Climate Change Communication Research Articles

Climate Change Adaptation Information Usability Among Maize Farmers in Ido Local Government Area of Oyo State, Nigeria

The availability of climate change information has not always led to more successful adaptation; even when climate change adaptation information is available, there are still obstacles to its efficient use. Furthermore, the tactics required to communicate climate information to end-users for successful adaptation have received less attention. This study focuses on utilization of available climate change adaptation information among maize farmers in the study area. Simple random sampling technique was used to select 203 respondents for data collection. The data were collected using a questionnaire and analysed through the use of the standard statistical package for social sciences. The communication strategies used include inter-personal, audio, visual and social media. The results revealed that the strategies used in communicating climate change adaptation information to maize farmers in the study area yielded great influence in terms of benefits to the farmers such as the increase in income, prevention of yield loss, reduced soil degradation, maintaining good human health status, and improved weed management. The information that is popularly utilised is mixed cropping (61.6%), water management (58.1%), and early warning (58.1%). A significant relationship existed between communication channels (r=0.8, p<.05) and respondents’ climate change adaptation information utilization. Poor understanding of the message and lack of funds to put the information into practice hinders some respondents from utilising adaptation information. Hence, extension agents need to locate these category farmers and link them with service providers that could provide incentives or credit facilities for sustainable utilisation of available information to combat climate change.

Personalising climate change—how activists from Fridays for Future visualise climate action on Instagram

The visual communication of climate change by social movements has become an emerging subject of research in recent years. Much of the existing literature on visual climate change communication focuses on how environmental movements and protests are depicted by mainstream media outlets. This exploratory study examines the visual climate change communication by social movements themselves. Its focus is on one ‘new narrator’ in the mediated politics of climate change: Fridays for Future (FFF), arguably one of the most significant communicators of climate change. The research question seeks to understand how FFF activists narrate climate action through images posted on Instagram. I discuss examples from major branches of FFF and contribute to existing research by emphasising personalisation as a powerful tool in climate storytelling. The paper’s visual thematic analysis presents three themes that illustrate the personalisation of climate storytelling by FFF activists: localising the effects of global climate change, using performances to convey climate messages, and visualising contentious politics. The implications of this research further underpin the need to recognise climate activists as important actors in the visual communication of climate change.

The effects of fear appeals on reactance in climate change communication

Addressing the existential threat posed by climate change requires urgent actions, both on an individual level and on a policy level. In the present research, we applied an emotion-based persuasion appeal model to climate change mitigation to test the effect of climate mitigation appeals formulated with different levels of threat (high vs. low) and appealing to different types of climate change solutions (individual vs. policy) in eliciting psychological reactance, motivating support for climate change mitigation, and influencing willingness to discuss the issue with others. Through an online between-subjects experiment, we found that appealing to individuals (as opposed to policy) increased individuals' perceived threat to freedom, and psychological reactance. Our threat manipulation increased levels of fear, but the interaction between level of threat and type of appeal was not statistically significant on any of our dependent variables. Results are discussed in light of the active debate regarding the effectiveness of fear appeals in the climate change communication context.

Translation at Work in Climate Change Communication

This article explores the role of translation in climate change communication through an analysis of two typical climate change data visualizations. Drawing on the information theory of translation (ITT), it examines how translation operates not only in the linguistic transfer of climate science knowledge but also in the visual representation of climate data. By comparing the translation strategies employed in the visualizations by NASA and the Geophysical Fluid Dynamics Laboratory (GFDL), the study reveals how different agents interpret and represent the climate change phenomenon based on their background knowledge, cognitive functions, and aesthetic preferences. The findings highlight that climate visualizations are not purely scientific representations but are influenced by subjective interpretations and choices made by the translation agents. Recognizing translation as a fundamental component of climate communication enables scientists to critically reflect on their communication choices and experiment with new ways of translating scientific discoveries to the public.

