Communication Strategies Research Articles

Cultural Diversity, Communication, Inclusivity and Collaboration in Nigerian Workplaces: A Review

The increasing cultural diversity in Nigerian workplaces has intensified the need for effective communication strategies to manage intercultural interactions and foster inclusiveness. This study examines the implications of cultural and linguistic diversity within Nigerian organizations, addressing the complexities of navigating ethnic, religious, and linguistic differences. The Communication Accommodation Theory (CAT), Social Identity Theory (SIT), and Intergroup Contact Theory provide foundational frameworks for understanding and managing these dynamics, with CAT highlighting how convergence and divergence in communication styles can bridge or amplify social divides. Through a detailed analysis of Nigerian workplace environments, this paper identifies key communication challenges, including language barriers and identity-driven in-groups, while proposing strategies rooted in CAT, SIT, and Intergroup Contact Theory to enhance collaboration and reduce tensions. Recommendations for organizational management, such as language training and structured intergroup activities, aim to foster a more inclusive and productive environment, acknowledging both the opportunities and challenges posed by Nigeria’s unique socio-cultural landscape.

Recycle right: How to decrease recycling contamination with informational point-of-disposal signage

AbstractPlastic pollution represents a grand challenge facing society, yet the amount of plastic being recycled is only about 5%. This recycling crisis has intensified with the growing problem of recycling contamination (i.e., incorrect placement of unrecyclable materials in recycling receptacles). This research investigates the potential for informational point-of-disposal recycling signage to decrease recycling contamination. In a longitudinal field study and three experiments, the authors demonstrate that providing schema-congruent prescriptive information (“Recycle these items”) does not reduce recycling contamination and may inadvertently lead to over-recycling. In contrast, the presence of proscriptive information that is moderately incongruent with established schemas (“Do not recycle these items”) prompts more effortful, piecemeal processing. This encourages individuals to integrate the information into their recycling decisions, diminishing their dependence on pre-existing beliefs and expectations regarding recycling and, consequently, lowering contamination rates. Recycling expertise is found to moderate the effects of point-of-disposal recycling signage. By examining such nuanced recycling communication strategies, this research aims to shift the conversation from “recycle more” to “recycle right.”

Exploring vaccine hesitancy in digital public discourse: From tribal polarization to socio-economic disparities.

This study analyzed online public discourse on Twitter (later rebranded as X) during the COVID-19 pandemic to understand key factors associated with vaccine hesitancy by employing deep-learning techniques. Text classification analysis reveals a significant association between attitudes toward vaccination and the unique socio-economic characteristics of US states, such as education, race, income or voting behavior. However, our results indicate that attributing vaccine hesitancy solely to a single social factor is not appropriate. Furthermore, the topic modeling of online discourse identifies two distinct sets of justifications for vaccine hesitancy. The first set pertains to political concerns, including constitutional rights and conspiracy theories. The second pertains to medical concerns about vaccine safety and efficacy. However, vaccine-hesitant social media users pragmatically use broad categories of justification for their beliefs. This behavior may suggest that vaccine hesitancy is influenced by political beliefs, unconscious emotions, and gut-level instinct. Our findings have further implications for the critical role of trust in public institutions in shaping attitudes toward vaccination and the need for tailored communication strategies to restore faith in marginalized communities.

Discursive Power and Public Advocacy: Communication Strategies in New York's Anti-Fracking Movement

Discursive Power and Public Advocacy: Communication Strategies in New York's Anti-Fracking Movement

Registered nurses’ experiences of communication with patients after the end-of-life breakpoint communication: A pilot interview study

PurposeEffective nurse-patient communication is demanding and essential when patients’ treatment changes from curative to palliative approach. We aimed to illustrate nurses’ experiences communicating with patients who have undergone end-of-life breakpoint communication. MethodSix nurses from both haematology and oncology wards at a hospital in southern Sweden were interviewed. The data were analysed using content analysis. ResultThree themes with a total of eight categories were identified: Nurses were excluded from the end-of-life breakpoint communication, which impacted the following communication and the dialogue between nurses and patients afterwards; the importance of communication, where the experience of following-up patients, supporting patients and having existential conversations was highlighted; the nurses’ strategies in the communication, included experience of using tools, the need for more information and education, and to be human. ConclusionNurses in today's healthcare system need education to provide the care and the communication that patients ask for and are obligated to receive regarding support and information. In the results, nurses suggest and relate their strategies for effective patient communication, which would also aid nurses working in areas other than palliative care. For example, they propose collaborating more with physicians to facilitate better information flow and patient contact. Moreover, reflective tutorials, including spiritual leaders to aid patients’ existential concerns, are beneficial. The need for further research in this area is crucial for the growth and development of nurse-patient communication.

