Sport is an integral part of British culture and an important aspect of modern life, yet it hardly seems to figure in the nation's heritage equation. Our sporting heritage is part of the wider cultural landscape; it has associations that mean a great deal to people of all ages, and it contributes strongly to the overall quality of life. So why is it not more visible on the historic environment agenda? This paper argues that sports heritage is a legitimate subject for research. It takes as its focus the results of a recent pilot study on historic sports places in Manchester and what sports heritage means to the people of that city. Understanding what sports heritage has to offer helps to identify where sport and heritage interests can work together to enhance the value of places and improve the quality of life for communities and society as a whole. Research in this area offers new opportunities to work across the social and cultural spectrum in meeting the government's objectives for regeneration, education and healthy living.