Community-based Tourism Research Articles

Community-Based Tourism: Destination Branding Model of Segunung Traditional Village

This research aims to analyze the development of the Segunung Traditional Village as a community-based tourism destination and participate in supporting local Micro, Small and Medium Enterprises (MSMEs). Using a phenomenological approach, this research explores how integration of daily community activities, preservation of local wisdom, and collaboration with various parties, such as the Education and Culture department and milk factories in Jakarta, can improve the economic, social and cultural welfare of villages. It is hoped that this research can become a model for the development of sustainable community-based tourism in other villages with similar characteristics. Through the data analysis technique used is the Manual Data Analysis Procedure (MDAP), from the results of interviews, observations accompanied by triangulation of sources and theories to produce findings. The results of the research found that in order for the Community Based Tourism Destination Branding Model to function optimally it must focus on Product Innovation, Promotion Strategy, Social Media, Marketing Communications, Educational Tourism, Brand Positioning, Collaboration, Local wisdom, Brand Equity, Value Chain Development

Improve Community-Based Tourism to Bolster Feasible Tourism in Setu Babakan Jagakarsa South Jakarta

Community-based tourism (CBT) is advancing through community strengthening in arranging and administration. This investigation points to applying the CBT demonstration to the Setu Babakan range and realizing maintainable tourism improvement. Openness and offices not legitimately overseen by the neighborhood community and the need for back from the nearby government make the Setu Babakan area's social legacy not broadly known to visitors. In any case, the number of traveler visits started to increase. This investigation makes the Setu Babakan zone one of the tourism options for visitors going by DKI Jakarta. The inquiry about the approach is subjective and clear through the investigation of qualities, shortcomings, Opportunities, and Threats (SWOT), which can outline the qualities, shortcomings, openings, and deterrents within the Setu Babakan region. Investigating information is essential information sourced from interviews, surveys, and perceptions. It appears that the individuals of the Setu Babakan region concur with the usage of CBT. The improvement of Smaller, small, and Medium enterprises is still not ideally carried out, so the part of government is required to bolster and encourage (MSMEs). The Setu Babakan traveler zone is an extraordinary financial zone (SEZ) that can emphatically affect the community's welfare.

Boosting Local Economy through Tourism: Community-Based Tourism on Cultural Tourism Activities

Tourism may have a variety of positive outcomes including increased local economy, creation of jobs, and infrastructural improvements. The objective of this research is to examine the Community-based tourism (CBT) approach in order to achieve several SDGs to strengthen local economy. This study employs a qualitative approach that includes observation and interviews conducted in phases with Kutu Wetan Village, Indonesia. The village has the competitive advantage of having several cultural attractions with rich history story about the presence of Ponorogo regency. All of the measures in this study are used with the intention of stimulating the development of all tourism facilities to increase the destination’s appeal that diversifying the local economy and creating jobs. Results shows that Kutu Wetan Village still lack variety of entrance points (tour packages, cultural events, homestays, culinary option, and transportation business). Successful implementation of CBT Kutu Wetan are depends on their cooperative mindset and local’s strong economic interest. To achieve long-term sustainable tourism development in supporting the local economy, it is important for Kutu Wetan village to build an appealing and genuine destination that offers diversify tourist attraction while maintaining the surrounding environment and culture.

Community-Based Tourism as a Sustainable Approach to Tourism Development in Jibhi Valley, Himachal Pradesh, India

Summary The Jibhi Valley of Himachal Pradesh, India, has vast potential for community-based tourism (CBT), offering unique village experiences with quality accommodation. CBT empowers locals to generate income and share their culture, showcasing handicrafts, local cuisines, and authentic experiences. Celebration of Jibhi’s religious festivals and traditional rituals add a niche cultural perspective of the valley. The pristine environment mostly attracts nature enthusiasts, bird watchers, and hikers. Jibhi’s prospects include cultural experiences, village stays, wildlife encounters, nature-based tourism, agro-tourism, wellness, art, and adventure. Information © The Authors 2024

