Communication Media Research Articles

Students' awareness and conceptions of science‐related communication mechanisms on social media

AbstractThe rise of social media platforms and subsequent lack of traditional gatekeeping mechanisms have enabled the proliferation of scientific disinformation. Users attempting to properly evaluate scientific information and disinformation are immensely obstructed by media communication mechanisms such as filter bubbles and echo chambers. Given the recent approaches to reconceptualizing the nature of science represented by facets of media communication mechanisms, we report results from seven focus groups of 26 tenth‐grade students (M = 15 years; 58% female, 38% male, 4% nonbinary) investigating such mechanisms as applied to climate change content on social media. Using qualitative content analysis, we identified the students' awareness and conceptions of mechanisms such as filter bubbles and echo chambers on a continuum between rather simple and elaborate. The findings suggest that the students have a general awareness of most mechanisms based on their own experiences and describe additional media communication mechanisms, such as bots, microtargeting, and, particularly, algorithms, which appear specifically relevant in dealing with scientific disinformation on social media. Based on the results, we derive a set of needs for science educational learning materials and science media literacy to prepare students to tackle scientific disinformation on social media.

INTEREST IN PURCHASING PRODUCTS WITH BRAND CONTENT LOVE AND COMMUNITY ENGAGEMENT ON SOCIAL MEDIA

Objective: The objective of this study is to examine the influence of brand love, fostered by social media content, on the desire of consumers to engage with brand communities on social media, ultimately leading to purchase intentions. Method: The research employed a non-probability random sampling procedure for data collection. Structural Equation Modeling (SEM) was utilized to test research hypotheses through models formulated using R Studio. Result and Discussion: The findings indicate that both brand passion and brand affection significantly affect social media engagement and brand purchase intention. Brand affection notably influences brand purchase intention through engagement with social media brand communities, while the impact of brand passion on brand purchase intention through such engagement was found to be insignificant. Research Implications: The research underscores the pivotal role of brand love in stimulating transactional desires through engagement within social media communities, thereby providing valuable insights for brands to enhance their future social media marketing strategies. Originality/Value: To enhance brand purchase intention for skincare products in Makassar City, Indonesia, this research found that brand passion must be elevated first. This can be achieved by creating positive experiences in every interaction between the brand and consumers. Consequently, brands need to build social media communities that resonate with the affections of skincare consumers. Managers should concentrate on identifying relevant consumer expectations to cultivate an appropriate social media environment for the target audience.

Open-source media project: Community attitudes after 5-year organizational evolution

The Kiowa County Media Center was set up as a community media that would focus solely on citizen-produced news content. But challenges such as technophobia, citizen’s lack of time to contribute content, and an aging population meant the media center had to reinvent itself and evolve beyond its citizen-journalism mission if it hoped to survive. Four main findings from this study offer key lessons for other community media facing challenges.

Study on the Communication History of "Good Governance in Media" Mechanism from the Perspective of Crisis Situations and its Reconstruction

The process of globalization and the development of digital information technology highlight the research focus of public crisis management communication. As an important medium of communication, media is a key element in the process of public crisis resolution, and it does not exist in isolation in various single media vacuum, but is an important part of media environment ecology. Media shape society, and society in turn affects and reconstructs media and its entire system. From the perspective of crisis situation, whether it is the information dissemination trend of the risk itself or the media governance strategy, it greatly affects the breeding and trend of public opinion risk. Based on this, the history of media studies of the "good media governance" mechanism and the two dimensions of good media governance are more significant. The co-construction of mechanisms and the co-governance of technological risks reveal the power embedding and reconstruction in the media governance field, reflecting the difficult questions of media communication on the process of modernity and the theoretical prospect of the construction of a digital human value community after undergoing crisis and rebirth.

