Use Of Communication Strategies Research Articles

The Use of English Oral Communication Strategies of Thai Engineers in Manufacturing Industry

This study aims to investigate the types of communication strategies (CSs) employed by Thai engineers in their interaction with foreign colleagues and clients at the workplace. In addition, the study also explores the types of oral communication strategies that Thai engineers most frequently use in different tasks while communicating in English at the workplace. The findings of the present study revealed the types of communication strategies used to cope with speaking problems that are frequently used by Thai engineers in different tasks. The Oral Communication Strategy Inventory (OCSI) was used to collect quantitative data from 108 Thai engineers working in the manufacturing industry. The findings of this study revealed effective oral communication strategies in relation to different tasks which will help to improve Thai Engineers’ English oral communication skills in the engineering context based on the strategies they lack.

CHALLENGES IN OVERCOMING THE USE OF TOPIC FRONTING AMONG TESL TRAINEES IN MALAYSIA

Communication strategies include the use of nonverbal or paralinguistic communication strategies such as the use of mime, gestures, facial expressions and eye contact as well as the use of pauses for emphatic expressions could be assimilated. Communication strategies also include the use of verbal communication strategies which need to be learned and developed. One of the verbal communication strategies is a Malaysian classified variety, topic fronting. The issue is that, despite being an achievement communication strategy, topic fronting does not abide by the English language grammatical rule. Thus, a high use of this strategy among ESL learners might affect them adversely especially in academic discourse. This study looked into this strategy among the TESL trainees in two universities from two states in Malaysia. The findings obtained from their focus group discussions (FGD) identified the utilisation of topic fronting in online interactions and methods of overcoming it as well as the inculcation of suitable communication strategies. This study’s findings show a low utilisation of topic fronting (1.142 per thousand words) with the highest theme on the “concession of topic fronting in teaching” at 2.20% average. In the effort to inculcate the TESL trainees’ awareness of their use of topic fronting communication strategy, they need to be involved in active FGDs and be provided with communication strategy trainings on alternative strategies, specifically linguistic strategies like exemplification, circumlocution and paraphrasing.

Considerations for quality assurance of discussions with relatives in direct association with organ donation

Discussions with relatives are relevant and crucial aspects of the organ donation process and contribute to aconsolidated and sustainable decision by the families of the deceased. Despite the great importance of family care, there is no systematic analysis of the quality of this communication, in contrast to the diagnosis of irreversible loss of brain function, organ retrieval and organ transplantation. For this reason, organ donation experts were interviewed about recurring characteristics of communication with relatives of the deceased. The aim of this qualitative study was to define criteria for the assessment of the structure and quality of the communication process with relatives for internal quality management in Germany. Based on asystematic literature review and with the help of the 5‑stage S2PS2 (system for creating a questionnaire) procedure according to Kruse, interview guidelines were initially developed. As asecond step, in guideline-based interviews 10experienced organ donation experts were questioned about structural, procedural and ethical aspects of their discussions with relatives. Following the interviews, asoftware-based qualitative content analysis was carried out with acombined inductive-deductive category system. Finally, the first quality assurance measures for the interviews with relatives were developed in amultistep process, closely following the methodological principles V1.1 of the Institute for Quality Assurance and Transparency in Health Care (IQTIG). The individual research steps were accompanied by an expert group consisting of physicians, nurses, theologians and ethicists utilizing an anonymous Delphi procedure. In the qualitative content analysis, 5main categories with 30subcategories on quality relevant aspects could be identified (including, standardization and technique of conversation, interview framework and context factors, professional expertise of the interviewers, wishes of the organ donation experts). On this basis, 6criteria for the structural quality and 7criteria for the process quality of the discussions with relatives were formulated and summarized in arespective quality bundle. These criteria address, among other things, interprofessional communication, structured training concepts, regular further training of all team members, use of standardized communication and counselling strategies as well as documented preliminary meetings and debriefings, including supervising elements. They emphasize interdisciplinary professionalism and process management in aprotected environment as well as quality assured communication and documentation. Recommendations were made for expanding the existing documentation for the organ donation process and for documenting the preliminary meetings and debriefings. Recurring communication and process characteristics as well as requirements for the members of the treatment team who conduct the conversation can be identified for the interviews with relatives, which show potential for improvement to various degrees. This justifies the structured derivation of aquality bundle for the structural and process quality family care related to organ donation, which should enable alow-threshold entry into an institution internal systematic quality assessment of communication with relatives in Germany. Due to the different legal, medical and social specifics in an international context, the study results cannot be directly transferred to other countries.

