Communication Companies Research Articles

Strategic Sensitivity and Operations Efficiency of Communication Companies in Nigeria

Strategic Sensitivity and Operations Efficiency of Communication Companies in Nigeria

Cuando las empresas de moda se transformanen empresas de comunicación: los casos de Benetton,Net-a-Porter y Loewe

The digital context has caused the transformation of fashion brands into something more than producers and distributors of fashion products. In a context of disintermediation, through their online webpages or social media, brands are broadcasters and direct communication channels for audiences. This transformation implies profound changes for fashion companies. It also poses new challenges for the communication strategies of brands. Using the case method, this work approaches three renowned brands that are significant for their relationshipbetween fashion and communication: Benetton, Net-a-Porter and Loewe. The analysis reveals, on the one hand, the evolution suffered by fashion brands in recent decades andtheir role as communicators. On the other hand, it delves into the role of communication in the fashion sector, in a context where merely commercial communication gives way to new formats and experiences. The example of fashion films is paradigmatic.The conclusions thus show a strategic change for fashion communication. The connection with the product, the tone and the type of messages emitted are changing. And a mutation of brands is observed asthey are also constituted as communication companies, where it is essential to understand the consumer as an informed audience.

Employee Involvement in Internal Communication Activities PT. Pertamina Hulu Energi

Employee involvement is important for a company, where it shows how responsive employees are to the programs created by the company for its employees. How responsive employees are to an activity held by the company's internal communications is also a good record for the internal communications department. This research aims to examine employee involvement at PT. Pertamina Hulu Energiin programs held by the company's internal communications. The research was conducted using descriptive quantitative methods by distributing questionnaires to 470 employees spread throughout Indonesia and also from international branches. The research results show that employee involvement in activities held by the internal organization is very necessary to measure the efficiency and effectiveness of these activities. Communication channels also play a role in the effectiveness of delivering messages to reach employees. How to ensure that messages are well received by employees also requires a good strategy. By integrating internal communications strategies with employee engagement factors such as a participative culture, a supportive communications climate, and the quality of information flow, organizations can build a solid framework that strengthens consistency and synergy between internal communications and employee engagement.

Residual carbon emissions in companies’ climate pledges: who has to reduce and who gets to remove?

ABSTRACT Corporate carbon neutrality pledges have been criticized for their lack of integrity, especially when they are primarily based on the simple purchase of carbon offsets without making any significant emission reductions. Neutrality pledges that are consistent with the goal of the ISO corporate net zero guidelines should be based on the reduction of all but the so-called unavoidable or residual emissions. The residual emissions should be neutralized not through reduction offsets but by actually removing the equivalent amount of emissions from the atmosphere. In this paper, I analyze whether climate pledges of 115 large companies, which cover all eleven Global Industry Classification Standards’ sectors, follow the aforementioned net zero definition. The assessed criteria are (i) the type of pledge made, (ii) the definition of residual emissions employed and (iii) whether the company commits to neutralize its emissions exclusively with removals. Secondly, the assessment involves evaluating the companies’ commitment to their net zero pledges by examining the residual emission level provided and determining if their climate goal extends to absolute scope 3 emissions. From the companies that had a net zero target (69) only 22% aimed to reduce emissions to a residual level and compensate with removals. The residual emission levels in the target year is specified by 29 companies and ranges between 0 and 80% (mean = 19.3%, median = 10%, n = 29). More than half of the residual emissions that exceed the median of 10% are claimed by sectors that are not classified as hard-to-abate such as information technology or communication companies.

