Food Companies Research Articles

Marketing Strategies and Sales Performance of a Manufacturing Company

This study was carried out to investigate how marketing strategies, consisting of product, price, place, and promotion strategies, affected the sales performance of a food and beverage manufacturing company. A review of extant literature indicated the need for studies, in this regard, in Nigeria’s food and beverages industry. The study adopted a survey research design. Two hundred and seventy four employees of a food and beverage manufacturing company in Lagos State were studied. Data were collected on a four-point scale ranging from strongly disagree, 1, to strongly agree, 4. Mean and standard deviation values of statements relating to marketing strategies were obtained from descriptive statistics while inferential statistics based on multiple regression analysis produced results that determined the effects of marketing strategies on sales performance. The results indicated statistical significance [F(4,269)df = 4783.108, p < .05)] for the effect of marketing strategies on sales performance. Product (β = .478, t = 5.588, p < .05), place (β = .454, t = 5.360, p < .05), and promotion (β = .075, t = 1.773, p > .05) strategies had positive effects on sales performance while price strategy indicated insignificant negative effect (β = -.023, t = -.626, p > .05) on sales performance. Marketing strategies explained 98.6 percent variation in sales performance. The conclusion of the study indicated a need for the managers of the company to increase the tempo of premium-pricing promotion strategy and advertisements in the social and electronic media as well as reevaluate the pricing strategy of the company as a means of improving its effectiveness by increasing the chances of achieving the objectives of cost recovery and meeting the needs of customers.

The Impact of Storytelling about an Innovative and Sustainable Organic Beef Production System on Product Acceptance, Preference, and Satisfaction.

Food labels and storytelling are marketing tools used by the food industry to highlight and communicate important product characteristics to consumers. By using these tools, food companies can influence consumers' attitudes toward the product and potentially the likelihood of purchase. In the present study, we investigated how storytelling about an innovative and sustainable organic beef production system influenced participants' preference and acceptance of a veal steak product and, further, if some information characteristics were more important than others for consumer satisfaction. Without being aware that the samples were identical, participants (n = 224) tasted two veal steak samples: one steak sample was presented with information about the production system, and the other without information. Results showed that when the steak sample was presented with product information, compared to without information, it received significantly higher hedonic ratings (overall liking, liking of flavor, and liking of texture). This was likewise reflected in a greater preference for the steak sample when presented with product information. Furthermore, product information was found to positively impact the participants' satisfaction with the steak sample regardless of their preference. Overall, our results suggest that the use of storytelling about the innovative and sustainable product system for veal steaks can positively influence consumers' attitudes toward the product.

Lean Manufacturing in Productivity Improvement in a Food Company, Peru

Lean Manufacturing in Productivity Improvement in a Food Company, Peru

Trends in the healthiness and nutrient composition of packaged products sold by major food and beverage companies in New Zealand 2015 to 2019

BackgroundDietary risk factors are the leading cause of death globally and in New Zealand (NZ). Processed packaged foods are prevalent in the food supply and contribute excess amounts of sodium, saturated fat, and sugar in diets. Improving the nutritional quality of these foods has the potential to reduce population chronic disease risk. We aimed to evaluate the healthiness using the Australasian Health Star Rating (HSR, from 0.5 to 5 stars, with 5 being the healthiest) and nutrient composition (sodium, saturated fat, and total sugar) of packaged products manufactured by the largest NZ-based food and beverage companies in NZ 2015–2019. This analysis relates to a larger study evaluating structured engagement with food companies to improve nutrition-related policies and actions.MethodsData was sourced from Nutritrack, a NZ-branded supermarket-sourced food composition database. The largest NZ-based companies from annual retail sales revenue (n = 35) were identified using 2019 Euromonitor data. All relevant products of the selected companies were extracted for analysis. Products included totalled 17,795 with a yearly range of 3462–3672 products. The primary outcome was a nutrient profile score estimated using HSR. Healthiness was defined as ≥ 3.5 stars. Secondary outcomes were sodium, total sugar, and saturated fat per 100 g/100 mL. All outcomes were assessed overall, by food company, and food category. Change over time was tested using linear mixed models, adjusting for major food categories and cluster effects of food companies controlling for multiple comparisons. Model-adjusted mean differences between years were estimated with 95% confidence intervals.ResultsThere was a small statistically significant increase in mean HSR between 2015 and 2019 (0.08 [0.15,0.01], p = 0.024). Mean total sugar content decreased over the same period (0.78 g/100 g [0.08,1.47], p = 0.020), but there were no significant changes in mean sodium or saturated fat contents. Seven of the 13 categories showed small increases in mean HSR (0.1–0.2). Most categories (9/13) exhibited a reduction in mean total sugar content.ConclusionsBetween 2015 and 2019, there were slight improvements in the nutritional quality of selected packaged foods and drinks in NZ. Much more substantive changes are needed to address the health-related burden of unhealthy diets, supported by stronger government action and less reliance on voluntary industry initiatives.