Playful Strategies in Print Advertising

The fact that people are increasingly eager to seek out playful experiences in their everyday lives is part of a trend known as the ludification of culture. Scholars find that, in a time characterized by information overload, consumers are open and drawn to media products that offer entertainment through playful interaction. Meanwhile, the advertising industry is faced with the quandary of how to stand out and attract consumers’ fleeting attention in a landscape that has become highly competitive. Print advertising in particular faces a budget decline and has to compete with digital advertising forms that know richer affordances to appeal to consumers’ attention. For this reason, this article explores how print advertising uses playful strategies in order to stand out from the crowd and appease the demand to provide entertaining interaction for consumers. In doing so, the article focuses on the following research question: How do advertisers make use of playful communication strategies in print advertisements to stand out in the contemporary attention economy? To gain a comprehensive answer to this research question, a qualitative approach was taken. A thematic analysis of print advertisements was conducted, going through multiple rounds of coding that eventually resulted in the emergence of three central themes of playful strategies: (1) the use of playful visual design that is meant to instill a playful mindset; (2) the use of strategies based on a pleasurable interactive experiential logic; (3) the liberation of unspoken topics of a dark, solemn, and negative nature in a playful way. This study identifies playful aesthetics and their capacity for interactivity, resembling that of games, in static media forms such as print advertising; moreover, it identifies how playfulness can be used as a mode of production (playification) for the advertising industry as part of the creative industries. The conclusions and implications drawn from this article are thus theoretically and practically impactful. Regarding the former, contributions to an understanding of aesthetic interactivity and negative pleasurable experiences are made, and a need for further inquiry in playification is identified and encouraged. Regarding the latter, the benefit for advertisers to use playful print advertising strategies in their marketing mix is illuminated and ethical concerns regarding the persuasion of the strategies are expressed. The article closes by pointing out directions for future research.

Publicisticdiscourseand social and communicative relations

The article deals with the application of the theory of interdisciplinary discourse, the function of publicistic discourse,  the definition of discourse, communication issues in the socio-cultural context.The use of the term «discour» in a comprehensive study of the concept of linguistic communication from a new point of view leads to breakthroughs in modern science. Discourse, which is one of the new levels of research, is viewed as a broad and complex structure. In this regard, a study of publicistic discourse is carried out, taking into account its signs and nature of use. Attention is drawn to the need for theoretical and practical consideration of publicisticdiscourse in various forms – television discourse, newspaper discourse.The  purpose  of  this  article is to show  the importance  of methods for realizing  the relationship between addressee and addressee in a new paradigmatic model, establishing  interaction with  society in  publicistic  discourse. The sequential use of both professional and ethnic factors in the organization of institutional discourse is described. The study provides classifications of categories of publicistic discourse, characterizes the place of publicistic discourse in the communicative space, describes the advantages and disadvantages of television and newspaper discourse in the space of social and communicative relations. The methodological basis of publicistic discourse is the realization of the idea of   pride in the country. The author considers it important to form a patriotic spirit through successful communication with  the addressee through the use of communication strategies and tactics. The need for research within the framework of publicistic discourse in order to form linguistic consciousness, background knowledge about the environment based on human factors is emphasized. The article will be of interest to scholars engaged in discursive research. Keywords: discourse, journalistic discourse, social-communicative relations, TV-radio discourse, newspaper discourse