Implementasi Website Sebagai Sarana Pemasaran dan Informasi pada PT. Kurnia Putra Maduma

PT. Kurnia Putra Maduma (KPM) is an electrical contractor company that provides high-quality solutions in Indonesia. Despite offering superior services, KPM faces challenges in providing easy access to information for customers. This community service project was conducted at the headquarters of PT. Kurnia Putra Maduma at Jl. Jaya II No. 23A, Sudirejo II, Medan City, North Sumatra, from April 2024 to May 2024, with the goal of developing a website to improve information access for customers and enhance company communication efficiency. The project stages included planning, where the development team collaborated with KPM staff to identify needs and determine the website design; website development based on feedback from the planning phase; testing and evaluation to ensure the website functions as expected; and staff training in the use and maintenance of the website. The results of this project show that the developed website successfully provided easier information access for customers and supported more efficient communication. The website features an organized structure, responsive design, and performs well across various devices and browsers. Staff training also effectively ensured their ability to manage and update content independently. In conclusion, the website successfully addressed the information access challenges at PT. Kurnia Putra Maduma and supported the company's communication efficiency. Recommendations include regular content updates, SEO optimization, performance monitoring, enhanced security.

Beyond Aesthetic Communication Strategies in Improving the Company's Image Through Social Media

This study aims to analyze the role of social media in Beyond Aesthetics' communication strategy on improving their company image in the competitive world of beauty industry as a medical aesthetic specialist in Indonesia. This study uses qualitative research method, case study methodology and using strategic planning for Public Relations which analyze the situation, strategy, tactics, and evaluative research. To achieve the required information, the company's social media was analyzed and The Director of Sales and Operations and related staff was interviewed to give their in-depth knowledge about the company's communication strategy which resulted in using integrated and proactive communication strategy using educational approach while having a strong understanding of consumer needs and the market's dynamics and quickly adapting with the rapid changes in the industry are the Beyond Aesthetics' social Media Communication Strategy. In conclusion, based on this study, the right media, creating interesting content, and implementing the appropriate communication strategies plays a big role in building a positive company image in the eyes of the stakeholders and ensuring their loyalty for Beyond Aesthetic to reach their success.

Promoting opioids, a story about how to influence medical science and opinions.

Key origins of the opioid crisis in the US lie in some pharmaceutical companies' substantial efforts to sell prescription painkillers. To legitimize opioids, the companies built up a body of medical science and opinions, and channels with which to communicate. Archival searches found 876 contracts that together provide information on how Mallinckrodt, an opioid manufacturer, attempted the ghost-management of medicine. These records-available because of litigation-involved contract research organizations, medical education and communication companies, publishers, professional societies, researchers, and other people who could be Mallinckrodt's agents. Together, they produced and circulated scientific messages to increase physicians' comfort with prescribing opioids. This article gives an overview of that activity, as seen in the contracts and related documents.

The Effective Communication through Climate Change Campaign in Sustainable Port Development

Port development has an impact on climate change. A sustainable port as a solution to the problem focuses on three pillars: economic, social and environmental. This article explores and analyses the challenges to the development of sustainable development of PT Pelabuhan Indonesia (Pelindo), using PT Terminal Petikemas Surabaya (TPS) as a case study. Our aim in this study is to highlight the importance of two pillars, namely environmental and social in the concept of sustainability. This study analyses the environmental climate change campaign conducted by TPS. The researcher used a qualitative descriptive approach to conduct the case study. Data were collected through interviews and observations as primary data, while internal company data, documentary films, internet media coverage, and literature studies became secondary data. The research revealed the company's communication process by collecting information regarding the number of impressions received from news coverage and social media reports. Since TPS has not determined a standardised score, the communication process needs a more comprehensive evaluation. TPS should focus on this area further to determine the effectiveness of its current communication strategy.

