Company Chooses Research Articles

ПРОФЕССИОНАЛЬНЫЙ СТРЕСС В УСЛОВИЯХ ГЛОБАЛЬНЫХ ИЗМЕНЕНИЙ

In the modern world, the HR brand occupies a key place in the company’s personnel strategy. Demonstrating its values and mission allows a company to attract only those employees with whom the company has similar views. At the same time, the development of internal HR branding increases the loyalty of personnel, which in the future also allows increasing brand awareness among job seekers. The formation of an HR brand directly depends on the events and tools that the company chooses for itself. The significance of the study is due to the fact that in the modern world, the competitiveness of an organization is determined not only by the quantity and quality of products produced, but also by the quality of human capital that needs to be attracted and retained. The formation of an HR brand contributes to solving organizational problems in two vectors: implementing the HR management process within the organization; attracting potential personnel using the attractiveness of the company’s HR brand. HR branding is a set of activities that are organized and implemented by the company’s HR/PR departments. Their main goal for fulfilling organizational tasks is to increase the company’s recognition in the market, attractiveness to potential future employees, and increase the company’s support from existing personnel. External HR branding is manifested in organizational activities aimed at increasing the attractiveness of potential personnel and hiring candidates who meet the requirements. Intra-organizational HR branding is aimed at developing loyalty, support, involvement and commitment of staff to the interests and mission of the organization. The company’s HR brand, as an important component of its effective development, is part of the organization’s mission, serves to achieve its goals in a competitive market.

Understanding the shift: contextual determinants of classic and alternative servitisation trajectories

PurposeWhile servitization has been recognised for its potential to augment organizational revenue and fortify competitive advantage, the exploration of alternative servitization trajectories to the classical servitization model has been little explored in literature. Recent literature introduces the “service paradox” and presents different trajectories to the classical model, but it does not explain why a company chooses one trajectory instead of another. Therefore, this study aims to provide a model that, based on the contextual factors present, recommends which servitization trajectory the company should choose.Design/methodology/approachThis study uses a combination of design science research (DSR) and context, intervention, mechanisms and outcomes (CIMO) to propose the model. An initial contextual factors list was created based on the literature, refined by the company’s employees and evaluated in three selected initiatives in the focal company. Furthermore, based on the understanding of the CIMO logic elements, four design propositions were elaborated to summarize the main findings of the study.FindingsThe study has demonstrated that the choice of a servitisation trajectory is intricately tied to a multitude of contextual factors, prompting organisations to deviate from conventional models towards alternative paths. Furthermore, the research sheds light on the underlying mechanisms and contextual drivers that shape servitisation decisions within the context of a consumer goods manufacturer. The analysis underscores the pivotal role of market dynamics and strategic adaptability in shaping servitisation strategies, underscoring the importance of customized approaches that cater to the distinct circumstances of each organisations.Originality/valueThe research contributes to both theory and practice by offering profound insights into the complex nature of servitisation, advocating for continuous adaptation and strategic alignment with market demands. For practitioners and decision-makers, the study provides valuable guidance on enhancing service offerings and navigating the complexities of servitisation within specific sectors, fostering a culture of learning and adaptation to drive sustainable growth.

Making The Best Investment Strategy for Insurance Companies Under The Background of Extreme Weather

In the face of the negative impacts of the frequent occurrence of extreme weather disasters around the world, we have developed natural disaster risk prediction and analysis models for insurance companies to maximize their benefits. This paper first selects six risk indicators, such as flood, cold wave, drought and other disasters, and combines the analytic hierarchy process (AHP) and grey prediction model (GM) to calculate the impact weights of six kinds of natural disasters, and predicts the probability of future occurrence, so as to realize the comprehensive assessment of natural disaster risk. This paper also analyzes the effect of the owner's intention to buy insurance on the insurance strategy through the function model, and solves the optimal insurance strategy through the technique for order preferenceby similarity to ideal solution (TOPSIS) and neural network. We define the ratio of the total profit of natural disaster insurance to the total cost as the decision coefficient K. When K is greater than 35%, the insurance company chooses to write the policy, and when K is greater than 5% and less than 35%, the insurance company chooses to bear the risk. Finally, this paper collected the data of Florida and Kyushu, Japan. Through the insurance model, it calculated that the total profit of natural disaster insurance in Florida was 635.8 million US dollars, while that in Kyushu was -61.51 million US dollars. Therefore, insurance companies should invest in Florida.

