Communication Strategies Research Articles

Shaping China's National Image Through Infrastructure: Business Communication Strategies under the Belt and Road Initiative

With the promotion of the Belt and Road Initiative, the global investment and construction activities of Chinese infrastructure enterprises such as China Construction and China Railway have significantly improved the national image and brand awareness. However, in this process, these enterprises face challenges such as cultural differences, information gaps, and local people's doubts about foreign investment. This study explores how Chinese infrastructure companies shape the country's image through effective business communication strategies in the context of the Belt and Road Initiative. Through literature review and case study, this study will focus on the communication strategies adopted by Chinese infrastructure enterprises in countries along the Belt and Road, and how these strategies affect local consumers' perception and trust in Chinese brands. The study reveals that successful communication cases not only enhance brand recognition, but also increase consumer trust in the quality and efficacy of the program. In addition, cultural communication strategies are essential in different markets, helping enterprises integrate into the local society and improve their brand image. This study provides a new perspective and ideas for the brand communication of Chinese infrastructure enterprises in the international market. I contribute theoretical support for future academic research in related fields.

Young TPI: empowering animal-free science among the next- generation of scientists

Strategies emphasizing animal-free innovation are imperative for the contemporary and future scientific research. They not only address important ethical concerns, but also should directly improve research accuracy and reliability through redirecting scientific inquiry toward more reliable and translatable methodologies. Promotion and encouragement for use of animal-free innovations among the next-generation of scientists, alongside knowledge acquisition and training in the increased capabilities of novel technologies, are fundamental for advancing science and the welfare of animals used for scientific purposes. The Dutch government has promoted initiatives such as Transitie Proefdiervrije Innovatie (TPI) to make the public aware of the current situation. However, the transition towards animal-free innovations will span over more than two generations. In this context, Young TPI emerged as the-first-of-its-kind network comprising young professionals and students dedicated to revolutionizing scientific practices by catalyzing the shift towards animal-free research. Grounded on three pillars - collaboration, awareness-raising, and networking - Young TPI has evolved into a premier youth network in the Netherlands. Boasting over 270 members spanning Dutch 49 institutions, including biotechnology startups and pharmaceutical companies and universities, Young TPI harnesses the diverse expertise of its members to propel a sustainable, future-proof transition and to promote a continuous dialogue with a wide range of stakeholders. This manuscript describes the conception, establishment, and progress of Young TPI from its start to present, detailing its strategy for communication, activities, and funding mechanisms, and ongoing endeavors to enlist new members and forge strategic alliances in pursuit of its mission.

A Bibliometric Analysis on Corporate Social Responsibility in the Tourism Sector between 2018-2023

The tourism literature on corporate social responsibility has significantly expanded in the last decade due to the increased practices of tourism businesses. Tourism companies have implemented Corporate Social Responsibility (CSR) initiatives to promote economic and environmental benefits while demonstrating socially responsible behavior. Tourism companies generally have CSR initiatives that enhance environmental, economic, and social sustainability, involving strategies to promote positive impacts and prevent negative ones. This study aims to analyze the content of studies on CSR in the tourism sector from 2018 to 2023 in the Web of Science (Wos) database. Recent research on CSR has focused on organizational and stakeholder themes. Recent CSR research has shifted its focus from financial to customer-related concerns. Practitioners are urged to assess past corporate social responsibility efforts and create new initiatives in their respective fields. Academics should explore under-researched areas within the field to contribute to advancing CSR research. Seven potential research areas in the tourism sector have been suggested, including secondary stakeholders like residents, government, media, and activists; consequences and antecedents of corporate social responsibility practices; negative aspects of CSR; communication strategies; less explored contexts and topics; and innovative analytical approaches.

