Company's Approach Research Articles

When real business meets the metaverse: assessing the financial impact of European firms’ virtual world innovations

ABSTRACT This study investigates the risk-benefit assessments of economic agents towards metaverse innovations. Employing event-study methodology and analyzing a dataset comprising 72 news articles and press releases from companies listed in the STOXX All Europe 100 index, our research focuses on how European firms’ metaverse entry strategies affect investor reactions. We distinguish between strategic investments in metaverse technologies and vague announcements or minor ventures primarily for promotional purposes. Initially, we observe slightly and significantly negative extraordinary returns in aggregate. However, our analysis reveals a significant contrast in market responses; strategic investments generate positive market responses, whereas vague announcements lead to negative reactions. This study contributes new insights to the sparse literature on metaverse innovations, emphasising the importance of a company's strategic approach to entering the metaverse.

A Study on Innovation Strategies to Wards Post Sales Services with Reference to -Hyundai

The study on innovative strategies towards after-sale support pertaining to Hyundai highlights the company's comprehensive approach to enhancing client contentment as well as loyalty through various innovative measures. Hyundai has implemented a multifaceted strategy that integrates advanced technologies, customer-centric services, and strategic partnerships to redefine the post-sales experience. Hyundai's Strategy 2025 roadmap is a cornerstone of its post-sales service innovation, focusing on transforming the company becoming a Provider of Smart Mobility Solutions. This strategy emphasizes the integration of Intelligent Mobility Equipment and Smart Mobility Services, aiming to offer personalized and seamless mobility experiences. Hyundai plans to leverage data analytics and car connectivity to provide tailored services, including maintenance, repair, financing, insurance, and charging, thereby enhancing customer value and satisfaction

Marketing Communications Strategy In The Process Of Commercialization Of Innovative Products Start-Up Company "Mobilmantan.id”

The start-up company mobilmantan.id’s marketing communications strategy for bringing innovative products to market is the subject of this study. The company wants to effectively engage investors, and customers, and conduct market research by utilizing channels like crowdsourcing, pitching, networking, and social media. The research employs a literature review method with a qualitative approach to explore the complexities of innovation commercialization, which involves transforming innovations into marketable products through substantial financial investment and risk. Drawing from a comprehensive analysis of 194 articles across 62 journals, a framework outlining the innovation commercialization process has been developed, highlighting three main phases: discovery, development, and implementation. Analyzing the company's approach to marketing communications and its effect on the commercialization process were the initial methods. According to the findings, using digital channels and third-party collaborations significantly increased sales and customer engagement. Throughout the process, difficulties like establishing credibility, acquiring patents, and running out of funds were identified and addressed. The study concludes that during the commercialization process, effective marketing communications are crucial in increasing product awareness and sales. While impediments in example size and generalizability exist, the exploration offers important bits of knowledge for new businesses exploring the intricacies of development commercialization.

A Financial Analysis and Valuation of Starbucks

Upon reviewing Starbucks' financial analysis, it can be seen a company poised for enduring growth, underpinned by a strategy that harmonizes customer engagement with market innovation. Starbucks leverages its market strength as a leading global coffeehouse chain despite challenges inherent in the coffee industry. As a result of the company's commitment to expansion, digital innovation, and sustainability, it is demonstrating a foresight aligned with consumer trends and market demands. With a diversified business model and a reputation for quality and ethical practices, Starbucks remains resilient to market competition. Strategic initiatives like the "Triple Shot Reinvention with Two Pumps" demonstrate the company's forward-looking approach. The company prioritizes customer satisfaction and innovation as it navigates the complexities of global expansion. As a result of this approach, as well as its prudent risk management strategy, Starbucks is well positioned to maintain its industry dominance and deliver shareholder value for many years to come.