Indonesian Government Communication in Media Framing in Covid-19 Crisis Policy

Purpose: The purpose of this study is to explore the Indonesian Government's communication strategies and how these strategies are framed in the media during the COVID-19 crisis. The research aims to understand the portrayal of government directives and public health measures in prominent Indonesian news outlets. Theoretical Reference: This study is grounded in media framing theory, which examines how information is presented and the effects of this presentation on public perception. The research specifically investigates the framing of governmental crisis communication within the context of the COVID-19 pandemic. Method: A qualitative content analysis was conducted on articles from Detik.com and Liputan6.com, covering the period from January 2020 to December 2022. The analysis was facilitated by NVivo 12 Plus, which was used to systematically assess the media portrayal of government actions and public health initiatives. Results and Conclusion: The findings reveal that Detik.com initially led in pandemic coverage, while Liputan6.com later provided more frequent updates as public information demands increased. Both outlets maintained substantial attention to the ongoing social and economic impacts of the pandemic, demonstrating continued media engagement with post-crisis issues. Distinct media framing approaches were identified, with Detik.com focusing extensively on pandemic management and Liputan6.com possibly emphasizing alternative crisis narratives. The study concludes that governmental crisis communication significantly influences public perception and highlights the crucial role of transparent and accurate information dissemination for effective public response in health emergencies. Implications of Research: This research underscores the importance of strategic media engagement by government authorities during crises. By identifying different framing approaches, it provides insights into how media platforms can shape public understanding and reaction to government policies. The findings suggest that government agencies should prioritize clear, consistent, and transparent communication to foster trust and ensure effective public compliance during health emergencies. Originality/Value: This study contributes to the limited body of research on media framing of governmental communication during health crises in Indonesia. It offers valuable insights into the dynamics between government communication strategies and media portrayal, highlighting the significant role of media in influencing public perception during a pandemic. This research emphasizes the necessity of effective communication strategies to manage public responses and mitigate the impact of health emergencies.

Implicit Meanings of Jentaka Lyrics Song And Video Clip

This study analyzed the lyrics and music video of "Jentaka" by For Revenge using the semiotic approaches of Charles Sanders Peirce and Ferdinand de Saussure. This research used a qualitative approach with semiotic analysis methods. This approach was chosen because the research aimed to explore the meanings contained in the lyrics and music video of “Jentaka” by the band For Revenge. Through a qualitative approach, the researcher could understand and interpret the symbols and signs used in these media. The song depicted themes such as emotional suffering, identity duality, and self-introspection. The lyrics reflected the conflict between the external appearance of being an entertainer and the inner feelings of pain and sadness. Additionally, the inclusion of a Quranic verse from Surah Al-Ankabut, verse 64. The results of the study indicated that semiotic analysis could reveal complex layers of meaning in artistic works, offering a deeper understanding of the messages and themes conveyed by the artist. This research contributed to further comprehension of the use of signs and symbols in music and music videos as a medium of artistic communication.

Popular Culture

Abstract Scholarship on the creation and circulation of forms of popular culture has always been concerned with questions of audiences and reception. Initial theorizations of audiences as overly credulous, easily swayed masses have long been significantly complicated to account for more active participation. One of the key drivers of this move of framing audiences from passive to active has been the emergence of the discipline of fandom studies. Today, the field is truly multidisciplinary, encompassing popular culture and media studies, literary studies, communication studies and psychology, marketing and tourism studies, amongst others. Additionally, while fan communities have always been transnational and transcultural, the explosion of cross-cultural phenomena like the Korean Hallyu Wave (the worldwide popularity of Korean media texts and celebrities) has brought renewed attention to the interconnected nature of the contemporary global mediascape. Even as it has expanded, one of the main challenges to the discipline has been criticism that it has overemphasized aspects of fan identity, such as gender identity and sexual orientation, while neglecting the role of race. This critique challenges the structure of the field, whereby certain critical genealogies, methodologies, and even fandoms themselves, are granted a canonical and universal status while others are seen as tertiary. This review of published works in popular culture studies focuses on studies of fandom that aim to break these silos, selecting three publications that address different aspects of today’s globalized fandom mediascape to underline the necessity for fandom scholars to expand their understanding of how these spaces are interconnected. Thematically, the review considers how these publications address and extend three core interests of fandom studies: 1. Digital Platforms and Politics; 2. Identity and Community; and 3. Transcultural Flows.

