancy prevention programmes (PPPs) with controlled distribution systems (CDSs). Implementing PPPs with CDSs is complex and demanding and encompasses all routine activities, aRMMs, local/regional Health Authority (HA) requirements, and commercialisation strategies. Considerations have been summarised that can support decision-making during due diligence processes, implementation and monitoring. Proactive, effective pharmacovigilance requires innovative, sustainable and flexible solutions to maintain high standards across the board. In particular, generic marketing authorisation holders operate with limited resources and may benefit appreciably from the following proposed suggestions and solutions such as early planning and preparation, knowledge-sharing, utilisation of new technologies and implementation of measures beyond HA-mandated requirements.

100 Years of Growth and Success Story of Nestle India - A Fast Moving Consumer Goods (FMCG) Industry

Background/Purpose: As a Swiss multinational company, Nestle has a subsidiary in India called Nestle India Limited (NIL). In Haryana, the company is headquartered in Gurugram (Gurgaon). Food, beverages, chocolate, and confectioneries are among the company's offerings. Because of Nestle’s focus on its core strengths and its alignment with opportunities available, the company's product portfolio and global presence continue to expand. Nestle celebrated its 100th anniversary in India in 2012 with a new commercial featuring the company's products. Objective: In this paper, we analyze Nestle India's influence on customers during the COVID-19 pandemic, and to know the company's CSR activities. This paper also analyses the FMCG industry evolution in the country. Design/Methodology/Approach This study was undertaken using secondary sources, such as journals and conference articles, annual reports, websites of Nestle Company, the internet, scholarly articles, and social media reviews. A SWOT analysis assessment was made on the company. It is an explorative research case study that aims at identifying the growth of Nestle India Limited-A FMCG industry in the Indian economy. Findings/Results: During the COVID-19 pandemic, the company gained growth. Net income for Nestle India in 2020 is more than 20 billion Indian rupees compared to 19 billion rupees in the year before. Conclusion: Nestle India is a major player in the Indian FMCG market. One of India's top-valued companies, as well as one of the country's top job creators. As part of its mission, Nestle India strives to provide various high-quality, safe-food items at affordable prices. The firm is constantly striving to better understand modern Indian lives and anticipate consumer needs, it is also constantly working to improve its product offerings in terms of convenience, taste, nutrition, and wellness. Paper Type: Company Analysis as a Research Case Study

HOW DESIGNERS STRATEGICALLY MANAGE PRODUCT PORTFOLIOS

AbstractThe continuous management of a manufacturing company's product portfolio is a key aspect of successful product development. Managers determine when and which products should be updated or terminated. This process influences inhouse Industrial design teams, thus prompting a range of development strategies they might deploy. In product portfolio management there is a tension between standardisation and customisation. From a marketing perspective this is may be addressed through brand DNA, from engineering through modularization. The design perspective (merging those two) has been ill-explored, particularly from professional designers. Previously we proposed a theoretical model describing different industrial design projects and how they influence industrial designers strategic thinking. It was developed through literature reviews and examples found in manufacturing industry. Through a multi-case interview study with 16 participants from five manufacturing companies with strong brands, this article aims to empirically evaluate the proposed model. The results show that the respondents could describe all but one industrial design projects, the cause maybe that they had not been exposed to saving a company by doing a total makeover.

Activity-Based Life-Cycle Costing applied to an innovative forestry company product portfolio

An accounting system helps to provide information for planning and control of production. This article presents a Life Cycle Costing by using an Activity Based Costing approach of an innovative forestry company. In order to perform a cradle-to-gate assessment the study covers the forest and industrial activities of the forest product processing. The costs of each product in the portfolio are determined by the treatment activities they undergo. The inventory covers several years of activity of the company, which makes it possible to calculate the uncertainty of the average results with Monte Carlo simulation presented in the result section. Based on the results a products portfolio analysis was performed to identify the development progress phases of the mains products to support the product rollover strategy decision.