Strategi Pengembangan Pemasaran Di Kampung Wisata Rajut Binong Kota Bandung

The context for this research is a paucity of initiatives that support tourism marketing, particularly the establishment of innovative tourist communities in Bandung. The goal of this research is to make recommendations to the Bandung City Government, specifically the Disbudpar, for creating tourism marketing strategies, particularly in the Binong Rajut Creative Village. Binong Knitting Tourism Village has significant potential as a creative tourism destination. According to the SWOT analysis, this town is in a strategic position to adopt an aggressive expansion strategy that includes leveraging its strengths in implementing Sapta Pesona, diversifying tourist packages, and providing enough amenity facilities. However, shortcomings in HR and integrated marketing competencies must be rectified. Strategy recommendations include maximizing social media advertising, enhancing the quality and quantity of tourism products, and working with the government, tourism sector stakeholders, communities, and academia to promote innovation and competitiveness. Better management can be achieved through training, seminars, and conversations that create collaborative networks and enhance HR competency. With a planned approach and stakeholder participation, the Binong Knitting Tourism Village may grow its attractiveness as a tourist attraction, benefit the local economy, and conserve local culture. Implementing this plan will promote long-term growth and community welfare in the tourism industry, establishing the Binong Rajut Tourism Village as a successful model for community-based tourism development.

Integrating lean management into community-based tourism: Enhancing efficiency in tourism supply chains through value stream mapping concept

This study aimed to identify waste within the community-based tourism (CBT) management chain and enhance the efficiency of the CBT activities' supply chain by employing the value stream mapping (VSM) concept. Through a case study of a CBT destination in Kok Sathon, Thailand, a mixed-method research approach was utilized, combining qualitative and quantitative methods. The study incorporated a literature review, field surveys, interviews with 35 key informants, and questionnaires administered to 400 tourists. The findings reveal that waste in the CBT management process manifested in nine categories: non-participation/non-community involvement; lack of identity/storytelling; unclear communication; overproduction/over-processing; waiting/delay; transportation/motion; non-organization and management; defects; and tourism marketing. Following the implementation of improvements, a reduction in staff activities was observed by 33.33% and service process time by 5.61%. The research not only provides empirical evidence of waste in CBT supply chain management but also demonstrates the impact of applying lean principles to address inefficiencies. Furthermore, it offers insights into optimizing tourism resources in CBT operations and serves as a guide for enhancing efficiency in service organizations. This work introduces a new framework that challenges traditional compartmentalized problem-solving methods in tourism and emphasizes the importance of every step in the process—from inception to conclusion—to enhance understanding of the root causes of issues and facilitate necessary changes. These reductions in waste are directly aligned with the values desired by tourists, indicating a successful alignment of operational improvements with tourist expectations.

Post-COVID-19 Spatial Resilience in Community-based Tourism: A Case Study on Ayutthaya

There are challenges to community-based tourism (CBT) post-COVID-19, and some health measures still need to be taken to prevent the risk of people spreading the disease and remaining safe from infection. It is especially important for those in rural areas, who may have limited access to healthcare and other resources, and certain health measures can be taken to protect themselves and others. Nineteen tourism community cases from rural Ayutthaya were selected for study since their CBT recovered faster from the pandemic than in other provinces. Data were recorded and collected on the physical and actual conditions of the properties surveyed. Principal component analysis was then implemented to the dataset to clarify the major spatial management attributes contributing to decisions on the operation of the tourism community during a crisis. The study results revealed that multi-center tourism communities with several activity bases were more able to fully operate and quickly return to tourism. This pattern of community spatiality is a key factor in promoting resilience in the tourism community during and after the pandemic. The findings are expected to benefit the development of post-COVID-19 community tourism to suggest appropriate approaches for managing a geospatial tourism community.

Tourism Communication Policy in Sustainable Tourism and Climate Change in Garut Regency

The tourism sector as one of the drivers of the Indonesian economy is also affected by natural and non-natural disasters. Climate change and disasters encourage the government of Garut Regency in West Java, Indonesia, to carry out various tourism communication policies as part of the effort to increase sustainable tourism activities in the face of climate change and disasters. This research aims to find a model of sustainable tourism communication policy in the face of climate change in Garut Regency. This research uses symbolic interactionism theory, growth pole theory and Community Based Tourism (CBT). The exchange of symbols between tourism actors will build a common meaning in making sustainable tourism communication policies. The type of research used a case study with a research location in Garut Regency, a tourist site as well as a disaster-prone area. Data collection techniques were carried out through observation, interviews and documentation. Data validity used data triangulation, investigator triangulation, and theory triangulation. The results showed that the policy used in the development of sustainable tourism in Garut Regency emphasizes collaboration and communication of all stakeholders. The involvement of all stakeholders will encourage the realization of community welfare. The focus of sustainable tourism development is the community. Community welfare will be achieved if the community is fully involved in all tourism activities.

