Communication Strategies Research Articles

Associations Between Characteristics of Adolescent and Young Adult Cancer Survivors and Their Use of Different Social Media Platforms: An Observational Study of Social Media Accounts.

Background: The growing number of adolescent and young adult (AYA) cancer survivors and their unmet needs demand innovative communication and care strategies. This study uses social media data to examine how survivors' demographic and clinical characteristics relate to their social media use. Methods: Data from 300 AYA cancer survivors on six social media sites (YouTube, Instagram, Facebook, TikTok, Reddit, X/formerly Twitter) were collected between August 2022 and March 2023 and analyzed using descriptive statistics and statistical tests (chi-square, Fisher's exact, Welch, Games-Howell post-hoc, logistic regression). Results: Significant differences were observed across platforms for mean current age (p < 0.001) and age at diagnosis (p < 0.001). We also found significant associations between social media type used and current age, age at diagnosis, years since diagnosis, and the timing of social media account creation. AYAs who created their social media account post-diagnosis were less likely to use YouTube (p = 0.003) and more likely to use Facebook (p = 0.009). Treatment completion was associated with increased use of platform X (p = 0.004). Non-White individuals in our sample were less likely to use Facebook (p = 0.008). Significant associations were found between observed sex and platform usage (p < 0.001), with males more likely to use Reddit (p < 0.001) and X (p < 0.001). Conclusions: Significant associations were found between demographic and clinical attributes of AYA cancer survivors and the type of social media they used, suggesting that AYA-specific social media-based interventions should be tailored to subgroup characteristics (e.g., social media type, developmental stage based on age at diagnosis and current age, sex).

Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity

Non-fungible tokens (NFTs) are increasingly used to safeguard luxury products from counterfeits. Despite their increasing adoption, limited research has investigated how brands should communicate the use of NFTs—a novel and complex concept for consumers to comprehend—to maximize their benefits. This research aims to examine this gap by highlighting that the ease of visualization is critical for effective communication. Study 1A demonstrated that consumers prefer a visualized NFT to a non-visualized one for authenticating a luxury product. Study 1B further demonstrated that consumers place greater trust in a visualized NFT and are willing to pay higher prices for luxury products that utilize it. Study 2 demonstrated that consumers have more favorable attitudes toward a luxury product that features an easy-to-visualize NFT than those with a difficult-to-visualize NFT and that perceived authenticity mediates this effect. Finally, Study 3 demonstrated that the positive impacts of easy-to-visualize NFT cues were more significant for luxury than non-luxury products. Subsequently, this study suggests an effective communication strategy for NFT use and provides managerial implications for luxury brands aiming to maximize the benefits of using NFTs.

Differences in perspectives on sustainability attributes of dietary protein sources between reduced animal-based dieters and nondieters

The United Nations Sustainable Development Goals envision a sustainable future that includes a shift in food consumption, aiming to reduce anthropogenic environmental impacts. Protein sources are crucial in sustainable diets because of their high environmental influence. Although consumers play a pivotal role in driving the shift towards more sustainable food consumption patterns, research on the perceptions of specific dietary groups regarding protein sources is limited. In this study, the perceived sustainability attributes of eight common protein sources between reduced animal-based dieters (RABs) and nondieters (NDs) were evaluated. Using a cross-sectional survey, we measured demographic data, food consumption frequency, perceived healthiness, and environmental friendliness. We performed conjoint analysis on the importance of the protein sources’ sustainability attributes (nutritional score, ecological score, price, product category). In total, 294 RABs and 247 NDs participated. The majority of the sample consisted of highly educated, childless women aged 18–39 years with high incomes, residing in cities, and responsible for food in their households. The presence of a nutritional score had a positive effect on both consumer groups’ perceptions of product sustainability, whereas the presence of an ecological score negatively affected consumer preferences for more sustainable products. The perceptions of the sustainability of protein sources varied significantly between RABs and NDs. Overall, RABs underestimated the healthiness of animal-based products, whereas NDs underestimated the environmental impact of protein sources. Among the animal-based protein sources, eggs and fish were seen as the most sustainable, with significantly higher means for NDs (p < 0.001). Among the sustainability attributes, plant-based foods and nutritional scores had a significant positive effect on both groups’ choices. For RABs, all animal-based protein sources had a significant negative effect on food choice. These results support the assumption that nutritional scores can improve the nutritional quality of food choices, whereas ecological scores can reduce the environmental impact of food choices. These findings underscore the need for tailored communication strategies and interventions to promote sustainable food choices among diverse dietary groups.