Bridging the gap between ELF and L2 learners’ use of communication strategies: Rethinking current L2 assessment and teaching practices

The emergence of English as a lingua franca (ELF) has focused scholarly attention on non-native speakers' use of communication strategies (CSs) in international communication, which places emphasis on ensuring mutual understanding. With reference to previous ELF pragmatics research, this study examined the extent to which L2 learners' use of CSs reflects that in ELF interactions in a group interaction task in Hong Kong's high-stakes public examination. Our analysis of the students' CSs use was accompanied by semi-structured focus group interviews, allowing them to reflect on their own performance and prior English learning/use experience. The findings revealed an unnatural discursive pattern resulting from the assessment task design, although some CSs were found that have been identified in previous ELF studies. Students with higher academic attainment were more capable of using some higher-level CSs and diversifying their language forms, but this was mainly because of their higher English proficiency level/motivation, exposure to English and awareness of effective communication rather than their prior English-learning experience in the classroom. The paper concludes by offering suggestions for the design of communicative tasks and language learning/teaching practices to address the misalignment between L2 students' pragmatic production and naturalistic ELF situations.

Assessing interactional competence in the computer-based CET-SET: An investigation of the use of communication strategies

ABSTRACT The computer-based College English Test─Spoken English Test (CET-SET) in China incorporates interactional competence in its construct by using a non-face-to-face paired discussion task. To build validity arguments for this unique computer-mediated interactive task, the present study investigated the impact of delivery mode on test performance in terms of communication strategy use. Data were collected from 60 test-takers who sat both the computer-based CET-SET and its face-to-face equivalent. Through an analysis of test-taker discourse combined with post-test test-taker interviews, the study examined their use of strategies in the discussion task under each mode. The findings of the study provided empirical evidence for the comparability of the two modes. Some differences, however, emerged in the use of interaction strategies, which were primarily attributed to the presence/absence of the visual elements of oral interaction. Hence, suggestions were made to address the issues concerning the computer-delivered mode.

Use of Non-verbal Communication in Pedagogic Practices at Public High Schools in Lahore

It was a descriptive research which studied the use of non-verbal communication in the pedagogic practices at secondary school level in Lahore. The study was conducted to examine the practices of teachers’ non-verbal communication used in conjunction with verbal communication in actual classroom setting by teachers which affected the participation and performance level of learners. It investigated the students’ understanding, interpretation of and attitude towards non-verbal communication used by teachers and identified the existing barriers for the use of non-verbal communication strategies to improve students’ learning. The non-verbal communication was restricted to five factors—physical appearance, facial expressions, eye contact, spatial distance and paralinguistic. The study was limited to the subject of English (compulsory) at the female secondary schools in public sector. The sample comprised of 1200 students and 40 teachers from female public high schools of Lahore (Punjab), Pakistan. The study recommended that all female teachers at secondary level schools should be provided an orientation in non-verbal communication which would help them to use these skills in their teaching methodologies. While recognizing the importance of non-verbal communication, the curriculum planners and policy makers should take practical steps to make it a part of teacher education programs for the training of prospective teachers. Moreover, an awareness among students shall be created on how to interpret and reflect upon the teachers’ non-verbal communication signals during teaching-learning process. Keywords: Non-verbal, physical appearance, eye contact, paralanguage, body movements, facial expressions, gestures, high school, interaction

College Students’ Oral Communication Strategy Use, Self-perceived English Proficiency and Confidence, and Communication Anxiety in Taiwan’s EFL Learning