МЕТОДЫ ОЦЕНКИ ЭФФЕКТИВНОСТИ КОММУНИКАЦИОННЫХ КАМПАНИЙ НОВОСТРОЕК БИЗНЕС-КЛАССА

This article is devoted to the study of methods for evaluating the effectiveness of communication campaigns of new business-class buildings on the example of two construction companies: JSC “MR GROUP”, LLC “Donstroy”. In the context of an active real estate market and constant competitive pressure, effective communication strategies are becoming a key success factor for construction companies. The relevance of this study is the increase in competition in the real estate market and a significant increase in demand for high-level comfort and quality housing, understanding the effectiveness of communication campaigns is becoming key to the success of business-class construction companies. To achieve this goal, the following tasks were set: to study the main methods of evaluating the effectiveness of communication campaigns in the real estate business class of JSC “MR GROUP” and LLC “Donstroy”, to conduct a comparative analysis of their effectiveness, to identify the main advantages and disadvantages of each of the strategies. At the same time, each company chooses its own unique approach to advertising, taking into account the characteristics of its target audience and competitive environment.

The Influence Of Promotion Mix On Consymers Purchasing Interest For Mixue Ice Cream And Tea Bengkulu City

The company tries to increase consumer attractiveness for the products it offers, so the company chooses the methods used, especially in the marketing sector, to maintain the quality and quantity achieved. One of the right strategies to increase sales is a promotional mix. The promotional mix plays an important role in increasing the company's sales volume. Because of this, it is important for companies to promote through advertising, personal selling, sales promotion and publicity. The aim of this research is to determine the extent of the influence of promotion mix on consumers' purchasing interest for Mixue Ice Cream and Tea in Bengkulu City. The type of research used is quantitative. The method used is a questionnaire. The sample from this research was 85 respondents. The results of the research show that the multiple linear regression obtained Y = 2,790 + 0.579 (X1) + -0.300 (X2) + 0.401 (X3) + 0.211 (X4) + 2,163, meaning that there is a positive or unidirectional relationship between advertising, personal selling, sales promotion and publicity on consumers' purchasing interest for Mixue Ice Cream and Tea in Bengkulu City. The results of the advertising test (X1) show a significance of 0.000 < 0.05, so the results of Ha is accepted and Ho is rejected, meaning that advertising has a positive and significant effect on consumers’ purchasing interest for Mixue Ice Cream and Tea in Bengkulu City. The results of the personal selling test (X2) show a significance of 0.005 < 0.05, meaning Ha is accepted and Ho is rejected. The results of sales promotion test (X3) show a significance of 0.005 > 0.05, meaning Ha is accepted and Ho is rejected. The results of the publicity test (X4) show that the significance value is 0.83 > 0.05, meaning that Ha is rejected and Ho is accepted.

Analysis of the usage of modern marketing strategies in commercial logistics

In modern marketing, analysing and acting on buyers' needs is very important. Companies try to listen to the opinions of consumers because "they are always right". Marketing for commercial logistics plays an important role. All the goods in the world are transported by air, sea, pipeline, road and rail. Based on this, large logistics companies that need customer orders and customers who need their services use modern marketing strategies to sell their services. The consumer wants the company to do everything for him at the highest level. He does not turn to the first company he meets but evaluates the market and chooses the best one. The success of the company depends on which strategy the company chooses. Therefore, analysing these strategies is important for society, and only after analysing many examples used in the modern world will it not make a mistake in its choice. The research aims to analyse the innovative marketing strategies companies use in commercial logistics to sell their products and services successfully. In total, five modern marketing strategies were analysed, which are diametrically different and, due to their uniqueness, specific to different types of companies.

The Choice of Cooperative Governance Mechanism in Open Innovation Projects under the Synergy of the Electricity–Carbon Market

Improving the level of cooperative governance of open innovation projects is a key bridge and powerful starting point for promoting the full integration and coordinated development of different market systems. Against the background of the synergy of the electricity–carbon market, this study explores how a company chooses a cooperative governance mechanism and the implementation effects of governance mechanisms. The results, based on the sample data from 175 OIPs of companies in China, show that the collaborative dependence of a company promotes the implementation of relational governance; however, it has no significant effect on contract control. Meanwhile, both relational governance and contract control have significant positive effects on knowledge transfer and cooperative performance. Moreover, knowledge transfer plays a mediating role in relational governance, contract control, and cooperative performance. The conclusion enriches the understanding of cooperative governance mechanisms, which has important implications for management research and the practice of open innovation projects. It also has certain practical significance for helping the power industry to achieve the goal of carbon neutrality.

