Communication Programs Research Articles

The role of gaming for information, education and communication of AMR: full review of online education resources.

The first objective of the Global Action Plan on antimicrobial resistance (AMR) is to improve awareness and understanding of AMR through effective communication, education and training. Towards this several efforts have been made to create AMR awareness resources. The aim of these resources is to inform the public about responsible antibiotic use and drive positive behavioural change. Digital media and specifically games can serve as unique innovative platforms in public communication programmes. This study focuses on compiling and evaluating game-based AMR resources. Recognizing the engaging and creative potential of games as learning tools, the primary objective of this study was to identify games that can be used, individually or in combination depending on their unique focus and gameplay experience, for AMR awareness. Furthermore, games are evaluated on five objective criteria and recommendations are made towards further development of gaming resources towards AMR awareness. Meticulous curation was performed to mine information, education and communication resources, with a primary focus on games for AMR awareness and evaluating them based on game design and gameplay, AMR content and learning, engagement and replay appeal, learning outcomes, and level of difficulty and challenges. In this study, we selected 12 AMR games. Our evaluations, spanning various gamification elements and interactive parameters, informed recommendations for future AMR resource development, including multilevel game design, varied graphics, simple-to-understand rules, sustained challenge and a sense of reward, among others. This study generated the first-ever comprehensive catalogue of AMR games that may assist public communication programmes for AMR awareness. Evaluation of these games led to actionable design recommendations for future resources towards effective communication of AMR complexity, enhanced learning and awareness.

Risk communication and large language models

AbstractThe widespread embrace of Large Language Models (LLMs) integrated with chatbot interfaces, such as ChatGPT, represents a potentially critical moment in the development of risk communication and management. In this article, we consider the implications of the current wave of LLM‐based chat programs for risk communication. We examine ChatGPT‐generated responses to 24 different hazard situations. We compare these responses to guidelines published for public consumption on the US Department of Homeland Security's Ready.gov website. We find that, although ChatGPT did not generate false or misleading responses, ChatGPT responses were typically less than optimal in terms of their similarity to guidances from the federal government. While delivered in an authoritative tone, these responses at times omitted important information and contained points of emphasis that were substantially different than those from Ready.gov. Moving forward, it is critical that researchers and public officials both seek to harness the power of LLMs to inform the public and acknowledge the challenges represented by a potential shift in information flows away from public officials and experts and towards individuals.

The Study on The Impact of Performance Management System on Employee performance

This study delves into the intricate relationship between Performance Management Systems (PMS) and employee performance, aiming to illuminate the mechanisms underlying this connection. In a contemporary organizational landscape characterized by competitiveness and constant evolution, understanding how PMS influences employee performance is paramount for organizational success. The backdrop of this research is the recognition that effective performance management systems not only enhance individual performance but also contribute significantly to overall organizational efficacy. The primary objective of this research is to examine the multifaceted impact of PMS on employee performance across diverse organizational contexts. To achieve this, a mixed-methods approach combining quantitative analysis of survey data and qualitative insights from interviews was employed. The research design allowed for a comprehensive exploration of various dimensions of PMS, including goal setting, feedback mechanisms, performance appraisal, and employee development initiatives. The major findings of the study reveal that a well-designed and effectively implemented PMS positively correlates with improved employee performance. Specifically, clear goal setting aligned with organizational objectives, regular and constructive feedback mechanisms, fair and transparent performance appraisal processes, and opportunities for skill development and career advancement emerged as key factors driving enhanced employee performance. Moreover, the study uncovered the importance of employee engagement and buy-in towards the PMS, emphasizing the need for communication, training, and continuous evaluation to ensure successful implementation. Based on the findings, it can be concluded that PMS plays a pivotal role in shaping employee behavior and performance outcomes within organizations. However, the effectiveness of PMS is contingent upon its alignment with organizational goals, as well as the support and commitment of both management and employees. Therefore, organizations must prioritize the design, implementation, and continuous improvement of their performance management systems to realize their full potential in enhancing employee performance and achieving strategic objectives. In light of these conclusions, several recommendations for action can be proposed. Firstly, organizations should invest in the design and customization of PMS tailored to their specific organizational context and objectives. Secondly, there is a need for comprehensive training and communication programs to ensure that employees understand the purpose and processes of the PMS and are actively engaged in its execution. Additionally, regular monitoring and feedback mechanisms should be established to evaluate the effectiveness of the PMS and make necessary adjustments. Lastly, fostering a culture of performance excellence through recognition, rewards, and career development opportunities is essential for sustaining high levels of employee performance over time.