Questioning the Readiness of Local Residents in Managing Community-Based Tourism? A Case in Pulisan Village, North Minahasa Regency, Indonesia

Community based tourism is a tourism management concept where the local community as the owner of tourism potential, is involved in tourism management. It requires a strong commitment from the community to be directly involved in it. Pulisan is the name of the village in Likupang which is the centre of the development of the Special Economic Zone for tourism. In the last five years it has received tourism development assistance ranging from physical infrastructure to hospitality skills training. However, from several observations in the field, it was found that the reactivity of the community in implementing the various benefits that had been distributed to the community was in-effective. The purpose of this study is to examine the readiness of local communities in managing community-based tourism. Descriptive research is the approach to solve this case. Then the data collection technique through a survey of 81 respondents who live in that village. While the analytical tool used is a Likert scale. The results found that for the three main indicators, namely attractions, amenity and accessibility, the average respondent's answer was willing, while for the supporting components, respondents were still undecided.

The Empowering Marine Tourism in Indonesia Through the Crucial Role of BUMDES

This study examines the role of Village-Owned Enterprises (BUMDES) in developing the Tlocor Marine Tourism Village in Indonesia. Through qualitative research, including interviews, observations, and document analysis, the research highlights BUMDES Mitra Abadi's impact across economic, social, environmental, cultural, and political dimensions. Key findings show that BUMDES has significantly improved local economic conditions, promoted community involvement, enhanced environmental awareness, and strengthened cultural activities. However, challenges such as limited private investment and insufficient government support persist. The study underscores the need for continued backing from both the government and private sector to ensure sustainable tourism development in Tlocor. Highlights: 1. Economic Impact: BUMDES boosts local economies through community-based tourism.2. Community Involvement: Promotes social cohesion via diverse age group participation.3. Environmental Awareness: Enhances waste management and conservation efforts. Keywords: BUMDES, Tlocor Marine Tourism, community development, sustainable tourism, Indonesia

Community-Based Tourism Approach for Sustainable Development: A Study of the Lepcha Community, Kalimpong District, India

Community-Based Tourism Approach for Sustainable Development: A Study of the Lepcha Community, Kalimpong District, India

Sustainable Tourism Implementation In Indonesia: Emphasizing Green Tourism, Community-Based Tourism, and Local Empowerment

Several crucial concepts are integral to the successful implementation of sustainable tourism practices in Indonesia. Among these, Green Tourism, Community Based Tourism, and Local Empowerment stand out as pivotal frameworks. Green tourism has promise as an environmentally friendly offering, although it requires a deeper understanding of environmentally conscious advancement within the tourism sector. At present, difficulties remain in delineating the notion of sustainable tourism and in implement it in tourism destinations. This study is filling the gap of the existing research on sustainable tourism by providing recommendations to enhance environmental sustainability practices by focusing on Green Tourism, Community Based Tourism and Local Empowerment. This article aims to explore these concepts in depth and highlight the best practices associated with each one. This research employs a qualitative methodology, specifically employing an integrative literature review approach to investigate the implementation of green tourism in Indonesia. In conclusion, sustainable tourism implementation in Indonesia is a complex and multifaceted process. It involves the active participation of local communities, the development of sustainable policies and plans, and the promotion of a green economy. Government engagement and community involvement are crucial for the successful implementation of sustainable tourism. To comprehensively examine the role of stakeholders and prioritize variables crucial for devising strategies in sustainable tourism implementation, further research utilizing a quantitative approach is recommended. Additionally, it is imperative to test the concept of step-by-step local empowerment using quantitative methods to ensure its validity.

