Journalism and Human Rights: How Demographics Drive Coverage. John C. Pollock, ed. London, UK: Routledge, 2015. 166 pp. $145 hbk.Why is it that media coverage of human rights issues varies across cities and countries? John Pollock's Journalism and Human Rights: How Demographics Drive Coverage answers this question. Common explanations include personal characteristics of journalists, professional norms, and news-gathering routines. In this book, Pollock adopts an alternative perspective. He uses a unique community structure approach to explore links between varied city (or national) demographics and coverage of emerging human rights issues in varied leading . . . newspapers in different nations or varied U.S. city newspapers. . . .Journalism and Human Rights, which grew out of a special issue of Atlantic Journal of Communication, is an extension of Pollock's earlier books, Tilted Mirrors: Alignment With Political and Social Change-A Community Structure Approach (Hampton Press) and and Social Inequality: Innovations in Community Structure Research (Routledge). The theme of these books centers on the role of the media in social and political change. Rather than serving the interests of powerful elites in society, Pollock argues that the media are capable of representing and acting for the needs and concerns of social actors that experience and suffer social inequalities.The 166-page book presents eight empirical studies that provide support for the theoretical proposition. In this book, Pollock makes several noteworthy contributions to the literature on mass media processes. First, these studies investigate newspaper coverage of emerging human rights issues. The issues under examination are diverse, including human trafficking, HIV/AIDS, water handling, child labor, same-sex marriage, detainee rights at Guantanamo Bay, immigration reform, and posttraumatic stress. Although HIV/AIDs and same-sex marriage are prominent issues that have received scholarly attention, the other issues have been relatively unexplored in terms of media reporting. By including a wide range of human rights issues, Pollock shows patterns of rights coverage across human rights categories.Second, Pollock uses what he calls the Media Vector formula to newspaper coverage of human rights issues. Although content analysis studies traditionally analyze various aspects of news content separately (e.g., frequency, prominence, valence, etc.), Vectors simultaneously capture two dimensions, prominence (based on placement of an article, headline size, article length, and photos/graphics) and direction (favorable/unfavorable/balance-neutral or government responsibility/society responsibility/balanced-neutral). By producing a single continuous score tapping prominence and direction, Vectors measure article 'projection' onto audiences. …