Sustainable marketing dilemmas: moral, ethical, and practical in business communication perspectives

Abstract In recent years, corporations' sustainable marketing practices have gone beyond just selling mere products or services and present significant challenges. This study examines the moral, ethical, and practical challenges encountered by sustainable marketing, specifically from the standpoint of business communication. This research explains the notion of sustainable marketing and discerns its ethical dilemmas by examining the current body of scholarly literature. The discussion focuses on stakeholder theory, ethical consumerism, and communication theories. The study employs a qualitative research methodology, gathering data through comprehensive interviews and case analysis. The participants comprise marketing professionals, consumers, and companies that place sustainability as a top priority. The findings illustrate that organisations face many moral and ethical challenges while creating and executing sustainable marketing strategies. For example, challenges arise when trying to balance the desire for genuineness and openness and the success of marketing communications, as well as conflicts between moral evaluations and business goals. These challenges substantially impact the company's communication strategy, as they are directly connected to consumer trust and brand image. This study offers valuable insights for companies creating and implementing sustainable marketing strategies. It highlights the crucial role of managing moral and ethical factors to achieve long-term success. Moreover, the discoveries can aid policymakers and regulatory agencies formulate criteria and recommendations to foster sustainable corporate practices.

Marketing vigilance and its contribution to achieving strategic Supremacy: a survey study of the opinions of a sample of administrative leaders at Asia cell Mobile Communications Company in Iraq

This research aims to identify the role of marketing vigilance in achieving strategic Supremacy and demonstrate the potential of Asia Cell Company in enhancing its strategic Supremacy. The research is based on a realistic problem, which is the continuous need for the researched company to enhance its strategic Supremacy in the face of environmental challenges represented by the movements of competing companies in the telecommunications sector. This requires activating its marketing vigilance. Therefore, the research took a sample of managerial leaders working in the company, representing the research community, with a total of 80 participants, using the survey method and distributing questionnaires, and employing various statistical methods. The research concluded several findings, the most important of which is the statistically significant impact of marketing vigilance in achieving strategic Supremacy. The research recommends the importance of managerial leaders in the researched organization focusing on activating the concept of strategic Supremacy and its significant benefits

Membangun Corporate Branding yang berkelanjutan di Era Kecerdasan Buatan : Peran Corporate Social Responsibility dan Komunikasi Perusahaan

This research aims to explore the relationship between corporate communication, artificial intelligence (AI), corporate social responsibility (CSR), and the formation of sustainable corporate branding. The research method used is case analysis and empirical data to understand how AI can improve a company's communication and CSR strategies. The research results show that the use of AI in communication and CSR can strengthen brand identity and support the building of a lasting corporate brand. The conclusion is that the integration of company values with AI-driven processes and appropriate communications is critical in creating and maintaining a meaningful company brand that can connect with modern consumers and endure over time. Keywords : Corporate Branding, Artificial Intelligence, Role of CSR

Differentiation of Polish and Ukrainian consumers' attitudes to Russian brands and international brands remaining on the Russian market

