Corporate Image Of Companies Research Articles

The Influence of the Corporate Social Responsibility Program on the Corporate Image of Bank Mega Syariah

The purpose of this study was to examine the effect of the Corporate Social Responsibility Program on the corporate image of Bank Mega Syariah. This study uses a quantitative approach. The sample in this study were customers who received the Corporate Social Responsibility program at Bank Mega Syariah KC. Palu, which amounted to 30 people, the sampling technique used a saturated sample. Data collection techniques were carried out through observation, interviews and questionnaires. The analysis method uses simple linear regression with SPSS 23 software tools. Based on the results of the analysis, it is known that Corporate Social Responsibility has a significant and positive relationship with the Corporate Image of Bank Mega Syariah. This means that the more often Bank Mega Syariah conducts Corporate Social Responsibility programs, the company's corporate image will also be better.

A Case of Noor Arfa: The Corporate Social Entrepreneurship

The pressures between the economy and community development increase corporate social responsibility activities, which are more than a strategy to improve a company's corporate image and reputation. Therefore, organizations must provide different options and approaches to increase their contribution to community engagement program. This study has investigated the societal contributions made by organization undertaking entrepreneurial activities. More specifically, this study examines how Corporate Social Entrepreneurship (CSE) can provide long-term societal contributions. The study consists of an intensive case study on Noor Arfa, a Corporate Social Entrepreneurial firm started by Terengganu Batik Industry, to address the social issue of youth unemployment in Terengganu. Noor Arfa hires unemployed young adults to provide them with work experience and training. The study conducted qualitative interviews with CEOs, supervisors and trainees at Noor Arfa and performed observations during one day at Noor Arfa. The study resulted in a proposed model for CSE derived from the empirical findings and entrepreneurship literature. Significant contributions are the critical presence of a business and a social dimension required to be aligned for CSE to provide long-term societal contribution successfully. The underlying factors that affect these dimensions are also presented as well as the values generated through CSE. Additionally, new insights are presented in terms of challenges and opportunities that face a Corporate Social Entrepreneurial organization.

A novel condominium management mode in Taiwan

This study investigates a novel consultancy contract mode for condominium management in Taiwan by using transaction cost theory. This study finds that consultancy contracts offer property management companies lower personnel costs and a lower tax burden compared with full-responsibility contracts, and that such contracts are suitable for condominiums with minimal public funds, few households, and low management fees. However, under consultancy contracts, labor disputes are likely to occur; thus, distinguishing between powers and responsibilities and controlling service quality are difficult, and a property management company's corporate image is likely to sustain damage. Among the nine transaction costs, most of the respondents believe that transaction costs will decrease when using consultancy contracts, although for five transaction costs, some respondents felt that costs will increase, and for two items, no change is expected. This study provides six strategies for property management companies to select management modes and contracts: use a company website and advertising strategy, develop different service modules, use property service proposals, use management contract modes combined with new technologies, enhance the degree of authorization, and help protect employees' rights and interests.

Corporate Social Responsibility and Business Ethics in Controversial Sectors: Analysis of Research Results

Untl recently, in business practce, there was a belief that companies were operatng solely for the proft of their owners. Few companies have recognized the need to combine their actvites with ethics, and in partcular with their obligatons toward society or the environment. However, the percepton of ethical issues has changed radically in business over the last 20 years. If a company wants to be perceived as a reliable business partner and a respected member of the business sector, it should demonstrate a high level of insttutonalizaton of business ethics principles and practces, and it must practce outstanding ethical behavior. This is exceptonally true in some controversial industries. The purpose of our study is to identfy the scale and scope of the use of these principles and practces in two Central European countries, i.e., Poland and Hungary, in three controversial sectors of the economy, i.e., pharmaceutcal, tobacco and alcohol. The data were achieved on the basis of data gathered through survey methodology. The target subjects included a group of 48 companies (25 Hungarian and 23 Polish ones). Our survey mainly focused on the degree of insttutonalizaton of business ethics (such as the presence of a code of conduct, an employee appointed to deal with ethical issues, ethical training, and so on), the perceived ethical behavior of the frms, and their relatonship with their key stakeholders. Our study confrmed that business ethics is regarded as a signifcant factor which has an influence on business success and the corporate image of companies from the sectors in queston. However, it is necessary to emphasize that the scale of this phenomenon varies, across both sectors and countries. The level of insttutonalizaton is somewhat higher at Hungarian frms while preventng and handling corrupton cases are more at the forefront of Polish companies. Although it seems that stakeholders from Polish frms have greater ethical expectatons, we did not observe signifcant differences between perceived ethical behavior in the two countries. The originality of the paper is the result of the presentaton of unique qualitatve research related to business ethics in sensitve sectors of the economy in two Central European countries. To the best of our knowledge, such research is relatvely rare (due to the sensitve nature of the sectors analyzed) not only in these two countries but also on an internatonal scale.

Corporate Image, Shariah-Compliance and Public Perception of Rayani Air Islamic Airline

In future, business aviation will emerge as the premium travel resource for public utilization. Most of the airlines corporation around world widely implement the standard corporate identity which by derived from Western culture for ages. Rayani Air was the fourth Islamic airline in world and the first Islamic carrier in Malaysia who offered Shariah-compliant service. It was established by the non-Muslim founders in order to fulfill the gap of needs and demands among the Malaysia customers and public who wants to work in the aviation field. Their establishment got spectrum attention from the top to bottom line of public in Malaysia and most of them are positive remarks and cherished by the Muslim especially. After excellent performance from its inaugural launching, their top notch reputation and credibility declined as they failed to solve several issues and crisis that occurred because of their management shortcomings. It tarnished the Islamic corporate image that they promoted as it against what they projected through their Shariah-compliant service. Based on the interview sessions with the informants who were the ex-customers of Rayani Air and interviews with the aviation and Shariah experts, the researcher found that their perceptions were changed like a fluid from positive to negative when it comes to this company's corporate image.