Climate Justice and Other News Frames in the Coverage of Climate Change in Kenya, Nigeria, and South Africa

ABSTRACT Media and communication scholars have studied climate change from many perspectives. However, much of the scholarship has focused on Western countries, with limited attention paid to African countries. This study expands climate change communication research by examining framing devices used by prominent newspapers in Kenya, Nigeria and South Africa. A content analysis of 342 newspaper articles published in Daily Nation (Kenya), Punch (Nigeria) and The Sunday Times (South Africa) in 2021 reveals prominence in framing of climate change as threat to human lives and livelihood, human causes of climate change, a need for climate justice, and remedies in the form of adaptation across the three countries. Differences across the three countries are also noted. For example, even though all three newspapers highlighted climate justice in their coverage, proportionally, this was higher in the Sunday Times than in Daily Nation and Punch. Other differences and implications are also discussed.

Behavioral barriers impede pro-environmental decision-making: Experimental evidence from incentivized laboratory and vignette studies

Despite increasing concerns about climate change, many people struggle to translate their pro-environmental values into action. Here, we explore the origins of this value-action gap focusing on the role of behavioral barriers that are characteristic for many environmentally relevant decisions. Using incentivized online laboratory and vignette experiments, we find that individuals are less likely to behave in accordance with their environmental values if they are not immediately affected by the consequences of their actions, if the impacts of their actions are uncertain, and if they contribute only marginally to the outcome. The behavioral barriers also exert an indirect effect on environmental behavior by undermining reciprocity and positive peer effects. The value-action gaps are correlated across the different experimental settings with men and younger participants showing a particularly large gap. These insights are important for climate communication and education, highlighting the important role of the perceived relevance and potential consequences of personal behaviors in collective action.

PERCEIVED IMPACT OF CHANGE AS A MEDIATING VARIABLE FOR CHANGE READINESS IN HIGHER EDUCATIONAL GOVERNANCE

Purpose – Adapting to technological advancements and fostering competitiveness poses compelling challenges for universities worldwide, including Indonesia. This prompts the implementation of varied policies, reshaping financial and managerial aspects across academic and non-academic spheres. In this transformative process, cultivating readiness for change across all organizational levels, including among non-academic staff, is crucial. This study aims to identify factors predicting readiness for change within non-academic staff, with perceived impact of change acting as a mediating factor. Methodology – This quantitative study collected the data through surveys conducted among non-academic staff from Indonesian universities under general state financial management (n = 290). The examination focused on predictors encompassing openness to change, organizational trust, and communication climate. Path analysis was employed to examine the role of perceived impact of change among exogenous and endogenous variables. Findings – The findings revealed a compelling correlation: nonacademic staff who exhibit higher levels of openness to change, harbor trust in their organization, and perceive a positive communication climate are predisposed to being more prepared for change. Moreover, the study underscored the significance of a mediating variable in influencing readiness for change, offering an imperative avenue for further exploration. Significance – Practically speaking, for universities operating under general state financial management and preparing to embark on governance changes, this research would help non-academic staff understand the change process and its effects on them.

Meaningful climate change communication: an analysis of women dry season farmers in Kuliyaa community of Ghana

ABSTRACT Access to climate change information can play a critical role in helping rural women adapt to climate change. Our research investigates the communication channels used for climate education among female dry-season farmers in the Kuliyaa community of northern Ghana. Particularly, we address access to climate change information among smallholder female farmers. We adopted a community-based participatory approach to guide the study. To achieve our research objectives of investigating climate change communication channels among smallholder female farmers, specific methods of in-depth interviews and focus group discussions were used to gather knowledge from smallholder female farmers. The research findings provide a well-rounded exploration of the unique climate change communication challenges female farmers face and the innovative approaches they have adopted to share climate change information. Specifically, the findings show that women have adopted innovative oral communication channels to disseminate and transfer climate knowledge among themselves. We also found that there is limited access to radio in the Kuliyaa community making them resort to group meetings to share knowledge and ideas empowering them economically in other livelihoods. The study discovered the community utilises gender inclusivity in decision-making. We recommend that the government and other relevant organisations to develop and implement a strategic policy on climate information dissemination with a focus on supporting farmers in rural communities of Ghana to mitigate climate change effects. Technologies can also be developed to aid in disseminating relevant information to farmers in rural areas as the available oral communication is less effective in disseminating useful information on climate change.