PurposeThe purpose of this paper was identification and empirical assessment of the differentiation of consumers' attitudes in Ukraine and Poland to Russian brands and other brands offered on the Russian market after Russia’s aggression against Ukraine on February 24, 2022.Design/methodology/approachThe main research methods include a systematic literature review and the authors' own surveys conducted in November 2022. The research sample comprised 950 consumers – 67% of them were Poles, 30% – Ukrainians and 3% from other countries.FindingsA respondents' country (Poland and Ukraine) does not impact attitudes to brands offered on the Russian market after Russia's invasion of Ukraine on February 24, 2022. Moreover, it does not affect and differentiate emotional engagement in the conflict and assistance to war victims. Cluster analysis resulted in identifying two groups on the basis of consumers' declared emotional reactions to the war. The first group was smaller (N = 353, 37.2%), referred to as “indifferent consumers”, and was characterized by a greater inclination to purchase brands offered in Russia. The other cluster, referred to as “sensitive consumers” (N = 597, 62.8%), comprises those engaged in offering assistance to war victims, showing strong emotions in connection with the aggression and military activities and characterized by a clearly negative attitude to Russian and other offered brands and an inclination to boycott these brands.Research limitations/implicationsA short time horizon, the study confined to two countries, difficulties in reaching Ukrainian respondents due to power failures in Ukraine in the period of conducting the survey (November 2022), a non-representative research sample – overrepresentation of people aged 18–25 years.Practical implicationsThe research study contributes to the knowledge about consumer brand attitudes and preferences under unique social, economic and market conditions. These conditions were created by Russia's invasion of Ukraine in 2022, as well as the international and global character of the war in Ukraine. The significant implications of the study refer to brand communication policies and companies' CSR-related declarations. A number of consumers' errors were recorded, resulting from wrong brand retrieval, which were rectified at a later stage as a result of international restrictions imposed on Russia, harsh media criticism and social international embargoes imposed on brands offered in Russia. The marketing communication of contemporary global brands should give consideration to the informative function of CSR activities, and the communication process should be continuous. Critical attitudes and an inclination to boycott brands point to the possible consequences faced by inconsistent and ethically doubtful brand policies. This implication is clearly confirmed by the results of the study.Social implicationsThe authors also wish to highlight the implications for practice and society. As mentioned earlier, Polish consumers involved in providing aid to victims of the war also expressed their opposition to the war by boycotting Russian products and international brands remaining in Russia. Popularization of the research results obtained by the authors can be a form of sensitizing the public to the need for long-term relief, awakening global awareness of the essence and importance of sanctions imposed on Russia, as well as the possibility of expressing opposition through individual purchasing decisions and boycotting brands still present in Russia.Originality/valueThe study allowed for identifying consumers' differentiated brand attitudes in two countries: a country inflicted by war (Ukraine) and a front-line country, strongly supporting Ukraine (Poland). The research contributes to consumer behavior theories and studies of consumer attitudes and preferences from the perspective of international corporations' CSR activities under the unique conditions of war. Also, it contributes to the knowledge of the mechanism of forming attitudes to Russian and international brands offered in Russia among CEE consumers.

Ensuring communication redundancy and establishing a telementoring system for robotic telesurgery using multiple communication lines

Assuring communication redundancy during the interruption and establishing appropriate teaching environments for local surgeons are essential to making robotic telesurgery mainstream. This study analyzes robotic telesurgery with telementoring using standard domestic telecommunication carriers. Can multiple carriers guarantee redundancy with interruptions? Three commercial optical fiber lines connected Hirosaki University and Mutsu General Hospitals, 150 km apart. Using Riverfield, Inc. equipment, Hirosaki had a cockpit, while both Mutsu used both a cockpit and a surgeon’s console. Experts provided telementoring evaluating 14 trainees, using objective indices for operation time and errors. Subjective questionnaires addressed image quality and surgical operability. Eighteen participants performed telesurgery using combined lines from two/three telecommunication carriers. Manipulation: over 30 min, lines were cut and restored every three minutes per task. Subjects were to press a switch when noticing image quality or operability changes. Mean time to task completion was 1510 (1186–1960) seconds: local surgeons alone and 1600 (1152–2296) seconds for those under remote instructor supervision, including expert intervention time. There was no significant difference (p = 0.86). The mean error count was 0.92 (0–3) for local surgeons and 0.42 (0–2) with remote instructors. Image quality and operability questionnaires found no significant differences. Results communication companies A, B, and C: the A/B combination incurred 0.17 (0–1) presses of the environment change switch, B/C had 0, and C/A received 0.67 (0–3), showing no significant difference among provider combinations. Combining multiple communication lines guarantees communication redundancy and enables robotic telementoring with enhanced communication security.

The Effect of Training on an Ageing Workforce’s Attitude to Digital Transformation of a Communications Company

The rapid pace of technological change has significant implications for the modern workforce, particularly for organizations with an aging employee population. This study sought to explore the notion that a workforce nearing retirement are not interested in technology intensive training. The study employed a qualitative approach using semi-structured interviews with 13 purposively selected participants who were employees aged 55 or older in a large communications company in South Africa company. In terms of its findings, participants aged 55 and above with extensive tenure in communications companies, emphasized that aging goes beyond chronological age, reflecting a mind-set towards learning and adaptation. Contrary to stereotypes, older employees expressed a desire for technology training, but organizational barriers hindered access to such opportunities. Limited exposure to emerging technologies and discontinuation of training impedes digital transformation efforts. The study challenges misconceptions that older employees do not want to learn, revealing organizational barriers to technology training. Recommendations include providing technology training for older employees and ensuring continuous exposure to emerging technologies. The study underscores the importance of addressing age-related barriers to foster digital innovation and organizational growth in communications companies.