The English language is widely disseminated globally, where it is the major medium of cross-communication in international/intercultural contexts. The purpose of this study is to assess (1) non-English major college students’ self-perceived overall English proficiency, speaking confidence, and communication anxiety/apprehension (CA) in EFL classes; (2) the most- and least-used types of student EFL communication strategies (CSs); (3) the interrelation between the choice of CSs, self-perceived overall English proficiency, speaking confidence, and CA; and (4) the significant predictors affecting CA. A total of 333 students with non-English majors at a private university in Taiwan participated in this study. Participants filled out two questionnaires that used moderations of the Oral Communication Strategy Inventory (OCSI) and the Communication Apprehension Subscale (CAS). Results found that students tend to perceive their English proficiency and speaking confidence as low and their anxiety in speaking English as high. The higher number of CSs used by students included message abandonment, non-verbal, and social effective strategies and the least-used types were “attempt to think in English” and “accuracy” strategies. The OCSI choices were found to have significant positive or negative correlations with the three variables of CA, self-perceived overall English proficiency, and speaking confidence, which is also significantly correlated with each other.

Syncretic expertise in TED Talks

This paper focuses on the popularization of information related to environmental issues in media texts, with a particular focus on TED Talks. TED talks are a distinctive genre with has considerable social implications, especially when the presentations concern themes such as the environment, the understanding of which is a key determinant in the full realization of specific environmental policies. In this respect, this study suggests a critical need to go beyond the purely technical analysis of environmental issues by framing them within a wider discourse, which is more likely to influence the public at large. The paper explores a corpus of popular talks which deal with environmental issues and analyzes their macro-structural components. Methodologically, traditional genre analysis is integrated with a critical stimulus in order to unveil the strategies employed to overcome the technophilic/technophobic dichotomy which often typifies environmental discourse. The findings show the flexible and dynamic nature of TED Talks. Their communicative success lies specifically in the ability of the presenters to attract the audience’s attention by making use of different communicative strategies and drawing on different forms of expertise, within the specific structural constraints imposed by this genre.

Spiritual intimacy, spiritual one-upmanship, and marital conflict across the transition to parenthood.

Dyadic discussions that directly tap into spouses' views on spirituality and religiousness (S/R) represent an understudied but important facet of marital functioning that may be tied, for better or worse, to marital conflict and resolution processes. This study used longitudinal data gathered from 164 married couples across the transition to parenthood (TtP) to address this possibility. Specifically, during late pregnancy and when their infant was 3, 6, and 12 months old, husbands and wives completed measures about both spouses' spiritual intimacy (i.e., self-disclosure and support of partner's disclosures about spirituality) and spiritual one-upmanship (i.e., relying on spiritual and religious [dis]beliefs and opinions to assert superiority in conflicts). Criterion variables were the frequency of marital conflict and both partners' use of collaborative, hostile, and stalemating communication strategies during marital conflicts. Using fixed-effects regression models with both predictors entered, we found that greater spiritual intimacy by wives and husbands predicted less frequent conflict (p < .01), more collaborative communication by husbands (p < .01) and less stalemating (p < .01) by both spouses. Wives' spiritual intimacy also predicted more collaboration and less verbal hostility by wives (p < .01). By contrast, greater spiritual one-upmanship by both spouses predicted greater stalemating by both spouses (p < .05) and verbal hostility by husbands (p < .05). The findings indicate that 2 contrasting types of S/R dialogues are differentially linked to disagreements and conflict-resolution skills after accounting for stable aspects of the couples across the TtP (e.g., personality traits). (PsycInfo Database Record (c) 2021 APA, all rights reserved).

A Training to Enhance Oral Communication Strategies for Spanish Leaners of English

This experimental study investigates the use of oral communication strategies (CSs) by Spanish learners of English and the effect of the conducted oral CSs training on the subjects’ use of the CSs. This study is adding value to the fields of teaching and communication by including a training on the use of communication strategies instead of observation. It also counts with data collected from a total of 116 participants and 464 protocols including 2 high and 2 low proficient groups. Our subjects took part in a training on CSs before setting a pre and post-test (interview and storytelling). To compare the results of the use of CSs before and after the training for each of the levels and also manage a cross-sectional comparison between the groups, the researchers used the Canonical Biplot free program. The results of this empirical study proved the effectiveness of the CSs training. It also confirmed that the high proficient group benefited more from the training when compared to the low proficient students.

