Communication Efforts Research Articles

Towards a Socially Conscious Start-up Brand: EDI in Entrepreneurial Branding

Successful start-ups are those capable of evoking customer loyalty. To achieve this, a well-crafted brand with a clear brand message that resonates with the target audience is needed. The pandemic, and its aftermath, has led to heightened scrutiny of brands by audiences, with consumers spending more time and money online. Purchase decisions and brand loyalty are increasingly influenced by what brands stand for, with a preference for those that believably prioritise people over profits. Nearly two-thirds of UK consumers expect brands to address societal issues. This trend is particularly pronounced among Generation Z, the fastest-growing demographic in the UK and other advanced economies in terms of spending power. This age cohort differs in several respects from preceding generations, showing a distinct hunger for social causes relating to equity, diversity and inclusion (EDI). This paper presents findings from an investigation into Generation Z's perception of EDI as part of entrepreneurial market communications. Our research aims to explore the target audience's awareness and attitude toward the inclusion of EDI elements in start-up brands and to ideate tangible recommendations for entrepreneurs in terms of embracing EDI as part of their brand’s activities. Guided by Design Thinking, a total of 35 semi-structured interviews were conducted with young adults in Greater London, UK. Through inductive Thematic Analysis, four key themes emerged: (i) There is currently limited visibility and awareness of start-ups with EDI branding; (ii) there is a desire for authenticity alongside distrust of brands delivering on this; (iii) there is an expectation of intersectional diversity; and (iv) there is a limited risk of 'cancel culture' for start-ups. Based on these insights, four tangible recommendations were formulated for crafting socially conscious start-up brands: (i) embrace intersectional diversity internally and externally; (ii) cultivate a community to co-create EDI initiatives; (iii) utilising/collaborate with existing EDI associations; and (iv) prioritise EDI efforts in branded communications.

Gender, Politics, and the Glass Ceiling: Comparative Analysis of Male and Female Politicians’ Agenda-Building Efforts in the U.S. Primaries

ABSTRACT This study focuses on investigating whether male and female politicians have an equal opportunity to influence the media agenda through their strategic communication efforts during the 2020 U.S. primary elections. Exploratory in nature, this study is grounded in agenda-building theory. This research employs mixed-method content analysis to compare the campaign press releases and subsequent news coverage of three male and three female candidates from the U.S. primaries. The findings revealed that, while both female and male politicians’ messages significantly correlated with the news agenda across three levels of agenda-building, there was no significant difference by gender. However, issues framed as “masculine” were more strongly linked with the media agenda compared to “feminine” issues. This study contributes to communication research by exploring the current state of gender stereotypes in political media coverage, offering insights into the persistence of a ‘glass ceiling’ in strategic news coverage. Additionally, it contributes to agenda-building research by incorporating gender and the context of primary elections in the U.S. which are underrepresented in the literature, into the complex relationship between political campaign messages and news agendas.

Contributions and Impact of Health Communication Research to Vaccination Efforts and Acceptance

ABSTRACT Vaccines (a medical product) and vaccination recommendations (expert advice on who should receive, when, and how often) have grown in importance and prominence in the past 15 years, including because of a recent COVID-19 pandemic. This essay highlights contributions from vaccine and vaccination-related health communication research since 2010. This research has had significant impacts – that is, visible and discernible positive effects – on the ways health communication is undertaken broadly (e.g. at the campaign level) and at the health care provider-patient level (e.g. conversations with parents and patients regarding vaccine benefits, risks, and safety). As this essay illustrates, health communication research has resulted in greater use of formative research to guide vaccination campaign and education efforts, better identification and understanding of the factors behind vaccination delay and declination, and greater recognition that communication efforts can fail to achieve desired outcomes or generate unintended consequences. Health communication research has also documented the powerful influence of healthcare provider communication on parent and patient understanding and compliance with immunization recommendations. Importantly, this research has also shown the characteristics of provider-patient communication matter much. Healthcare providers must have or establish a high degree of trust, be well-versed in vaccine efficacy and safety, and be adept at using their personal experiences, information tailoring/personalization, and evidence-based communication strategies to increase the likelihood of success.

Digital Gamification Tool (Let's Control Flu) to Increase Vaccination Coverage Rates: Proposal for Algorithm Development.

