Communication Paradigm Research Articles

Social Media and Radicalization: The Latest Threat to Religious Moderation

This research explores the impact of social media on radicalization and its implications for religious moderation. The research background reflects a shift in communication paradigms in the digital society, increasing vulnerability to radical ideologies. The research aims to analyze how social media serves as a primary channel for the dissemination of radical ideologies and identify moderation strategies that can be applied. The research methodology involves a critical analysis of scholarly literature discussing the role of social media in the radicalization process. Data collection techniques include searching and reviewing relevant articles, books, and scholarly papers. Data analysis is conducted through a thematic approach to identify patterns, trends, and conceptual relationships. The research findings highlight the complexity of radicalization challenges in the era of social media, emphasizing the importance of a profound understanding of online dynamics to design effective moderation responses. The research conclusion underscores the need for cross-sector collaboration and joint efforts to address this radicalization threat. The implications of this research include the necessity for proactive public policies to monitor and regulate online content and promote critical digital literacy. Overall, this research provides valuable insights for developing adaptive and responsive religious moderation strategies in the current dynamics of social media.

Overcoming Resistance to Climate Action in the Global North: The Potential of Using Human Rights as a New Paradigm for Climate Communication

This paper aims to explore the role that human rights can play not only as legal instruments to achieve climate justice, but also as practical tools to improve communication of the climate emergency. We do this by explaining how different narratives, values and emotions affect the public’s perception of this vital issue. Finally, we propose effective strategies to improve climate communication according to human rights principles and values.

The Transformation of the New Media Communication Paradigm in the Metaverse Era and Blockchain Based on the Topological Characteristics of Information Communication

Keeping pace with the times, this paper analyzes and interprets the concept, characteristics of Metaverse, and its influence on new media communication. Based on this, under the topological characteristics of information communication, this paper discusses the transformation of new media communication paradigm in the metaverse era and models the prediction of new media information dissemination in metaverse. In this paper, the multi-agent modeling method is used to analyze and compare the evolution results of each agent attribute under different parameter values. At the same time, based on the ideal social media network, the improved integrated immune control strategy is applied to the dynamic model of epidemic (SEIR) with latent period, and the spreading and evolution process of rumors before and after immunization is simulated. This research has both theoretical value and practical application value, which can provide a useful reference for the follow-up research of new media communication.

Design and experimental demonstration of underwater wireless optical communication system based on semantic communication paradigm.

Underwater wireless optical communication (UWOC) has been widely studied as a key technology for ocean exploration and exploitation. However, current UWOC systems neglect semantic information of transmitted symbols, leading to unnecessary consumption of communication resources for transmitting non-essential data. In this paper, we propose and demonstrate a deep-learning-based underwater wireless optical semantic communication (UWOSC) system for image transmission. By utilizing a deep residual convolutional neural network, the semantic information can be extracted and mapped into the transmitted symbols. Moreover, we design a channel model based on long short-term memory network and employ a two-phase training strategy to ensure that the system matches the underwater channel. To evaluate the performance of the proposed UWOSC system, we conduct a series of experiments on an emulated UWOC experimental platform, in which the effects of different turbidity channel environments and bandwidth compression ratios are investigated. Experimental results show that the UWOSC system exhibits superior performance compared to the conventional communication schemes, particularly in challenging channel environments and low bandwidth compression ratios.

Directional Endothelial Communication by Polarized Extracellular Vesicle Release.

Extracellular vesicles (EVs) contain bioactive cargo including miRNAs and proteins that are released by cells during cell-cell communication. Endothelial cells (ECs) form the innermost lining of all blood vessels, interfacing with cells in the circulation and vascular wall. It is unknown whether ECs release EVs capable of governing recipient cells within these 2 separate compartments. Given their boundary location, we propose ECs use bidirectional release of distinct EV cargo in quiescent (healthy) and activated (atheroprone) states to communicate with cells within the circulation and blood vessel wall. EVs were isolated from primary human aortic ECs (plate and transwell grown; ±IL [interleukin]-1β activation), quantified, visualized, and analyzed by miRNA transcriptomics and proteomics. Apical and basolateral EC-EV release was determined by miRNA transfer, total internal reflection fluorescence and electron microscopy. Vascular reprogramming (RNA sequencing) and functional assays were performed on primary human monocytes or smooth muscle cells±EC-EVs. Activated ECs increased EV release, with miRNA and protein cargo related to atherosclerosis. EV-treated monocytes and smooth muscle cells revealed activated EC-EV altered pathways that were proinflammatory and atherogenic. ECs released more EVs apically, which increased with activation. Apical and basolateral EV cargo contained distinct transcriptomes and proteomes that were altered by EC activation. Notably, activated basolateral EC-EVs displayed greater changes in the EV secretome, with pathways specific to atherosclerosis. In silico analysis determined compartment-specific cargo released by the apical and basolateral surfaces of ECs can reprogram monocytes and smooth muscle cells, respectively, with functional assays and in vivo imaging supporting this concept. Demonstrating that ECs are capable of polarized EV cargo loading and directional EV secretion reveals a novel paradigm for endothelial communication, which may ultimately enhance the design of endothelial-based therapeutics for cardiovascular diseases such as atherosclerosis where ECs are persistently activated.