A Systematic Literature Review and Bibliometric Analysis on Maturity Analysis Indicators in Food Companies

The global rise in industrial activity is leading to unprecedented environmental degradation. To combat this trend, industries must adopt a proactive approach toward environmental sustainability. Eco-innovation, defined as introducing new products, manufacturing processes, or management practices that reduce environmental risks, is essential in this effort. While general industry models for assessing eco-innovation maturity exist, there is a notable lack of such models tailored specifically for the food industry. This article aims to bridge this gap by contributing to the current understanding of eco-innovation maturity assessment indicators for food industries. We present findings from a systematic literature review conducted across three databases, covering publications from 2018 to June 2024. This research focused on identifying indicators suitable for evaluating eco-innovation maturity specifically within the food industry, as the existing models predominantly cater to general industries. The study concludes that assessing eco-innovation maturity in the food industry is feasible and proposes indicators for evaluating companies within this sector.

Nigerian adolescents’ exposure to fast food marketing via Instagram

ObjectivesTo explore the promotion of fast food to lower-income adolescents on Instagram with the specific aims of (i) identifying the marketing strategies used by fast food brands on Instagram to promote fast food to Nigerian adolescents and (ii) examining the influence of these strategies on user engagement.DesignA content analysis of posts from a 90-day period of the Instagram accounts of five fast-food brands in Nigeria was conducted. Overall, 576 posts were analysed, using a codebook developed based on the relevant literature, to identify adolescent-targeted strategies. User engagement was measured by number of likes each post received.ResultsThe observed brands frequently utilised adolescent-targeted marketing strategies, with the most popular strategies being emotional appeal, ‘teen language’ and product appeal. The results of Mann-Whitney U tests revealed significant associations between the use of these promotional strategies and user engagement. Adolescent-aimed strategies like product appeal and competitions resulted in higher user engagement with fast food promotional content.ConclusionFast food companies heavily target lower income adolescents through the use of Instagram. This raises health concerns related to the consumption of unhealthy food that arises from regular advertising in that demographic. Further, this exposure increases ad interactions that could cause adolescents to view fast foods more positively. Overall, findings indicate the need for actions aiming to limit and reduce the effect of adolescents’ exposure to fast food marketing on social media, to target the features of social media platforms which affords users the ability to interact with fast food advertisements.

The Influence of Company Growth, Funding Decisions, and Dividend Policy on Firm Value

There was a decline in the company's growth and value. Corporate growth and corporate value. It's a phenomenon on the financing decision that's undergoing an increase but not at the expense of the company's value. Other phenomena in the food and beverage sector companies listed in the EIB showed fluctuations in the dividend policy while the company's value fell. It's becoming a major issue in this research. The purpose of this research is to find out whether there is an influence of Corporate Growth, Financing Decisions and Dividend Policy on Corporate Value on Food and Beverage Manufacturing Companies Period 2017-2021. The analytical method used is a Time Series and Cross Section analysis by comparing the Company's Growth Rate, Financing Decisions and Dividend Policy to the Company Value with the previous year, and comparing it with the Food and Beverage Sector Manufacturing Company Values Period 2017-2021 that included the criteria in the Objective Sampling. Partially, Corporate Growth has no influence and is not significant to the Corporate Value. The Financing Decision has a significant negative impact on the Company's Value. Dividend policy has no influence or significance on the Company's Value. Simultaneously there is an influence between Corporate Growth, Financing Decisions and Dividend Policy on Corporate Value in Food and Beverage Manufacturing Companies Period 2017-2021.