TikTok and Online Dating: A Social Media Analysis of Emerging Patterns

ABSTRACTInternet dating is becoming a more common practice in modern societies and social media plays an important role in shaping social interactions and cultural discourse. In this study, TikTok data will be analyzed to explore the online dating potential of TikTok users in Turkey. The study highlights the importance of understanding communication strategies on social media, especially in the context of dating and relationships. Using a structured methodology, it was aimed to gain a comprehensive understanding of how TikTok is used in the context of dating in Turkey, investigating both content creation patterns and audience participation in these topics. The findings show that dating and interpersonal relationships on TikTok are not just personal; they are deeply connected to cultural norms, societal expectations, and digital communication trends. The study provides valuable information for the development of communication strategies on social media, especially focusing on dating and interpersonal relationships. In conclusion, this study underlines the need to further investigate the relationship between social media and interpersonal communication, especially in the context of evolving digital environments.

Exploring Preparedness, Motivation, Communication Tools and Strategies for the Engagement of Facilitators in Interprofessional Education

Interprofessional education (IPE) case-based events aim to nurture effective communication and active engagement among students from diverse disciplines. Facilitators play a critical role in the success of these events, yet limited research explores how to best prepare and motivate facilitators to fully engage students. This study addresses this gap by examining structured facilitator preparedness, motivational factors, and communication tools that enhance student engagement. Seven facilitators with prior IPE experience participated in semi-structured interviews to share their perspectives on preparation, motivation, and effective communication strategies. The interviews, lasting 45 to 60 minutes, were guided by questions adapted from Dalhousie University's Interprofessional Facilitation Scale (IFS) and included standardized prompts for discussion. Transcriptions of the sessions were analyzed to identify actionable strategies for facilitator development. The results revealed that structured preparation materials, such as case study notes and facilitation guides, significantly enhanced facilitators’ confidence and readiness to lead sessions. Motivation was closely tied to facilitators’ commitment to creating interdisciplinary collaboration and improving student learning outcomes. Effective communication tools, including structured prompts and guided discussion frameworks, were found to support student engagement and meaningful group interactions.This study provides educational institutions with practical strategies for enhancing facilitator training and support, emphasizing the importance of tailored preparation, motivational reinforcement, and effective communication techniques. These findings contribute to the development of stronger interdisciplinary collaboration and enriched student learning experiences in IPE settings.

Effectiveness of communication strategies adopted by the interpreters of sermons in the Pentecostal churches in Vihiga County, Kenya

The purpose of this study is to examine the effectiveness of communication strategies adopted by the interpreters of sermons in the Pentecostal churches in Vihiga County. The analysis of the effectiveness of the communication strategies was anchored on Nida’s translation theory, which underscores the significance of the interpretation setting, purpose of discourse and words' capacity to assume different meanings in different contexts, which compel interpreters to thoroughly review the translated work in order to produce effective interpretation. Descriptive research design was employed, and preachers, interpreters, and congregants from Pentecostal churches in Vihiga County constituted target population. Audio-video recording, interview guide and structured observation guide were employed in data collection, while thematic content analysis was employed in data analysis. The results showed that the interpreters of the sermons in the Pentecostal churches commonly employed lexical addition, repetition, rewording, shift of footing, stage movement, restatement, use of pause, intonation, pitch, pace and emphasis to maintain the preaching rhythm and mimicry as the communication strategies. The study concludes that the communication strategies were effective in enhancing the transmission of the message during sermon delivery. As a result, the study recommended that the interpreters should be adequately trained in sermon interpretation to enhance their ability to deal with the dynamics of interpretation in the Pentecostal churches. This study is significant to the entire Pentecostal church community, as well as preachers, interpreters, researchers, and scholars who are concerned about the effectiveness of communication strategies adopted to enhance the transmission of the message during sermon delivery.

Communication Strategies as a Catalyst for Trust Building During Banking Mergers: Lessons from Nepalese Bank