Influenza represents a critical public health challenge, disproportionately affecting at-risk populations, including older adults and those with chronic conditions, often compounded by socioeconomic factors. Innovative strategies, such as gamification, are essential for augmenting risk communication and community engagement efforts to address this threat. This study aims to introduce the "Let's Control Flu" (LCF) tool, a gamified, interactive platform aimed at simulating the impact of various public health policies (PHPs) on influenza vaccination coverage rates and health outcomes. The tool aligns with the World Health Organization's goal of achieving a 75% influenza vaccination rate by 2030, facilitating strategic decision-making to enhance vaccination uptake. The LCF tool integrates a selection of 13 PHPs from an initial set proposed in another study, targeting specific population groups to evaluate 7 key health outcomes. A prioritization mechanism accounts for societal resistance and the synergistic effects of PHPs, projecting the potential policy impacts from 2022 to 2031. This methodology enables users to assess how PHPs could influence public health strategies within distinct target groups. The LCF project began in February 2021 and is scheduled to end in December 2024. The model creation phase and its application to the pilot country, Sweden, took place between May 2021 and May 2023, with subsequent application to other European countries. The pilot phase demonstrated the tool's potential, indicating a promising increase in the national influenza vaccination coverage rate, with uniform improvements across all targeted demographic groups. These initial findings highlight the tool's capacity to model the effects of PHPs on improving vaccination rates and mitigating the health impact of influenza. By incorporating gamification into the analysis of PHPs, the LCF tool offers an innovative and accessible approach to supporting health decision makers and patient advocacy groups. It enhances the comprehension of policy impacts, promoting more effective influenza prevention and control strategies. This paper underscores the critical need for adaptable and engaging tools in PHP planning and implementation. RR1-10.2196/55613.

Using Psychological Reactance and Bandwagon Cues to Explain High School Sports Coaches’ Resistance to Concussion Communication Policies

Sport-related concussions (SRC) are a significant health risk for athletes amalgamated by issues with underreporting. Coaches play a pivotal role in promoting safety and health, but coach-player SRC communication efforts have been insufficient at improving players’ reporting behaviors. This study considers coaches’ responses to a proposed mandate to engage in SRC communication with athletes via psychological reactance theory (PRT), with bandwagoning cues positioned as a form of social proof that heightens or mitigates persuasion. Two hundred five coaches from 20 distinct sports were exposed to one of four messages addressing a proposed SRC management policy mandating biweekly coach-player communication about SRCs. The message variations incorporated different bandwagon cues (positive, negative, absent, mixed), manipulated through user comments and emoji reactions on a simulated social media environment. Results demonstrate direct and mediated relationships between exposure to negative bandwagon cues, bandwagon perceptions, freedom threat, reactance, and opposition intentions. Our findings provide valuable insights into the dynamics of coaches’ attitudes towards SRC communication in a social media context, bridging gaps in the literature and introducing PRT to the SRC domain.

Unmasking metabolic disruptors: The NEMESIS project's quest for Novel Biomarkers, Evidence on Adverse Effects, and Efficient Methodologies

Metabolism disrupting chemicals (MDCs) elicit negative effects on metabolically active organs such as the liver and the pancreas, altering normal metabolic processes. Chemicals that are known, or suspected MDCs include compounds found in everyday consumer products and food, making low-dose, continuous exposure inevitable for humans. Through the discovery of chemically induced metabolic disruption, a concern has surfaced whether and how MDCs impact human health and the development of metabolic diseases. This has accelerated research around the topic, and it has been found that exposure to MDCs is linked to increased incidence of metabolic diseases including obesity and liver steatosis. Effective regulatory action is hindered by the lack of accurate methods to identify MDCs. The NEMESIS project addresses this regulatory gap by investigating the mechanisms through which MDCs cause metabolic disruption. The project aims at identifying novel biomarkers of exposure and link exposure to disease outcomes. As chemical toxicity testing is rapidly moving towards new approach methodologies (NAMs), NEMESIS promotes non-animal methodologies by employing state-of-the-art in vitro methods, epidemiological data, systems biology approaches, and seeks to replace mammalian in vivo experiments with alternative models. By understanding mechanisms of MDC-induced metabolic health effects, and through the development of reliable effect biomarkers and testing strategies, the NEMESIS project aims to facilitate more effective regulatory measures to improve and protect the health and well-being of EU citizens. The project is particularly focused on maximizing its impact through effective dissemination and communication efforts, to ensure that the project’s message and results reach a broad audience and are tailored to different population groups. These actions will improve the risk assessment of MDCs and ensure that the EU citizens are informed and protected from the harmful effects of MDCs and can adapt their consumer patterns and behaviors to prevent exposure.