Leaders’ knowledge systems in strategizing communication in high-uncertain and low-uncertain crises: balancing operational and relational outcomes

PurposeResearch on leaders’ knowledge management systems focuses exclusively on how leaders gather and disseminate knowledge in collaboration with external actors. Not much is known about how leaders address the psychological aspects of employees and strategize internal communication. In addition, while previous work has treated high uncertainty as a default feature of crisis, this study aims to propose that perceived uncertainty varies in experience/meaning and has a crucial bearing on the relative balance of cognitive/emotional load on the leader and behavioral/psychological responses.Design/methodology/approachThe authors contribute by qualitatively examining the role of leader knowledge systems in designing communication strategies in the context of the COVID-19 crisis by investigating communication characteristics, style, modes and the relatively unaddressed role of compassion/persuasion. In this pursuit, the authors interviewed 21 C-suite leaders, including chief executive officers, chief marketing officers, chief financial officers, chief human resource officers and founders, and analyzed their data using open, axial and selective coding, which were later extracted for representative themes and overarching dimensions.FindingsDrawing from grounded theory research, the authors present a framework of knowledge systems and their resultant communication with employees in high uncertain and low uncertain crises. The authors highlight interactions of a set of concepts – leaders’ preparedness, leaders’ support to employees tailored communication adapted to perceived uncertainty, leading to enhanced trust – in the achievement of outcomes related to balancing operational and relational systems with employees. The findings suggest that a structured process of communication helps employees mitigate any concern related to uncertainty and feel confident in their leadership.Originality/valueThe research has implications for leaders in managing their knowledge systems, for human esources practitioners in designing effective internal communication programs, as well as for scholars in knowledge management, communication and leadership.

Nỗ lực chống tin giả, tiếp cận từ hướng đào tạo truyền thông

In the context of digital communication and the Internet, fakenews propagates rapidly, across multiple platforms and with a wide reach, causing profound damage and eroding societal trust. However, fakenews is not an entirely novel issue. The concept encompasses and unavoidably intertwines with long-standing biases inherent in communication. Fakenews essentially represents an age-old narrative bolstered by new technology and flourishing within the online environment. Media organizations and individuals have endeavored to counter fakenews through various means, encompassing both technical and human-centric approaches. Developing communication programs ought to be designed to shape and cultivate anti-disinformation skills, establishing a robust foundation for the future career development of communication professionals. These programs aim to equip individuals within the field with the tools necessary to combat disinformation, thereby fortifying a resilient groundwork for the future of the communication industry.

American Trypanomiasis and Chagas Disease Sexual Transmission to Naïve Mates: Prevention And Control

Chagas disease is the most lethal endemic condition in the Western Hemisphere. Its high morbidity and mortality make the disease a major public health problem in Latin America. At the public hospitals' autopsy rooms, Chagas cardiomyopathy is a leading cause of people’s death, usually at 45 ± 10 years of age. Over the last decades, the disease epidemiologic profiles changed drastically with migration to the five Continents. The immigration of people from Latin America to the Northern Hemisphere bears health concerns, notably, the sexual transmission of Trypanosoma cruzi agent of Chagas disease from males and females to naïve mates, and its vertical transference to progeny. The family-based Chagas disease introduces substantial changes in concepts of disease prevention and control. The treatment of Chagas disease with nitro derivatives is unsatisfactory. In the absence of a drug to eradicate the T. cruzi infection, its control requires a robust program of education, information, and communication for health. Its prevention can be achieved through social activists participating in public and private organizations at schools, social clubs, churches, and people’s organizations for health and education.

Consumer knowledge, attitudes, and behaviour regarding food safety – A perspective from Laos