International labor market in the conditions globalization and digitalization: trends and perspectives

The article examines the essence of the international labor market and emphasizes that the international labor market in the context of the development of the modern information and communication paradigm is at the stage of changing the structure, demand and supply of human capital. It is noted that the development and deepening of the international division of labor, the strengthening of the innovative component of modern international business directly affect the functioning of the international labor market. The movement of goods, services, capital, and information flows leads to the movement of human capital, as well as to the growth of labor migration. World economic theories regarding the functioning of the international labor market are considered. At the same time, it is noted that there is no unified view on the definition of the international labor market and measures to improve it. It was concluded that when interpreting the definition of «international labor market», it is necessary to take into account the peculiarities and specifics of human resources, as well as the emergence of new forms and types of employment in the conditions of globalization and digitalization of the world economic space. An analysis of economic concepts and theories regarding the need for state intervention in employment and migration processes has been carried out. The key factors influencing the functioning and development of the international labor market are analyzed. It was noted that the development of information and communication technologies caused the creation of new forms and types of employment, increased flexibility and mobility of labor resources. The processes of globalization and digitalization contribute to the strengthening of the openness of national labor markets and the creation of barrier-free movement of labor resources. The impact of digitization of all spheres of economic life on the growth of leading international companies' demand for intelligent and qualified personnel, who are ready to experiment, make creative, innovative decisions and learn throughout their lives, was also investigated. Acute issues related to the departure of highly qualified personnel from countries with a low level of economic development to countries with a high level of economic development are analyzed. It is noted that this situation leads to the washing away of labor potential in human capital exporting countries, a decrease in economic and social labor standards, as well as a decrease in financial reserves for the formation of the budget of the labor donor country. The influence of the demographic factor on the development of the international labor market is considered. It was concluded that the structure and number of labor resources by region of the world is quite varied. It was determined that in countries with a high level of economic development, there are trends to a decrease in the birth rate, as well as to an increase in indicators: life expectancy, quality of life, the share of labor migrants in the total number of working population. It is noted that in the conditions of socio-economic transformations associated with digitalization, structural and sectoral changes are taking place in the world economy, and in particular, in the international labor market.

Формирование коммуникационной парадигмы книговедения в научном творчестве М. Н. Куфаева

The second article in a series of publications devoted to the genesis and evolution of theoretical book studies in Russia examines some aspects of the formation of the communication paradigm of the St. Petersburg school of book studies, which is inextricably linked with the research activities of professor M. N. Kufaev. A multi-aspect analysis of one of his program works, "The Book in the Process of Communication", is presented; a number of areas of bibliological research in line with the communication paradigm outlined by the scientist are identified: the theory and history of international book relations, issues of authorial activity in interaction and interdependence with the reader and the reading environment, problems of reading activity as an individual and social phenomenon at the same time, book culture. The author’s conceptual model of the formation of socially shared meanings is proposed, based on a cyclical approach to understanding author and reader activity, presented in the monograph under study.

OTFS Enabled LEO Satellite Communications: A Promising Solution to Severe Doppler Effects

With the advantages of low cost and flexible deployment, low earth orbit satellite (LEO-Sat) communications have received widespread attentions, such as providing global wireless access with enhanced data rates in future 6G networks. However, due to the feature of high-mobility, LEO-Sat communications are facing severe Doppler effects, which heavily degrades the link reliability. The existing approaches for coping with Doppler effects, such as phase locked loop, mainly carry out the prediction and compensation for Doppler frequency shifts, which demands high implementation complexity, as well as accurate channel estimation. Against this background, this article portrays a new paradigm of reliable LEO-Sat communications with the aid of orthogonal time frequency space (OTFS) modulation scheme, which can average out the channel dynamics through modulating information in the delay-Doppler (DD) domain, thereby overcoming severe Doppler effects. In particular, we start with studying the Doppler effect characteristics of LEO-Sat communications, which serves as the motivations of using OTFS. Then, we conceive a case study to show the feasibility of OTFS enabled LEO-Sat communication by evaluating the reliability performance. Finally, we discuss a range of promising research opportunities and potential challenges.