БРЕНД РОБОТОДАВЦЯ: ПРОЦЕС ФОРМУВАННЯ ТА ДОСЛІДЖЕННЯ ЕФЕКТИВНОСТІ

The importance of conducting research on the peculiarities of employer brand formation and measuring the effectiveness of this process has been substantiated. The connection between the employer brand and various processes of personnel management: recruitment, personnel movement, motivation has been proved. Brand management is defined as the main component of strategic development. It is noted that the successful formation of the employer brand is a key element for ensuring the company's competitive advantages, attracting and retaining highly qualified personnel, which becomes a determining factor for its long-term success and sustainability in the market. To achieve competitive advantages, it is important to create an attractive employer brand that not only attracts attention but also retains talented professionals both within the company and in the marketplace. It is emphasised that building a successful employer brand requires careful analysis and consideration of various factors that affect the attractiveness of a company for potential and current employees. It is proposed to consider the employer brand as a perception of the company not only by employees, but also by other business communities with which the company interacts, since it includes such constituent elements as employee perception of the company, corporate culture, working conditions in the company, and the company's communication policy. It is emphasised that it is necessary to study the process of brand formation through the prism of changes and taking into account the latest trends. In particular, the work of companies in the context of war generates increased attention to the security component of the company. The main key reasons for studying the effectiveness of the employer brand formation process have been systematised. It is concluded that the basis of the methodology in studies of the effectiveness of employer brand building corresponds to various methods, theories and approaches that allow systematic analysis and evaluation of this important process. Modern business actively uses key strategic directions in the field of employer branding. These strategies not only attract and retain the best talent, but also help to reduce costs, improve financial performance and increase overall employee satisfaction.

EXPLORING COMMUNICATION DYNAMICS AT A FOOD MANUFACTURING COMPANY: AN INTERVIEW-BASED STUDY

In this day and age, the world has slowly been shifting to the widespread use of technology in almost all aspects, including employment. This is proven by the continuous growth in the number of remote jobs globally, which allows people to work from home through the use of technology anytime and anywhere. Naturally, challenges and dilemmas, especially when it comes to communication, arise in the workplace. However, the challenges experienced in the face-to-face setup may differ from what is experienced in a remote or online setup. That being said, this research aims to discover the organizational culture being practiced in a remote work setup, specifically its organizational culture, communication flow, and practices, as well as the communication model being observed in the workplace through the conduction of an interview between two engineers. The findings reveal that the organization has both linguistic diversity and cultural pluralism. Moreover, their primary communication channels are digital tools, which is an indication that the interactive model of communication is observed in their company. In addition, employees, irrespective of their positions, are also given the chance to participate and talk during meetings, which signifies that the company's communication flows are both vertical and horizontal. Lastly, technological barriers like internet connectivity impact project development, which may lead to miscommunications in the workplace. Overall, the research sheds light on communication challenges and practices in remote work environments while also highlighting the healthy work atmosphere the selected organization has cultivated.

Retracted: A Novel Distributed Denial of Service (DDoS) Detection Method in Software Defined Networks

The software Defined Networks (SDN) are the most promising solutions in solving challenges regarding complex network control. The SDNs are responsible for separating network control functions from the network switch. By applying SDNs, communication companies and operators can control and manage networks through one central controller unit therein with no need by applying hardware or the manufacture's guideline. Lack of complex DDoS attack detection, lack of rapid detection sensitivity on packet type attack, lack of methods in promoting detection attack to specific unknown protocols, lack of ability in detecting at switch level, lack of assessing attacks packet types, constitute drawbacks. Although is made in this article to overcome these drawbacks, consequently the GainRatioAttributeEval algorithm and Ranker method are applied. The datasets involved here are the ISCX-SlowDDoS2016, ISCX-IDS2012, CTU-10 and CTU-11.This proposed method is compared with similar methods and it is found that this method with 99.95% accuracy and 0.04 FPR for UNB-ISCX dataset and 99.84% accuracy and 0.1 FPR for CTU-13 dataset is better than others.