Primary research data on food chain safety at consumer level is needed to help policymakers to decrease the risk of foodborne infections in the Lao People's Democratic Republic. Therefore, the objectives of this study are to 1) determine Lao people's food safety knowledge, attitudes, and intentions and identify the most influential factors that shape their food safety behaviour, and 2) to support the government in the development of more efficient risk communication programmes. A paper-based consumer survey was implemented to collect quantitative data on the selected topics about Laotian consumers, as well as on the equipment of households regarding the conditions and tools necessary for safe food preparation and storage. A model was developed based on the extended Theory of Planned Behaviour (TPB), and partial least squares structural equation modelling (PLS-SEM) was applied to analyse the factors that affect food safety behaviour. The elements of Knowledge and Perceived Behavioural Control positively influence behaviours, such as using separate chopping boards for raw and ready-to-eat foods. According to the model, only 10 % of the Intentions would be translated into Behaviours, which gap can be explained by the lack of a hygienic environment. Although the survey indicated that Laotian people intend to follow food safety guidelines, participants felt they lacked sufficient knowledge. This perception was validated by the knowledge test and behavioural part of the study. In the light of these findings, it is essential to raise awareness and promote food safety knowledge and interventions, such as enhancing food safety education in childhood. This would help to facilitate and encourage adopting safe practices to improve overall food safety at the consumer level, delivering positive impacts also to the food business sector.

Patient characteristics of, and remedial interventions for, complaints and medico-legal claims against doctors: a rapid review of the literature

BackgroundIt is uncertain if patient’s characteristics are associated with complaints and claims against doctors. Additionally, evidence for the effectiveness of remedial interventions on rates of complaints and claims against doctors has not been synthesised.MethodsWe conducted a rapid review of recent literature to answer: Question 1 “What are the common characteristics and circumstances of patients who are most likely to complain or bring a claim about the care they have received from a doctor?” and Question 2 “What initiatives or interventions have been shown to be effective at reducing complaints and claims about the care patients have received from a doctor?”. We used a systematic search (most recently in July 2023) of PubMed, Scopus, Web of Science and grey literature. Studies were screened against inclusion criteria and critically appraised in duplicate using standard tools. Results were summarised using narrative synthesis.ResultsFrom 8079 search results, we reviewed the full text of 250 studies. We included 25 studies: seven for Question 1 (6 comparative studies with controls and one systematic review) and 18 studies for Question 2 (14 uncontrolled pre-post studies, 2 comparative studies with controls and 2 systematic reviews). Most studies were set in hospitals across a mix of medical specialties.Other than for patients with mental health conditions (two studies), no other patient characteristics demonstrated either a strong or consistent effect on the rate of complaints or claims against their treating doctors.Risk management programs (6 studies), and communication and resolution programs (5 studies) were the most studied of 6 intervention types. Evidence for reducing complaints and medico-legal claims, costs or premiums and more timely management was apparent for both types of programs. Only 1 to 3 studies were included for peer programs, medical remediation, shared decision-making, simulation training and continuing professional development, with few generalisable results.ConclusionFew patient characteristics can be reliably related to the likelihood of medico-legal complaints or claims. There is some evidence that interventions can reduce the number and costs of claims, the number of complaints, and the timeliness of claims. However, across both questions, the strength of the evidence is very weak and is based on only a few studies or study designs that are highly prone to bias.

A review of strategies and levels of community engagement in strengths-based and needs-based health communication interventions.

Community engagement is key in health communication interventions that seek to incorporate community voices in their planning and implementation. Understanding what approaches and strategies are currently being used can help tailor programs in different social and cultural contexts. This review explores needs-based and strengths-based approaches and consensus and conflict strategies in community-based global health communications programs. Our objective is to examine the current state of the field, outline lessons learned, and identify gaps in existing programming to help guide future interventions. PubMed and Web of Science were searched for articles published between 2010 and 2023. Studies were included if they described a community-based health communication intervention and an ongoing or completed implementation. Interventions were coded then categorized according to their level of community engagement and as single, hybrid, or complex, depending upon the number of approaches and strategies used. The search yielded 678 results and 42 were included in the final review and analysis. A vast majority 34 (81.0%) interventions utilized a needs-based approach and 24 (57.1%) utilized a strengths-based approach. Consensus as a strategy was utilized in 38 (90.5%) of the manuscripts and 9 (21.4%) implemented a conflict strategy. Interventions that combined approaches and strategies were more likely to leverage a higher level of community engagement. These results showcase the complicated nature of global health communication program planning and implementation. There is a lack of interventions that use conflict as a strategy to empower communities to act on their own behalf, even when at odds with existing power structures. Complex interventions that include all approaches and strategies demonstrate the potential for global health communication interventions to be at the cutting edge of public health practice.

Using Generative AI to Facilitate Data Analysis and Visualization: A Case Study of Olympic Athletes

The ability to work with data is an important skill for students enrolled in technical and professional communication programs, but students with limited mathematical and computer programming literacies might find it difficult to do basic data analysis or customize data visualizations. This article examines the extent to which ChatGPT can make data analysis and visualization more accessible for students with limited technical proficiency. The results suggest that although the tool is poised to have a substantial impact in helping students create effective data visualizations, its efficacy as a data analysis tool is more limited.