Potensi Hutan Mangrove Sebagai Daya Tarik Wisata (Studi Kasus Pada Hutan Mangrove Idaman Kec. Tarowang, Kab. Jeneponto, Prov. Sulawesi Selatan)

The Research of the potential of mangrove forests as an educational tourism is a survey research that focuses on the richness of mangrove forest ecosystems and its potential as an economic driver for the community through educational tourism activities. This research was conducted in the Idaman mangrove forest, Tarowang sub-district, Jeneponto South Sulawesi province. Data collection techniques used were through questionnaires, interviews, and documentation. The results showed that the characteristics of the Idaman mangrove forest consist of various species of mangrove plants, birds, and other mangrove ecosystems that are very potential as a tourist attraction. The potential of the mangrove forest has not been optimized by the communities around tourism area so that it has not yet optimally contributed as an economic source. The constraints in developing of the Idaman mangrove forest as a tourist attraction are the absence of a community-based tourism development and management model on the attractiveness of the Idaman mangrove forest, the low creativity and capacity of the community, as well as limited tourism support facilities. The recommended model for developing mangrove forests is educational tourism based through nursery activities and planting of mangrove forests for conservation, utilization and diversification of mangrove forest products as culinary and handicraft products.

RESEARCH TREND OF CULTURAL VILLAGE AS A COMMUNITY-BASED TOURISM: A SYSTEMATIC LITERATURE 2000-2020

This study aims to collect, review, synthesize, and analyze a collection of scientific articles that focus on discussing the outcomes or results of a form of community-based tourism (CBT) practices worldwide. The specific form of CBT examined in this study is the Cultural Village and similar village-based initiatives. The research period spans over 20 years, from 2000 to 2020. In addition to examining the evolution of research trends and mapping the literature on these topics, this study proposes a framework for assessing the outcomes of this form of community-based tourism. The Systematic Literature Review (SLR) was employed to collect and analyze relevant scientific articles. The SLR method involves at least six main stages. Ten scientific literature databases served as sources of information for retrieving related articles. A total of 61 articles were selected during the search and filtering process. The primary findings indicate that properly managed Cultural Villages can positively impact three main aspects: the economy, the environment, and the socio-culture. This phenomenon is termed the "Multiplier Effect" of Cultural Villages by the researcher

Agritourism Development through Leveraging Financial Support within the 4As Framework

Abstract Financing is a crucial issue in agritourism development. Financial considerations play a significant role in the successful implementation and long-term sustainability of agritourism ventures. This research focuses on understanding the financial challenges that arise within each component of the 4As framework. The research methodology used is a literature study. This study emphasizes the financial challenges that emerge within each component of the 4As framework. Key financial factors for sustainable agritourism includes infrastructure investment, eco-friendly planning, cost management, effective marketing, training, and environmental preservation. Developing and managing attractions requires financial investment in creating and promoting unique experiences while ensuring cultural sustainability and integrity. Access involves infrastructure development and maintenance, transportation costs, and the need to reach remote rural areas. Providing adequate amenities requires financial resources for facility development, maintenance, and visitor service management. Ancillary services pose financial barriers in terms of initial investment, operational costs, and balancing authenticity with visitor expectations. Innovative financial approaches and support mechanisms are needed to foster agritourim development. These include accessing funding opportunities, exploring public-private partnerships, leveraging community-based tourism models, and volunteer tourism. Furthermore, this study emphasizes the importance of financial support programs through government grants and subsidies, incubators and accelerators programs, and tourism development funds.

Self-Reliance in Community-Based Rural Tourism: Observing Tourism Villages (Desa Wisata) in Sleman Regency, Indonesia

Self-reliance is essential for community-based rural tourism (CBRT), ensuring effective running in the long term. However, existing studies have focused on general self-reliance conditions while overlooking details surrounding the community’s self-reliance in each activity of the CBRT value chain. This study filled this significant gap by observing community self-reliance in CBRT and considering the tourism value chain (TVC) framework. Built upon the abduction method, this study applied the systematic combining approach to observe three aspects of self-reliance, i.e., goals or objectives, rights and abilities, and owned resources, in the TVC of CBRT entities. Taking the case of CBRT in Sleman Regency, Indonesia, the data collection involved representatives of 49 community-based tourism villages (desa wisata). The results showed that observing community self-reliance in CBRT allows for the identification of multifaceted self-reliance problems in rural tourism communities. Apparently, the observed CBRT initiatives are unable to achieve complete self-sufficiency across all aspects of self-reliance. Reliance on external collaboration and support networks persists out of necessity rather than an inability to self-manage. Policy protections, capacity building, and collaborative partnerships are necessary to develop resilient and sustainable rural tourism amidst necessary dependencies. CBRT planning and policies should hence consider the abovementioned aspects of self-reliance to empower CBRT toward sustainable rural development.

