According to Habermas' theory of communicative behavior, communicative behavior is the most reasonable social behavior. It takes language as the medium, takes the life world as the background, and pays attention to the intersubjectivity between actors. At present, there are some alienation phenomena of network communication among college students, such as addiction to Internet communication, crisis of trust, difficulties in real communication and decline of ethics and morality. The theory of communication behavior has certain enlightening significance for solving the alienation of college students' network communication, including strengthening the cultivation of the inter subjectivity awareness of College Students' network communication, improving the network communication qualification of college students, and standardizing the network communication environment of college students. Alienation refers to the things that originally belong to human beings or the result of human activities gain the independence and in turn become the power of restricting and ruling people. [1] Communication is the basic existence mode of people in society, which is a kind of equal and free direct communication, established with language as the medium, between people. When the relationship between people changes from "subject-subject" to "subject-object", communication begins to dissimilate. In the era of network information, the network communication, with the Internet as the intermediary and text information as the symbol, can change the constraints of the identity background of the communication subject and cross the obstacles of time and space, so as to expand the scope of communication. However, due to the college student’s irrational cognition of the network and characteristics of the network communication, such as the virtual and hidden, the network communication will have a negative impact on their "online" and "offline" communication, resulting in the alienation of network communication. The theory of communicative behavior has made great achievements in criticizing the alienation of communication brought about by instrumental rationality, realizing the rationalization of communication, and standardizing the social public order. It is of great significance to solve the problem of network communication alienation of contemporary college students.
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