Combining LIANA and Tensor-cell2cell to decipher cell-cell communication across multiple samples

In recent years, data-driven inference of cell-cell communication has helped reveal coordinated biological processes across cell types. Here, we integrate two tools, LIANA and Tensor-cell2cell, which, when combined, can deploy multiple existing methods and resources to enable the robust and flexible identification of cell-cell communication programs across multiple samples. In this work, we show how the integration of our tools facilitates the choice of method to infer cell-cell communication and subsequently perform an unsupervised deconvolution to obtain and summarize biological insights. We explain how to perform the analysis step by step in both Python and R and provide online tutorials with detailed instructions available at https://ccc-protocols.readthedocs.io/. This workflow typically takes ∼1.5h to complete from installation to downstream visualizations on a graphics processing unit-enabled computer for a dataset of ∼63,000 cells, 10 cell types, and 12 samples.

Why new media communication? Exploring the motivation of female students in a new media communication programme

Why new media communication? Exploring the motivation of female students in a new media communication programme

The Impact of Ethics Instruction and Internship on Students’ Ethical Perceptions About Social Media, Artificial Intelligence, and ChatGPT

ABSTRACT Communication programs seek to cultivate students who become professionals not only with expertise in their chosen field, but also ethical awareness. The current study investigates how exposure to ethics instruction and internship experiences may influence communication students’ ethical perceptions, including ideological orientations on idealism and relativism, as well as awareness of contemporary ethical issues related to social media and artificial intelligence (AI). The effects were also assessed on students’ support for general uses of AI for communication practices and adoption of generative AI, specifically ChatGPT. The survey results based on a student sample in Taiwan show that internship experience is more significant than ethics instruction on swaying ethical perceptions and behavioral inclinations of adopting AI applications. Adding to the limited body of knowledge on the effect of ethics education and internship programs, the findings also offer insights for how communication education can address emerging ethical challenges brought by new technology.

Workshop Pilah Sampah Sebagai Kampanye Peningkatan Kesadaran Lingkungan Bersama Rapel Solo Raya

The community has the right to get a clean, beautiful, comfortable and healthy environment; get cleaning services; utilizing and processing waste; actively participate in waste management activities; and obtain information from local governments and/or other parties that are directly related to the sustainability of life related to waste. This right has direct implications for the community's obligations regarding the management of household waste and/or similar household waste by being obliged to reduce and/or handle waste in an environmentally sound manner. Unfortunately, the handling of environmentally sound waste has not gone well due to inadequate facilities, enforcement of regulations, and low awareness of the community itself. PT. Wahana Anugerah Energi has developed a waste collection and transportation system using a smartphone application called Rapel. Rapel campaigns for sustainable waste management in households. Currently, Rapel provides garbage pick-up services, especially for recycled waste. However, the problems faced include: wide community reach but with Human Resources (HR) PT. The Wahana Anugerah Energi (Rapel Surakarta) is limited, facilities and infrastructure for the ongoing development of understanding of waste management for the community are not sufficient, the application of Rapel is not yet known by the people of Surakarta. overcome, the lack of public awareness of Surakarta City regarding waste management, lack of cooperation and coordination with agencies related to waste problems so that Rapel technology has not received public knowledge, Surakarta people do not know about data integration related to environmental information. From this problem, we design a social marketing communication program so that Rapel Indonesia's goal of encouraging people to sort household waste can be achieved. To achieve this, we design a waste sorting workshop by presenting credible sources such as Lyfe With Less Representative and Rapel Indonesia Manager. Keywords: Waste Management, Education, Society, Technology, Surakarta

Abstract 4027: From tumor progression to therapeutic control: Combinatorial targeting of immune vulnerabilities in TNBC