The synergy of debt management, big data technology and corporate decision-making: A catalyst for enhanced financial performance through operational efficiency and sustainable business strategies

This research explores the impact of debt management and big data technology utilization in management decision-making on corporate financial performance with a focus on operational efficiency and sustainable business strategy effectiveness as intervening variables. It aims to delve into how a firm's debt management strategies and its incorporation of big data into decision-making processes influence its financial outcomes. This study scrutinizes the company's approach to managing its debt structure and levels while the use of big data technology in decision-making reflects the integration of advanced technology in strategic planning by examining debt management. The study further investigates how operational efficiency and the effectiveness of sustainable business strategies act as intermediaries in this relationship indicating the role of a firm's internal processes and corporate strategy in driving financial success. Moreover, the research considers mediating variables such as industry type and market competition level which could affect the relationship between the independent and dependent variables. This study aims to test these relationships providing insights into the influence of debt management and big data technology on financial performance using statistical data analysis. Expected outcomes include a deeper understanding of the strategic implications of these factors for achieving sustainable and improved financial performance in a complex business landscape. Emphasizing the importance of efficient debt management and the strategic application of big data technology, the study highlights the necessity for firms to adopt wise financial resource management and innovative decision-making approaches to navigate the challenges of the modern business environment effectively.

A STUDY ON SERVICE OPERATION MANAGEMENT AT ONSITEGO

Onsitego, a company specializing in providing comprehensive post-purchase services for consumer electronics and appliances, operates in a highly dynamic and competitive environment where efficiency, quality, and customer satisfaction are paramount. At the heart of its operations lies the discipline of operations management, which encompasses the design, execution, and improvement of the processes that create and deliver the company's services. In this introduction to operations management at Onsitego, we will explore the key principles, strategies, and challenges that shape the company's approach to managing its operations effectively. From supply chain management to service delivery optimization, Onsitego's operations management practices play a crucial role in fulfilling its commitment to providing seamless, reliable, and value-added services to its customers. Let's delve into the intricacies of how Onsitego leverages operations management to drive operational excellence and maintain its competitive edge in the ever-evolving marketplace.

Home Service Transformation: The Impact of Digital Marketing and the Urban Company's Approach

Because of convenience, time restrictions, and shifting consumer lives, there is a greater need for home-based services as the service sector of the economy grows, especially through e-commerce platforms. But maintaining client happiness in this industry is still crucial, requiring attention to service quality and satisfying changing customer demands. One major participant in the Indian industry, Urban Company (UC), is unique in that it connects customers and service providers directly, cutting out middlemen and putting the customer's needs ahead of its own. The purpose of this study is to investigate how customer satisfaction is affected by the quality of services offered by UC, specifically in relation to Chennai. It looks at the special aspects of UC's business strategy, highlighting how it organizes the domestic services market and makes sure that its service providers are trustworthy and safe. Furthermore, the research explores consumer satisfaction and expectations, concentrating on beauty services in Pune. This highlights the need of surpassing client expectations in providing services.

Land acquisition, renewable energy development, and livelihood transformation in rural Kenya: The case of the Kipeto wind energy project

In Kenya, as well as in other parts of the global South, the drive to expand electricity production through large-scale renewable energy projects such as wind, solar and geothermal have been widely documented, along with land-related contestations emerging from within the affected communities. However, cases where local people consent to cede land to land investors have not yet received sufficient scholarly attention. Focusing on the Kipeto wind energy project in Kenya, this paper presents a counterpoint to the theoretical postulate of ‘accumulation by dispossession’ – to show how accumulation was possible without community dispossession of land. Grounded in empirical research, the paper argues, first, that land acquisition for wind energy development does not necessarily lead to dispossession if affected populations are compensated fairly, for example with better housing, jobs, money, and importantly are allowed to continue accessing land to sustain livelihoods. Second, the achievability of Kipeto wind energy project is largely due to the company's strategic approach to land consultation and negotiation with communities, which leads to wider social acceptance of the wind energy project. Nevertheless, some landowners have expressed their dissatisfaction concerning the financial compensation mechanisms. Thus, there is need for a longitudinal study to ascertain the extent to which the project developer and landowners keep to their promises as well as to understand the long-term impacts of land deals.