Conceptualizing Financial Crisis Communication: Central Bank’s Reputation Management Strategies During a Crisis

Research suggests that financial crises are inherently and mostly communication problems, making it crucial to study how central banks deploy crisis communication strategies for reputation management. This study proposed financial crisis communication conceptual framework to examine how the Central Bank of Ghana communicatively managed the financial industry reputation during the Ghanaian banking crisis. Findings revealed that whereas the Central Bank of Ghana deployed justification, differentiation, shifting blame, and attacking the accuser strategies to manage its own reputation, it used corrective action, good intentions, and minimization strategies to manage the reputation of the financial industry at large. Implications for practice are discussed.

Feasibility and Acceptability of a Self-Guided Digital Family Skills Management Intervention for Children Newly Diagnosed With Type 1 Diabetes: Pilot Randomized Controlled Trial.

Family dynamics play an important role in determining the glycemic outcomes of type 1 diabetes (T1D) in children. The time interval immediately following T1D diagnosis is particularly stressful for families, and interventions to support families in adjusting their family practices to support adjustment to and management of T1D in the months following diagnosis may improve glycemic outcomes. Self-guided digital interventions offer a sustainable model for interventions to support caregivers in learning evidence-based family management skills for adjustment to and management of T1D. We hypothesized that a self-guided, web-based, family skills management program (addressing caregiver social support as well as family problem-solving, communication, and supportive behavior change strategies) initiated at the time of T1D diagnosis would improve glycemic outcomes in children with T1D. In this study, we report on the feasibility and acceptability of this program. We prospectively evaluated a sample of 37 children newly diagnosed with T1D recruited from a pediatric endocrinology clinic. Parent participants were asked to complete web-based modules addressing social support, family problem-solving, communication, and supportive behavior change strategies. Module completion was analyzed for percentage completion, patterns of completion, and differences in completion rates by coparenting status. Qualitative open-ended feedback was collected at the completion of each module. A total of 31 (84%) of the 37 participants initiated the web-based program. Of those 31 participants, 25 (81%) completed some content and 15 (48%) completed all 5 modules. Completion rates were higher when coparenting partners engaged in the intervention together (P=.04). Of the 18 participants given a choice about the spacing of content delivery, 15 (83%) chose to have all sessions delivered at once and 3 (17%) chose to space sessions out at 2-week intervals. Qualitative feedback supported the acceptability of the program for delivery soon after T1D diagnosis. Families reported on positive benefits, including requesting future access to the program and describing helpful changes in personal or family processes for managing T1D. In this study, we found that a self-guided digital family support intervention initiated at the time of a child's T1D diagnosis was largely feasible and acceptable. Overall, rates of participation and module completion were similar to or higher than other self-guided digital prevention interventions for mental and physical health outcomes. Self-guided digital programs addressing family management skills may help prevent challenges common with T1D management and can decrease cost, increase access, and add flexibility compared to traditional interventions. ClinicalTrials.gov NCT03720912; https://clinicaltrials.gov/study/NCT03720912.

Incorporating Therapeutic Education and Exercise in Migraine Management: A Biobehavioral Approach.