Pengaruh Volume Penjualan Saham, Profitabilitas, Solvabilitas, Earning Volatility dan Tranding Volume terhadap Volatilitas Harga Saham dengan Kebijakan Deviden sebagai Variabel Mediasi

This research aims to determine the effect of share sales volume, profitability, solvency, earnings volatility and trading volume on share price volatility with dividend policy as a mediating variable in food and beverage companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The sample for this research consisted of 55 companies, using a purposive sampling method with the criteria stating dividend payments for 5 consecutive years. The research results show that debt ratio, return on assets, trading volume have an influence on stock price volatility. However, earnings volatility and share sales volume have no effect on share price volatility. Dividend policy is able to mediate share sales volume on stock price volatility, dividend policy is able to mediate profitability on stock price volatility, dividend policy is able to mediate solvency on stock price volatility, dividend policy is able to mediate earnings volatility on stock price volatility and dividend policy is able to mediate volume trending on stock price volatility in food and beverage companies listed on the Indonesia Stock Exchange for the 2017-2021 period.

Pengaruh Debt To Equity Ratio, Current Ratio, Size, dan Cash Flow terhadap Kinerja Perusahaan yang Dimoderasi Kebijakan Dividen pada Industri Manufaktur (Sub Sektor Perusahaan Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2017-2021

This research aims to analyze the influence of debt to equity ratio (DeR), current ratio (CR), firm size and cash flow on company performance and dividend policy as moderation. This type of research is quantitative descriptive. The research sample was 18 manufacturing companies in the food and beverage sub-sector. The research method used is multiple linear regression analysis. The research results show that debt to equity ratio (DeR), company size (firm size) and cash flow have a positive and significant effect on company performance, but the current ratio (CR) has no effect on company performance in the manufacturing industry sub-sector of food and beverage companies which is listed on the Indonesian Stock Exchange. Furthermore, this research also found that dividend policy was able to moderate the debt to equity ratio (DeR), company size (firm size) and cash flow variables on company performance, but the dividend policy variable was not able to moderate the current ratio (CR) on performance. companies in the food and beverage company sub-sector manufacturing industry listed on the Indonesia Stock Exchange for the 2017-2021 period.

Optimizing Company Value: Size, Governance and Financial Performance on the Indonesian Stock Exchange

This study aims to investigate how the size of a company and its adherence to good corporate governance affect its value, with a focus on food and beverage companies listed on the IDX during the period from 2020 to 2022. The research sampled 37 companies using purposive sampling. It employed a quantitative approach, with data collected through literature review and web searches, primarily from official agency websites providing relevant reports. Data analysis was conducted using the Econometric Views (E-Views) 12 application. The findings indicate that while company size and good corporate governance do not directly impact financial performance, they do influence company value when financial performance serves as an intermediary variable.

The Influence of Company Size, Financial Leverage, Cash Holding and Managerial Ownership on Income Smoothing

This research aims to analyze the influence of company size, financial leverage, cash holding and managerial ownership on income smoothing in food and beverage companies. The research method used is quantitative from financial report data listed on the Indonesia Stock Exchange (BEI) with a population of 90 samples from 18 companies. The results of data analysis show that there is a positive correlation between company size and cash holding, but the results from financial leverage and managerial ownership show a negative correlation. The implications of this research can be an evaluation material for companies and investors and provide additional information regarding what factors influence income smoothing.

The Impact of Dish Innovation on China's Intangible Cultural Heritage Economy

In recent years, the food industry has proven to be a crucial driver of economic development. However, it has been greatly affected by the impact of the epidemic. Nevertheless, with the rising vaccination rates and the implementation of effective prevention and control measures, it is gradually picking up momentum and presenting a new opportunity for a food craze. The prolonged lockdowns have led to a surge in consumer demand for food, creating unprecedented levels of desire. As a result, food and beverage companies are actively engaging in innovation and adjusting their strategies to meet market demands. The government has also played a role in supporting the industry's recovery by introducing various measures, such as rent reductions, tax cuts, fee reductions, and loan support. Additionally, technology has made a significant contribution to the recovery process. The implementation of intelligent ordering systems, mobile payments, and fresh food delivery has not only made the food industry more convenient but also enhanced its operational efficiency and customer experience. The combination of government efforts and the application of technology is assisting the food industry in recovering and growing.