Enhancing Maternal Engagement for Effective Stunting Prevention Strategies

General Background: Stunting is a critical public health issue that affects child development and overall community well-being. Effective management programs, such as the Pregnant Mother Class Program, are essential for addressing this challenge. Specific Background: In Wonoayu Village, Sidoarjo Regency, the implementation of this program aims to enhance maternal awareness and education regarding stunting prevention. However, the effectiveness of such programs in engaging the community remains underexplored. Knowledge Gap: While various studies have examined stunting management initiatives, limited research has focused on the qualitative aspects of community participation and communication in these programs. Aims: This research aims to evaluate the implementation of the Pregnant Mother Class Program in stunting management, specifically focusing on community participation, resource allocation, and bureaucratic structure. Results: Utilizing qualitative descriptive methods, the study found that while resource and disposition aspects were optimal, communication efforts were lacking, leading to low community awareness and participation. Training of facilitators was adequately conducted, but engagement with pregnant women required improvement. Novelty: This study provides unique insights into the dynamics of community education programs in stunting management, highlighting the critical role of communication in fostering community participation. Implications: The findings underscore the need for enhanced communication strategies to raise awareness and improve participation in health programs. Strengthening community engagement through targeted outreach can significantly enhance the effectiveness of stunting prevention initiatives, ultimately contributing to better health outcomes for mothers and children in rural settings. Highlights: Communication efforts require improvement for effective stunting management. Resource allocation and facilitator training were adequately implemented. Community participation enhances awareness and program effectiveness. Keywords: stunting prevention, pregnant mother class, community engagement, qualitative research, health education

Роль соціально відповідального маркетингу в забезпеченні стратегічного розвитку підприємства

In the contemporary business landscape, integrating socially responsible marketing into enterprise strategies is increasingly recognized as a critical factor for sustainable development. This article delves into the essential role that socially responsible marketing plays in ensuring the strategic development of an enterprise, highlighting its impact on long-term viability and competitiveness. Socially responsible marketing involves incorporating ethical, social, and environmental considerations into marketing practices, fostering a more holistic approach to business development. As consumers become more conscious of the ethical implications of their purchasing decisions, enterprises that prioritize socially responsible marketing are better positioned to build trust, customer retention, and a more substantial market presence. Furthermore, the article explores the role of SRM in driving the strategic development of enterprises. By emphasizing sustainability and social responsibility, businesses are encouraged to develop new products and processes that minimize environmental impact and address societal needs. Moreover, socially responsible marketing fosters strong relationships with stakeholders, including investors, communities, and regulatory bodies. Transparent communication and genuine efforts to address social and environmental issues help build stakeholder trust and support, which are crucial for long-term strategic sustainability. This positive stakeholder engagement also mitigates risks and enhances the enterprise’s ability to navigate complex environments. In conclusion, integrating socially responsible marketing into the strategic development of an enterprise is not merely a trend but a fundamental component of modern business practice. Socially responsible marketing supports the sustainable development of an enterprise by aligning economic, social, and environmental goals, thereby creating a competitive advantage and ensuring long-term success. As businesses continue to evolve in response to global challenges, the adoption of socially responsible marketing will be essential for maintaining relevance and achieving strategic objectives. Keywords: enterprise development, strategic development, sustainable development of an enterprise, development strategy, strategic sustainability, social responsibility, socially responsible marketing, enterprise.

The role of civil society organizations (CSOs) as community-based knowledge brokers: A qualitative study with CSOs during the first year of the COVID-19 pandemic in Canada

Background: This study explored how civil society organizations in British Columbia, Canada, obtained, shared, and communicated multilingual COVID-19 information with people whose first language is not English. Aim: The aim was to examine civil society organizations’ role as community-based knowledge brokers during the first year of the COVID-19 pandemic. Methods: Commencing in December 2022, virtual semi-structured interviews were conducted with employees from civil society organizations in British Columbia (N=15). Results: Civil society organizations played a crucial role in sharing multilingual information with people whose first language is not English. They amplified public health messages, addressed confusion concerning public health orders, and engaged with community members to better understand and address local needs. Discussion: Civil society organizations contributed to health communication efforts and succeeded in reaching populations overlooked by mainstream communication channels. Conclusions: The COVID-19 pandemic provides an opportunity to reflect on the role of civil society organizations as community-based knowledge brokers that acted as intermediaries to support information-sharing from government public health communications to priority populations. Based on this study’s findings, we propose several recommendations to enhance equity-based preparedness, responses, and re­covery for health emergencies.