Rejecting the Radical New Left: Transformations in Japanese Social Movements

After a disastrous period of New Left political violence in the late 1960s and early 1970s, followed by two decades of abeyance, Japan has experienced a renewed era of social movement activity since the 1990s. These new movements explicitly seek to avoid contamination by the earlier period, even when their participants know little about it except for fear perpetuated by media portrayals of senseless violence. We analyze ethnographic accounts of contemporary groups engaged in collective action, ranging from small informal groups in Japan’s invisible civil society; groups trying to mobilize laborers who fall outside Japan’s traditional enterprise unions; and groups reviving and revitalizing older movement networks to deal with new threats; to new right-wing challengers and their counter-movements; and those making innovative use of cultural resources. They all seek alternatives to earlier social movements that engaged in political violence, by creating very different organizational structures and relations to ideology, relying on social media for communication, and developing new forms of collective action. They foreground cultural and expressive repertoires, and seek to establish the movement as a place of personal and social belonging. As was true of the New Left social movements in the mid-20th century, these new groups are closely attuned to movement developments around the world, even as they craft their responses to specific historical conditions in Japan.

Followers beat content: social media and the managers in initial coin offerings (ICOs)

AbstractOur research investigates the role of social media communication in amplifying high-quality information and its impact on the success of ICOs in achieving their soft cap. We analyzed data from 3,644 ICOs and the demographics of 1,987 CEOs, CFOs, and CTOs to compare their quality attributes against their number of social media followers. Our findings reveal that the most significant factors for reaching the soft cap are the number of followers and team size, while the competencies (education and skills) of the management team have a very marginal effect, even when enhanced through social media. This indicates that widespread social media signals can positively influence investor behavior without necessarily reducing information asymmetries regarding the quality of the team. We propose that this effect arises from the combination of minimal investment amounts and stimulated herding behavior among investors.

Analysis of Communication Media Factors and Organizational Change Development on Integration between Business Cooperation Actors of Fakfak Regency's Superior Products

Analysis of Communication Media Factors and Organizational Change Development on Integration between Business Cooperation Actors of Fakfak Regency's Superior Products

The Essentials of Writing Business Emails

The present article addresses the relevance of business emails to a technology-driven world. With staggering numbers of professional emails, sent worldwide on a daily basis, this medium of communication remains a commonly used method in the workplace. Though fast and effective, business emails require a thorough training, with specific rules to be observed. Just as importantly, the guidelines for writing professional emails also refer to business email etiquette

The effect of social media communication on intention to vaccinate against COVID-19: A relationship mediated by perceptions of vaccine efficacy and safety

ABSTRACT Although previous literature has found significant effects of social media communication (SMC) on intention to vaccinate, the effect of the sources of SMC has not been explored. To fill this gap, this study investigates a) the effects of official sources and user-generated SMC on intention to vaccinate against COVID-19, and b) the mediating effects of perceived vaccine efficacy, safety, and risk perception on the relationship between SMC and intention to vaccinate against COVID-19. Online survey data (n = 428) was analysed using structural equation modelling (SEM). Results revealed that official sources SMC is positively associated with vaccine intention while user-generated SMC had no significant association. Mediation analysis revealed a partial mediation effect of perceived vaccine efficacy and safety in the relationship between official source SMC and intention to vaccinate against COVID-19, while a full mediation effect of perceived vaccine efficacy and safety was found between user-generated SMC and intention to vaccinate against COVID-19. The mediating effect of perceived risk was not found.

Analisis Wacana Kritis Norman Fairclough Pada Film Barbie 2023 Sebagai Representasi Budaya Patriarki

Film is part of audio-visual mass media communication and aims to convey social messages to the audience in accordance with the reality that is growing and developing in society. One of the films that has this purpose is the film Barbie Live Action 2023. The purpose of this research is to dissect the discourse in three dimensions, namely textual, discourse practice, and sociocultural practice. In this research, the type of research used is qualitative-descriptive research. The paradigm used in this research is the critical paradigm. The appropriate research method used for this research is Norman Fairclough's Critical Discourse Analysis method. In the textual dimension, the linguistic tools of Diction, Cohesion, Modality and figure of speech metaphor are obtained. In the discourse practice dimension, at the production level the Barbie film is produced with two backgrounds, namely Barbieland and the real world, namely the city of Los Angles, United States with English language dialogue. At a text consumption level, the film is the highest-grossing box office film of all time with earnings of $1.45 billion. Sociocultural practices have 3 levels, namely situational, institutional and social levels. Situational Barbie script was written during the pandemic. For example, the film Barbie was a box office success in almost the entire world and became the hope of the global community regarding the end of the pandemic. Furthermore, at the institutional level, which includes the media, is Greta Gerwig herself as a film filmmaker. Warner Bros. is the production house for the 2023 Barbie Live Action film. Then there is Mattel as the company behind the production of Barbie dolls. Finally, at the social level, this film shows how patriarchy persists in reality, the social and cultural system of American society still adheres to patriarchal culture and neglects women's rights and protection.