The main objective was to perform a description of the potential biobehavioral factors that influence disability in patients with migraines and develop a multimodal physiotherapy treatment proposal incorporating therapeutic education and exercise prescription, applying a biobehavioral approach. This manuscript highlights the complex interplay between migraines and physical activity, with many migraine sufferers performing reduced physical activity, even during headache-free intervals. The kinesiophobia present in a significant portion of patients with migraine exacerbates functional disability and compromises quality of life. Psychological elements, especially pain catastrophizing, depression, and self-efficacy, further compound migraine-related disability. Addressing these issues requires a multidisciplinary approach that integrates physical activity and behavioral interventions. We propose a therapeutic education model of motor behavior that emphasizes the enhancement of therapeutic exercise outcomes. This model consists of the four following phases: (1) biobehavioral analysis of movement; (2) goal setting; (3) education about exercise benefits; and (4) movement education. A notable feature is the incorporation of motivational interviewing, a communication strategy that amplifies intrinsic motivation for change. Recent clinical guidelines have advocated for specific exercise modalities to ameliorate migraine symptoms. However, we highlight the importance of a tailored exercise prescription to maximize the benefits of exercise and reduce the possible adverse effects. The integration of exercise with other lifestyle recommendations, such as maintaining consistent sleep patterns and employing stress management techniques, is pivotal for improving outcomes in patients with migraine. Although evidence supports the benefits of these interventions in various painful conditions, further research is needed to establish their efficacy specifically for migraine management.

The development of a roadmap for Health Technology Assessment implementation in Moldova.

Moldova strives for universal health coverage (UHC) and considers health technology assessment (HTA) an important policy instrument to inform the choice of services that should be covered to progressively realize UHC. It plays a key role in determining which technologies are coved, considering various dimensions often including cost-effectiveness, budget impact, and feasibility. This paper reports on work undertaken to develop a roadmap for HTA implementation, using evidence-informed deliberative processes (EDPs) as the guiding framework. Between 2020 and 2022, we undertook several activities that informed the roadmap. We conducted a needs assessment and an assessment of European HTA best practices using a combination of desk research, interviews and surveys. We then conducted a document review of six selected HTA systems, complimented by expert interviews from three neighbouring countries. The roadmap provided a suggested HTA process, which included instructions on how to execute the different steps of the EDP framework to enhance the legitimacy of HTA-informed decision-making. The roadmap encompasses several aspects such as how to organize stakeholder involvement, how to identify and operationalize decision criteria, and how to make the decision process transparent. Guidance was given to the country on establishing a legal framework for HTA; a communication strategy; strengthening capacity and leveraging HTA expertise. The country was also given tailored advice on the positioning of the HTA-agency, first as an entity within the Ministry of Health or the National Agency of Public Health but with the long-term vision for it to be independent of any state institution. Despite several challenges, including a partial disruption because of the Covid-19 pandemic, the development of the roadmap for HTA implementation was completed and agreed upon by the Ministry of Health in Moldova. This work has helped motivate and support the country in HTA institutionalization.

Effect of Sustainable Fabric Sourcing on Fashion Brand Reputation in Sweden

Purpose: The aim of the study was to analyze the effect of sustainable fabric sourcing on fashion brand reputation in Sweden Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Sustainable fabric sourcing has a positive impact on the reputation of fashion brands in Sweden. Brands that prioritize eco-friendly materials and ethical supply chains are increasingly seen as socially responsible, gaining consumer trust and loyalty. This shift reflects growing environmental awareness among Swedish consumers, who value transparency and sustainability in the fashion industry. As a result, brands that adopt sustainable practices often experience enhanced brand image, stronger customer relationships, and increased competitiveness in the market. However, the challenge lies in ensuring consistent implementation of these practices, as consumers are quick to criticize brands for "greenwashing" or failing to meet sustainability standards. Unique Contribution to Theory, Practice and Policy: Stakeholder theory, theory of planned behavior &amp; resource-based view (RBV) may be used to anchor future studies on the effect of sustainable fabric sourcing on fashion brand reputation in Sweden. Brands should implement transparent communication strategies that detail their sustainable fabric sourcing practices. Policymakers should create supportive frameworks that incentivize sustainable sourcing practices in the fashion industry.