The Fallout of Shakespeare: Playing and Video Game Theater

Abstract: This article adopts a principle from game design theory which views "play" as a type of negotiation with (and against) the constraints of a given environment. The performances of The Wasteland Theatre Company, an amateur theater troupe staging Shakespearean texts collaboratively online using the video game Fallout 76 , are examined in light of this approach to playing. This article discusses how tensions between the Shakespearean text and the performances of The Wasteland Theatre Company coerce their audiences into active interpretation of both the game's and the performed text's content. The principle of playing as negotiation, moreover, has applicability beyond video games. Demonstrating how productions can break or bend the "rules" which their texts or settings impose, The Wasteland Theatre Company's approach foregrounds the ways in which such rule-breaking encourages audiences to actively interpret the performance.

Practical study of the implementation of circular economy at agricultural enterprises of Ukraine

Given the role of the agricultural sector in the development of the Ukrainian economy, it is important to find methods to improve the efficiency of its operation. Since one of them is the introduction of a circular economy, the study of cases of its application in the country is relevant. The purpose of the study was to show an example of the implementation of this concept in Ukraine, depicting the advantages and disadvantages of its application. The main research methods were analysis, comparison, and forecasting. The most significant example of implementing the principles of circular economics at the enterprise, namely the company Myronivsky Hliboproduct, was evaluated. It was shown that the company's approach is based on processing waste into biogas and using it as energy. This process not only helps to avoid increasing CO2 emissions into the atmosphere, but also makes much more efficient use of the available resources. In addition, the features water recycling and existing trends in this area were described. Special attention was paid to the difficulties that the company faced during the start of the full-scale Russian invasion in 2022, and what actions were taken to improve the situation. Conclusions were also drawn about the likely opportunities for the company to achieve its goals in the context of the circular economy, considering current trends in the development of Ukraine. The practical value of the study lies in its usefulness for developing recommendations for enterprises to implement the concept of a circular economy. In addition, data from the study can be used by state representatives to improve the effectiveness of policy implementation in the agricultural sector

ВПЛИВ ДИВІДЕНДНОЇ ПОЛІТИКИ НА РИНКОВУ КАПІТАЛІЗАЦІЮ КОМПАНІЙ

Dividend policy plays a leading role in the system of measures for managing the market value of a company. The main objective of developing a dividend policy is to strike a balance between the current consumption of profit by owners and its growth in the future, thereby maximizing the market value of the company and ensuring its strategic development. The article summarizes the types of dividend policy of companies with reference to three dividend payment methods: conservative, compromise and aggressive, and identifies their advantages and disadvantages. The conservative approach to forming the company's dividend policy includes a zero dividend policy, which means the termination of dividend payments. The compromise approach to the company's dividend policy provides for stable and guaranteed dividend payments at the minimum level expected, depending on the company's performance. The company's aggressive approach to dividend policy is complemented by a "100%" dividend policy, i.e. the allocation of the entire amount of the company's net profit to the payment of dividends. The article notes that, despite the various theories of dividend policy, financial managers usually try to maintain a balance between paying sufficient dividends (to maintain shareholder confidence) and reinvesting profits (to maintain a certain rate of corporate development). It is clear that every company, in its practical financial activities, seeks to achieve an optimal balance between paying sufficient dividends and reinvesting profits. The specific motivation of each of the participants and their interaction determine the peculiarities of the model of the company's dividend policy, which is an external implementation of corporate conflicts. At present, Ukrainian companies take a conservative approach to the formation of dividend policy, applying a zero dividend policy or a residual dividend policy. We believe that a steady increase in the market capitalization of companies, including through an effective dividend policy, should be seen as a criterion for the success of the corporate reform strategy.

An empirical study of 4P’s of marketing strategies of agrochemical companies in and around Pune city.

