Companies In Market Research Articles

The Concept of the Enterprise in the Algerian Competition Law (Between the Legal and Economic Concept)

In the context of competition law, the concept of an enterprise includes any entity engaged in economic activity, irrespective of the legal status of that entity and how it is financed. From this definition of the company, we can see its characteristics, which are essentially the economic activity of this entity on the one hand and its legal independence on the other. Any conduct in the market can only be considered if the undertaking concerned carries out an economic activity, i.e., an activity of production, distribution or import and export. It must also be independent of other companies in the same market. In other words, each company must be in a position to compete with the other to create perfect competition in the market. Therefore, competition law prohibits anti-competitive practices only if economic and independent entities commit them. Through this study, we will highlight the concept of the institution in competition law, whether from a legal or economic perspective, and we will learn about the conditions for applying competition rules to the institution as a key element in the market.

Justification for the need to introduce a state classification of freight forwarders

The purpose of the study is to establish criteria for classifying freight forwarders. SWOT and ABC analysis methods were used. Problem areas of the Russian transport services market were identified and a classification option for freight forwarders was developed. A restraining factor in the development of any operator company in the Russian market is low trust on the part of customers. Often, in order to attract a large number of customers, firms take on obligations for which they do not have the necessary resources. The creation of a normative classifier of freight forwarders will solve this problem. Thus, customers will receive better information about the services, and operators will be forced to improve the quality of services by increasing the level of customer focus and integrating innovative technologies. Based on the results of the study, an analysis of the transport services market was conducted and a classification option for freight forwarders by levels was proposed, which will allow the state to collect statistical information on the current state of affairs and form a further development strategy on its basis. This work can be used to develop the transport strategy of the Russian Federation. The practical significance of the study is an option for amending the current legislation in order to increase the level of interaction between customers and freight forwarding companies.

Does the ESG rating promote common prosperity within enterprises?

This article analyzes the effect of ESG ratings on fostering common prosperity within companies in China's capital market, focusing on non-financial and insurance sectors. The study finds that higher corporate ESG ratings significantly enhance common prosperity within firms, primarily by easing corporate debt financing constraints. Furthermore, the positive impact of ESG ratings on common prosperity is stronger in non-state-owned and larger enterprises. This research broadens the understanding of corporate ESG's role from a micro perspective and offers evidence on advancing common prosperity in the modern era.

Calibrating families: Data behaviourism and the new algorithmic logic

Abstract Family intervention is a long-established mechanism of state control, but recent technological developments are facilitating new regulatory capacities and objectives. This paper will explore how contemporary welfare policy interventions in the UK are converging around a technological solutionist ideology that centres family relationships as core instruments of social management. The last decade has seen a marked techno-administrative turn, with family/state relationships increasingly mediated through online portals and dashboards. Over the last few years this data-centric model has accelerated towards an algorithmic approach to governance through the incorporation of big data surveillance, predictive analytics and behavioural interventions to monitor and socially engineer populations. In this paper we draw on policy analysis and freedom of information requests to trace the embedding of data collection frameworks into apparently conventional family intervention programmes in the UK, and show how this “datification” was made into a core delivery tool. We also highlight how secrecy, or at the very least strategic silence, has restricted public knowledge of how and why data is being collected and used in the UK. We show how parents and children are being quantified and translated into datapoints to support new logics of choice manipulation, ceding unprecedented power to financiers, data analytic and social marketing companies, platform developers and big tech industries. The resulting financialization of family welfare services tracks the contours of longstanding social divisions, reconfiguring and in many cases compounding the injustices of race, class and gender. This algorithmic calibration of children and parents is extending the regulatory powers of the state far beyond previous efforts to govern and control poor families, with under-explored consequences for the principles of democracy and justice.

Peran Media Sosial Instagram @Plnup3surabayaselatan sebagai Media Promosi Produk dan Edukasi Kelistrikan dalam Menarik Minat Beli Pelanggan PT PLN (PERSERO) UP3 Surabaya Selatan

The use of social media as a promotional and educational tools is increasingly important in company marketing strategies in the current digital era. This research examines the role of social media Instagram account @plnup3surabayaselatan in supporting product promotion and electrical education to attract buying interest from PT customers. PLN (Persero) UP3 South Surabaya. This research method uses a qualitative approach with data collection techniques through observation and interviews with customers and employees of PLN UP3 South Surabaya as well as content analysis of related posts. Research findings show that Instagram account @plnup3surabayaselatan is less effective in increasing customer awareness about electrical products and services offered by PT PLN (Persero) UP3 South Surabaya. Apart from that, the educational content presented is also less prominent so that the efficient and safe use of electrical energy is not yet fully understood by customers and the wider community. The results of this research provide important insights for companies in designing marketing strategies via social media to increase customer engagement and expand market share in today's digital era.