English for Medical Purposes: The Case of Korean Cosmetic Surgeons

EMP (English for medical purposes) has received more interest in South Korea to enhance the English competence of professionals working in medical contexts. Consequently, this study is based on two objectives: 1) to clarify cosmetic surgeons’ English needs and 2) to delve into cosmetic surgeons’ views regarding EMP courses they attended, focusing on the extent to which those courses met their English language needs. Data were gathered from 21 cosmetic surgeons through semi-structured interviews. The participants work at four hospitals in Seoul, which receive cosmetic surgery clients worldwide. The results conclude that most participants have to sharpen their communicative skills and strategies to establish effective doctor-client relationships and give outstanding health care. Nevertheless, the participants encountered English communication breakdowns because of the need for more productive vocabulary, unusual accents, and pronunciation issues. The cosmetic surgeons stated that the EMP courses they attended were not as helpful as expected, as the content did not match their English language needs at work. Therefore, the results imply that EMP courses’ teachers and designers have to create programs to meet the cosmetic surgeons’ English language needs.

Pragmatic Analysis of Undergraduate Male and Female Students’ Politeness Strategies in Initiating and Terminating Conversations Online

This study examines the politeness strategies employed by male and female undergraduate students in online interactions, focusing on conversation initiation and termination. A pragmatic analysis was conducted using House and Kasper's (1981) linguistic politeness theory alongside Miles and Huberman's model for data interpretation. The findings indicate that male students predominantly used committers, consultative devices, and downtoners to initiate conversations, while employing downtoners, understaters, and politeness markers for termination. In contrast, female students utilized committers, consultative devices, politeness markers, and playdowns for initiation, and committers, playdowns, and politeness markers for termination. Applying Brown and Levinson's (1987) politeness theory, male students mainly favored positive politeness, negative politeness, and bald-on-record strategies during initiation, while employing both positive and negative strategies for termination. Female students exhibited a preference for positive and negative politeness strategies, along with off-record strategies for initiation, relying solely on positive politeness for termination. These findings highlight distinct gender-specific communication patterns in online environments, providing valuable insights for linguistics, communication studies, and gender studies. The results can guide educators, policymakers, and practitioners in developing inclusive and effective communication strategies tailored to digital learning contexts.

Overcoming Barriers: Describing Cattle Producers’ Motivations & Perceived Barriers Toward Adopting Sustainable Practices to Inform Communication Strategy

Overcoming Barriers: Describing Cattle Producers’ Motivations & Perceived Barriers Toward Adopting Sustainable Practices to Inform Communication Strategy

Impact of value-consciousness and brand-self value congruity on sustainable luxury brands and commodities

ABSTRACT Drawing on Self-Congruity and Equity Theories, this research examines the distinct impacts of communicating uniform sustainability initiatives for luxury brands versus commodity brands. This paper introduces a conceptual model that highlights the moderated mediation effect of brand-self value congruity and the three-way moderating effect of value-consciousness on the adverse impact of sustainability on luxury versus commodity brands. The findings from two experimental studies demonstrate that communicating sustainability initiatives has distinct effects on different brands. Specifically, sustainability initiatives enhance the evaluations of commodity brands but diminish the evaluations of luxury brands. The negative impact of sustainability on luxury brands is mediated by brand-self congruity. Moreover, value-consciousness moderates the relationship between sustainability and luxury brands, such that low value-conscious consumers tend to value sustainable luxury brands less than their non-sustainable counterparts, unlike high value-conscious consumers. These findings offer valuable managerial and practical insights for brand managers and communication strategists considering adopting sustainability communication strategies.