Vector of modernity: ways of brand development to expand the company's product portfolio

Vector of modernity: ways of brand development to expand the company's product portfolio

ИСПОЛЬЗОВАНИЕ МАТРИЦЫ БОСТОНСКОЙ КОНСАЛТИНГОВОЙ ГРУППЫ В РАЗРАБОТКЕ СТРАТЕГИЙ РАЗВИТИЯ КОРПОРАЦИЙ И ГОСУДАРСТВА

The article substantiates the possibility of using the method of strategic analysis and planning - the matrix of the Boston Consulting Group (BCG) - in the system of state and municipal administration. This tool was developed for the corporate sector of the economy with the aim of compiling an optimal portfolio of goods / services by companies to ensure a balanced cash flow in it. The use of the BCG matrix methodology allows us to classify the company's product portfolio into four groups of goods in terms of two parameters: growth rates and occupied market share. The presence of all groups in the company's product portfolio allows us to judge its diversification and optimality. The author discusses the possibility of using the BCG matrix in the system of state and municipal administration. Using the example of the sectoral structure of the regional economy, the article argues that the use of the classification principles laid down in the BCG matrix will make it possible to assess the optimality of the sectoral structure of the region from the point of view of growth prospects and income generation and, on this basis, to develop a strategy for its further development. The most optimal will be the industry portfolio of the region, which is diversified in terms of the presence of companies, divided from the standpoint of their development potential and their market share. The article concludes that depending on how diversified the region's sectoral portfolio is, one can judge its optimality, which, in turn, will make it possible to obtain a qualitative forecast of the prospects for budget revenue growth: if it is not optimal, the region's sectoral portfolio income will grow slowly are likely to be below the acceptable threshold in volume.

Eco-design teaching initiative within a manufacturing company based on LCA analysis of company product portfolio

Abstract Eco-design is the integration of environmental considerations within product design and development. Eco-design represents an important innovation driver for companies; however, well-known barriers limit the diffusion of this design paradigm in the industrial world. Amongst these, lack of eco-knowledge is correlated to the adopted eco-design teaching methods. Previous experience has highlighted that traditional teaching methods such as university lectures or refresher courses are not an effective means for disseminating eco-design knowledge in the industrial world. In this context, the present paper proposes a novel eco-design teaching method based on a transformative strategy for promoting eco-design and facilitating the learning process. This approach, tested in collaboration with an Italian manufacturing firm, is considered the first attempt to implement a repeatable eco-design teaching approach that can be scaled up in different industrial contexts. Several company departments, including management, marketing and commercial affairs, design and engineering, and a testing laboratory were involved in the training program. Technical results show that company employees were able to autonomously implement re-design solutions and improve the environmental performance of a coffee machine upon completion of the course. The quantitative evaluation of formative outcomes through assessment before and after the course highlights a significant increase in the awareness of personnel and knowledge relating to eco-design.

The cumulative power of incremental innovation and the role of project sequence management

In innovation and project management studies incremental development projects are perceived as theoreticlly and organisationally uninteresting. By means of a longitudinal study of product improvement projects at an automobile firm, this paper challenges such views and shows how the cumulative impact of the studied sequence resulted in a competitive repositioning of the company's product portfolio during a financially difficult period. Project managers achieved this by transcending the separation between exploration and exploitation projects; they not only adhered to time, cost and quality goals but also tried out new ways of testing and experimenting with controversial technical ideas. The paper analyzes the intensive inter project learning that generated these ambidextrous capabilities and emphasizes that practices at the project-level need to be buttressed by expanded management learning and capability development also at the sequence level.

Positioning Matrix as an Assessment Tool for Security Level of a Product Portfolio Competitive Position. Marketing and

he main objective of the study is to develop a tool for assessing the balance of the company's product portfolio, with which you can determine the security of its competitive position. As such a tool is proposed matrix positioning. The indicator of the balance of the product portfolio is the golden ratio. The relevance of this study lies in the fact that currently there is no generally accepted criterion for determining the degree of balance in the product portfolio, and that the existing matrix analysis tools do not fully provide an adequate assessment of the security of a competitive position. The study of the topic in the article is carried out in the following logical sequence: the author proves the legitimacy of using the golden ratio as the main indicator for assessing the balance of the product portfolio, then suggests the algorithm for assessing the security of the product portfolio developed by the author; further author considers modern methods for evaluating the product portfolio, then provides a method for constructing a matrix of positioning and interpretation of results using practical examples; further, there are the conclusions about the applicability of the proposed approach and tool. The article proposes the author's version of the solution to the issue of assessing the security of the competitive position of the product portfolio. A portfolio analysis tool has been developed − a positioning matrix, which involves a different combination of market growth rates and the share of a specific product/product group/brand on it. In this case, the net value of the product portfolio is calculated as a function of the company's business value. Formulated criteria for the balance of the product portfolio, based on the proportion of the «golden ratio». The competitive position of the product portfolio will be protected when the growth rate of the product/product group/brand is equal to or exceeds the market growth rate and the market share for the product group over time either remains at the same level or grows. The results of the study can be useful for the further development of approaches and tools for assessing the competitive position of the company. The positioning matrix has already shown its potential in practice and will be useful in practice when assessing the company's competitive position as a basic or complementary tool. Keywords: competitive position, golden ratio, positioning matrix, balanced product portfolio, product portfolio.