This study investigates the key determinants of customer satisfaction in the post-merger context ofNIC Asia Bank and Kumari Bank, with a focus on technological innovation, employee competence, andcommunication strategies. Drawing on theoretical frameworks such as Expectancy Disconfirmation Theoryand Post-Merger Integration Theory, the study integrates cultural integration as a moderating variable. Usinga stratified random sampling method, data were collected from 500 respondents representing diversecustomer segments. Quantitative analyses, including descriptive statistics, correlation, and regression models,reveal that employee competence (β = 0.50) is the most significant driver of satisfaction, followed bycommunication strategies (β = 0.40) and technological innovation (β = 0.35). Cultural integration (β = 0.20)amplifies these relationships, enhancing the customer experience during organizational transitions. Findingshighlight significant urban-rural disparities, with urban customers favoring digital banking and ruralcustomers relying on traditional services. Accessibility challenges were particularly pronounced in rural areas.This study provides actionable recommendations for banks navigating mergers, emphasizing the need forimproved digital infrastructure, tailored communication, workforce training, and cultural alignment to ensuresustained customer satisfaction and loyalty. These insights contribute to academic discourse and offer practicalstrategies for the financial sector.

THE ROLE OF PROMOTIONAL GIMMICKS WITH 10% DISCOUNT ON PURCHASE DECISIONS FOR WARDAH WHITE SECRET PRODUCTS AT MISS GLAM STORE IN BENGKULU CITY

The use of promotional gimmicks, such as price discounts, is one of the effective marketing strategies in encouraging consumer purchasing decisions. This study aims to analyze the role of promotional gimmicks in the form of a 10% price discount on the decision to provide Wardah White Secret products at the Miss Glam Store in Bengkulu City. The method used is a thematic literature review, referring to various studies related to the influence of price promotions on consumer behavior in the cosmetics sector. The results of the study show that a 10% price discount significantly increases consumer attraction to the product, creates a higher perception of value, and encourages faster purchasing decisions. In addition, this promotion also strengthens the competitiveness of Wardah White Secret products in the local market. However, the effectiveness of this promotional gimmick is also influenced by external factors, such as brand loyalty, product quality, and the marketing communication strategy used. This study provides insight for cosmetic business actors, especially at the Miss Glam Store, to maximize the implementation of promotional gimmicks in supporting increased sales and consumer satisfaction.

Exploring cooking fuel choices among Ghanaian women of reproductive age: A socio-economic analysis from a statistical mechanics perspective.

Access to clean and efficient cooking fuel is crucial for promoting good health, safeguarding the environment, and driving economic growth. Despite efforts to promote the adoption of cleaner alternatives, traditional solid fuels such as charcoal and firewood remain prevalent in Ghana. In this study, we utilized a statistical mechanical model as a framework to explore the statistical relationship between socio-economic factors such as educational attainment, wealth status, place of residence, and cooking fuel choices. We analysed data from the Ghana Malaria Indicator Survey (GMIS) conducted in 2019, involving a total of 2,942 women of reproductive age. The findings revealed that 13.77% of participants preferred using LPG fuels for cooking, while 86.23% preferred non-LPG fuels for their cooking needs. The data indicated that among LPG users, 96.54% are educated women of reproductive age, and 3.46% are non-educated women of reproductive age. Among these, 95.31% are non-poor, and 4.69% are poor. Additionally, 21.73% reside in rural areas, while 78.27% live in urban areas. The data also showed that among non-LPG fuel users, 68.70% are educated women of reproductive age, and 31.30% are non-educated women of reproductive age. Among this group, 16.04% are non-poor, and 83.96% are poor. Furthermore, 67.24% reside in rural areas, and 32.76% live in urban areas. Our findings showed that in the absence of social interaction, a woman's wealth status has a relationship to her choice of fuel for cooking. Additionally, women of reproductive age in rural areas with some education demonstrated a significant private incentive (40.12%) to use LPG, implying a positive correlation between education and the use of LPG for cooking. However, when social interactions are considered, factors such as education, wealth status, and place of residence have significant relationships with a woman's decision about fuel choice. The interaction strength among women of reproductive age in urban areas with some education shows a negative estimate (-4.06%), suggesting that there is no significant imitative effect. The study further suggests that urban women of reproductive age who are poor exert a greater influence on their urban counterparts who are not poor when social interaction is incorporated. Women of reproductive age in rural areas with some form of education exert a greater influence on women of reproductive age in rural areas with no form of education. We recommend that the government of Ghana and its stakeholders focus on leveraging the influence of urban poor women and educated rural women through community-led programs and educational campaigns. Financial support mechanisms like microfinance and subsidies, alongside reliable LPG infrastructure, can make access easier for these target groups. Tailored communication strategies, peer-to-peer learning, and collaboration with local institutions are crucial for spreading awareness and encouraging the adoption of LPG.