Analisis Rasio Likuiditas Terhadap Profitabilitas Pada Perusahaan-Perusahaan Yang Terdaftar di Jakarta Islamic Index Periode 2017-2022


 
 
 
 Based on the data obtained that there is a difference in fluctuations between the average amount of revenue and net profit of companies listed on the Jakarta Islamic Index. When observed from a capital perspective, the average yield shows that the company chooses to fund its operations with a larger proportion of capital than liabilities. This study aims to analyze how far the influence of the liquidity ratio on profitability in companies listed on the Jakarta Islamic Index. The results of the study show that the current ratio, cash ratio, quick ratio and working capital to total assets do not affect return on assets simultaneously. The current ratio has no effect on return on assets partially. Cash ratio has no effect on return on assets partially. Quick ratio has no partial effect on return on assets Working Capital to Total Asset has no partial effect on return on assets
 Keywords: Current Ratio, Cash Ratio, Quick Ratio, Working Capital to Total Aset Ratio, Return on Aset
 
 
 

Sistem Pendukung Keputusan Pemilihan Supplier Terbaik Pada PT. Madjin Crumb Rubber Factory Menggunakan Metode Waspas

Madjin Crumb Rubber Factory is a company in the field of rubber processing with a number of clients and a high level of rubber processing production, the existence of suppliers is very important, therefore the selection of suppliers is very influential on the results and quality of the rubber processed. PT. Madjin Crumb Rubber Factory does not produce it themselves but has to look for other suppliers or suppliers who have stock of goods in accordance with the company's request. The first step in selecting the best supplier is choosing a supplier by doing a selection first. PT. Madjin Crumb Rubber Factory has a manual system and is assessed subjectively. The purpose of the subjective here is more to the situation where the company chooses suppliers based on proximity alone or in other words the selection of suppliers at this time is still random or there is no reference, so that the results obtained by clients and management are sometimes unsatisfactory, therefore a support system is designed. decisions to make the selection more effective and accurate. The decision support system is made by applying the WASPAS method. The system created will provide recommendations for selecting the best supplier at PT. Madjin Crumb Rubber Factory, involving five criteria, namely price, production, quality, service and delivery time, then there are eight alternatives given by PT. Madjin Crumb Rubber Factory. By using Microsoft Visual Studio 2008 for the design of a decision support system and Microsoft Access 2010 as a database. This research can provide convenience to the PT. Madjin Crumb Rubber Factory in making decisions on choosing the best supplier and providing objective and accurate results in making the best supplier selection decision.

Brand Premium and Carbon Information Disclosure Strategy: Evidence from China Listed Companies

Could the corporate carbon information disclosure strategy influence a firm’s brand value, and how does corporate carbon information affect it? Previous research mainly examines the impact of ESG information disclosure on firm value and other financial indicators, but little research has focused on the effect of carbon information on brand value. This paper focuses on the influence of corporate carbon information disclosure on brand value, and we find that it positively impacts corporate brand value. In addition, when a company chooses to adopt a more quantitative and diverse carbon information strategy, it increases its brand value. We also examine the potential mechanisms involved in how corporate carbon information disclosure influences brand value. We focus on three types of factor: analyst rating, customer attitude, and corporate financial performance, and find that higher analyst forecasts and positive customer attitudes have a positive impact on the association between the carbon information strategy and corporate brand value. In contrast, corporate financial performance provides only weak evidence. These results are consistent with demands by users for more precise guidelines from regulators and standard-setters for measuring and disclosing carbon-related information.

ANALYSIS OF THE EFFECT OF THE MARKETING MIX ON PURCHASING DECISIONS

Tea Powder is a delicious beverage powder in Bandung. In developing the business, the company will expand the sales area in each sub-district. The company chooses the low end segment, which is considered to be at low cost, and determines product positioning only in the sweet bread market. Management has conducted the marketing mix strategy. But, the effectiveness is still being debated, especially regarding the problems of the expansion of sales area. Thus, the scientifically conducted study is needed to measure the marketing mix and its influence on the decision, statistics, and the loyalty of customers. The results of the study showed that the overall hypothesis was acceptable and there were significant influences of the product, distribution and promotion on consumers' decisions; there were significant influences of product and price on consumers' satisfaction; there were significant influences of consumers' decision on consumers' satisfaction and loyalty, and there was a significant influence of consumers' satisfaction on consumers' loyalty.