Clinical and epidemiological characteristics of toxocariasis in Khmer adult people in Tra Vinh province, 2023

Toxocariasis remains a public health concern in communities, especially in tropical and developing countries. A cross - sectional study aimed to describe the clinical and epidemiological characteristics of toxocariasis among the Khmer adult population. The study was conducted with a total of 760 participants across 30 communes in eight districts and cities of Tra Vinh Province in 2023 using a 30-cluster random sampling method. Fluorescent antibody technique was applied to detect IgG antibodies against Toxocara spp. The results indicated a seropositivity rate of 73%. The rate of toxocariasis was 48% (individuals exhibiting both clinical symptoms and seropositivity). The most common clinical manifestations were integumentary and mucosal, followed by neurological, gastrointestinal, and respiratory symptoms. The symptoms with the highest prevalence were pruritus and skin eruptions, headaches, and dizziness, with rates of 57.5%, 46.6%, and 43.6% respectively. Factors associated with a higher risk of toxocariasis infection identified included older age, female gender, lower educational level, occupations such as farming or being unemployed or having no stable job, poverty or near-poverty status, not owning dogs or cats, and living in rural areas. The prevalence toxocariasis among the Khmer adult people in Tra Vinh province is alarmingly high. It is related to the socioeconomic conditions of the people, thereby highlighting the need for enhanced health education and communication efforts within the community.

University Population and Wildfire Risk: An Analysis of Perception-Based Variables and Geospatial Differences

This research presents a novel perspective on university students, staff, and faculty and their perception of risk concerning wildfires in the fire-prone US State of Idaho. Past studies have conducted resident surveys in high-risk communities to investigate what factors make homeowners more likely to engage in mitigation activities, increasing communities’ resiliency. Research on a population without property ownership and using the wildland-urban interface (WUI) as activity and recreation spaces is limited. The main hypothesis is that a university population will have different perception and awareness levels in perception-based variables when comparing students to staff/faculty in a traditional survey and geospatial analysis. This study investigates Boise State University’s population’s risk perception using an online survey and interactive spatial assessment to examine differences between associated and geographically allocated risk spaces. Findings from perception mapping, binomial regression, and geostatistical analysis contrast current literature with traditional residents’ surveys. The explorative geostatistical analysis reveals distinct allocation patterns of perceived risk not captured in survey questions. Overall, findings promote a better understanding of where risk and awareness are apparent and suggest that wildfire communication efforts should reach out to all users of the WUI.

Green Purchsing Behaviour among Generation Z Consumers in Kathmandu Valley

Purpose: The study attempts to examine the general perception regarding green products and determinants of green purchasing behavior. Subsequently, the purpose of this study is to examine the factors that influence green purchasing and general perception among Generation Z in Kathmandu valley. Design/Methodology/Approach: The causal comparative research design was employed in the study to investigate the causal link between determinants of green purchasing behavior. Data, gathered from 221 respondents through structured questionnaires distributed via KOBO toolbox, utilized convenience sampling. Quantitative analysis involved both descriptive and inferential statistics, employing the PLS-SEM method. Findings: The study finds environmental knowledge, government influence, and social influence have significant impact on green purchase behavior. However, environmental attitude, and environmental responsibility did not influence the green purchasing behavior of Gen Z in Kathmandu valley. Research Limitations/Implications: This study is limited to Generation Z in Kathmandu valley, utilizing cross-sectional data, which may restrict generalizability. Future research should explore the determinants of green purchasing behaviors. Nevertheless, the outcome of the study will assist all stakeholders, including policymakers and marketers in Kathmandu Valley. Practical Implication: The application of this study is extensive. The study's findings will assist businesses, marketers, policymakers, and environmental advocates. Understanding these factors can help businesses tailor their products, marketing strategies, and communication efforts to better appeal to this demographic, thereby increasing their market share in the growing green product market. Similarly, the study's findings can contribute to the promotion of sustainable consumption practices in Kathmandu Valley, aligning with global efforts to address environmental challenges. Originality/Value: To the best of the author’s knowledge, this study is one of the earliest studies to examine the relationship between green purchasing behavior among gen Z in Kathmandu valley by using PLS-SEM.