Pharmacy students' perspective on remote flipped classrooms in Malaysia: a qualitative study.

This study aimed to explore pharmacy students' perceptions of remote flipped classrooms in Malaysia, focusing on their learning experiences and identifying areas for potential improvement to inform future educational strategies. A qualitative approach was employed, utilizing inductive thematic analysis. Twenty Bachelor of Pharmacy students (18 women, 2 men; age range, 19-24 years) from Monash University participated in 8 focus group discussions over 2 rounds during the coronavirus disease 2019 pandemic (2020-2021). Participants were recruited via convenience sampling. The focus group discussions, led by experienced academics, were conducted in English via Zoom, recorded, and transcribed for analysis using NVivo. Themes were identified through emergent coding and iterative discussions to ensure thematic saturation. Five major themes emerged: flexibility, communication, technological challenges, skill-based learning challenges, and time-based effects. Students appreciated the flexibility of accessing and reviewing pre-class materials at their convenience. Increased engagement through anonymous question submission was noted, yet communication difficulties and lack of non-verbal cues in remote workshops were significant drawbacks. Technological issues, such as internet connectivity problems, hindered learning, especially during assessments. Skill-based learning faced challenges in remote settings, including lab activities and clinical examinations. Additionally, prolonged remote learning led to feelings of isolation, fatigue, and a desire to return to in-person interactions. Remote flipped classrooms offer flexibility and engagement benefits but present notable challenges related to communication, technology, and skill-based learning. To improve remote education, institutions should integrate robust technological support, enhance communication strategies, and incorporate virtual simulations for practical skills. Balancing asynchronous and synchronous methods while addressing academic success and socioemotional wellness is essential for effective remote learning environments.

An Overview of Dentist–Patient Communication in Quality Dental Care

Dentist–patient communication is at the core of providing quality dental care. This study aims to review the importance, challenges, strategies, and training of dentist–patient communication. The World Dental Federation (FDI) emphasizes the importance of effective communication between oral healthcare providers and patients as a critical component of high-quality care. Effective dentist–patient communication allows dentists to accurately and effectively pass on essential medical information to patients. It improves the dentist’s efficiency, boosts self-confidence, reduces occupational stress, and minimizes the risks of complaint or litigation. Moreover, it alleviates dental anxiety and fear, helps build trust between dentists and patients, addresses patients’ needs and preferences, increases patients’ adherence to improved treatment outcomes, and ultimately leads to enhanced patient satisfaction. Nonetheless, it has been widely acknowledged that dentists universally encounter the repercussions arising from suboptimal communication strategies. Time constraints, difficulties in establishing rapport, the oral-health illiteracy of the patients, the poor communication skills of the dentists, dentists’ perceptions, and language barriers often hinder dentist–patient communication. Dentists should take the patient-centered approach as a premise and acquire verbal and non-verbal communication skills to overcome these communication barriers. The patient-centered approach comprises the understanding of patients’ illness, shared decision-making, and intervention with mindfulness of the patient’s own pace. Simple, succinct, and jargon-free language should be used in verbal communication. Proper body postures and gestures are fundamental for showing positive attitudes towards patients. Communication training for dental students should involve a structured pedagogical approach that includes didactic instruction, role-playing exercises, patient interviewing, and ongoing assessments. Key components of effective communication skills training in dental education include motivational interviewing, open-ended questioning, affirmations, reflective listening, and summaries to enhance patient engagement and adherence to treatment plans.