Climate storylines as a tool for interdisciplinary dialogue on risk decision-making: Analyzing a severe drought in southeastern South America

Recently, we are witnessing a growing interest in the study of climate narratives and storylines. These are seen as critical tools both for improving shared understandings involving different stakeholders (including scientists from different disciplines) and guiding initiatives for transformative adaptation actions and decision making. This paper approaches the storylines about a severe drought event that took place in southeastern South America (SESA) in 2008/2009 from an interdisciplinary dialogue between climatologists and anthropologists. This approach responds to the need for a more robust understanding of the event and the responses adopted locally, i.e: not restricted to physical aspects but considering socio-economic and political aspects, with the aim of contributing to the development of socially relevant climatic information for realistic climate risk decision making contexts. In particular it intends to contribute to the decision-making processes of government agencies focused on climate communication and public climate services, such as national and weather services and regional agencies. Considering disciplinary differences, we account for the interpretative polyphony regarding this event, i.e.: what each actor/sector is talking about (for what and to whom they are talking about) when referring to "the drought", and analyze climate storylines as an agonistic field of meanings. This implies recognizing the disputes and contradictions among them, how different storylines promote certain lines of argumentation and meanings to the detriment of others, knowledge gaps, the role of social power relations, socio-political order factors and their impact in terms of the necessary transformations towards an environmentally sustainable and socially just horizon.

Exploring the Relationship between Dispute Resolution and Organizational Performance: An Empirical Study on the Impact of Communication Climate

Ineffective communication is a dominant source of instability and significant worker dissatisfaction in the manufacturing industry, including the readymade clothing sector. Workers’ dissatisfaction at the workplace creates labor unrest. Consequently, productivity may be significantly affected by labor unrest, which is an inevitable component of any industrial operation. A harmonious work environment, free from conflicts among employees, should be a focus for every successful organization. This research suggests that the communication climate be implemented as a resolution technique for workplace disputes. Data was collected through structured questionnaire surveys and random sampling in this quantitative research. Data was obtained from the readymade garment factories in Bangladesh. One hundred twenty employees participated in the survey. Statistical Package for the Social Sciences (SPSS) was used to analyze the data. According to the research, the primary cause of poor business performance at the workplace in the sector is due to inadequate communication. Additionally, the investigation assessed the industry's employees' perspectives regarding the advantages of communication climate in dispute resolution. This study finds a positive correlation between dispute resolution techniques and the communication climate. Pluralist theory served as the theoretical foundation for the investigation in order to substantiate the notion that it provides resources such as knowledge, constructive criticism, and opportunities for growth of the sector.

Fostering Innovative Work Behavior through Job Autonomy and Employee Work Passion: Moderating Role of Communication Climate

In today's rapidly evolving business landscape, employees' innovative work behavior (IWB) stands out as a fundamental factor in organizational success. Despite its critical importance, there remains a gap in understanding and measuring IWB, particularly within the branch of research and development (R&D) organizations. This study seeks to address this gap by exploring the relationships between communication climate, job autonomy, employee work passion, and innovative work behavior among employees in Malaysian R&D organizations through a sample of 325 respondents. By using a quantitative approach, this research utilized surveys to collect data from employees working within Malaysian R&D organizations. The sample was carefully selected to cover various sectors within R&D. The data collection process relied on the Innovative Work Behavior (IWB) scale. The analysis of the survey findings uncovers relationships between communication climate, job autonomy, work passion, and innovative work behavior within Malaysian R&D contexts. The research reveals significant correlations among these variables, offering valuable insights into the factors influencing employees' inclination toward innovation. This study holds substantial implications for both scholars and practitioners in the fields of organizational behavior and management. By explaining the drivers of innovative work behavior within R&D organizations, this research provides actionable insights for nurturing a culture of innovation and enhancing organizational effectiveness.