A Review of Adult-Onset Hearing Loss: A Primer for Neurologists.

The goal of this review is to highlight current approaches to diagnosis and treatment for adult-onset hearing loss in patients likely to present to a neurologist's office. The review will discuss primary and secondary causes of acute and chronic hearing loss, and will discuss common situations that can be managed by a neurologist as well as situations that require immediate care and referral for further management by an otolaryngologist-head and neck surgeon. Hearing screening assessments using mobile applications and tablet devices are now available and can be integrated into many clinical practice settings, including in the evaluation of hearing concerns related to various neurological pathologies. For patients presenting with a sudden worsening in hearing, bedside evaluation, including with objective measures of hearing, can inform neurologists about diagnosis and subsequent management. For patients who present with gradual worsening in hearing, particularly those related to neurologic disorders, hearing care can be an important adjunct to ongoing neurologic care. More commonly encountered, age-related hearing loss is highly prevalent among older adults and may affect overall neurological assessment, including neurocognitive testing, as well as patient-provider communication, patient satisfaction, and care outcomes. Hearing loss is increasingly recognized as a potentially modifiable risk factor for dementia. Neurologists can support the hearing health of their patients through the routine use of communication strategies and by integrating simple, low-cost technology with their current clinical practices. Both acute and chronic hearing loss can be a symptom of many conditions managed by neurologists. Few conditions are emergent, requiring immediate referral to and treatment by an otolaryngologist-head and neck surgeon. Despite the range of hearing interventions available, including hearing aids, over-the-counter devices, and aural rehabilitation, hearing loss is a common and under-treated chronic health condition. By promptly addressing a patient's hearing concerns, neurologists can improve patients' awareness of the deficit and support the overall importance of maintaining sensory health across the life course.

Polio Outbreak Investigation and Response in The Horn of Africa: 2013-2016.

BackgroundThere has been civil strife, spanning more than two decades in some countries and recurrent natural disasters in the Horn of Africa (HoA). This has consistently maintained these countries in chronic humanitarian conditions. More important however is the fact that these crises have also denied populations of these countries access to access to lifesaving health services. Children in the difficult terrains and security compromised areas are not given the required immunization services to build their immunity against infectious diseases like the poliovirus. This was the situation in 2013 when the large outbreaks of poliovirus occurred in the HoA. This article reviews the epidemiology, risk, and programme response to what is now famed as the 2013-204 poliovirus outbreaks in the HoA and highlights the challenges that the programme faced in interrupting poliovirus transmission here.MethodsA case of acute flaccid paralysis (AFP) was defined as a child <15 years of age with sudden onset of fever and paralysis. Polio cases were defined as AFP cases with stool specimens positive for WPV.ResultsBetween 2013 and 2016, when transmission was interrupted 20,266 polio viruses were in the Horn of Africa region. In response to the outbreak, several supplementary immunization activities were conducted with oral polio vaccine (OPV) The trivalent OPV was used initially, followed subsequently by bivalent OPV, and targeting various age groups, including children aged <5 years, children aged <10 years, and individuals of any age. Other response activities were undertaken to supplement the immunization in controlling the outbreak. Some of these activities included the use of various communication strategies to create awareness, sensitize and mobilize the populations against poliovirus transmission.ConclusionsThe outbreaks were attributed to the existence of clusters of unvaccinated children due to inaccessibility to them by the health system, caused by poor geographical terrain and conflicts. The key lesson therefore is that the existence of populations with low immunity to infections will necessary constitutes breeding grounds for disease outbreak and of course reservoirs to the vectors. Though brought under reasonable control, the outbreaks indicate that the threat of large polio outbreaks resulting from poliovirus importation will remain constant unless polio transmission is interrupted in the remaining polio-endemic countries of the world.