Mood Analysis of COVID-19 Messages: A Systemic Functional Linguistics Approach to Understanding Public Health Communication

Purpose: This study examines how Systemic Functional Linguistics (SFL), particularly through mood analysis, can enhance understanding of public health communication related to COVID-19. The aim is to explore the use of mood types in health messages to convey risk, provide instructions, and manage public vulnerability during the pandemic. Methodology: Utilizing a qualitative and quantitative approach, this study analyzed 100 COVID-19 health messages sourced from government websites, social media, and public health announcements. The messages were categorized according to their mood type imperative (commands) and declarative (statements) to assess their functional roles in conveying public health information. Data were tabulated to illustrate the frequency of each mood type and their implications for public health communication. Findings: The analysis revealed that 70% of the messages were in the imperative mood, highlighting the urgency of issuing clear directives to the public. In contrast, 30% of the messages were in the declarative mood, providing essential information and reassurance. This distribution indicates a strategic use of language in public health messaging to promote compliance while fostering public trust. Unique Contribution to Theory, Practice and Policy: This study contributes to the theoretical understanding of SFL mood analysis in public health communication by illustrating how mood types influence public perception and behavior during a crisis. The findings offer practical insights for health authorities to enhance communication strategies, ensuring that messages are both directive and informative. Additionally, this research informs policymakers about effective messaging practices to improve health outcomes during future public health crises.

What Makes a Social Media User an Opinion Leader? Source Characteristics and Consumers’ Behavioral Intentions

Instagram as a social media platform has gained prominence as the medium of influencer marketing practices targeting consumers of beauty products, yet little is known about source characteristics affecting Instagram opinion leadership resulting in consumers’ purchasing behavior. Thus, this work examines effects of Instagram influencers’ attributes (credibility, attractiveness, innovativeness, and sense of humor) on their perceived opinion leadership and its subsequent impacts on consumers’ behavioral intentions. The research also analyzes complementary moderating effects of parasocial relationship and social identity reinforcing behavioral implications of social media opinion leadership. Empirical results from 202 Instagram followers reveal that credibility, innovativeness, and sense of humor exert positive influence on perceived opinion leadership which subsequently enhances levels of positive word-of-mouth, purchase, and loyalty intentions. Besides, social identity strengthens positive impacts of opinion leadership on consumers’ word-of-mouth and purchase intentions. Thus, the findings not only contribute to the theory of opinion leadership, but have beneficial implications enabling beauty brands to develop effectual social media marketing communication strategies.

Gender Differences in Request Strategies among Graduate Students

Proficiency in request strategies is key in handling social hierarchies and managing interpersonal communication. It is also essential in reducing misunderstandings and enhancing communication efficiency in both educational and professional settings. This quantitative survey investigated the request strategies employed by graduate students in different hierarchical contexts. The sample population consisted of 100 B.Ed. (Bachelor of Education) major English students from ten campuses affiliated to Tribhuvan University (TU). The sample was selected employing stratified simple random sampling method. The data were collected using a structured questionnaire with nine closed-ended questions in the year 2081 BS. The data were analyzed using descriptive statistics technique of quantitative data analysis. The result revealed distinct patterns in request strategies when addressing individuals of varying ranks. In higher-to-lower rank scenarios, male respondents predominantly used mood derivable strategies, while females showed a preference for performatives and hedge performatives. For equal-to-equal rank situations, males favored direct mood derivable strategies, while females used a more varied approach with higher incidences of indirect strategies. In lower-to-higher rank contexts, males again showed a preference for direct approaches, whereas females exhibited a higher use of indirect and polite strategies. These findings highlight significant gender-based differences in communication strategies which emphasize the need for personalized approaches in educational and professional settings.