Branding “the Bay/la Baie”: Corporate Identity, the Hudson's Bay Company, and the Burden of History in the 1960s

Abstract: In 1965, the Hudson's Bay Company (hbc) unveiled “the Bay/la Baie” as the primary corporate identifier for its urban retail stores in Canada. At the same time, the company was also preparing to celebrate its 300th anniversary in 1970. Rather than viewing the “modern” Bay in opposition to the historical name, this article argues that competing regional historical sensibilities were central to the redesign of the company's corporate image. Following the company's merger with the Montreal-based Morgan's department stores in 1960, the hbc found itself navigating the historical attachments of its western base, the nationalist aspirations of Quebec, and the indifference of metropolitan Ontario. By drawing together corporate discussions around design, typeface, marketing, historical displays, and a commemorative film produced by Christopher Chapman, this article explores the image worlds assembled by the hbc to bridge multiple identities. It also analyzes how historical consciousness itself became an object of study for the company in trying to understand and predict consumer behaviour. The tensions and debates around corporate identity and the 1970 tercentenary point to the significance of visual aesthetics in the evocation and erasure of particular histories in the 1960s.

Differences between American and Indian consumers' visual images

PurposeA company's corporate image is very important and it can be conveyed through visual images. In order to provoke interest and grasp attention, visual application is an important communication process. The purpose of this paper is to explore the cultural aspects that affect consumers' interpretation of visual communication in terms of corporate imaging/branding through electronic images on the internet. Specifically two different countries' cultures are being compared: the United States and India.Design/methodology/approachWeb images of 30 brands, selected from a list of top 100 brands have been chosen and compared in both scenes.FindingsThe results show that some differences really do exist, especially regarding illustrations, groups of people and information in the visual image.Research limitations/implicationsThere are additional sub‐cultures in both countries. Future research could take these sub‐cultures into consideration.Practical implicationsMarketing managers should take cultural aspects into consideration when developing virtual marketing campaigns because culture does matter when it comes to visual images as not every culture prefers the same types of visual appeals. Additionally, by adapting visual images to cultures a company will be able to clearly identify its target group and can be assured that the right audience is being reached.Originality/valueMuch research has been done on examining Western countries such as the United States and the United Kingdom with Asian countries such as China and Japan, but not with India.

Colour and meaning in corporate logos: An empirical study

Corporate visual identity helps establish and maintain a company's corporate image, of which the colour and design of a company's logo is central. This study examines the triadic relationship between colour, design and the evoked meanings of logos to understand how these contribute to building a consistent corporate image. Results strongly indicate that consumers make clear judgements about the image of a firm from the logo design and have strong opinions about which colours are appropriate for different corporate images.

Social information within the intellectual capital report

Abstract The objective of our work is to propose the integration of two complementary statements on financial information: the social report and the intellectual capital report. Both are statements of great importance in the current business context. The motive behind our proposal is that, in reviewing the current situation, we observed an overlap in the contents and goals of the two reports. For instance, information of a social nature is dealt with in the different blocks of analysis of intangibles in the intellectual capital report. Furthermore, these disclosures share the direct or indirect goal of improving the company's corporate image, which also reflects the links between the two types of reports. Hence, given the observed similarities and the greater flexibility and scope of the intellectual capital report, we propose incorporating the social report into the intellectual capital report. The benefits of this will be twofold: a reduction in the direct costs of preparing the report, and a simplification of the non-financial information for the different stakeholders.

Communicating a new corporate image during privatization: the case of El Al airlines

PurposeThe importance of corporate image management in the airline industry has increased substantially in recent years. More and more managers of airline companies have found themselves changing their company's corporate image in order to ensure a more modern and updated identity. The purpose of this case study is to trace the new corporate image communication design and implementation phases of the privatization process of El Al airlines.Design/methodology/approachThis article explores the transition process of a government‐owned airline with a popular‐national image to a private company with an exclusive‐national image, focusing on the implementation of its new corporate image communication process.FindingsThe case study described here suggests that the corporate image communication process of a company that has become a private entity should be holistic and takes place on four levels – internal and external, formal and informal.Originality/valueThis unique case study adds a new element to the process of communicating image to internal and external stakeholders in the airline industry and other service sectors that are becoming increasingly privatized. El Al airlines transitioned from government ownership to private hands, a process that required the implementation of drastic changes in terms of service quality management standards. It is quite rare to find companies in the airline sector that have undergone privatization.

Influence of Corporate Branding in Pharmaceuticals

Corporate branding and company image does have a positive impact on loyalty provided the organization maintains its trustworthiness and credibility. Other drivers of loyalty are habit and experience. Doctors consider corporate branding to be important for the pharmaceutical industry. Companies have been successful in positioning themselves to some extent, which is reflected in the image perception of companies amongst the respondents. The importance of the sales representatives is significant and seems to be the main media by which to make the respondents link companies to products as other activities are objective without any product promotion (educational programmes, scientific meetings etc). A positive corporate image of companies does seem to have an impact on prescribing behavior and loyalty. However, familiarity with drugs habit is decisive factor in relation to their prescribing when choosing between almost similar drugs.