Media Shaping Heroes: An Analysis of Chinese Public’s Media Consumption and Heroic Identification

Heroism serves as the banner showcasing the sublime spirit of the Chinese nation, and constructing a societal identity rooted in heroism is a crucial reference for the successful continuation of heroism in the new era. Moreover, media consumption plays a pivotal role in influencing public identification with heroism. From the perspective of cultivation theory, this study surveyed 511 respondents nationwide, utilizing quantitative measurements and empirical analysis through linear regression equations. The results indicate that there is a significant positive correlation between the media usage of the Chinese public and their social identification with heroism, impacting cognitive, emotional, and behavioral dimensions differently. Additionally, traditional media is the main force in shaping this identification. Concurrently, there are evident generational differences in the public’s heroic social identity, with the memory of heroes in the new media era showing a trend of "intergenerational decline." Future research should explore how to effectively use media to transmit the spirit of heroism and promote value integration. This includes optimizing media content, formats, and communication strategies to meet the needs of different audiences and enhancing the public’s deep understanding and recognition of heroism.

Effectiveness of femvertising communications on social media: how brand promises and motive attributions impact brand equity and endorsement outcomes

PurposeWith the growing importance of conscientious branding, companies are increasingly adopting messages of female empowerment in their social media communications. However, this is not without risk, as stakeholders may be suspicious of femwashing. Therefore, companies need to develop appropriate messaging strategies to increase the effectiveness of their femvertising communications.Design/methodology/approachA between-subjects 3 × 1 online experiment was conducted to examine the influence of different messaging strategies (symbolic, philanthropic and explicit brand promises) and respective stakeholders' attributions of a company’s femvertising motives on brand equity and endorsement outcomes.FindingsThe results show that philanthropic and explicit brand promises have more positive effects on brand equity and endorsement outcomes than symbolic brand promises. In addition, motive attributions towards the firm’s femvertising messages were found to moderate the influence of message strategies on endorsement outcomes.Originality/valuePrevious research on the effects of femvertising has been inclined towards short-term performance factors like purchase intentions. This study contributes to the literature by examining its impacts on more strategic intangible assets such as brand equity. Furthermore, while prior studies on femvertising effects have so far focused primarily on the influence of recipients’ characteristics and less on the side of the communicators, this study illuminates the potential of different messaging strategies for effective femvertising communicating.

The role of emotional appeal in water conservation communication: a framework for social media engagement

Amidst growing concerns about water shortages, harnessing the potential of social media emerges as a crucial strategy in attempts to conserve consumption While informative messaging in environmental communication has been widely acknowledged, the role of emotional appeal remains underexplored. This study aims to bridge this gap by proposing a comprehensive framework that integrates emotional appeal, evoked through video creativity and multimedia effects. Focusing on the UK context and informed by the Theory of Planned Behavior (TPB) and the Elaboration Likelihood Model (ELM), the study highlights the complex interplay between cognitive and affective factors in water conservation communication. By applying Structural Equation Modeling (SEM) to a dataset containing 443 responses, the analysis reveals that emotional appeal, when evoked through creativity, not only positively influences individuals’ attitudes but also extends to shape perceived behavioural control. These findings further emphasise the ability of emotional appeal to serve as a complementary aspect that enriches individuals’ motivational framework and influences their inclination towards engaging in the intended behaviour. The study has important implications for improving current marketing efforts and encouraging behavioural shifts among water consumers. By including emotional appeal in social media communication strategies, environmental communicators can build empathy and promote sustainability more effectively. Additionally, this study offers a valuable understanding of the complex nature of water conservation communication, providing practical strategies for enhancing environmental messaging and encouraging positive behaviour changes.