Identification and measurement of product modularity - an implementation case

Product modularity offers extended benefits to the manufacturing companies with respect to reduce lead-time, improves assemble ability, promotes product family design and enhances customers' satisfactions. This product design and development strategy also offers an opportunity to mix and match all the components of a product into a standardised modular product. The objectives of this research are to introduce and measure the concept of product modularity within manufacturing companies. In addition, a mathematical framework is also highlighted within the scope of this research, which can be used to measure the product modularity level within manufacturing companies. To measure and validate such product modularity level, necessary product design data from a case manufacturing company's product's is collected and analysed by using design structure matrix (DSM) tool. The necessary product modularity level is measured through clustering the collected data related to the components interdependences within the case company's product portfolio. This research is concluded with future research directions on product modularity.

Scarcity of Company's Resources As a Factor of Portfolio Changes

Author suggests a toolkit of implementation of product policy in conjunction with the company's cost management tools. A definition of extraordinary limited resources, and method of it identifying have proposed. The mechanism of structural changes in the company's product portfolio has a priority.

Skyworth TV: channel dynamics and growth in China's rural market

Subject area Marketing. Study level/applicability Target audience this decision case has been tried and tested in a classroom setting with final-year undergraduate BBA students and postgraduate students studying an MSc in marketing. The specific course in which this case was used was marketing management in China. This case may also be suitable for an undergraduate or masters level courses in consumer behaviour, distribution management or marketing in China. The case covers environment analysis, market segmentation, consumer behaviour and distribution channels. Case overview Skyworth, a Chinese manufacturer of television sets, was faced with some major decisions. Government subsidies on consumer purchases of household appliances had stimulated demand for TV sets especially in rural areas. However, there were limited distribution channels serving rural areas. Large-scale nationwide chain stores like Gome and Suning served mainly urban areas and top-tier cities. These retailer chains were less interested in selling TV sets as their profit margins were lower. How should Skyworth set up its distribution network to take advantage of the growth in rural markets? Establishing its own channel network would involve huge investments that would affect Skyworth's profits in the next few years. Relying on existing retailer chains may not give it the coverage it wanted. Skyworth's brand reputation had also suffered because of poor product quality and customer support. Can the distribution channel network help to improve its brand reputation and customer loyalty? This case highlights how government policies in China can shape the growth of the household appliance market and change consumption patterns. Expected learning outcomes By studying this case, students will: 1. Examine how environmental factors affect television manufacturers in China; 2. Understand the buying behaviour of rural households for household appliances; 3. Examine distribution channels in an emerging market; 4. Evaluate a company's product portfolio strategy; and5. Suggest segmentation bases for the market for television sets in China. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes.

Skyworth TV: channel dynamics and growth in China ' s rural market

Title – Skyworth TV: channel dynamics and growth in China ' s rural market. Subject area – Marketing. Study level/applicability – Target audience this decision case has been tried and tested in a classroom setting with final-year undergraduate BBA students and postgraduate students studying an MSc in marketing. The specific course in which this case was used was marketing management in China. This case may also be suitable for an undergraduate or masters level courses in consumer behaviour, distribution management or marketing in China. The case covers environment analysis, market segmentation, consumer behaviour and distribution channels. Case overview – Skyworth, a Chinese manufacturer of television sets, was faced with some major decisions. Government subsidies on consumer purchases of household appliances had stimulated demand for TV sets especially in rural areas. However, there were limited distribution channels serving rural areas. Large-scale nationwide chain stores like Gome and Suning served mainly urban areas and top-tier cities. These retailer chains were less interested in selling TV sets as their profit margins were lower. How should Skyworth set up its distribution network to take advantage of the growth in rural markets? Establishing its own channel network would involve huge investments that would affect Skyworth ' s profits in the next few years. Relying on existing retailer chains may not give it the coverage it wanted. Skyworth ' s brand reputation had also suffered because of poor product quality and customer support. Can the distribution channel network help to improve its brand reputation and customer loyalty? This case highlights how government policies in China can shape the growth of the household appliance market and change consumption patterns. Expected learning outcomes – By studying this case, students will:1. Examine how environmental factors affect television manufacturers in China;2. Understand the buying behaviour of rural households for household appliances;3. Examine distribution channels in an emerging market;4. Evaluate a company ' s product portfolio strategy; and5. Suggest segmentation bases for the market for television sets in China. Supplementary materials – Teaching Notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes.