Corporate social responsibility (CSR) communication via social media sites: evidence from the German banking industry

PurposeThis study aims to explore how banks practice corporate social responsibility (CSR) communication on two popular social media sites (SMSs), Facebook and Twitter. Furthermore, this study examines CSR communication strategies on SMSs, including the levels of communication direction and communication balance.Design/methodology/approachData were extracted from Facebook and Twitter over a five-year period (2015–2019), and content analysis was performed. The research setting was the German banking industry.FindingsThe results indicate that the number of banks using SMSs to communicate CSR-information increased over time. Although the majority of banks’ messages were not related to CSR, the most-referenced (least-referenced) CSR-theme was “society” (“human rights”). On Facebook, banks employed an interacting CSR communication strategy more often than an informing one when communicating CSR activities; on Twitter banks used a balanced mix of communication strategies. In terms of stakeholder engagement, social media users interacted with banks more frequently on Facebook than on Twitter, and banks made efforts to engage in two-way symmetrical communication.Research limitations/implicationsAlthough the sample comprised the most relevant banks in Germany, it was limited to a single national context. Thus, the results may not be generalizable.Originality/valueThis study makes a significant contribution to the limited literature on banks’ CSR communication via SMSs, provides new empirical evidence on the use of CSR communication strategies and extends prior research on the direction and balance of communication. Recommendations are provided for banking communication practitioners.

Training students from rehabilitation professions on communicating with patients with communication disorders.

FRAME, a mnemonic referring to a program for helping health care providers adapt patient-provider communication when working with patients with communication disorders, improves the knowledge, confidence, and communication skills of medical students for working with this population. However, the impact of the FRAME program for preparing students from the rehabilitation disciplines to work with patients with communication disorders is unknown. To examine the effects of the FRAME program on the knowledge, confidence, and communication skills of students in physical therapy (PT), occupational therapy (OT), and prosthetics and orthotics (P&O) in terms of how to communicate effectively with patients with communication disorders. An exploratory, quasi-experimental pretest-posttest design. PT, OT, and P&O clinical education programs at the University of Washington's Department of Rehabilitation Medicine. Twenty rehabilitation students (PT=12; OT=7; and P&O=1) participated in the FRAME training. The FRAME program, delivered in a single, 2-hour session teaches students communication skills to use with patients with various types of communication disorders. A quiz of students' knowledge about communication disorders and a self-rating of confidence for interacting with this patient population were used. Speech-language pathology graduate clinicians rated students' use of communication strategies from each area of the FRAME training during interactions with standardized patients portraying aphasia and dysarthria. Student qualitative feedback were also collected. Students' knowledge, confidence, and use of communication strategies improved significantly following training. Greatest gains were observed in students' ability to familiarize themselves with how a patient communicates and establish a method of communication before proceeding with the interview. Qualitative feedback aligned with these findings. The FRAME program increases the knowledge, confidence, and use of communication strategies in rehabilitation students in order to communicate more effectively with patients with communication disorders in their future careers.

How Temporal Order of Inconsistent CSR Information Affects Consumer Perceptions?

What happens first between a corporate social responsibility (CSR) communication and a crisis can result in different levels of perceived cognitive dissonance and corporate hypocrisy depending on whether there is information inconsistency between the CSR communication and the crisis. This paper presents the findings from an experimental study and an online survey conducted and administered to investigate the contingency influence on consumer perceptions in response to inconsistent information. The results indicate that consumers experience greater cognitive dissonance and perceive more corporate hypocrisy when they are exposed, first, to a CSR initiative and then to a crisis, than when the order is reversed, provided that the CSR initiative and the crisis are congruent with the same social issue. However, there are no significant differences when the CSR initiative is incongruent with the crisis. Further, the findings of the study suggest that consumer cognitive dissonance not only directly influences the perceived corporate reputation, but also indirectly affects the perceived corporate reputation through a mediating effect of perceived corporate hypocrisy. The theoretical contribution of this study lies in providing a better understanding of consumer perceptions (including cognitive dissonance, perceived corporate hypocrisy and corporate reputation) in response to inconsistent CSR information. Meanwhile, the managerial contribution of this study stands by providing insights into the use of CSR communication strategies.