A New Paradigm for Visual Communication in the Convergence of Digital Media and Art and Design

Abstract This paper integrates motion graphics into the field of visual communication art design. Hierarchical analysis is utilized to calculate the comprehensive weight ranking of each dynamic graphic design element at the sub-criteria level and to understand the real needs of users from the perspective of user needs and experience design. The relationship between dynamic graphics and emotional relief is explored by comparing the data of the emotional self-assessment scale of the experimental and control groups. After analysis, it can be seen that the perceptual attribute (0.43587) is the most important indicator of perceptual fluency in dynamic graphic design and the most important issue that should be considered in the design, followed by the aesthetic attribute (0.28816). In the analysis of user requirements, content that is vivid, interesting, and colorful accounts for a mean value of 60%. As the use of motion graphics design expands, it will undoubtedly become one of the most basic, versatile, and universal ways of visual communication and artistic expression.

Extracellular vesicles: emerging paradigms in bovine embryo-maternal communication.

The oviduct and uterus provide an optimal environment for early embryo development, where effective communication between the embryo and the maternal reproductive tract is crucial for establishing and maintaining pregnancy. Oviductal and uterine-derived EVs play pivotal roles in this maternal-embryonic communication and in facilitating early embryo development. However, despite the ability of in vitro culture methods to produce viable embryos, the lack of exchange between the embryo and the mother often results in lower-quality embryos than those derived in vivo. Therefore, there is a pressing need to increase our understanding of the physiological mechanisms underlying embryo interaction with the oviduct and endometrium through EVs and to develop models capable of mimicking the in vivo environment. This review aims to provide up-to-date insights into the communication between the mother and pre-implantation bovine embryo, exploring their applications and perspectives in the field.

Траєкторія розвитку соціальних мереж

The article is devoted to the analysis of the history of the development of social media. The aim of the article is understanding of their economic and social significance in the process of transformation of the modern paradigm of communications and their interaction in advertising. Analyzing, systematizing and summarizing the scientific works of many experts, the definition of «social media network» was considered, which reflects various approaches and interpretations of this concept in the context of modern communication technologies. As a result of the study, the powerful evolution of communica-tion technologies that took place during the last decades is outlined. The authors demonstrated that social networks enable individuals, companies, organizations and governments to interact with large audiences, which, in turn, opens up wide opportunities in promoting a product to the market. This study examined the history of Facebook, Twitter, LinkedIn, Instagram and others, as they are or were among the most popular social networks among Internet users. Brand promotion in social networks is an integral tool that opens up prospects for businesses and individuals in creating a positive image, inte-raction with consumers and instant spread of information, quick response to changing market condi-tions. The study also notes the variety of types of ad integration, ranging from traditional banner ads to more specialized forms such as targeted ads. This study will allow entities interested in advertising their products and services to understand the existing relationship between the development of social media and Internet marketing strategies, which, in turn, will help business structures to adapt to changes in consumer habits and technological trends. Prospects for further research in this direction can be seen in the analysis of the efficiency of the implementation of marketing strategies in social media.

Фахові ідеї Флорія Бацевича в динаміці та перспективі комунікативної лінгвістики

The article is devoted to issues of the formation and prospects of communicative linguistics in the world scientific space. It is noted about its linkswith various professional areas that systematically study communication as a phenomenon, – philosophy, psychology, cultural studies, ethnology, ethnography, sociology, semiotics, communicativistics, rhetoric, cognitology, logic, computer science, theory of artificial intelligence, as well as with all parts of traditional linguistics and the latest linguistic trends, in particular media linguistics, business linguistics, etc. The professional ideas of K. Levi-Strauss, J. Austin, J.L. Searle, P. Strawson, C.-S. Peirce, L. Wittgenstein, K. Shannon, W. Weaver, K. Bühler, W. Schramm, E. Noel-Neumann, H. Lasswell, X. Garfinkel, E. Hoffmann, and others are mentioned. Special research attention is paid to the figure of Professor Floriy Batsevych as the founder of communicative linguistics in Ukrainian science. The role of the scientist in the interdisciplinary dynamics of the direction, the objectivity of which consists in the analysis of the functioning of the language in different communicative situations, solving the issues of effective / ineffective conflict / non-conflict communication, necessarily oriented to the extralinguistic context, is defined. The author's position regarding the non-identity of the concepts "communication" and "communication" is argued. The perspective of constructive dialogue of communicative linguistics and functional stylistics is commented on the example of stylistic analysis of business communication. The communicative nature of business is determined as one of the most dynamic discourses in the social sphere nowadays, which explains its resource and potential, represented as variably as possible in different texts, genres and contexts. This made it possible rationally to explain the presence of business in the mass media, in official, scientific communicative paradigms – in those spheres that systematically determine the priorities of the development of modern society in time and space of culture. And also to determine the prospects of professional analysis of business-relevant communication strategies and tactics, integrally synchronized with the named areas and formulated research problems.

