ABSTRACT In the light of the Children's Television Workshop research‐guided productions of Sesame Street and The Electric Company, relatively inexpensive production styles such as camera in the back of a classroom and the simple studio set with the camera on the teacher have drawn harsh criticism. A theoretical basis for this criticism has been that the available audiovisual message capacity is not being used to its full potential, particularly the visual portion, in the simpler, teacher‐centred styles. Recent programming by TV College of the City Colleges of Chicago presented an opportunity to conduct an evaluation of two distinctly different instructional television production styles for adult open learning students. In this research a Miami‐Dade (Florida) Community College documentary film program which was part of the 30‐program series Man and Environment (ME) was compared with a program locally produced by TV College (TVC) which was broadcast back‐to‐back with the M&E program. This programing was p...