Strategi Fundraising Zakat, Infaq dan Sedekah Melalui Sistem Berbayar Non-Tunai Quick Response Code Indonesian Standard (Qris) di Baznas Kota Palopo

The purpose of this study is to see how far the implementation of the strategy of fundraising zakat funds using the QRIS no-cash paid system and how the flow of zakat payments through QRIS in BAZNAS Palopo City district. This research is a field research with a qualitative descriptive approach, and data collection is obtained from interviews and field observations. The results of the study show that the implementation of the fundraising and zakat strategy using QRIS at BAZNAS Palopo City goes through several stages, namely determining Muzakki's segments and targets, preparing human resources, building a communication system and compiling a service system. Not only that, BAZNAS Palopo City also runs a marketing communication strategy. That is by making interesting programs, creating feelings of empathy, collaborating with other companies, and providing the best service. To process zakat payments with QRIS, muzakki only need to scan the QR code for zakat payments at BAZNAS Palopo City, then follow the next payment steps. In a matter of minutes and without going to the BAZNAS Palopo City office, muzakki can pay their zakat whenever and wherever they are.

Verbal feedback for written assessment: evaluating a novel feedback communication strategy

Background/Aims Feedback plays a pivotal role in learning, but traditional written feedback often lack engagement and specificity, hindering learners' ability to effectively apply feedback. In midwifery education, the need for innovative feedback delivery mechanisms is pronounced. The aim of this study was to evaluate the integration of digital health technologies in feedback delivery in a midwifery programme. Methods A novel communication strategy was implemented in a midwifery programme in northwest England, where the benefits, challenges and future implications of leveraging digital health technologies for assessment feedback were assessed. Results Preferences were mixed, with 45.1% of learners favouring written feedback. Verbal feedback was perceived as more personal and motivating, and valued for its nuance, tone and ability to clarify complex points, although written feedback provided clearer, detailed information for future reference. Less experienced markers struggled with verbal feedback, while more experienced markers appreciated the quicker, more refreshing process. All markers found feedback templates helpful for ensuring equitable feedback. Conclusions This study scrutinised the significance of rethinking feedback delivery in midwifery education and indicates that digital health technologies present promising opportunities for reshaping the feedback landscape. Implications for practice Developing student confidence and competence in digital literacy remains a significant challenge. Higher education institutions can collaborate with healthcare providers to offer training in digital health technologies, helping midwives adapt to modern clinical environments.

Marketing Communication Strategy of Youth Works Breakfast Week (Pasar Kamu) in Increasing Local Tourist Visits in Kampoeng Lama Tourist Village, Deli Serdang Regency

This research aims to analyze the marketing communication strategy and analyze the obstacles of the marketing communication strategy of the Youth Works Breakfast Week (Pasar Kamu) in increasing local tourist visits in Kampoeng Lama Tourism Village, Deli Serdang Regency. This research uses constructivism paradigm with descriptive method and qualitative approach. The results of this study are that the marketing communication strategy of Pekan Sarapan Karya Muda (Pasar Kamu) in increasing local tourist visits at Kampoeng Lama Tourism Village, Deli Serdang Regency is by implementing marketing communication with the application of a marketing mix consisting of personal selling, advertising, as well as public relations, publicity and viral marketing. Through personal selling, managers and traders play an active and direct role in promoting to visitors who come Pasar Kamu. Advertising carried out by Pekan Sarapan Karya Anak Muda (Pasar Kamu) in collaboration with Metro Kampung as print media to promote activities that take place at Pekan Sarapan Karya Anak Muda (Pasar Kamu). Pasar Kamu's public relations role does not have a big impact because there is no public relations field. However, with the publicity carried out by Pasar Kamu to reach its target audience such as using goodie bags produced to do marketing with the public. There is viral marketing where visitors take the initiative to spread content containing information about Pasar Kamu on their Instagram and Tiktok social media accounts so that it becomes viral and succeeds in increasing tourist visits to Pasar Kamu

Comparative analysis of communication strategies impact on the effectiveness of interaction with an AI chatbot