The purpose of this study is to look into the impact of marketing mix (MM) factors (product, price, place or distribution, and promotion) on boosting product promotion effectiveness and their involvement in reducing difficulties inside the company. The primary goals of this paper are to explore the theoretical aspects of MM, to provide some viewpoints for researchers, and to provide some instructions for the marketing department of agrochemical Company’s innovations. To measure the impact of promotion on the marketing of its product, the researchers used the main related academic resources from university libraries and the internet, and they designed and distributed questionnaires to a random sample of agrochemical companies for customers and employees.
 The following are the key conclusions of this paper:
 
 The promotion has a very high impact in terms of increasing product sales.
 Product distribution can have a favourable impact on consumer satisfaction.
 The company's promotion approach has a very positive impact on growing product sales.
 
 According to the researchers, the company should increase the level of promotion in its activities and departments, and expanding sales points is critical, thus the company's distribution policies should be improved.

Indonesian Omnichannel Banking: How Far Do Governing Laws Protect Customer's Data Privacy

In the digital transformation era, banks have been working to implement a digital strategy that will lead to lower costs, better service, higher profitability, and the desired level of customer satisfaction. Utilising marketing technology for consumer engagement is essential to bringing in more customers without increasing costs. Omnichannel is the marketing strategy that offers more services to customers by having them interact with it across all available physical and digital channels at any time, resulting in higher customer satisfaction and loyalty. Customer data is significant information that may be used at any stage of the digital marketing process. The Protection of Personal Data Act of 2022 and the Act of Development and Strengthening of the Financial Sector of 2023 govern consumer data protection at all stages of marketing activities, including data processing, profiling, and collaboration with other organisations. This study reviews how far the governing laws can protect consumer private data in utilisation in the company's digital marketing program to boost utilisation of the company's omnichannel approach. The study discovered that governing laws can protect the customer's private data in the banking omnichannel approach. Customer data are governed clearly and strongly by the regulations at all marketing program phases that could potentially be exploited, so both laws will be able to prevent illegal activities of customer data optimally in the future. Lastly, customer approval is critical for the Bank's use of all customer data.

Impact of Financing Problems on Baitul Mal wa Tamwil during Covid-19

Abstract: This study evaluates the cause and effect of financing problems on Baitul Mal wa Tamwil (BMT) during COVID-19 and analyzes the strategy taken by BMT to handle financing problems. This study is qualitative research. The primary and secondary data were obtained from observations, interviews, and documentation. The informants of the study are top management and members of BMT Al Hidayah Kotaraja Lombok Timur. The data are analyzed using the FMEA (Failure Mode and Effect Analysis) approach. The FMEA method is a systematic method used to identify and prevent problems in a company's product or business process. All process is calculated in a score, namely Risk Priority Number (RPN), and shown in the Pareto diagram. Financing problems are categorized as substandard, doubtful, and bad financing. The causes of financing problems are, among others, the employee’s lack of ability to assess the personality of the prospective debtors in fulfilling their installments, and natural disasters (the COVID-19 pandemic) that may affect someone’s financial ability. Financing problems have an impact on the emergence of financing risk. BMT Al Hidayah Kotaraja is also directly impacted by the inefficient money flow because monthly profit sharing still needs to be distributed to the members. The main factor causing this problem is staff members' inability to evaluate potential debtors. Additionally, the company's approach to these financing problems has not been working. The management, in that case, focused on the debtors instead of their employee’s capability. In that circumstance, the management ought to focus on improving the capacity of their staff to evaluate potential members. According to this study's findings, the FMEA is applicable in resolving finance issues in BMT. Originality/Value: The research related to risk management in BMT, especially NPF caused by the COVID-19 pandemic, using the FMEA (Failure Mode and Effect Analysis) method. FMEA is a systematic method used to identify and prevent problems with a company's products or business processes from occurring. FMEA is used to examine risk management in banking and provides convenience to the management in making decisions for planning, maintenance, and development purposes. The FMEA method in this study identifies and prevents problems in BMT.