The importance of ‘dread risk’ for vaccine communication

ABSTRACT Background Perceptions of ‘dread risk,’ information source beliefs, and trust in these sources are important variables towards understanding vaccine attitudes. The main objective of this research was to learn the associations among these phenomena and, particularly, how these variables may impact our understanding of vaccine attitudes. Methods In the summer of 2020, a total of 336 (M age = 53.55; SD age = 18.58) participants answered an online Qualtrics survey about their ‘dread risk’ perceptions of vaccines, their information source beliefs (e.g. credible, easy-to-access, etc.), trust in information sources, and vaccine attitudes. Results Results suggest participants had generally low levels of negative vaccine attitudes (M = 3.27; SD = 1.40). Regression analyses to predict negative vaccine attitudes found ‘dread risk’ perceptions to be the most significant predictor (beta = .61, p < .001), over and above information source beliefs and trust in information sources (F (9, 320) = 75.07, p < .001; adjusted R 2 = .67). Age was also significantly and negatively correlated with ‘dread risk’ (r = -.22, p < .001). Conclusions Results suggest that vaccine communication efforts should continue to identify individuals’ ‘dread risk’ perceptions about vaccines and emphasize this content in messaging. Future research should aim to understand more about the relationships between negative vaccine attitudes, ‘dread risk’ perceptions, information source beliefs, and trust in information sources to better predict vaccine-related decisions, (in)actions, and to support effective vaccine communication.

Smart Predict: adding partner-suggested vocabulary to increase efficiency in a dual tablet AAC typing application

Smart Predict is a novel two-tablet application developed to improve conversational efficiency for people who use augmentative and alternative communication (AAC) devices. The Smart Predict system consists of two distinct applications that were built for use with two Android tablets and/or phones with Bluetooth® capability. One application is referred to as the AAC User app and the second application is called the Partner app. Smart Predict integrates vocabulary supplementation from communication partners in real-time while persons who rely on AAC generate text and maintain full control to choose words within a word prediction line. Using single-case research designs with adapted alternating treatments under two counterbalanced treatment conditions (AAC User app alone versus AAC User app + Partner app), we examined message efficiency with persons who rely on switch scanning for on-screen keyboards. User experience questionnaires were administered to determine satisfaction and workload, and to provide feedback for future development efforts. Three adults with complex communication needs and motor impairments conversed with research staff about fourteen movie trailers. Characters per minute and switch selections per character produced by the person with complex communication needs and motor impairments were measured during 15-minute interviews to represent communication speed and effort. Results indicate that message efficiency increased with the dual-tablet Smart Predict, indicating faster message generation with the vocabulary supplementation system. User satisfaction increased and perceived effort decreased under the Smart Predict conditions. Given these results within a research and development framework, the Smart Predict concept is a viable feature that could be considered within smart AAC technologies.

The Impact of Principal Leadership on School Governance: A Parent Involvement Perspective in China

This research investigates the complex dynamics of the relationship between school managers and parents in School M context by exploring how the school principal employs his leadership practices to promote collaboration and understanding. Using in-depth interviews, the study is concerned with how head teachers effectively use their professional status and personal charisma to create a cultural tie that links home and school as a matter of common values and responsibilities. The research sheds light on the nuanced strategies employed by the principal, emphasizing the cultivation of a normative framework for parental involvement in non-instructional governance matters while delineating clear boundaries. Additionally, the study elucidates the continual communication efforts undertaken to seek consensus, ultimately garnering support and affirmation from the parental community. Moreover, the analysis also describes continuous communication efforts that are aimed at finding consensus within a parental community thereby receiving support from it. This underscores the necessity for principals to navigate diverse and conflicting expectations within the competitive educational landscape, requiring discernment to establish a prioritized developmental sequence. Overall, the findings contribute to understanding the multifaceted role of principals in building collaborative partnerships with parents and adapting to evolving market-oriented educational landscapes.

Friend or foe? Engaging public can save the critically endangered common hamster (Cricetus cricetus)

AbstractThe common hamster (Cricetus cricetus) occupies a controversial position among mammals inhabiting agricultural areas, as it is possibly the only critically endangered species that is legally targeted by lethal control methods, making it a conflict‐generating pest. We surveyed various stakeholders, agrarian consultants, wildlife rangers, and residents for the first time in Hungary, with two interrelated questionnaires to obtain accurate information about hamster populations, and to learn about the participants knowledge of, and attitude toward hamsters in order to provide fundamental information for planning and strengthening social embeddedness. Additionally, we prepared the current distribution map of the hamster. Based on the relatively wide distribution and locally high abundance of the species, Hungary has a key role in hamster conservation. We identified several factors, which can contribute to successful species protection. The results indicated that more than 60% of the respondent's liked hamsters. In contrast, only a few residents considered hamsters in their settlement to be beneficial. Our results suggest that the hamster's reputation is disproportionately negative due to vaguely known perceptions of harm as compared with actual reported damage. This imbalance could be rectified through enhanced communication efforts. Improving the species' reputation is integral to effective species conservation initiatives. Current pest control practices (poisons and snap traps) kill the hamsters, even though 82% of the residents would prefer to keep the hamsters alive, conforming to conservation efforts. The results also indicated that the hamster could be a flagship species in Hungary. Knowledge of the protected status of the hamster predicted a positive attitude toward the species and related to nature conservation consciousness. We conclude that requirements of residents should be included in the species action plan along with the experts' knowledge, as this could contribute to successful, long‐term conservation of the hamster.