Analysis of Motivation and Financial Effects of Stock Repurchase by Listed Companies Based on Tencent Holdings

With the gradual improvement of various systems in China's securities market, the advantages of stock buybacks have emerged, and the research object of this paper is the stock buyback event of Tencent Holdings in 2022. Through a comparative study of the financial data of Tencent Holdings, it is found that the motivation of Tencent Holdings' share repurchase includes (mainly potential motivation) the following, i.e., to improve the stock price, to improve the earnings per share, to optimize the capital structure of the enterprise, and to make full use of the cash flow. Tencent Holdings attempts to signal to investors that the company's share price is severely undervalued through share repurchases, attracting the attention of market investors, stabilizing and enhancing the share price, and increasing the overall market value of the enterprise. After analyzing the relevant financial indicators, this paper finds that share buybacks have no impact on Tencent Holdings' good solvency and profitability, which can enhance its operating capacity, and have not affected its shareholding structure. Against this background, this paper focuses on the motivation of Tencent Holdings' large-scale share buybacks on the Hong Kong Stock Exchange, as well as the chain reaction after the buybacks, and whether it can bring a positive financial effect to the enterprise is of significant significance to the maintenance of the listed company's market capitalization.

Analysis of Existing Problems in Chinese A-share Market and Relevant Solutions

China's A-shares have developed rapidly in recent years, with huge market volume and scale, and have become an important direction for corporate financing and mass investment. There are still many problems in the A-share market, which will affect the development of the A-share market. There is a problem of slow delisting in the A-share market, which will lead to bad enterprises not being cleared in time, and the frequency of market update is not enough, which needs to be alleviated by further improving the legal system and changing policies. Some sectors of the A-share market have the problem of downward market, resulting in financing difficulties for companies in these sectors and unable to develop normally. This problem can be fixed by increasing the proportion of companies that pay dividends to attract investors. Listed companies in the A-share market may also have goodwill problems, which will seriously affect investor confidence and reduce the amount of investment. It is necessary to improve the goodwill accounting policy, so that goodwill can be correctly measured and reflected. Finally, A-share market funds have the problem of homogeneity, which leads to vicious competition in a single sector and is unfriendly to small and medium-sized enterprises. The government can mitigate such problems by encouraging innovation and regulating the market, diversifying stock development. It is necessary to study the problems of the A-share market and give solutions of the existing problems, which can make the country, enterprises and investors have a more intuitive understanding of the market so they can make corresponding responses to market changes.

Drawback And Its Contributions To Exports: Analysis Of The Special Regime In Brazilian Companies In The Piracicaba/Sp Region

Background: The drawback is a special customs regime designed to allow companies to exempt or defer taxes and fees on imported raw materials, inputs, packaging materials, and intermediate products that are used in the production of goods intended for export. This mechanism helps lower the cost of finished products, thereby enhancing their competitiveness in the global market. As an export incentive, the drawback plays a significant role in alleviating the tax burden on manufacturers. This study sought to explore the concept of drawback, its different modalities, and the key benefits it offers. Materials and Methods: The research methodology included a literature review and a case study involving two companies located in the Piracicaba/SP region that utilize this customs regime. Data was gathered through a questionnaire with open-ended questions directed at the Foreign Trade managers of these companies. Results: The findings reveal that the companies studied leverage the drawback regime to significantly reduce the prices of their export products, taking advantage of the tax benefits to lower costs and enhance product competitiveness Conclusion: Both theory and practice show that this special customs regime serves as a stimulus to imports and exports, thus enabling the growth of companies in the international market. It can be said that it is an important mechanism for promoting the internationalization process of companies.