A Python-Based Indoor Channel Model with Multi-Wavelength Propagation for Color Shift Keying

Color shift keying is a modulation scheme for visible light communication that uses fixtures with three or more narrow-spectral light-emitting diodes to transmit data while fulfilling the primary function of illumination. When this modulation is used indoors, the reflectivity of the walls strongly affects the inter-channel interference and illumination quality. In this paper, we present an indoor channel model that takes into account multi-wavelength propagation. This model is available as an open-source Python package. The model calculates the inter-channel interference, illuminance, correlated color temperature, and color rendering index at the receiver position. The Python package includes a module for estimating the symbol error rate. To validate the model, we computed the received power at each color photodetector for four different indoor scenarios. The model demonstrated a color rendering index of less than 15 when using IEEE-based color shift keying and non-uniform illumination on a horizontal plane. The simulation determined the required luminous flux to achieve a symbol error rate of less than 10−5 when the photodetector is at the center of the indoor space and vertically below the light source. To maintain a symbol error rate less than 10−5, the luminous flux increases when the photodetector is displaced in a diagonal direction from the center of the plane.

Analysis Of Political Communication Ahead Of The 2024 Presidential Election Case Studies On Political Campaigns, Political Propaganda, Public Opinion, Marketing, Political Advertising, And Political Negotiation

The 2024 presidential election is an important moment in the political life of a country. This study aims to analyze the role of various aspects of political communsication in the presidential election, including political campaigns, political propaganda, public opinion, political marketing and advertising, and political negotiations. The research methodology uses a holistic approach with quantitative and qualitative data collection through online surveys, interviews, and media content analysis. Key findings highlight the significance of social media in shaping public opinion and the political communication strategies used by candidates. Practical implications of these findings include recommendations for more effective political campaign strategies and the development of more transparent communication policies.

Research on Brand Communication Methods of Public Cultural Institutions

This article explores the branding communication methods of public cultural institutions, analyzing the roles and impacts of traditional media, new media communication, event promotion, collaborative communication, and word-of-mouth marketing. Through case studies, the article illustrates how to enhance the social influence and cultural outreach of public cultural institutions. For small to medium-sized public cultural institutions, the article proposes communication strategies based on brand positioning, resource integration, and cross-industry collaboration, aiming to provide a theoretical foundation and practical guidance for improving brand communication effectiveness.

Strategi Komunikasi Visual Dalam Animasi Iklan Sasa Tepung Bumbu

Effective visual communication in advertising plays a key role in attracting audience attention and shaping brand image. A well-known kitchen spice brand in Indonesia, advertising animation is used as the main tool to convey the brand message creatively and attractively. However, how effective is animation in increasing brand appeal and strengthening emotional connections with the audience. This research aims to analyze the visual communication strategies implemented in Sasa advertising animations and evaluate their impact on consumer perceptions. Through a qualitative approach and descriptive analysis, this research is based on visual aesthetic theory. The results of this research show that Sasa advertising animations use effective visual communication strategies to convey product messages in an interesting and memorable way. Playful and creative visual elements in animation help simplify information, create positive associations with the brand, and increase consumer engagement. This research provides valuable insight into how visual communication can be optimally utilized in advertising to achieve marketing objectives and strengthen a brand's position in the market.

Picture Content in Annual Reports Matters: Framing as a Strategy for Impressing Potential Investors

This study examines the association between a firm's economic situation and the use of pictorial content in its annual reports. In other words, we shed light on whether firms in a specific economic situation intentionally choose particular picture content for the illustrations in their annual reports. We argue that the content of pictures can be used as an additional disclosure instrument to highlight signals beyond objective financial data, that is, an attempt to moderate readers’ decision‐making processes. Corporate disclosure can be designed at multiple levels of corporate communication to influence addressees’ perceptions. We analyse 4770 annual reports from FTSE‐350 firms between 2000 and 2021 using Google Vision API's artificial intelligence to examine if this special form of corporate disclosure is affected by corporate economic performance. Our findings suggest that decisions about pictorial elements in annual reports are associated with firms’ economic situation. Our paper contributes to the integration of communication theory, behavioural finance and voluntary disclosure theory to comprehend the use of pictorial information in annual reports. This study broadens the rare evidence regarding information design choices in annual reports with a particular focus on picture usage. By acknowledging the interdependence between framing and voluntary disclosure, researchers and practitioners can refine communication strategies and interventions to promote honest and successful financial disclosure whilst also considering the various communication theory factors involved.