Dusting off the Social Identity Approach to Overcome Barriers From Climate Change Communication to Pro-Environmental Behaviours

Dusting off the Social Identity Approach to Overcome Barriers From Climate Change Communication to Pro-Environmental Behaviours

Towards a climate of hope: learning in response to frames at an innovative museum exhibit

As trusted public institutions, museums could offer crucial opportunities for climate learning. Yet, empirical research on effective approaches is limited. One potential pathway is through strategic framing, given that much research in climate communication suggests the value of specific frames. We developed an innovative climate exhibit, A Climate of Hope (ACOH), guided by five strategic frames: hope, gain, local, community, and playful. To investigate visitor learning at a prototype of ACOH, we collected data from 31 groups as they interacted with a prototype of ACOH while wearing audio recorders. Integrating theories of knowledge and discourse, we investigated learners’ use of resources at ACOH through qualitative discourse analysis and mixed-methods analysis. We found that learners brought a diverse array of resources, some of which were related to incoming views of climate change. We interpret our results as speaking to the potential of framing climate messages through a gain frame. We provide implications for educational practice around climate change in informal spaces.

Climate change awareness and information utilisation and dissemination in rural areas of Nsanje district

Background: Climate information communication is the heart of climate service delivery which provide knowledge to help guide individuals and other stakeholders to make climate smart decisions. Therefore, this study explored awareness, utilization and dissemination of climate information in rural areas of Nsanje district. Methods: The study used both quantitative and qualitative research design that does not involve the designing of an experiment. This focuses much on the descriptive research design. The advantage of using this research design in this study was that the participants’ accuracy was clearly depicted. Finding: The results showed that 63 percent of the people in rural areas access climate information through radio and 33 percent do not use it at all. Multinomial logistic regression indicate that floods and crop pests are significant predictors of the location of an individual whether lives in flood prone area or not with p-values of 0.02 and 0.04 respectively, and this shows that people understand climate change based on the impacts felt. This also shows that crop pests are more prevalent in flood prone zones. Conclusion: The study concluded that there is a need to adopt climate communication channels that are more interactive and recruit more extension workers who are agents to promote the use of climate information. Novelty/Originality of this article: This study proposes developing a community-based interactive climate communication model that integrates mobile technology and local extension worker networks to improve the accessibility and understanding of climate information in rural areas.

Connecting audiences with climate change: Towards humanised and action-focused data interactions

This paper investigates the relationship between design research and humancomputer interaction (HCI) in the context of climate change communication and engagement. We discuss current practices in climate change communication and the decrease in concern and engagement caused by “crisis fatigue”. Through Research through Design (RtD), we set out to investigate data humanism and how users react to climate change data, testing approaches to improve engagement. With this purpose, we designed and evaluated Finding Arcadia, an interactive data story that uses data humanism to shift the dialogue from crisis-focused to action-focused. One study with the original IMF visualisations (N = 17) and two studies in public spaces (N = 12 and N = 64) point to the contextualization of the data and presenting actionable solutions helping in engaging users with climate change issues; help in creating solution-focused narratives and interpreting and relating with climate data. From these results, we derive insights for designing empowering interactive data visualizations for resilient climate change engagement.

The role of emotions in climate change communication: Examining the effects of strategy and issue framing on emotional responses and online climate action intentions

The way in which climate change-related information is framed can influence not only cognitive outcomes but also emotional responses. This web-based experiment (n = 331) investigated the effects of strategy framing and issue framing on emotions and online climate action intentions in the context of climate relationship between China and the United States. Results indicated that strategy framing increased negative emotions (i.e., anxiety and anger), whereas issue framing triggered more positive emotions (i.e., pride and excitement). No significant difference was observed regarding climate action intentions between two groups. Additionally, anxiety and anger mediated the effects of message framing on online climate action intentions. Habitual worry about climate change and attitude toward China-U.S. climate collaboration moderated the effects of strategy framing and issue framing on discrete emotions. The findings offer theoretical insights regarding emotional responses to strategy framing and practical implications on climate communication.