The Influence of Digital Marketing and Brand Image on Customer Retention on Hospitality Practice with Customer Relationship Marketing (CRM) as a Mediator

In an increasingly advanced digital era, digital marketing, brand image, and customer relationship marketing have become important elements in a company's marketing strategy. This study aims to analyse the effect of digital marketing and brand image on customer retention at Prasi Hospitality, with customer relationship marketing as a mediating variable. This study involved 70 respondents who were selected using purposive sampling method. Data was collected through questionnaires. To test the hypothesis, data analysis was conducted using SEM-PLS technique using SmartPLS. The results showed that digital marketing and brand image directly have a positive effect on customer retention, and also have an indirect positive effect through customer relationship marketing. Customer relationship marketing can partially mediate the effect of digital marketing and brand image on customer retention. Digital marketing and brand image each have a positive effect on customer relationship marketing, which in turn also has a positive effect on customer retention. It is recommended to develop content that is interactive, provides a personalised experience, and is tailored to customer preferences.

THE ESSENCE OF GOODWILL IN DISCLOSING THE INTANGIBLE VALUE OF BUSINESS IN THE CONTEXT OF DIGITAL TRANSFORMATION

The intangible component of business value is increasing, yet remains inadequately disclosed in financial reporting. Current accounting standards have not fully developed the tools and methodologies for its comprehensive recognition, measurement, assessment, and full disclosure in reports. Discussions on the essence of goodwill have long been ongoing, and it's evident that this category extends beyond accounting and financial reporting. Digital transformation enhances the interest of researchers, scholars, and practitioners in the essence of goodwill, emphasizing the necessity to consider it as a means of disclosing the intangible value of business in modern conditions.The methodological basis of the conducted research includes methods of analysis, synthesis, historical conceptual review, comparison, logical generalization, grouping, abstraction, and a systematic approach.Studying the history of the development of the goodwill concept allowed identifying the main stages of its formation as an object of accounting, reporting, and management. An in-depth critical analysis of definitions supplemented economic, legal, and accounting approaches to understanding the essence of goodwill with new ones, such as marketing, branding, value, emotional, quantitative, and systemic. The developed classification allows considering all aspects of goodwill manifestation and the views of various assessment subjects on its essence and role in disclosing the intangible value of the business. It is proposed to define goodwill as the intangible value of a business reflecting its reputation, brand, customer loyalty, intellectual property, innovative and technological capabilities, digital user experience, online presence, and a set of other unique intangible assets, which together contribute to the sustainable growth of the company's market value and create competitive advantages, enabling adaptation to changes in the era of digital transformation.Goodwill is a category that exists not only in consolidated reporting, as it characterizes the intangible components of business value and requires appropriate recognition and management.

E커머스 시장에서 중국 기업의 성공적 진출 요인 연구: 글로벌 공급사슬 전략 측면

This paper was conducted over a period of about three months from April to June 2024, and among Chinese C-commerce companies AliExpress, TEMU, and Shein that entered the global e-commerce market and the K-commerce market in Korea, in April 2024, a year later than April 2023, we analyzed the case of TEMU, which is rapidly encroaching on the K-commerce market by securing the highest number of users of 5.81 million. The purpose of this study is to derive the success factors of C-commerce companies in the global e-commerce market through case analysis. The research methodology used domestic and foreign reports related to the research target company, market research methods such as domestic and foreign Internet sites, and Brain Storming, Delphi Method, PESTLE Methodology, and SWOT Analysis verified in consulting and research. As a result of the study, 19 factors for C-commerce company TEMU’s successful entry into the global e-commerce market were derived, and they were simplified into 13 and grouped by ranking. The first priority grouped was the marketing sector, the second priority was the investment sector, the third priority was the minimum risk sector, and the fourth priority was the customer satisfaction sector. In addition, TEMU’s ultra-low-cost e-commerce business model, which can only be found in this paper, and the ranking model of factors for successful entry into the global e-commerce market based on the efficiency of execution based on corporate resources and capabilities and the urgency to determine the fullness of business advancement were another research achievement that added great reward.

The COVID-19 pandemic, digitalization level, and financing constraints of listed tourism companies

This paper empirically examines the impact of digital transformation on the financing constraints of tourism-related listed companies in the Chinese capital market during the COVID-19 pandemic. The empirical results indicate that digital transformation significantly reduces financing constraints during the pandemic. Heterogeneity analysis shows that the mitigating effect of digital transformation on financing constraints during the pandemic is mainly evident in large-scale enterprises and those with a higher proportion of institutional investors.