A randomised, double-blind, placebo-controlled, multicentre study of the safety and efficacy of BIOBYPASS (AdGVVEGF121.10NH) gene therapy in patients with refractory advanced coronary artery disease: the NOVA trial

Genes encoding vascular endothelial growth factor (VEGF) can potentially augment myocardial perfusion in patients with coronary artery disease (CAD). We conducted a randomised, double-blind, placebo-controlled gene therapy study with the adenovirus carrying VEGF121 (BIOBYPASS [AdGVVEGF121.10NH]). Seventeen patients with severe CAD were 2:1 randomised to BIOBYPASS (n=12; 61 years) or placebo (n=5; 64) as 12 intra-myocardial injections into the ischaemic area using the NOGA XP® system. The study was terminated prematurely due to a company product portfolio decision. Mean change in total exercise duration from baseline to 12, 26 and 52 weeks was 20.2, 21.4 and 16.4 sec in BIOBYPASS treated and 46.2, 31.4 and 12.4 sec in placebo (NS). Change from baseline to at least 1 mm ST depression during exercise at 12, 26 and 52 weeks did not differ between BIOBYPASS and placebo. Change in stress-induced ischaemia score was similar in the BIOBYPASS (3.4%) and placebo (2.0%) groups. An improvement in symptoms was seen in patients treated with BIOBYPASS, but no difference between the groups. Direct intramyocardial injection of BIOBYPASS (AdGVVEGF121.10NH) was safe but did not improve exercise capacity, time to ischaemic threshold or myocardial perfusion compared to sham injection in patients with refractory myocardial ischaemia.

Portefeuille de produits et stratégies de protection

Résumé Si les aspects purement juridiques des droits de propriété intellectuelle sont largement développés, ce n’est pas le cas des aspects managériaux et opérationnels de cette branche du droit. La recherche propose un modèle de notation des produits d’une entreprise par leur besoin de protection et tente de proposer quelques pistes de stratégie de défense sous contrainte budgétaire.

The relationship between interorganizational information systems and operations performance

PurposeThe purpose of this study is to explore the relationship between interorganizational information system (IOIS) adoption in supplier coordination and operations performance improvements.Design/methodology/approachThe paper focuses on the association between dyadic and multilateral IOISs and improvements in performance priorities associated with stable and dynamic supply networks, using data on 201 manufacturers in 13 countries from the international manufacturing strategy survey (IMSS) database. Regression models were used to test relationships between IOIS adoption and operations performance improvements.FindingsAnalysis indicates that dyadic IOISs appear to be more associated with the performance priorities of stable supply chains (cost, delivery, and quality), while multilateral IOISs appear to be more associated with the performance priorities of dynamic supply chains (flexibility and quality).Research limitations/implicationsSurvey data were collected in the years 2000 and 2001. Some of the conclusions might be reassessed in light of recent developments in information technology. Data were limited to medium/large manufacturers of fabricated metal products, machinery, and equipment.Practical implicationsFindings suggest that the choice of IOISs must follow the company's product portfolio and supply chain configuration. Dynamic networks with innovative products may benefit from multilateral IOISs; stable networks with functional products may benefit from dyadic IOISs.Originality/valueThis appears to be the first study to provide empirical evidence to performance effects of IOISs in light of existing supply chain frameworks.

Time-based strategies—Theory and practice

As firms compete in a global environment, the need for integrating functions in organizations is being felt more than ever. Firms are realizing that to sustain long-term competitive advantages, business strategies have to be linked to functional strategies. ‘Time’ provides this missing link. Recent research supports the use of time-based competition strategy in defining corporate objectives, outlining strategic programmes and measuring productivity and performance in ‘time’ units rather than money. A time-based model of strategies is described. Time is used in conjuction with other strategies to offer a strategic mix which best suits various market segments of a company's product portfolio. In this way, companies may create a prolonged record of success and be highly focused to market needs.