Community-Based Tourism in the Development of Curug Leuwi Hejo, Bogor

Community participation is an important aspect in supporting the development of a tourist destination. Community participation can create sustainable tourism development, improve environmental sustainability, local economic growth, and community welfare. This research aims to understand the role of the community in efforts to develop tourist destinations in Curug Leuwi Hejo. This research uses qualitative methods, with descriptive qualitative analysis and SWOC analysis. Data collection was carried out by direct observation and interviews with managers and local communities. The results showed that community participation in the development of Curug Leuwi Hejo tourism is carried out through various forms of participation such as open meetings, environmental maintenance, training, responsibility, and local businesses. Community empowerment through awareness raising, job opening, and local craft development are also the main objectives in the concept of community-based tourism. Cultural preservation, such as through the maintenance of cultural heritage and the building of local cultural identity, is also an important aspect in the development of such tourist destinations. However, there are weaknesses and challenges that need to be addressed, such as limited community participation, limited nearby economic opportunities, lack of understanding of environmental impacts, lack of integration of local wisdom, and lack of government support for local initiatives. Appropriate strategies to take advantage of opportunities and overcome challenges, such as increasing community awareness, expanding ecotourism programs, strengthening the promotion of local wisdom and culture, strengthening partnerships with the government, and optimizing digital marketing.

Peran Dinas Pariwisata Provinsi Banten dalam Program Kampung Wisata Pipitan Kota Serang

This research focuses on evaluating the evaluation of the Pipitan tourist village program in the city of Serang. This research uses a descriptive qualitative method with a qualitative approach. Tourism villages make tourism products more valuable in rural culture because there is development of tourist villages that have cultural value without destroying it. Local communities host and become important actors in the development of tourist villages at all stages, starting from the planning, monitoring and implementation stages. Pipitan Tourism Village is an interesting research object because its location coincides with the capital of Banten Province, namely Serang City. Development of the Pipitan Tourism Village into a community-based Pipitan Tourism Village by developing the role of the local community who are the managers of the Pipitan Tourism Village, such as: the chairman and members of the tourism awareness group (Pokdarwis) who are the administrators. or local residents of the Pipitan Tourism Village, MSME crafts such as flower pot crafts, garden decorations, wooden crafts, corn husk crafts are local craftsmen from the Pipitan Tourism Village. The Banten Provincial Tourism Office plays a role in distributing the budget in the development process of the Pipitan Tourism Village and the private sector will build facilities and infrastructure in the Pipitan Tourism Village. This collaboration aims to increase the economic impact, improve welfare and become a contributor to local original income in the community-based tourism sector. The concept of the Pipitan Tourism Village is very unique with a colorful concept that aims to improve the culture of the surrounding community by highlighting local characteristics such as culinary delights, and inside there is the Bolohok Market which sells regional specialties from Serang City.

Sustainable Community-Based Tourism Development: Capacity Building for Community; The Case Study in Cam Kim, Hoi An, Vietnam

Sustainable Community-Based Tourism Development: Capacity Building for Community; The Case Study in Cam Kim, Hoi An, Vietnam

Community-based tourism resilience in response to COVID-19 in Brazil’s Kalunga Territory

The Kalunga Territory, located in the Brazilian Cerrado in the state of Goias, is rich in biodiversity, and is home to 39 quilombola communities providing a unique opportunity for community-based tourism (CBT) that integrates the unique Kalunga history and culture with sustainable livelihoods. Yet, there is limited research in the resilience of CBT to disturbances, such as the COVID-19 pandemic, especially in a remote Territory that closed its borders. This study aims to better understand how the Kalunga responded and navigated challenges of COVID-19 and the key factors that influence the resilience of CBT. We conducted a series of workshops prior to the pandemic and qualitative semi-structured interviews with community leaders and community members involved in tourism after the pandemic had occurred. Through the application of Berkes and Seixas (2005) framework, this study’s findings highlight the importance of diversifying livelihoods and tourism experiences, community values and solidarity, integration of local knowledge and culture, and having a strong foundation for shared governance and decision-making. The paper concludes with key insights for enhancing the resilience of CBT in the Kalunga Territory and beyond such as learning from neighboring communities, the role of bridging organizations between local and national stakeholders, supporting a shared identity and vision, integrating traditional ecological knowledge and diverse perspectives, and reducing the dependency on only tourism for livelihoods.