Place-Based Arts Engagement and Learning Histories: An Effective Tool for Climate Action

ABSTRACT Artistic works informed by the global climate emergency are now common. Yet research typically focuses on the role of art in climate communication, rather than evaluating opportunities for large-scale public art to drive climate action and behavioral change amongst audiences. Indeed, arts, culture, and heritage are poorly integrated into Action for Climate Empowerment (ACE) even though understanding whether, and how, art drives community engagement with climate issues is crucial for pursuing meaningful adaptation and resilience strategies. This paper addresses these research gaps, drawing on the evaluation of FloodLights, a series of multimedia art installations exploring experiences of living with water past/present/future in Kingston-Upon-Hull, UK, shown in October 2021. Key findings demonstrate that FloodLights empowered audience members to engage in climate and water action. Emotional responses to the installations drove engagement amongst audience members and inspired behavior change. Feedback from respondents demonstrates specific ways in which increased awareness of water and flooding issues is coupled with tangible connections to family and community. We demonstrate that arts-based interventions are effective in raising climate awareness and changing behaviors, and demonstrate that local communities have profound connections to their watery histories and identities, driving even greater impact in the future.

Exploring Climate Change Communication in Afghanistan on the X Platform over the Last Six Months of 2024

Social media has emerged as an accessible communication tool for mass audiences worldwide. These new platforms are widely used in Afghanistan for various purposes. Given Afghanistan's high vulnerability to climate change impacts, the country requires effective public awareness and communication strategies across both traditional and new media. To inform policymaking for collective climate action, there is a need to analyze the content of social media discourse on climate change. The primary aim of this study is to explore climate change communication on the X platform to develop effective policies and strategies for leveraging social media, particularly the X platform, to communicate about climate change impacts in Afghanistan. The study employed a descriptive research design combined with a content analysis approach. The results indicate that the social media discourse revolved around key themes, including climate change impacts, Afghanistan's vulnerability to droughts, flash floods, monsoon rains, and unexpected snowfall, the lack of funding for climate change communication and mitigation efforts, and the disproportionate impact on women. The analysis also found that the total user engagement during the five-month study period reached 424,522 interactions, including reposts, replies, likes, and views. The findings of this study can inform the development of targeted, evidence-based communication strategies and policies to raise public awareness and catalyze collective action on climate change in Afghanistan, leveraging the reach and engagement potential of social media platforms.

Green and Good? Examining Intended and Unintended Effects of Morally Framed Climate Messages

ABSTRACT Based on Moral Foundations Theory, message framing, and the Sacred Values Protection Model, this pre-registered experiment tested the effects of five different moral frames in climate change messages among N = 715 U.S. adults. Contrary to prior research, we did not find evidence that matching a message’s moral frame to individuals’ endorsements of moral foundations enhances intended positive outcomes, including perceived message effectiveness (PME) and policy support. However, a moral frame mismatch did reduce PME. Also contrary to scholarly warnings about potential negative effects of moralized communication, we did not find evidence for unintended consequences of moral frame matching for outgroup perceptions. Political ideology did moderate the effect of moral framing on desired social proximity (i.e. willingness to interact with moral outgroup members) and perceived message effectiveness. Our findings raise questions about the benefits of using moral frames that invoke only one moral foundation in climate change communication.

Instagram as an Arena of Climate Change Communication and Mobilization: A Discourse Network Analysis of COP26

ABSTRACT Conference of the Parties (COP) meetings on climate change are opportunities for social movements and other non-state actors to engage in climate change communication and mobilization. We focus on Instagram as an online arena of climate communication and mobilization during COP26, held in Glasgow. Instagram is a distinct arena for eco-political communication and activism because of its visual focus and generally younger user base. Using a Discourse Network Analysis approach, we analyse 2417 posts to examine relationships and alignments across imagery, discourses, and actors. Instagram serves as a space to articulate critical counter-discourses of climate justice, Indigenous rights, and individual action as a response to perceived failures of COP processes and formal agreements. At the same time, images of celebrities and politicians structure much of the Instagram discourse network. This highlights how Instagram contributes to a celebritization of climate politics, with individual political actors positioned as climate heroes or villains.