Abstract Triple-negative breast cancer (TNBC) is an aggressive form of breast cancer, associated with limited treatment options and high mortality rates. Although immune checkpoint inhibitors (ICIs) show promise, early clinical results indicate benefits in only a specific subset of patients with TNBC. Preclinical evidence indicates that infiltrating macrophages contribute to breast tumor progression by restricting CD8+ T cell infiltration, activation, and cytotoxicity within tumor microenvironments. Preliminary data has revealed that immune-competent mammary tumor-bearing MMTV-PyMT transgenic mice have slowed tumor progression following sequential combination of a microtubule poison (paclitaxel; PTX) to enhance tumor immunogenicity, plus a macrophage-depleting/reprogramming agent such as a colony-stimulating factor 1 receptor blocking antibody (αCSF1R), and undergo primary tumor regression in 60% of transgenic mice when an ICI targeting PD-1 is applied (3x therapy) by a CD8+ T cell-dependent mechanism. Response to 3x therapy is associated with localized CD8+ T effector and resident memory cell expansion, and increased antigen-specific clonal expansion at primary tumor sites. We hypothesized that epigenetic plasticity was limiting T cell memory and thus impeding long-term tumor control. Using a class 1 benzamide histone deacetylase (HDAC) inhibitor (e.g., entinostat) sequentially added to PTX/αCSF1R/αPD-1 therapy (4x) resulted in primary tumor stasis in 100% of mice, and significantly enhanced overall survival, in two transgenic mouse models of breast cancer (MMTV-PyMT and C3-(1)-TAg). Cohorts were analyzed at distinct time points for primary and metastatic tumor burden, in addition to immunophenotyping (flow cytometry), transcriptional (bulk and scRNA-Seq), epigenetic (sciATAC-Seq), and T cell receptor (TCR) changes correlating with 4x responses. Improved outcome and tumor stasis was associated with increased presence of long-lived central and stem-like memory CD8+ T cell infiltration, intra-tumoral B memory cell, and CD4+ T follicular helper cell infiltration. Tumor stasis was achieved by B and T cell-dependent mechanisms where B cell depletion led to decreased T cell cytotoxicity. Adoptive serum transfer (AST) from 4x-treated MMTV-PyMT mice into either 3x-treated or untreated MMTV-PyMT mice elicited tumor stasis and control. These preclinical studies indicate the complexity of myeloid, B cell and T cell interactions that are co-opted by tumors, and identify novel paths to therapeutic tumor control by targeting vulnerable immune communication programs. Citation Format: Amanda Poissonnier, Eivind Valen Egeland, Wesley Horton, Shamilene Sivagnanam, Orian Stapleton, Rossin Erbe, Nell Kirchberger, Konjit Betre, Alyza Skaist, Ludmila Danilova, Andrew Fields, Peter Ordentlich, Andrew C. Adey, Elana J. Fertig, Lisa M. Coussens. From tumor progression to therapeutic control: Combinatorial targeting of immune vulnerabilities in TNBC [abstract]. In: Proceedings of the American Association for Cancer Research Annual Meeting 2024; Part 1 (Regular Abstracts); 2024 Apr 5-10; San Diego, CA. Philadelphia (PA): AACR; Cancer Res 2024;84(6_Suppl):Abstract nr 4027.

Development of a promotional media model using puzzle media as an effort to increase knowledge of dental and oral health maintenance in Preschool Children

Background: Efforts to increase the knowledge of society in general and school children in particular can be carried out through the Communication, Information and Education (KIE) program. Learning while playing is an effective method for children to increase their knowledge. The media used varies greatly, from oral, singing, printed or written media, games such as snakes and ladders and puzzles, to electronic media such as television and the internet. Puzzles are an interesting game for children, because basically children like attractive colored images. Puzzles can train finger dexterity and hand-eye coordination, as well as the cognitive concept of matching shapes and parts to wholes. Objective: To determine the effect of Health Promotion using puzzle media in increasing preschool children's dental health knowledge. Method: This study used a one group pretest and posttest design by providing treatment and measuring preschool children's knowledge before and after treatment. Results: The results of the analysis obtained a significance value of <0.05. Conclusion: There is an influence of puzzle media in increasing the knowledge and dental hygiene of preschool children.

TRENDS IN THE FINAL-YEAR PROJECT TITLES FOR INTERCULTURAL COMMUNICATION UNDERGRADUATE STUDENTS DURING THE POST-PANDEMIC ERA

Titles in a research project play a crucial role as they serve as the first point of contact for readers, conveying essential information about the study. Despite its brevity, crafting a good research title is a challenging undertaking that demands both time and mental exertion. The title is used to describe the content and purpose of the study using the fewest words possible. Even though students have access to the guidelines on constructing a research title, they still find it overwhelming, as they are unfamiliar with writing research papers and other publications. Considering the post-pandemic era, this study aimed to examine the titles of final-year projects among undergraduate students in the Intercultural Communication program. The analysis focused on the structure of titles, including considerations of length, beginnings, and construction types. It also sought to identify the preferred research areas and settings students chose. Employing a mixed-method design and purposive sampling, this study used only research titles from completed final-year projects. The findings shed light on the structure of titles and the research areas and settings favoured by students. This information could be beneficial for both teachers and students in the teaching and learning how to write research proposals, as well as providing insights into the linguistic areas that students can focus on.