A Comparative Study of Media Symbols from the Perspective of Visual Grammar: A Case Study of Marine Ecological Protection Posters in China and Western Countries

Social developments are bringing about changes in how we communicate and represent ideas. With the tendency of globalisation, marine ecosystems are facing threats such as overfishing, pollution, and climate change, and marine ecological protection has become a focus of attention for all countries. This paper adopts Kress and van Leeuwen’s framework of visual grammar analysis to compare and analyse the use of symbols in Chinese and Western marine ecological protection posters from the perspectives of representational meaning, interactive meaning, and compositional meaning. Qualitative and quantitative analyses of 100 Chinese posters and 100 Western posters reveal similarities and differences in symbol selection, cultural context, and compositional approach. Results show that Chinese posters tend to integrate traditional cultural elements and natural symbols to convey the concept of environmental protection in a harmonious and warm way, such as the use of ink painting style and paper-cutting art to represent marine organisms, while Western posters focus on directly displaying the hazards of marine pollution by means of strong visual contrasts and modern design elements to stimulate the audience’s sense of urgency and responsibility, such as the display of marine animals trapped by plastic rubbish. This research not only deepens the understanding of the theory of visual grammar but also provides valuable references for the design of future environmental posters, emphasising the importance of using visual symbols and communication strategies in different cultural contexts in order to convey environmental messages more effectively and to promote the development of global marine conservation.

The Impact of the Digital Transformation of Chinese Cultural Products on Marketing and Communication Strategies

In an era defined by globalization and rapid technological advancement, Chinas cultural industry is undergoing a significant transformation. This study investigates the profound effects of digital transformation on Chinas cultural industry, focusing on digital cultural innovation products such as digital art, virtual reality experiences, and online cultural creations. As globalization and technological advancements reshape cultural production, dissemination, and consumption, Chinas digital cultural sector has emerged as a significant global player. This research systematically reviews literature, industry reports, and case studies to analyze how Chinese digital cultural products are influencing marketing and communication strategies. The findings reveal that advancements in virtual reality, augmented reality, and artificial intelligence are leading to the creation of immersive and diverse cultural experiences, significantly enhancing consumer engagement and market reach. The study also highlights the transformative role of digital tools in marketing, including dynamic content creation and interactive experiences, while addressing challenges such as market saturation and the need for balanced engagement strategies. Future research should incorporate quantitative and qualitative data to further explore these dynamics.

Adopting Verbal and Non-verbal Communication Strategies in Oral Discussion by Omani University Students

Effective communication, both verbal and non-verbal, is key to the success of university students in academic and professional settings. This paper examines how Omani university students use these communication strategies during oral discussions, focusing on the balance between spoken words and non-verbal cues like body language and eye contact. The study finds that while students mostly rely on verbal communication, non-verbal signals play an important role in making their message clearer and more impactful. Recommendations are offered to help students better integrate both forms of communication, improving their readiness for both academic challenges and future careers.

“None of Us Wanted to be at This Party, But What a Guest List”: How Technology Workers Position Themselves on LinkedIn Following Layoffs

Mass layoffs offer a unique and understudied context to understand how affected workers communicate the involuntary, collective nature of their organizational exit. In this study, we explored the communicative strategies that workers affected by mass layoffs in the technology industry used to engage in impression management by analyzing LinkedIn posts ( N = 362). Our findings showed that workers engaged in proactive impression management by drawing on targets of identification (such as positioning themselves within the collective group of affected workers and highlighting their former membership with prestigious companies) to minimize blame for their layoff and signal their employability. Our findings also suggest that, amid environmental shock and in digital environments, individuals enact remarkably similar communicative strategies to one another, suggesting that this type of organizational exit announcement is a distinct emergent genre for impression management. We discuss our findings’ implications for our understanding of organizational exit and work-related online impression management behavior.