Consumer Preferences and Willingness to Pay for Organic and Locally Produced Walnuts: A Choice Experiment Approach

Consumers’ increasing concern for their health, the environment, and ethical aspects of food production has generated a growing demand for organic and local produce. Specific information on consumer preferences, at the regional and product level, is necessary for producers to make better decisions. To investigate consumer preferences and their willingness to pay a premium for locally produced and organic walnut systems, we used a discrete choice experiment. Data were collected using face-to-face questionnaires from a representative sample of 501 walnut consumers from the main cities of Puebla, Mexico. The results showed heterogeneous preferences for different types of walnuts, with higher marginal utility and willingness to pay a premium for locally produced and organic nuts. However, lower preference was identified for the latter, with respect to locally produced nuts. Potential buyers of nuts were people under 40 years of age, with a monthly income of more than EUR 1500, and environmental advocates. Our findings provide producers, sellers, and policy makers with useful information that can guide them in developing successful market segmentation, communication, and pricing strategies for the walnut production and marketing.

Identity Construction of Dayak [Ethnic]: Citation and Thematic Analysis of Systematic Literature Review

Objective: This research examines the adaptive capacity of university public relations from a self-referential autopoiesis communication perspective. It explores how the university ecosystem and the rhetorical expressions produced by University- PR function as differentiation mechanisms within the organizational system in Makassar Regency Theoretical Framework: This dissertation uses Niklas Luhmann's (2002) self-referential autopoiesis communication perspective to explore the adaptive capacity of Public Relations through the meaning of the university ecosystem and the expression of governance and rhetoric produced as differentiation of organizational science function systems. Method: This research uses a radical constructivism paradigm with comparative case studies at three universities. Data collection techniques include observation, interviews, and focus group discussions with university leaders, directors, heads of Public Relations, and staff of Public Relations, while rhetorical production is tracked by media content analysis. Data were analysed by triangulation, reduction, presentation, and conclusion. Results and Discussion: The research findings indicate that Public Relations at Unhas identifies environmental challenges by interpreting university autonomy and the PTN BH League, enhancing human resources, and fostering research and innovation as a Maritime continent campus, while temporarily achieving a World Class University ranking of 500-1000. In contrast, UINAM's Public Relations addresses sustainability issues within the Public Service Agency, aligning with the Chancellor's vision and responding to digital transformation. UMI's Public Relations focuses on institutional competition, partnership development, and maintaining Islamic identity, targeting improvements in Tridharma and aiming for a 500-1000 Asian World Class University ranking. Differences in governance structures reflect universities' complexities, with distinct coordination lines across institutions. Research Implications: This study emphasizes that universities employ unique communication strategies that diverge from the conventional business and government focus in public relations research, revealing the need for a more nuanced understanding of their public relations practices. Originality/Value: The research reveals that Unhas Public Relations tackles environmental issues through university autonomy and innovation, achieving a temporary World Class ranking. UINAM focuses on sustainability and digital transformation, while UMI emphasizes competition and Islamic identity, aiming for academic excellence. Governance structures vary, reflecting the complexities of each institution.

Adaptive Rhetorical Strategies in Public Relations: Analyzing Scientific Deliberation and Reputation in Makassar Universities with Emphasis on Quality Education

Objective: This research examines the adaptive capacity of university public relations from a self-referential autopoiesis communication perspective. It explores how the university ecosystem and the rhetorical expressions produced by University- PR function as differentiation mechanisms within the organizational system in Makassar Regency Theoretical Framework: This dissertation uses Niklas Luhmann's (2002) self-referential autopoiesis communication perspective to explore the adaptive capacity of Public Relations through the meaning of the university ecosystem and the expression of governance and rhetoric produced as differentiation of organizational science function systems. Method: This research uses a radical constructivism paradigm with comparative case studies at three universities. Data collection techniques include observation, interviews, and focus group discussions with university leaders, directors, heads of Public Relations, and staff of Public Relations, while rhetorical production is tracked by media content analysis. Data were analysed by triangulation, reduction, presentation, and conclusion. Results and Discussion: The research findings indicate that Public Relations at Unhas identifies environmental challenges by interpreting university autonomy and the PTN BH League, enhancing human resources, and fostering research and innovation as a Maritime continent campus, while temporarily achieving a World Class University ranking of 500-1000. In contrast, UINAM's Public Relations addresses sustainability issues within the Public Service Agency, aligning with the Chancellor's vision and responding to digital transformation. UMI's Public Relations focuses on institutional competition, partnership development, and maintaining Islamic identity, targeting improvements in Tridharma and aiming for a 500-1000 Asian World Class University ranking. Differences in governance structures reflect universities' complexities, with distinct coordination lines across institutions. Research Implications: This study emphasizes that universities employ unique communication strategies that diverge from the conventional business and government focus in public relations research, revealing the need for a more nuanced understanding of their public relations practices. Originality/Value: The research reveals that Unhas Public Relations tackles environmental issues through university autonomy and innovation, achieving a temporary World Class ranking. UINAM focuses on sustainability and digital transformation, while UMI emphasizes competition and Islamic identity, aiming for academic excellence. Governance structures vary, reflecting the complexities of each institution.