Impact of Financing Problems on Baitul Mal wa Tamwil during Covid-19

Abstract: This study evaluates the cause and effect of financing problems on Baitul Mal wa Tamwil (BMT) during COVID-19 and analyzes the strategy taken by BMT to handle financing problems. This study is qualitative research. The primary and secondary data were obtained from observations, interviews, and documentation. The informants of the study are top management and members of BMT Al Hidayah Kotaraja Lombok Timur. The data are analyzed using the FMEA (Failure Mode and Effect Analysis) approach. The FMEA method is a systematic method used to identify and prevent problems in a company's product or business process. All process is calculated in a score, namely Risk Priority Number (RPN), and shown in the Pareto diagram. Financing problems are categorized as substandard, doubtful, and bad financing. The causes of financing problems are, among others, the employee’s lack of ability to assess the personality of the prospective debtors in fulfilling their installments, and natural disasters (the COVID-19 pandemic) that may affect someone’s financial ability. Financing problems have an impact on the emergence of financing risk. BMT Al Hidayah Kotaraja is also directly impacted by the inefficient money flow because monthly profit sharing still needs to be distributed to the members. The main factor causing this problem is staff members' inability to evaluate potential debtors. Additionally, the company's approach to these financing problems has not been working. The management, in that case, focused on the debtors instead of their employee’s capability. In that circumstance, the management ought to focus on improving the capacity of their staff to evaluate potential members. According to this study's findings, the FMEA is applicable in resolving finance issues in BMT. Originality/Value: The research related to risk management in BMT, especially NPF caused by the COVID-19 pandemic, using the FMEA (Failure Mode and Effect Analysis) method. FMEA is a systematic method used to identify and prevent problems with a company's products or business processes from occurring. FMEA is used to examine risk management in banking and provides convenience to the management in making decisions for planning, maintenance, and development purposes. The FMEA method in this study identifies and prevents problems in BMT.

Analysis of Marketing Strategy of Chinese Sports Brands Taking ANTA Company as an Example

A good marketing strategy is a competitive advantage. This study aims to examine ANTA Company's marketing approach by utilizing literature analysis and integrated analysis methods with data collection. The main areas of focus include product strategy, price strategy, place strategy, promotion strategy and a SWOT analysis to analyze the effects of Anta's marketing approach, identify any shortcomings in the strategy, and provide appropriate recommendations for improvement. From the analysis of Antas marketing strategy and the gains of the strategies, the research results show that Anta's marketing plan is primarily aligned with the buying potential of Chinese customers but there are 3 existing problems, such as minimal brand recognition outside China, lack of targeted marketing campaigns, and design issues. This case study provides several suggestions which specifically are brand concept and media, social media topics, measure and optimization, diversification of brand building and differentiation of domestic and foreign markets, innovation, and addressing controversies in response to these problems.

Employees’ appraisal of workplace changes during COVID-19: findings from a state-owned oil and gas company

This study aims to explore employees’ perceptions of workplace management practices (i.e. planning before workplace change, implementation process, management after workplace change) at the PTT headquarters building in Thailand. Another purpose is to examine workplace change development during COVID-19 to understand the organisation’s planning and processes, which serves as a means to contribute to Facilities Management and Corporate Real Estate Management (CREM) theory. Employees' responses to workplace management practices at different stages (i.e., before, during, and after workplace change) were affected by the company's strategic direction and management approach, particularly in terms of planning and implementing workplace change development. This study demonstrates that the employee engagement and involvement process is critical during and after workplace change. A lack of process at these times can result in negative impacts, as evidenced by low satisfaction percentages in various areas, including improving the workplace based on suggestions from employees, and training employees on how to use office space when returning to the workplace. The case organisation's strategic planning in relation to crisis management, reflects the supply and demand alignment dimension and the CREM strategy of corporate real estate alignment. No existing research has appraised employees' responses in terms of the preparation and implementation of workplace change. This study provides new insights into workplace change development during COVID-19, including planning, implementation, management after the change, and the impacts on employees' perceptions.