RESEARCH OF MODERN DIGITAL MARKETING TRENDS

Today's digital marketing is undergoing significant changes due to digital transformation. The article explores the key trends shaping the modern digital marketing paradigm, including process automation, content personalization, the use of big data, as well as the latest digital technologies such as VR and AR, artificial intelligence. The article pays special attention to the challenges and opportunities that companies face in the process of adapting to the digital environment. The article analyzes modern digital marketing tools. Today's digital marketing tools are essential for any business because they allow you to reach your target audience through a variety of digital channels. They provide effective interaction with customers, including personalization of communications and offers. During the study, the practical aspects of the integration of digital technologies into marketing activity with the aim of increasing its efficiency and effectiveness were determined. Modern digital marketing trends play a primary role in the development of a company's digital marketing strategy. A digital marketing strategy allows you to respond more quickly to changes in the market and adapt to new conditions, which ensures the sustainable development of the company in the conditions of the digital economy. In today's world, where digital transformation is transforming business processes and consumer habits, digital marketing is becoming a necessity for businesses in all sectors of the digital economy. An analysis of modern digital marketing trends demonstrates that automation strategies, the use of big data, personalization of content and the introduction of the latest technologies are critical for successful competition and attracting the modern consumer. Modern digital marketing tools are analyzed, the advantages of the development of digital tools in the context of digital marketing are determined and substantiated, practical aspects of the integration of the latest technologies in marketing activities are proposed to increase their effectiveness and efficiency. The integration of digital technologies and tools allows companies to quickly adapt to changing market conditions and remain competitive. This contributes to the creation of more flexible, adaptive and personalized marketing strategies that meet the modern needs of consumers. The results of the conducted studies emphasize the importance of constant improvement of marketing strategies and adaptation to rapidly changing market conditions to effectively use the potential of digital tools in marketing activities.

Does aural accounting improve the stakeholder relationship capability?

PurposeThe aim of this study is to examine the effect of aural accounting (AA) on companies’ stakeholder relationship capability in the Iranian capital market.Design/methodology/approachIn terms of methodology, this study adopts a mixed approach based on both inductive and deductive foundations. The goal is to develop a comprehensive theoretical framework regarding the feasibility and practical implementation of AA and to assess its impact on the ability to interact with stakeholders. In this research, the components of AA were identified through a meta-synthesis process. Subsequently, data on these variables were collected using a researcher-made questionnaire. Additionally, a standard questionnaire was used to measure the stakeholders' interaction capability. The study used partial least squares structural equation modeling for hypothesis testing. A total of 412 participants, consisting of financial managers and heads of accounting departments of capital market companies, were involved in hypothesis testing.FindingsThe results of this study indicate that AA has a significant and positive impact on companies’ stakeholder relationship capabilities. In other words, AA establishes a bidirectional flow of information, enabling companies to demonstrate a more appropriate response to the changing needs of their stakeholders.Originality/valueTo the best of the authors’ knowledge, this study represents the first research to present a framework for AA and examine its impact on companies' interaction capabilities with stakeholders. Consequently, the findings not only contribute to the expansion of theoretical literature in accounting and financial reporting but also provide multiple practical implications for capital market policymakers and standard setters regarding the potential consequences of AA.

MODERN STRATEGIES FOR OPTIMIZING THE FINANCIAL RESOURCES OF COMPANIES

The purpose of the article is to explore modern strategies for optimizing a company's financial resources for the gradual implementation of these concepts in the activities of Ukrainian business entities. The study identifies that the successful functioning and development of companies in modern conditions are characterized by the objective necessity to seek new opportunities for forming and using resources to increase the company's value. The research highlights that financial resources, by their nature, can be classified into two broad categories: internal and external financial resources, the ratio of which in the overall volume of the company's financial resources forms the capital structure indicator, which is one of the most important criteria for assessing the financial condition of companies. It is noted that the main goals of optimizing the structure of a company's financial resources are maximizing profit and profitability, increasing the company's market value, minimizing financial risks and the cost of capital attraction, and ensuring sustainable growth overall. The policy for shaping the structure of financial resources should ensure a combination of equity and borrowed sources of financing that fosters increased capital profitability, solvency, financial stability, reduced financial risks, and weighted average cost of capital, among other factors. As a result of the study, the author concludes that by using a combination of financial planning and forecasting, cost optimization, working capital and fixed assets management, risk management, capital structure optimization, investment management, as well as leveraging government incentives and digital transformation, companies can effectively manage their financial resources to achieve strategic goals

The Role of Artificial Intelligence in Enhancing Risks in Media Marketing Campaigns in Saudi Arabian Marketing Companies

The Role of Artificial Intelligence in Enhancing Risks in Media Marketing Campaigns in Saudi Arabian Marketing Companies