Globalization and its Impact on Human Resource Management

The logical start, the business strategy in global companies, and how can this level be achieved? Center around the concept and philosophy of the general organization that he presented to achieve this work, and this research tries globalization and the results of the emergence of expanding markets and customer requirements . The international company chooses among several strategic alternatives the appropriate ways to enter a foreign market, or to establish factories for it in other countries. A global company with experience in international trade usually chooses a strategy based on certain strengths of the commodity, as well as the suitability of the host country. In this paragraph, the different strategies adopted by international companies to enter foreign markets will be summarized.

Evaluation on the Connection between Lifestyle Branding and Influencer Marketing

Influencer marketing is also another cast of marketing strategy that also allows influencing the customers in order to increase thebrand value among the different business markets. Along with this lifestyle, branding is described as the process where brands are used to inspire people in order to fulfill the marketplace's purpose.With help of developing an aim, the researcher can be able to accomplish the target of the research project. The elements of lifestyle branding are used in order to increase existing brand awareness. Lifestyle branding mainly involves products that are used for daily purposes and in order to increase the brand popularity of such products the company chooses to perform the influencer marketing strategy.

Green Credit of China’s Coal Power Enterprises during Green Transformation: A Tripartite Evolutionary Game Analysis

China’s green credit has mostly been invested in new energy areas with positive environmental externalities in recent years, while coal power enterprises have been neglected. This paper constructs a tripartite evolutionary game model among government, coal power enterprises, and banks to clarify the key factors and mechanisms for coal power enterprises undergoing green transformation. The research results show that: Firstly, to realize the spontaneous green transformation of coal power enterprises, spontaneous profitability must be achieved before the removal of policy incentives, which is reflected in the continuous increase in electricity price, carbon emission trading price, and decrease in green transformation cost. Secondly, the green credit adjustment factor cannot determine whether a company chooses to undertake green transition, but it provides a valuable window of green transition for companies. When the relative benefits of green transformation projects are greater than the relative costs, coal power enterprises will undergo green transformation spontaneously. Thirdly, lower green credit interest rates are not better. An optimal green credit interest rate exists, that allows coal power enterprises to obtain the longest transition window in which to achieve spontaneous profitability for green transition projects.

Інноваційні комунікаційні інструменти маркетингової діяльності підприємств туристського та готельного бізнесу

The article examines the marketing communications used by enterprises of the travel industry. The purpose of the article is to study the latest marketing communications and develop directions for their application in the enterprises of the tourism and hotel business. The necessity of formation and implementation of marketing communication policy that meets the specifics and goals of the enterprise in order to achieve a high level of competitiveness and desired result of activity is substantiated. The features and structure of the complex of marketing communications of tourism industry enterprises containing the following elements: advertising, sales promotion, personal sales, public relations, and direct marketing are determined. The necessity of introducing the latest technologies in this sphere is proved, since in the modern world of global computerization it is simply necessary to use modern technological resources, in particular the Internet, especially in such a sensitive and competitive industry. According to the results of the analysis and generalization of the study of Travelport company, which is one of the outstanding providers of electronic distribution services in the travel industry, a rating of marketing communications used in the tourism and hotel business is compiled. Based on the results of the study, the need for an integrated approach to the planning and implementation of communication processes, based on the consistency of actions of all means of marketing communications within a single strategy to achieve the set marketing goals, is established. As an innovative marketing communication instrument, enterprises of the tourism and hotel business are offered the use of integrated marketing communications (IMC), which are holistic communication systems and allow to cover all aspects of the marketing complex, which further contributes to the most effective action on the consumer. So, depending on the direction of activity, the availability of human resources and financial condition, the company chooses a way to present itself in social networks through the most effective communication instrument, tailored to suit the market needs.

Selection of 3PL providers for overseas market expansion: insights from a Vietnamese company

Logistics outsourcing has become a strategy for companies so that they can focus on their core competency and increase their competitive advantages. Although there has been a wide range of studies on the selection of Third-Party Logistics (3PL) providers during the operation and supply chain management of the companies, research focusing on the phase of market expansion is lacking. The aim of this study is to analyze the selection of 3PL providers with an emphasis on overseas market expansion. A Vietnamese company in the chemical industry aiming to select the most suitable 3PL provider for overseas market expansion to Brazil is considered. The Analytic Hierarchy Process (AHP) is applied to five main criteria that are cost, service, global network, industry experience, and local presence. A list of five 3PL providers is evaluated and ranked. Group decision-making with a sharing approach is used, such that three decision-makers (DMs) achieve a consensus on the assessment. The results indicate that industry experience and responsiveness to urgent occurrences are the two most important criteria when the company chooses a 3PL provider for overseas market expansion, while the lowest priority belongs to communication.