Total loss of primary containment reporting to improve environmental, social, and governance, sustainability, and process safety performance

AbstractIn recent years, environmental, social, and governance (ESG) metrics have gained significant attention from investors as they seek to understand a company's approach to managing social and environmental risks. Consequently, improving these metrics has become important for companies to demonstrate their commitment to responsible practices and address stakeholder concerns. A company's commitment to responsible practices is also recognized by the American Chemistry Council's (ACC) sustainability goals. The ACC sustainability priorities include various aspects such as climate, water, circularity, air quality, product safety, and diversity and inclusion. Sustainability metrics overlap some suggested ESG metrics. Overlapping ESG and ACC sustainability metrics are also suggested by API‐RP‐754. This article aims to illustrate the utilization of API‐RP‐754 Tier 3 and 4 leading indicators to enhance process safety performance and show a direct impact on improving ESG and sustainability metrics. By examining metrics related to minor chemical spills, water efficiency, plastic waste, and process safety, we will establish a clear connection between increased reporting and the corresponding improvement in process safety lagging indicators. Furthermore, increased reporting of minor spills and elimination of causes will have a direct impact on ESG and sustainability, thereby improving cost and potential improvement of business perception and value to stakeholders.

THEORETICAL AND METHODOLOGICAL ESSENCE OF RELATIONSHIP MARKETING

This article examines the modern concept of marketing - relationship marketing. In the period from the 1950s to the 1990s, the concept was formed, starting with consumer marketing, and ending with relationship marketing itself. Marketing partnerships are based on the principles of traditional marketing, but have differences that significantly change the company's approach to this business component. In addition, it is possible to distinguish eight components of marketing relations, which are discussed in the article. At present, relationship marketing as a new paradigm is receiving a lot of attention in both foreign and Ukrainian studies. Most scientists note the following main reasons for the growing interest in the concept of relationship marketing: globalization of the economy and saturation of demand, development of marketing in the service sector, development of marketing in industrial markets, development of information technologies, information communication systems. It has been proven that relationship marketing, as an economic category, is characterized by certain principles that are formed on the basis of traditional marketing, but have differences that significantly change the company's approach to this business component. We propose to include the following principles of relationship marketing: the principle of creating new value with further distribution of benefits between the consumer and the producer; the principle of individualization of the consumer who, after purchasing the company's products, becomes his partner in the process of defining new values; the principle of targeting business processes of the enterprise (technology, communications, personnel training, etc.), which should be aimed at creating values that the consumer wants to own; the principle of production in real time, which is not aimed at an indefinitely long perspective; the principle of privileging permanent consumers, as opposed to consumers or organizations that regularly change partners. In the future, the presence of this principle implies closer relations with basic customers; the principle of subordinating the internal values of the enterprise to ensure the creation or release of the value that the consumer wants to have. Effective use of this principle is subject to external relationships: suppliers, intermediaries, shareholders and other market subjects. Knowledge of personal values allows you to understand what needs are of primary importance for the consumer, how the latter evaluates his satisfaction with the consumption of this product or service, which is of particular importance for the effective implementation of the concept of relationship marketing. Orientation of the organization to customers, ensuring a higher level of their satisfaction and strengthening relations with customers, lead to a further increase in the value of individual customers and allows the enterprise to use them more fully.

Environmental, Social dan Governance (ESG) dan Kinerja Keuangan Perusahaan Publik di Indonesia

Companies have an important responsibility to contribute to pursuing and achieving the Sustainable Development Goals (SDGs) introduced by the United Nations. The company's approach used as an opportunity to contribute is engagement in practices that cover environmental, social and governance (ESG) aspects. Stakeholders will pay attention to companies that use the ESG strategy as part of the company's business strategy. This will certainly have an impact on increasing the value of the company. Changes in company value are driven by the good financial performance of the company. ESG practices are expected to receive a positive response from stakeholders so that they are considered as an important strategy in achieving the company's business continuity. Therefore, this study investigates the relationship between environmental, social and governance (ESG) practices and the performance of financial firms. The sample in this study was obtained using a purposive sampling technique. The sample was selected from a population of public companies listed on the Indonesia Stock Exchange in the 2010-2019 time period. The sample data obtained were grouped according to each of the research variables to be tested, namely environmental, social, governance, and Tobin's Q. Furthermore, hypothesis testing was carried out using the panel data regression statistical test approach with the help of SPSS 22 software. The results of the research show that environmental, social, and government variables affect the company's financial performance individually.