Introduction. The integration of artificial intelligence (AI) into everyday human interactions, particularly through chatbots, has significantly increased in recent years. AI-based chatbots successfully mimic human conversations by understanding user requests and responding appropriately. Improving the effectiveness of educational and professional activities related to text processing in these conditions seems extremely relevant and predetermines the goal of our study: comparing the effectiveness of interaction with ChatGPT when formulating queries in various communication strategies. Procedure and methods. The study on the effectiveness of interacting with ChatGPT was conducted using a natural experiment scheme with preliminary training. The subjects of the study were 34 employees (15 men, 19 women, aged 25-36; M = 31.6; SD = 1.8) from the marketing department of the company "Technologies of Trust". These employees performed rewriting tasks by interacting with ChatGPT within the framework of specially adapted communication strategies (persuasive and cooperative) and evaluated the chatbot's usability and the quality of the text generated by ChatGPT. The Wilcoxon signed-rank test for dependent samples was used to identify the effects of communication strategies on interaction efficiency, and exploratory factor analysis with subsequent varimax rotation was employed to identify latent variables of interaction under different communication strategies. Research Results. Comparison of the results of the ChatGPT interaction performance evaluation when using 2 strategies (cooperative and persuasive) showed that for all 11 usability indicators, there is a significant advantage of the cooperative communicative strategy at the significance level of p<0.05. However, on 6 indicators of text quality obtained through rewriting, the persuasive strategy shows advantages and on 4 of them at a significance level of p<0.05. In the course of the study it was found that the factor solutions for the studied communicative strategies differ significantly: the key factor in using the persuasive strategy is speed and accuracy in achieving goals, while in the cooperative strategy the adequate response of chatbots to objections is critical. Conclusion. The results obtained in the study contribute significantly to the understanding of communication with AI chatbots, highlighting the nuances of interacting through linguistic means typical for human communication. The findings demonstrate the complexity of choosing the optimal strategy for interacting with ChatGPT and uncover the factors that determine the features of subjective evaluation of the interaction.

Enhancing nursing students' communication skills with deaf patients: Workshop impact on nursing education programs

BackgroundNursing students require education on effective communication with patients to fulfill their roles as future healthcare providers. Ensuring inclusive patient care requires addressing this educational gap. PurposeThis study assesses the impact of workshops on nursing students' communication strategies with Deaf and hard-of-hearing patients. MethodA cross-sectional survey was conducted among nursing students before and after participating in workshops conducted by Deaf instructors from the non-profit association Maagalei Shema. Data was collected from January 2023 to March 2024 and analyzed using SPSS software. FindingsResults indicate that the workshops significantly improved participants' communication strategies, with 82.48% reporting enhanced abilities post-workshop. The use of communication tools, including professional interpreters, increased following the workshops. DiscussionWorkshops offer an effective approach to enhancing healthcare workers' communication with Deaf and hard-of-hearing patients. These findings underscore the importance of incorporating experiential learning opportunities into nursing education to optimize patient interactions and improve healthcare outcomes.

Navigating Machiavellianism in Construction Projects: Leaders’ Communication Strategies and Employees’ Voice

Navigating Machiavellianism in Construction Projects: Leaders’ Communication Strategies and Employees’ Voice

WHAT IS EMO-DECISION-MAKING CONTAGION? THE CONCEPT AND MECHANISMS

Objective: This article aims to present a new topic for the marketing literature: emo-decision-making contagion. This concept is developed from Hatfield et al.’s (2014, 1994) work and the research conducted by Pire-Lechalard and Van-Hoorebeke (2021) in the context of decision-making. Theoretical Framework: The decision depends on emotion. However, emotion has a primordial characteristic, namely its contagiousness (Chaabi, 2023; Pire-Lechalard & Van-Hoorebeke, 2021). Hence the genesis of the concept of emo-decision-making contagion. Until now, the study of this concept has been ignored in the marketing field, and researchers focus, rather, on ad hoc concepts such as social influence. This article attempts, through a well-defined methodology, to define emo-decision-making contagion and establish its theoretical underpinnings, so that it is useful and beneficial for marketing practitioners. Method: To penetrate the experiences of the respondents and explore the human constructions around emo-decision-making contagion, a qualitative study was conducted with a sample of 30 individuals. Therefore, we chose the interview as the data collection method. Similarly, to ensure greater consistency in this exploratory study, we limited our focus to a specific area: fashion products, specifically textile items. Results: The results indicate that this concept is defined as the propensity of individuals to reproduce and copy the purchasing decisions of a group leader unconsciously and massively. These decisions are intended to serve as a lesson and are transmitted through the sharing of emotions with the members of the group and identification with them, to have a specific result or to be in conformity with this group. Conclusions: As emo-decision-making contagion does indeed exist, it is suggested to focus on the study of this concept, which can be a very effective and attractive strategy in communication and advertising, and understanding the mechanisms underlying EDMC can help marketers improve their commercial approaches or develop better ones.