Prosedur Penagihan Piutang pada Anugrah Jaya Motor Surabaya

Economic development in Indonesia is currently very rapid. This is directed by the number of companies that grow every year. The development of this company is inseparable from business competition in achieving profits, capturing market share and consumer attention. The ability to seize from competitors is inseparable from the company's marketing strategy. A company's marketing includes promotional efforts and sales strategies, both cash and credit. Companies currently generally sell more of their products on credit because this sales system is chosen as one of the improvements to the form of sales that is suitable at this time. The purpose of providing credit from the customer's side is to provide convenience and flexibility for customers in making payments. This is what CV. Anugrah Jaya Motor Surabaya does. As one of the motorcycle spare part product distributor companies. CV. Anugrah Jaya Motor Surabaya also provides convenience in terms of selling goods to customers. To attract customers and provide convenience in making payments. CV. Anugrah Jaya Motor Surabaya not only provides cash sales but also credit sales as an alternative if consumers or customers do not have cash when purchasing goods. However, the convenience of credit sales does not make all customers consistent in making payments on time. There are customers who cannot fulfill their obligations in making credit payments on time.

Solving a bilevel strategic offering model for a generation company in a hydrothermal energy market: A new convexification approach

This paper proposes a bilevel strategic offering (SO) model suitable for a strategic company (SC) that operates in a hydro-dominated day-ahead energy market. The upper-level model of the proposed SO model maximizes the SC’s profits, while the lower-level model embodies a hydrothermal market clearing (MC). This MC incorporates detailed hydro and thermal constraints for units of both the SC and non-strategic companies (NSC), in addition to the network constraints. The proposed solution approach entails replacing the lower-level model with its corresponding primal and dual constraints, along with a strong duality equality constraint. This leads to a non-convex mathematical programming with equilibrium constraints (MPEC) model, which is then reformulated to feature only a single bilinear term in its structure. Finally, the recast MPEC model is convexified around an initial point and solved iteratively until a convergence criteria is achieved. The model and solution approach proposed are evaluated on an adapted version of the IEEE 24-bus system, exploring scenarios where the SC acts strategically or non-strategically (perfect competition).

Investigating the Role of Artificial Intelligence to Measure Consumer Efficiency: The Use of Strategic Communication and Personalized Media Content

This study examines the relationships between strategic communication, personalized media content, AI, and consumer service efficiency in social marketing companies in Saudi Arabia. The study used a cluster sampling technique with a quantitative research design. The study targeted 498 responses via distributing the survey links on social media platforms. Using the SEM analysis in Smart PLS 4, this research tested the research hypotheses. The findings showed that strategic communication significantly improves personalized media content and consumer service efficiency, confirming its importance in business customer interactions and outcomes. Customized media content does not significantly improve consumer service efficiency, suggesting other mediating factors may be involved. AI mediates this relationship, bridging strategic inputs and service outcomes. AI boosts strategic communication and personalized content, improving consumer service efficiency. The results showed that AI fully mediates strategic communication and personalized media content into improved service efficiency, demonstrating its transformative potential in business communications and operations. The study shows that AI supports and improves digital marketing communication strategies. It is statistical evidence and confidence intervals that exclude zero, AI-enabled the application of personalized content and strategic directives to improve service efficiency in the mediation analysis.

Layout Generation: Automated Components Placement for Advertising Poster using Transformer-Based from Layout Graph

In the digital era, graphic design plays an important role in a company's marketing strategy, especially advertising posters that can convey messages to the audience. However, the process of making attractive and informative posters takes a long time, especially in the placement of components in the layout. This research aims to develop a layout generator system that focuses on placing components on the layout using the SGTransformer method. SGTransformer is one of the transformer-based methods that can be used to generate layouts. This research utilizes the capabilities of Laplacian positional encoding (LapPE) and edge features in SGTransformer that can improve the model's performance in developing a more structured layout based on the input layout graph. A layout graph describes the spatial relationship between components in a layout. The SGTransformer model is trained using advertising poster datasets collected from social media. Once trained, the model automatically places components based on the description of the spatial relationship between components represented by the layout graph. Evaluation of the model shows that the SGTransformer method can produce structured and more diverse layouts although there are still challenges such as overlap between components. This research contributes to the efficiency of the advertising poster design process and provides practical solutions to the creation of advertising posters in the digital marketing industry. Code and other materials will be released at https://github.com/syahdeee/Layout-Generator.