Folklore and Global Cross-cultural Communication in the Communist World: Poland and China in the 1950s

ABSTRACT This article analyses the state-sponsored efforts of cross-cultural communication between Poland and China in the early 1950s. These exchanges took the form of lavishly sponsored tours of each country’s best folkloristic song-and-dance troupes. These tours were based on a shared vision of a global socialist unity that could overcome the ‘imperialistic’ divisions of race, nation and class. This article demonstrates how in both countries intellectuals and activists engaged in a parallel development of folklore for their political ends, and how the experiences of past suffering and struggle in both countries were used to maximize the emotional and political impact of these contacts.

From Bar to Sportainment: The Role of Strategic Communication in Holywings' Brand Transformation

The strategic transformation of brands in the digital age necessitates a dynamic and multifaceted approach to communication. The case of Holywings, an Indonesian establishment that successfully transitioned its brand identity from a conventional bar to a prominent player in the sportainment industry, exemplifies this phenomenon. The research employed a qualitative methodology, incorporating in-depth interviews with key stakeholders and a comprehensive content analysis of Holywings' social media presence. The interviews provided insights into the strategic rationale and communication tactics employed, while the content analysis examined the types of content shared, engagement metrics, and overall communication style. The findings revealed a multifaceted strategic communication approach, leveraging both digital and traditional marketing channels. Social media platforms, particularly Instagram and TikTok, played a pivotal role in showcasing Holywings' sportainment offerings and fostering audience engagement. The content strategy focused on sports-centric events, behind-the-scenes glimpses, and interactive elements, amplified by the use of gimmicks, drama, and storytelling. The integration of offline activations further enhanced the brand experience, fostering a sense of community and loyalty. The strategic communication efforts yielded a significant shift in brand perception, successfully repositioning Holywings as a leader in the sportainment industry. The omnichannel engagement model facilitated a seamless and personalized customer experience, driving brand advocacy and repeat business. In conclusion, the study underscores the pivotal role of strategic communication in shaping brand perception, navigating the complexities of brand transformation, and achieving sustainable growth in the digital age. The findings highlight the importance of adaptability, innovation, and a customer-centric approach in crafting a compelling brand narrative and fostering meaningful connections with the target audience.

The Role of Local Governments in The Context of Disaster Communication and Social Media: The Example of 06 February 2023 Kahramanmaraş Earthquake

The February 06, 2023, Kahramanmaraş earthquake brought great destruction and loss of life to the region. In times of crisis, effective disaster communication is crucial to ensure public safety and facilitate response efforts. Local governments play a critical role in managing and disseminating information during disasters using various communication channels, including social media. This research aims to analyze the role of local governments in disaster communication during the Kahramanmaraş earthquake. In particular, it examined how local governments use social media for disaster communication, the strategies they use to manage information dissemination, and the effectiveness of their communication efforts. By exploring these key issues, this study aims to provide insights into the vital role of local governments in disaster communication and contribute to improving future disaster response efforts. In this context, using the case study method, the posts of Kahramanmaraş Metropolitan Municipality on X accounts were analyzed between February 06, 2023, and March 09, 2023.

Theater as a means of communicating research on climate change: The case of “Cambiare il clima”

Between 2018 and 2023, the Department of Environmental, Land and Infrastructure Engineering (DIATI) at the Polytechnic University of Turin (PoliTo) implemented a project to advance research and education on climate change monitoring, adaptation and mitigation solutions. As part of their communication efforts,DIATI partnered with Faber Teater to create the play "Cambiare il clima" (in Italian, this means "Change the Climate"). This involved a collaboration between DIATI researchers, communication officers, and Faber Teater. The documentary theater that resulted was premiered at Biennale Tecnologia in 2020 and performed at various venues in Northern Italy, targeting both the general public and students.