Communication needs regarding heart failure trajectory and palliative care between patients and healthcare providers: A cross-sectional study.

Heart failure (HF) is a chronic condition with an unpredictable trajectory, making effective communication between patients and healthcare providers crucial for optimizing outcomes. This study aims to investigate and compare the communication needs regarding HF trajectory and palliative care between patients and healthcare providers and to identify factors associated with the communication needs of patients with HF. A cross-sectional study design was employed, involving 100 patients with HF and 35 healthcare providers. Data were collected using structured questionnaires assessing communication needs, health literacy, self-care behavior, and social support. Statistical analyses were performed, including Spearman's rank correlation, Pearson's correlation, and multiple regression analyses. Patients prioritized communication related to device-related questions, whereas healthcare providers focused more on aspects of HF in daily life. Both groups ranked end-of-life communication as the lowest priority. The communication needs of patients were positively correlated with health literacy (r = 0.27, p = .007), self-care behavior (r = 0.32, p = .001), and social support (r = 0.24, p = .016). Multiple regression analyses indicated that self-care behavior was a significant factor influencing the communication needs of patients (β = 0.27, p = .011). Enhanced patient-centered communication strategies are required to address the communication priority gaps between patients and healthcare providers. Improving health literacy, supporting self-care behaviors, and leveraging social support are critical in meeting patients' communication needs. Tailored communication training for healthcare providers can bridge this gap and improve overall HF management.

Highlighting Wine Labels: A Systematic Literature Review of Dominant Informational Parameters as Communicative Elements

Wine communication management is a continuous effort to deliver a communication framework that is built on many factors such as the terroir, the grape variety, the geographical indication, the geomorphological profile of each wine zone, the producer’s philosophy, the winemaking methods, and finally the general cultural and social contribution. This paper attempts to run a systematic literature review in the field of wine communication focused on wine labels. The research is based on the combined keywords, “wine label” and “wine label communication” on databases in a range between 2010 and 2024. The purpose of this paper is to provide useful insights to researchers, students, and interested parties in the wine industry about the way dominant label information is decoded by consumers. The contribution of this work is to set a specific conceptual framework for wine label information that could be useful in the field of wine communication strategies.

ANALYSIS OF DIGITAL TECHNOLOGY ON DA'WAH COMMUNICATION STRATEGIES IN THE MODERN ERA

The use of social media and digital platforms is increasing in da'wah activities, there are still many studies that have not explored how this technology can be used optimally by da'wah practitioners to reach a wider and more diverse audience, and face digital challenges such as disinformation, the digital divide, and the technical skills needed in content creation. This study explores the influence of digital technology on da'wah communication strategies in the modern era. Using a qualitative approach and case study method. Data collection through in-depth interviews, participant observation, and documentation analysis from various digital platforms. The research findings show that social media, video platforms, and podcasts have changed the way da'wah preachers preach, allowing da'wah to reach a wider and more diverse audience with more interesting and interactive content. This study shows that the use of analytical tools to understand audience demographics is essential in increasing the effectiveness of message delivery. However, challenges such as the digital divide and the need for technical skills in content creation are also identified. The results of this study emphasize the need for digital skills training for da'wah so that messages can be delivered professionally and attractively. In addition, this study provides practical recommendations to optimize the use of technology in da'wah activities, including content creation strategies and how to deal with challenges such as misinformation. Thus, this study contributes to a better understanding of da'wah strategies in the digital era and the challenges faced in their implementation