Low Cost Led Source Based Transmission System for Achieving Freespace Li-Fi Multimedia Communication

Physical network layer linking microprocessors are often used in congested office rooms. In forming new extensions with physical networking cables, may not be faceable or may not advantageous. Linking such communication to devices through free space transmission of multimedia signals with the use of optoelectronic devices is a major developing research area today. For that, different low cost optoelectronic sources were need to be tested while the same source should be able to use for normal light illumination of such office rooms. During this research project, a novel multimedia transmission system has been developed as an alternative solution for the aforementioned problem. Wi-Fi (Wireless Fidelity) based systems with radio wave may effects human lives. Nevertheless, the data transference speed is higher in Li- Fi (Light Fidelity) than Wi-Fi. Li- Fi based system which can be used for environmentally friendly non radiation hazardous, high data rate transmission network developing with low cost. The proposed system is at premium capable transmission level at present in order to transmit one multimedia component; sound waves using LI-FI. Using the proposed model, further development of the complete Li-Fi system can be made using locally available low cost components, which is an advantage. The concept of LED switching /blinking rate controlling was utilized here. The data transference rate is very high, so that it is impossible for the hackers to get through the connections. Nowadays, security is the rising demand for wireless data communication. The existing radio spectrum below 10 GHz has become inadequate. Hence, the wireless communication company has replied to this challenge by considering the radio spectrum beyond 10 GHz. There are many reasons which have been considered for the necessity to cover wireless network technologies expected to ever-increasing stipulation for wireless communications. Wi-Fi is facing many challenges; with manageability, service scalability, bandwidth capacity, cost effectiveness, availability, efficiency and security [Begam et el. (2021)].

Tax Strategy and International Financial Management of Multinational Companies

Abstract In the context of intensifying global competition, the exploration of corporate tax strategy is emerging as a pivotal area within financial management. This paper develops a flowchart for a tax planning scheme tailored to the economic strategy of multinational corporations. It examines the tax planning approaches related to enterprise financing strategy and capital operation strategy, identifying the optimal tax planning scheme based on two primary service objectives outlined in the flowchart. An empirical analysis is conducted using the case of H Communication Company to investigate the tangible benefits of its tax strategy on international financial management during its multinational operations. The results demonstrate that following tax planning, the coefficient for the cross-term of the multinational company’s earnings per share stands at 0.8340, suggesting that the market has positively received the company’s effective tax avoidance measures. This study not only advances practical research on tax planning for multinational projects but also serves as a dual theoretical and practical reference for the operations of multinational enterprises.

Strategi Komunikasi Mandorumah dalam Mewujudkan Eksistensi Slogan Kontraktor Anti Molor

The prevalent cases of stalled contractors have drawn attention within the construction industry. However, Mandorumah, a contracting company, has taken a different approach as the "Anti-Delay Contractor." Through qualitative research in the form of a case study, the focus lies on the company's communication strategies concerning quality, timeliness, and efficiency. Through direct observation and in-depth interviews, it was revealed that Mandorumah fortifies its image through social media, implements ongoing evaluations based on customer feedback, and engages actively in two-way communication with clients. As a result, Mandorumah has established a reputation as a reliable contractor. Their communication strategy, emphasizing customer satisfaction, effective utilization of social media, and continuous service evaluations, successfully portrays the "Anti-Delay Contractor" identity, highlighting reliability and trust in delivering projects to high standards and on time. Mandorumah serves as an exemplar in addressing challenges within the construction industry by committing to reliable and trustworthy outcomes