A novel optimization-assisted multi-scale and dilated adaptive hybrid deep learning network with feature fusion for event detection from social media

ABSTRACT Social media networks become an active communication medium for connecting people and delivering new messages. Social media can perform as the primary channel, where the globalized events or instances can be explored. Earlier models are facing the pitfall of noticing the temporal and spatial resolution for enhancing the efficacy. Therefore, in this proposed model, a new event detection approach from social media data is presented. Firstly, the essential data is collected and undergone for pre-processing stage. Further, the Bidirectional Encoder Representations from Transformers (BERT) and Term Frequency Inverse Document Frequency (TF-IDF) are employed for extracting features. Subsequently, the two resultant features are given to the multi-scale and dilated layer present in the detection network of GRU and Res-Bi-LSTM, named as Multi-scale and Dilated Adaptive Hybrid Deep Learning (MDA-HDL) for event detection. Moreover, the MDA-HDL network’s parameters are tuned by Improved Gannet Optimization Algorithm (IGOA) to enhance the performance. Finally, the execution of the system is done over the Python platform, where the system is validated and compared with baseline methodologies. The accuracy findings of model acquire as 94.96 for dataset 1 and 96.42 for dataset 2. Hence, the recommended model outperforms with the superior results while detecting the social events.

A Multimodal Discourse Analysis of Ideological Identity Endorsed on the University's Homepages

Whilst a plethora of research has taken into account the exertion of website homepages as a conduit for effectively conveying information, it is acknowledged that the matter of ideological values and how these ideals are manifested through such digital communication media has been somewhat overlooked. Thus, the research at hand attempts to go over how the university advertises its ideological construal on its homepages by way of the adoption of multiple modes, involving both linguistic and aesthetic dimensions, and video. In this investigation, multimodal approaches encapsulated by Kress (2010) and Pauwels (2012) were employed to address the ideological values through visual components on the university homepages. Drawing from the attainable data, the university's homepage is crafted utilizing two fundamental categories of semiotic methods such as a combination of visual and textual elements, as well as video to reinforce the aesthetic, nevertheless, it neglects to incorporate any semiotic resource that places particular emphasis on visual components. The strategic utilization of diverse multiple modalities of communication on the homepage has effectively promoted an array of constructive ideological ideals that hold significant worth for stakeholders and the public, considering the pivotal role that universities play in shaping societal beliefs and perspectives.

Exploring the Intersection of Religion and Cinema: Trends and Reflections in Contemporary Film Culture

This article delves into the complex relationship between religion and film, and studies the latest trends and ethical reflections in the field of film culture. Through an interdisciplinary perspective, this article explores how movies serve as a medium for communication between audiences and religion. By paying attention to the use of religious symbols and themes in movies, audiences are invited to reflect on spiritual themes and religious culture. The analysis of the social response of religious expressions in movies highlights the interactive relationship between social beliefs, cultural backgrounds, and religious narratives. This study focuses on the rich and diverse interpretations of religious themes in global film works by showcasing different depictions of religious elements in global films. In addition, the study also explored the role of film festivals as active platforms for religious dialogue and cross-cultural exchange, promoting a deeper understanding of religious diversity in contemporary society. The article also showcases the constantly evolving trend of religion in movies, as well as the ongoing academic enthusiasm for the ethical significance of depicting religious elements in movies.

The Effect of User Generated Content and Promotion Mediated By Influncer on Purchasing Decisions (Study on Shopee Users in Majalengka Regency)

Technology is currently experiencing very rapid development, especially the use of the internet. The internet has encouraged the improvement of communication technology, media, and informatics which has an influence on the ways and patterns of business activities of the trade industry. This increase in the internet has also encouraged the development of digital marketing strategies by companies to increase consumer purchasing decisions. This study aims to empirically examine the effect of user generated content, promotion and influencers on purchasing decisions, and influencer mediation on the influence of user generated content and promotion on purchasing decisions. The population of this study were Shopee E-Commerce consumers in Majalengka Regency. The sample taken was 100 people, the sampling technique used purphosive sampling. Data was collected using a questionnaire, which was distributed via whatapps social media. Data analysis techniques using Structural Equation Model Partial Least Square (SEMPLS). Endogenous variables consist of user generated content and promotion, mediating variables are influencers and exogenous variables are purchasing decisions. The results of the analysis show that the results of this study indicate that user generated content (UGC), and influencers have a direct influence on purchasing decisions while promotions have no direct effect on consumer purchasing decisions. User generated content (UGC) and promotion have a direct influence on influencers. Influencers mediate the influence of user generated content (UGC) on purchasing decisions, but influencers do not mediate the influence of promotions on purchasing decisions