Ericsson AB plays a vital role in shaping the way people communicate through innovation, and champions the next generation technologies for more efficient and better quality deliveries. This strategic marketing plan report provides a critical market perspective analysis on Ericsson’s AB situation analysis, marketing strategy, financials, and controls. It further presents concise and integrated information with insights about the organization’s marketing objectives of its products and services of “IP Networks and Transports” towards the Network Society. These products are routing and switching products that are simple, smart and scalable that allow mobile operators to handle broadband growth and ensure a smooth evolution to all-IP in the Information and Communication Technology (ICT) industry. The paper presents an analysis of the telecoms market that described the rapid evolution of the Internet during the recent years that has shaken the foundations of the industry, and catalyzed social and economic change. Further highlights were given in the areas of market summary that captured evolutionary transitioning shift from just a product-dominant focus to a service-dominant focus with focus on market analysis, trends, and needs. SWOT Analysis of the company was also highlighted to show the strengths, weakness, opportunities and threats. Market competition from its competitors such as Huawei, ZTE, and Cisco was also discussed. Furthermore, product offerings in the area of IP Networks and Transport with key successes and critical issues were highlighted as well. While target markets in terms of Ericsson’s business were discussed with positioning, strategies, marketing mix (4 Ps) and marketing research; analysis of the organization’s financials with insights on the financial results of first quarter 2015 showing profit margins, net sales and operating income were highlighted. Finally, a control mechanism that need to be enforced by the organization to remain sustainable competitive, recommendation, and implementation strategy scheduled for over 2 years were presented.