The Use of Communication Strategies in Mobile Asynchronous Chat

The 21st century education is to provide students with digital learning experiences alongside creating a path to independent and collaborative learning. In this regard, computer-mediated communication (CMC) is receiving great attention in the field of education. Using a case study mixed methods approach, this paper examines the communication strategies used by postgraduate students, who are also in-service teachers, using the asynchronous WeChat mobile app for academic problem-solving purposes. It also explores their opinions on the practicality of using the oral asynchronous communication programme for problem-solving activities. It is found that the asynchronous spoken medium triggers ‘presentation speech' patterns that reflect both spoken and written features. The problem-solving process in the asynchronous spoken medium also is mediated via a low frequency of the use of communication strategies. The findings shed light on teaching and learning via oral-based asynchronous medium pertaining to the types of tasks and learning objectives to be achieved.

Coaching Childcare Providers to Support Toddlers' Gesture Use With Children Experiencing Early Childhood Poverty.

Purpose The purpose of this study is to examine the impact of an intervention in which childcare providers (CCPs) are coached to support toddlers' gesture use during every day classroom routines. Method This study uses a multiple-baseline across strategies single-case experimental design to examine the impact of a coaching intervention on three CCPs' use of communication strategies with toddlers experiencing early childhood poverty. The CCPs were coached with a systematic framework called Setting the Stage, Observation and Opportunities to Embed, Problem-solving and Planning, Reflection and Review as they learned to implement three strategies to support toddlers' gesture use-modeling gestures with a short phrase, opportunities to gesture, and responding/expanding child gestures. CCPs were coached during book sharing and another classroom routine of their choice. Social validity data on the coaching approach and on the intervention strategies were gathered from postintervention interviews. Results The visual analysis and nonoverlap of all pairs' effect size indicates that the coaching intervention had a functional relation with CCPs' use of modeling gestures and responding/expanding gestures during book sharing, play, and circle time. Social validity data indicate that CCPs found the coaching framework supportive of their learning and feelings of self-efficacy, and that the intervention strategies supported their toddlers' communication. Conclusions The coaching framework was used to increase CCP strategy use during everyday classroom routines with toddlers. CCPs endorsed the coaching approach and the intervention strategies. This study adds to the literature supporting efforts to enhance children's earliest language learning environments. Supplemental Material https://doi.org/10.23641/asha.14044055.

DEVELOPMENT OF CORPORATE MARKETING COMMUNICATION (CMC) BRANDING MODEL IN IAIN TULUNGAGUNG: TOWARD THE ERA OF WORLD CLASS UNIVERSITY

The study describes and analyzes the use of corporate marketing communication strategies towards Higher Education at the international level. This study used a qualitative descriptive method, with the research site at IAIN Tulungagung. The research subjects are members of the academic community, teaching staff, education staff and stakeholders. The research period was for the 2018/2019 academic year. The results showed that the typology of the marketing or promotion model used collaboration between internal parties (academics, stakeholders) and external parties (institutions, channel partners, media, government, industrial bodies and institutions, the educational community and the general public). Its implementation uses corporate advertising, sponsorship, sales presentations, online activities, branding, corporate advertising, press releases, press conferences, events, and awards. The study implications deal with the increase in: (1) Higher Education Identity, Image, Reputation; (2) Higher Education Social Responsibility (CSR); (3) media relation effectiveness; (4) more efficient marketing communications; (5) the more intensive Internal Communication System; (6) investor relation improvement; (7) conducive relations with the Government, and (8) the reliability in overcoming crisis communication. These have an impact on improving the quality of IAIN Tulungagung toward the level of International Higher Education.