TOPSIS technique supplier selection in a case study in the Maquiladora Industry in Ciudad Juarez

With the use of this method, it was demonstrated how important it is for the company to know how to select a reliable supplier when we require raw material for our work process The Topsis methodology was applied because it is a practical method and the most appropriate to solve this problem. At the moment of applying this methodology, we generated which are the levels of importance that the company requests to select one of them, more than anything are factors or points that each company chooses for a better management of its resources, thus taking care of the part of time and money. In the industry where this observation will be made, the main levels of importance requested are the following: Quality, Time, Price and Reliability of the supplier.

Decisions of persons, the pharmaceutical industry, and donors in disease contraction and recovery assuming virus mutation

BackgroundThe article develops an eight-period game between N persons and a pharmaceutical company. The choices of a donor and Nature are parametric.MethodsPersons choose between safe and risky behavior, and whether or not to buy drugs. The pharmaceutical company chooses whether or not to develop drugs. The donor chooses parametrically whether to subsidize drug purchases and drug developments. Nature chooses disease contraction, recovery, death, and virus mutation. The game is solved with backward induction.ResultsThe conditions are specified for each of seven outcomes ranging from safe behavior to risky behavior and buying no or one or both drugs. The seven outcomes distribute themselves across three outcomes for the pharmaceutical company, which are to develop no drugs, develop one drug, and develop two drugs if the virus mutates. For these three outcomes the donor’s expected utility is specified.ConclusionHIV/AIDS data is used to present a procedure for parameter estimation. The players’ strategic choices are exemplified. The article shows how strategic interaction between persons and a pharmaceutical company, with parametric choices of a donor and Nature, impact whether persons choose risky or safe behavior, whether a pharmaceutical company develops no drugs or one drug, or two drugs if a virus mutates, and the impact of subsidies by a donor.

Without Data Quality, There Is No Data Migration

Data migration is required to run data-intensive applications. Legacy data storage systems are not capable of accommodating the changing nature of data. In many companies, data migration projects fail because their importance and complexity are not taken seriously enough. Data migration strategies include storage migration, database migration, application migration, and business process migration. Regardless of which migration strategy a company chooses, there should always be a stronger focus on data cleansing. On the one hand, complete, correct, and clean data not only reduce the cost, complexity, and risk of the changeover, it also means a good basis for quick and strategic company decisions and is therefore an essential basis for today’s dynamic business processes. Data quality is an important issue for companies looking for data migration these days and should not be overlooked. In order to determine the relationship between data quality and data migration, an empirical study with 25 large German and Swiss companies was carried out to find out the importance of data quality in companies for data migration. In this paper, we present our findings regarding how data quality plays an important role in a data migration plans and must not be ignored. Without acceptable data quality, data migration is impossible.

FORMATION OF MECHANISM OF MANAGEMENT OF INNOVATIVE ACTIVITY OF HOTEL ECONOMY

Successful operation of the enterprise is practically impossible without innovations that allow to attract new consumers, improve product quality, competitiveness. The article considers the essence and main types of innovations in the hotel industry. Prerequisites for the introduction of innovations in the hospitality industry are: increasing competition; increasing consumer requirements; growing demand for goods and services; the desire of enterprises to increase market share, attract new customers, improve the image, technological processes of providing services, reduce costs and more. Obstacles to the introduction of innovations are identified: high cost of investment, lack of financial resources, unwillingness of management staff to innovate, high risk, lack of experience. Organizational and economic mechanism of management of innovative activity of hotel industry is a system of principles, functions, methods, tools, strategies, and also normative-legal maintenance which purpose is effective carrying out of innovative policy of the enterprise for improvement of its competitiveness in the market and quality of services. The structure of this mechanism is revealed. The principles of innovation management in the hotel industry are defined: assessment of innovation efficiency, continuity, complexity, sustainability, security, system, compliance with the needs of stakeholders. Methods of innovation management are given: economic incentives, socio-psychological and organizational-legal. The following instruments are defined: laws, regulations, loans, taxes, tax benefits, state and regional programs, plans, financing, rent, franchising and others. Each company chooses its innovation strategy depending on its capabilities. Innovative strategies of hotel management are revealed.