Pengaruh Perputaran Persediaan, Likuiditas dan Profitabilitas Terhadap Kualitas Laba Pada Perusahaan Food and Beverage Yang Terdaftar di Bursa Efek Indonesia Periode 2028-2022

The aim of this research is to determine the significance of the influence of inventory turnover, liquidity and profitability on earnings quality in food and beverage sub sector companies listed on the Indonesia Stock Exchange for the 2018-2022 period. This research uses quantitative data, secondary data sources are company financial report. The number of samples in this research is 21 companies, sampling uses a purposive sampling method. The data collection method used is documentation methods, obtained from the official website www.idx.co.id and the official website of the food and beverage sub-sector company. The data analysis technique used is multiple linear regression analysis. The result of the t test study state that inventory turnover and liquidity has no significant effect on earnings quality in food and beverage sub sector companies listed on the Indonesia Stock Exchange for the 2018-2022 period, while profitability has a significant negative effect on earnings quality in food and beverage sub sector companies listed on the Indonesia Stock Exchange for the 2018-2022 period. This research only uses food and beverage sub-sector companies as the object and uses three variables. Future researchers are expected to expand the research object and add other variables such as currency exchange rates, shipping costs, profit growth, accounts receivable turnover.

Tax Avoidance in F&B Companies in Relation Among Leverage, Sales Growth, and Firm Size with Profitability as Mediating

The objective of this research is to examine how leverage, sales growth, and firm size have an effect on tax avoidance through profitability as mediating in food and beverage companies listed on the Indonesia Stock Exchange (IDX). The research utilizes three independent variables: leverage measured by Debt to Asset Ratio (DAR); sales growth measured by the change in current sales relative to previous sales; and firm size measured by the natural logarithm of total assets. The mediating variable is profitability, measured by Return on Assets (ROA), while the dependent variable is tax avoidance, measured by Cash Effective Tax Rate (CETR). The population of this research is all of the food and beverage companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. The purposive sampling method was used in determining the sample and there were 21 companies obtained with a total research sample of 84 obtained over four years. The results of this research show that leverage and sales growth partially have a significant effect on profitability, while firm size partially has no significant effect on profitability. Leverage, sales growth, firm size and profitability partially have no significant effect on tax avoidance.

PENGARUH KARAKTERISTIK KEUANGAN PERUSAHAAN, STRUKTURAL KEPEMILIKAN, DAN DAMPAK COVID-19 TERHADAP KINERJA PERUSAHAAN DAN NILAI PERUSAHAAN

This study aims to analyze the influence, financial characteristics, structural ownership and covid-19 on company value with company performance as an intervening variable in food and baverage sub-sector companies listed on the Indonesia Stock Exchange for the 2019-2022 period. The population in this study is manufacturing companies engaged in the food and beverage sector. Sampling is done using purposive sampling. This research method uses multiple linear regression. Sobel test in this study was used to analyze indirect influence on work performance as an intervening variable. The results of the study concluded that liquidity, solvency, capital expenditure, and managerial ownership affect company performance, while Covid-19 and institutional ownership do not affect company performance. Company performance affects company value, while Covid-19, liquidity, solvency, capital expenditure, managerial ownership and institutional ownership have no effect on company value. The company's performance cannot mediate covid-19, liquidity, solvency, capital expenditure, managerial ownership and institutional ownership of the company's value in the food and baverage sub-sector companies

Сучасні аналітичні інструменти відповідального ведення бізнесу та впровадження стандартів єс для сталого розвитку в агропродовольчому секторі