Integrated Marketing Communications (IMC) strategies analysis at PT. Eshan Mega Propertindo

Integrated Marketing Communication (IMC), also called integrated marketing communication, is the process of developing and implementing various forms of persuasive communication programs to customers and potential customers on an ongoing basis. Therefore, the aim of this research is to analyze the strategy for implementing Integrated Marketing Communication at PT. Eshan Mega Propertindo. This research method is descriptive qualitative. This research uses key informants to obtain the required information. The data used is primary data and secondary data. Primary data was obtained from interviews with the director of PT. Eshan Mega Propertindo regarding company profile and secondary data obtained from IMC implementation data in the company. At the data analysis stage, researchers used SWOT analysis. The result of this research is an analysis of integrated marketing communication strategies in advertising, sales promotion, public relations, sponsorship and direct marketing activities. Based on the results of research and analysis carried out by the author, it can be concluded that the data obtained from interviews were processed using IFE and EFE mat rix analysis and the results obtained were that the company had a strength of 1,72, weekness of 1,38, opportunities of 2,00 and threats of 1,60. It can be concluded that the company is in quadrant I of the SWOT analysis.

English for Business Communication: An in Depth Analysis

The English language has a more significant role in our daily contacts in both national and international contexts. The English language has been deeply ingrained in every part of our life due to its global qualities. Outstanding chances for an individual are associated with proficiency in the English language. The productive and effective operation of business and communication is greatly dependent on the English language. Due to the English language, multinational firms are able to conduct business all over the world. In order to thrive as a businessman with a global profile, one needs to improve their communication skills in English. English communication abilities that are both effective in spoken and written form are essential for business. The idea of Business English has changed significantly in recent years due to a number of developments, such as improvements in genre theory and the amalgamation of English for Business Purposes and Business Communication that have been motivated by the realization that there is a gap to be filled between the academic world and the global business world. This pioneering review, which draws on developments in the analysis of business discourses, particularly in applied genre analysis, revisits the frameworks now implemented in English for Business Purposes and Business Communication (or, more broadly, Professional Communication). The design of English for Business Communication (EBC) programs is thus suggested to be based on the combination of the two techniques. The research report includes an in-depth evaluation of numerous relevant published works.

Community engagement and human perception in crocodile conservation: preliminary steps in Sian Ka’an Biosphere Reserve

IntroductionWildlife tourism is important for the conservation of protected areas, endangered species, and to empower local communities. Nevertheless, when guidelines and practices are not clear and correctly executed, tourism may have a negative impact.MethodsWe carried out semi-open interviews (n = 34) and several workshops (n = 50) with locals and tour guides in the village of Punta Allen in Sian Ka'an Biosphere Reserve, Mexico. Data were organized in tables in Excel®, and statistical analysis was conducted with IBM® SPSS® Statistics software. A priori, exploratory data analysis was carried out to identify the general pattern of the data, and a priori data normality test (Shapiro–Wilks) and χ2 test were carried out to find out if there were differences in the frequency of a response depending on socioeconomic variables.ResultsMost respondents (69%) dedicated 2–10 min to crocodile observation, one quarter (25%) spent 11–20 min, and the remainder (6%) 21–30 min. The majority (97%) of respondents mentioned that when they see a crocodile, they approach at a 5–10 m distance and wait for the occupants of the boat to take pictures, and then leave; only one respondent (3%) said that they feed crocodiles to attract them to the boat. Most respondents (89%) said that crocodile observation does not need to be improved, and it is fine the way it is currently carried out; the remaining 11% said that it could be improved. Workshops were received positively and allowed us to share information on crocodile species, their conservation, and good tourism practices.DiscussionIt is necessary to enlighten tourism service providers about the biology and importance of crocodilian species, to promote conservation and provide services with an educational impact/focus for visitors to the reserve. There is a need to develop a communication program that provides accurate information for new service providers and renews and reinforces concepts for established providers. Additionally, we need to continuously monitor and evaluate wildlife observation activities to enhance current practices in our study area, and to determine if they are having a negative impact on crocodile behavior and biology.