The art of effective communication between family physicians and their adolescent patients: Challenges and solutions.

Healthcare delivery and excellent health outcomes for teenagers depend on the establishment of effective communication between family physicians and adolescent patients. However, communicating with adolescents can be challenging due to their stage of development and unique needs. By implementing effective communication strategies and fostering a positive environment, family doctors can build trust, enhance patient participation and ultimately improve health outcomes for their adolescent patients. This article explores the value of excellent communication in the healthcare of teenagers, identifies potential barriers that family doctors might encounter and provides solutions to overcome these challenges. Adolescence is a critical developmental stage marked by physical, emotional and social changes, making effective communication particularly challenging. During this phase, adolescents might face various health concerns, including mental health issues, substance use, sexual health and chronic diseases. This emphasises the importance of tailoring communication strategies to connect with the adolescent mind. Active listening, using age-appropriate language, incorporating technology, empathy, promoting autonomy and shared decision making are tools to open communication bridges between healthcare providers andtheir adolescent patients.

Effect of Parental Involvement by the Headteachers in the Education of their Children on Students Retention in Masinga Sub-County, Kenya

The study focuses on the effect of parents’ involvement by head teachers in the education of their children and students’ retention in secondary school education in Masinga sub – county Kenya. It was guided by the following objective: to determine the extent to which parents’ involvement by the headteachers in the education of their children influences students’ retention in secondary school education. The study adopted a descriptive survey research design. The study was anchored on Epstein theory. The target population was 50 head teachers,50 deputy head teachers and 5022 form 3 and 4 students. Purposive, stratified proportionate sampling and simple random sampling were employed to sample 25 head teachers, 25 deputy head teachers and 370 students. Data collection instruments included questionnaires for headteachers and students, an interview guide for deputy headteachers and a document analysis guide. Validity of the research instruments was ascertained through expert judgement and piloting. Reliability was achieved through test – retest method where the instruments were piloted in a time interval of two weeks and the two results were correlated using Pearson’s product moment correlation method. Further, inferential analysis was employed that involved correlational analysis at a 0.05 level of significance. The hypothesis was accepted or rejected at 0.01 level of significance. The findings showed that there is a positive correction between parents’ involvement in the education of their children and students’ retention (r = 0.811; p = 0.00), hence the hypothesis was rejected and an alternative hypothesis accepted. The study concluded that the head teachers’ efforts to engage parents in the educational matters positively influence students’ retention. The study recommends that head teachers should use more communication strategies in order to involve all the parents in the education of their children.

Picture Perfect: A Task Interdependence and Communication Experiential Activity for Teams

Effective communication in interdependent group tasks plays a pivotal role in organizational effectiveness, especially in today’s dynamic and global workplace. As the modern workplace evolves toward more remote work environments and dynamic work teams, the ability to adapt communication strategies across various job designs and work settings becomes increasingly crucial. In this article, we present an experiential learning activity designed for management education that delves into the impact of task design on communication. Drawing from theories of team interdependence, this immersive experience enables students to identify the essential facets of communication and their relationship with various types of task interdependence. It equips them with valuable skills and communication strategies that are vital for various types of teamwork across different types of settings. Suitable for a wide range of educational settings, this experiential activity serves as a valuable resource for management educators.

Living with a permanent ostomy: a descriptive phenomenological study on postsurgical experiences in patients with colorectal cancer

ObjectivesTo explore the postsurgery lived experiences of patients with colorectal cancer with a permanent ostomy for informing initiatives to improve patient care and future quantitative research.DesignA descriptive qualitative phenomenological study.SettingWe...