Directions for ensuring the agricultural sector’s functioning in full-scale war conditions require modern analytical tools. They should be aimed at preserving the chain’s efficiency: “production – processing – storage – supply of food products to the population”. In the conditions of post-war recovery, by EU requirements, it is necessary to provide a digital platform for business analytics and subsequently diversify the development of agricultural production based on sustainable development, environmental friendliness, and circularity, increase the capitalization and investment attractiveness of enterprises, the formation of competitive market institutions, which will involve increasing the efficiency of agricultural production management of resources, strengthening of food security of the state, development of multi-organization, increase of export of goods with higher added value, provision of comfortable living conditions in the countryside. The significance of implementing the EU directive on the proper verification of the sustainable development of agricultural and food enterprises, considering environmental and social standards, cannot be overstated. This directive provides a framework for due Diligence tools, which are crucial for checking the economic activity of a food company and stages of Due Diligence diagnostics, measures for assessing the business reputation of a food company. In the work, a thorough analysis and assessment of the risks that arose during the martial law in Ukraine was carried out, an example of a Due Diligence B2B case is given – the merger of agro-food companies in the agricultural sector. The components of technical, commercial, operational and ESG verification, risk management components, business reputation assessment and predictive modeling of possible future scenarios and financial support and their reflection in the annual sustainable development report are covered. The introduction of the EU Directive on due diligence of the sustainable development of enterprises (Corporate Sustainability Due Diligence Directive) creates new challenges and opportunities for Ukrainian agri-food companies. To maintain access to the European market and strengthen business reputation, enterprises must implement sustainable development strategies that must meet environmental standards and respect human rights. This will contribute to strengthening their positions in the international arena and increasing competitiveness. Keywords: agro-food sector, sustainable development reporting, European standards, Due Diligence, post-war recovery, environmental standards, social standards, investment attractiveness, risks, business reputation, business analytics.

Predicting Financial Fraud through Pressure, Opportunity, Rationalization and Internal Control (Case Study on Food and Beverage Companies Listed on the IDX)

The Empirical Study of Food and Beverage Companies Listed on the Indonesia Stock Exchange in 2017-2019 aims to explain and forecast the impact of pressure, opportunity, rationalization, and internal control on financial statements that are false. Because it stresses verifying theories using numerical measurements of research variables and statistical data analysis, this study takes a quantitative approach. The study's population consisted of 18 companies that were listed in the food and beverage sub-sector between 2013 and 2017 and were part of the Indonesia Stock Exchange (IDX). Multiple linear regression analysis, often known as multiple regression, is the analysis model that is used to examine how the independent variables affect the dependent variable. The analysis's findings demonstrate how pressure, opportunity, rationalization, and internal control all significantly impact financial statement fraud at the same time. Internal control has little impact on fake financial statements, while pressure, opportunity, and rationalization all have a considerable impact.

Enhancing Company Performance through the Integration of Carbon Management Strategies: Evidence from Food and Beverage Companies

Enhancing Company Performance through the Integration of Carbon Management Strategies: Evidence from Food and Beverage Companies

Pengaruh Stabilitas Keuangan dan Target Keuangan terhadap Kecurangan Laporan Keuangan

This research aims to analyze the effect of financial stability on fraudulent financial reports in food and beverage companies and financial targets on fraudulent financial reports in food and beverage companies listed on the BEI (Indonesian Stock Exchange). This type of research uses quantitative data, secondary data sources in the form of company financial reports. The number of samples for this research was 20 companies, the sample collection technique used a purposive sampling method. The research data collection method uses documentation methods obtained from the official website www.idx.co.id and the official website of food and beverage sub-sector companies. This research is new in the year of research and research objects used. The analysis technique used is multiple regression test, t test, and coefficient of determination test using SPSS software. The research results show that financial stability has no significant effect on fraudulent financial reports in food and beverage companies, and financial targets have a significant effect on fraudulent financial reports in food and beverage companies. The limitation of this research is that it only uses two independent variables and this research uses a small sample size, namely 64 samples. Suggestions for future researchers are that they can add other independent variables that could possibly influence financial report fraud and that future researchers can choose research samples from industrial sectors other than food and beverage.

The Effect of Dividend Policy, Liquidity, Leverage on Company Value

This study aims to determine the effect of dividend policy as measured by DPR, liquidity as measured by CR, and leverage as measured by DER on profitability as measured by ROE and firm value as measured by Tobin's Q, as well as to determine the effect of dividend policy, liquidity, and leverage on firm value through profitability. The data used in this study were analyzed using multiple linear regression. The population of this study were food and beverage sub-sector companies listed on the IDX in 2018 to 2023. The research sample was selected using the purposive sampling method so that a total of 13 companies were obtained. The results of this study indicate that partially dividend policy and leverage affect profitability, while liquidity does not affect profitability. Profitability affects firm value while dividend policy, liquidity and leverage do not affect firm value. After being moderated by profitability, dividend policy and leverage have an effect on firm value while liquidity does not affect firm value. Simultaneously, dividend policy, liquidity and leverage affect profitability, and dividend policy, liquidity, leverage and profitability affect firm value.