Integrating Risk Management and Communication Strategies in Technical Research Programs to Secure High-Value Investments

Securing high-value investments, such as large-scale research grants, requires a strategic approach that integrates effective risk management and communication strategies. In the context of technical research programs, where complexity, uncertainty, and innovation are central, these elements play a crucial role in ensuring success and sustainability. This paper proposes a framework that combines risk assessment with targeted stakeholder engagement to enhance the likelihood of securing substantial funding. The framework emphasizes the identification, analysis, and mitigation of risks, particularly those related to technological feasibility, project timelines, and financial sustainability. It also underscores the importance of proactive communication with stakeholders, including funding agencies, researchers, and external collaborators, to foster trust and align expectations. The proposed framework begins with a comprehensive risk assessment phase, where potential risks are identified and categorized based on their impact on the program's objectives. These risks include technological challenges, regulatory issues, market uncertainties, and internal resource constraints. Once identified, the framework suggests the implementation of mitigation strategies, such as adopting flexible project timelines, securing backup funding sources, and leveraging partnerships with industry leaders. The integration of real-time monitoring tools and adaptive risk management protocols ensures that potential issues are addressed promptly throughout the program lifecycle. Equally important is the communication strategy, which aims to build and maintain strong relationships with stakeholders through transparent, timely, and targeted communication. By aligning the research program's objectives with the priorities and concerns of funding bodies, the framework increases the likelihood of receiving large-scale grants. The communication plan also addresses how to demonstrate the program’s potential impact, progress, and risk mitigation efforts effectively to secure continuous funding. Ultimately, this integrated approach strengthens the competitiveness of technical research programs and enhances their ability to attract high-value investments. The paper concludes by discussing the framework’s potential applications across various technical research sectors, including healthcare, energy, and engineering. Keywords: Risk Management, Communication Strategy, Technical Research Programs, Stakeholder Engagement, High-Value Investments, Grant Securing, Risk Mitigation, Funding Strategy.

From conflict to peace: Hanfu performance and “Embodied Connection” in the Chinese Youth’s British Museum initiative

Chinese students engaged in a broad conversation on the British Museum’s tweet, “Join us in celebrating Korean Lunar New Year with magical performances,” which resulted in both online and real protests. In-depth interviews with eleven attendees of the event were done for this study with the objective to illustrate how Chinese youth organizations create communication strategies in an unfriendly and foreign setting. According to the research, the actors used Western social media as a “medium of resistance” early in the conflict, but their demands were not realized by the system’s embedded unequal discursive order. As a result, they wore Hanfu to perform peaceful cultural performances in the museum space, making up for the “uselessness” of the digital space by using their bodies as “mediums of performance.” Local Chinese social media functions as an “organizing medium,” combining local Chinese social networks with information from around the country and abroad. This brings disparate actors together in the museum setting, and the body in Hanfu becomes a “compensatory” medium, connecting the shared Hanfu experience and upending the Western-dominated media order.

A compensation of VANETs with UAVs to optimizing the routing strategy

VANETs (Vehicular Ad Hoc Networks) played a vital role in the infrastructure of smart cities due to intelligent communication systems. VANETs exhibit unique characteristics, such as high speeds and unpredictable mobility, which lead to challenges such as overhead, delay, and link failure. Therefore, Unmanned Aerial Vehicles (UAVs) are introduced to mitigate ground-level issues, with communication managed through the air medium used to address these problems. Routing also needs to be enhanced for effective communication in UAV-assisted VANETs. This paper proposes an Advanced UAV Communication Strategy for VANETs (AUCS-VANETs) approach to optimize the routing protocol. The strategy selects the shortest route from source to calculate the vehicle's potential future delay and employs the Probability Distribution Function (PDF) through Bayes' model. We use NS2 and SUMO in the simulation as well as four parameters for testing (“Packet Delivery Ratio” (PDR), “End-To-End” (E2E) delay, “Routing Overhead” (RO), and “Throughput” (TP). The experiment results show that the AUCS-VANETs approach achieves higher PDR and TP, along with lower E2E delay and RO compared to earlier approaches.