The article determines the features of the implementation of communicative-activity approach in competence-oriented educational process of higher education. The prospects and directions of development of the modern educational system are actualized. Society more than ever needs new specialists, who would find answers for the challenges of the era and effectively implement them in the process of daily professional activity. The author substantiates the idea that the dominant is the creation of creative and developmental environment of the modern university, which begins with creation of a team of like-minded teachers, who broadcast and produce value attitudes, ideas of self-worth, openness, goodwill, respect to the dignity of human with faith in capabilities on the basis of ethnically oriented pedagogy. It is proved, that a person-oriented education should prepare future specialists to professional life as a continuous act – to deed life, which is a vertex entity, a spiritual apogee in human activity: development of morally responsible independence, originality, self-awareness, self-action, uniqueness as a value basis of the individual`s life. Such value-semantic ideas that represent the essential forces and should determine the change in such structural components of the system education as a goal, content, forms and means of modern professional education. Research methods applied: analysis, synthesis and systematization of scientific literature on pedagogy, psychology, philosophy, sociology, encyclopedic and reference, educational and methodological publications, regulatory and legal acts, information resources of the Internet - to clarify, compare and compare approaches in the direction of the outlined problems. The article reveals that the ideas of self-worth, openness, sincerity of each personalities are essential for facilitating the education process, where human`s personality is a unique holistic system that has opportunities for self-development. This partnership between the teacher-facilitator and future specialists will create conditions for personal and professional growth, self-actualization, revealing the abilities of all participants in the educational process on the basis of productive communicative interaction, the atmosphere of the unconditional acceptance, respect for dignity, trust and positive frankness.