Dynamic Event-Triggered Strategy-Based Optimal Control of Modular Robot Manipulator: A Multiplayer Nonzero-Sum Game Perspective.

Due to the limited computing and processing ability of modular robot manipulator (MRM) components, such as sensors and controllers, event-triggered mechanisms are considered a crucial communication paradigm shift in resource constrained applications. Dynamic event-triggered mechanism is developing into a new technology by reason of its higher resource utilization efficiency and more flexible system design requirements than traditional event-triggered. Therefore, an optimal control scheme of multiplayer nonzero-sum game based on dynamic event-triggered is developed for MRM systems with uncertain disturbances. First, dynamic model of the MRM is established according to joint torque feedback technique and model uncertainty is estimated by data-driven-based neural network identifier. In the framework of differential game, the tracking control problem of MRM system is transformed into the optimal control problem for multiplayer nonzero-sum game with the control input of each joint module as the player. Then, the static event-triggered control problem of MRM system is studied based on adaptive dynamic programming algorithm. On this basis, the internal dynamic variable describing the previous state of the system is introduced, and the characteristics of dynamic trigger rule and its relationship with static rule are revealed theoretically. By designing an exponential attenuation signal, the minimum sampling interval of the system is always positive, so that Zeno behavior is excluded. Lyapunov theory proves that the system is asymptotically stable and the experimental results verify the validity of the proposed method.

МОНИТОРИНГ РАЗВИТИЯ НАВЫКОВ ЦИФРОВОГО ЭТИКЕТА КАК СРЕДСТВ КОММУНИКАЦИИ СТУДЕНТОВ УНИВЕРСИТЕТА

Currently, digital technologies including various means of communication, play an important role in daily life of both students and teachers. Rapid development of Internet communications and social networks requires not only technical skills from students, but also the ability to interact following the digital etiquette rules. The article considers the importance of digital etiquette skills development among university students within the framework of the modern communication paradigm. The article presents the results of the research that have allowed the authors to make certain conclusions about the way the university students studying Pedagogy react to the norms of digital etiquette. The authors confirm that the development of digital etiquette skills as a means of communication among university students is necessary for improvement of e-learning and online environment in education.

Breaking Down Data Sharing Barrier of Smart City: A Digital Twin Approach

The smart city aims to enhance the efficacy of urban management and improve the quality of citizen life. This however faces a fundamental difficulty due to the inadequate data sharing among social entities, which has become one of the key barriers to the in-depth development of smart city, making wasted information resources and application silos ubiquitous. As an emerging communication paradigm, the digital twin network (DTN) has the potential to eliminate the data-sharing barrier in smart cities. By mapping the social physical entities (PEs) in the smart city to digital virtual agents, namely data twins (DTs), valuable data can be directly shared among the DTs over DTN without physical constraints, and form decisions that feedback and guide the operations of PEs. In this article, we explore the role of DTN in supporting the smart city and promoting data-sharing construction. We first introduce the basic concepts related to DTN and propose the architecture of DTN-enabled smart city. The key features of the DTN-enabled smart city are then discussed with an emphasis on the security and privacy issues with fundamental solutions around data sharing in the DTN-enabled smart city. As a case study, we investigate data sharing in the DTN-enabled smart city and design a secure and fair data-sharing mechanism. Finally, we propose open challenges for achieving a more reliable DTN-enabled smart city.

Constant-Round Private Decision Tree Evaluation for Secret Shared Data

Decision tree evaluation is extensively used in machine learning to construct accurate classification models. Often in the cloud-assisted communication paradigm cloud servers execute remote evaluations of classification models using clients' data. In this setting, the need for private decision tree evaluation (PDTE) has emerged to guarantee no leakage of information for the client's input nor the service provider's trained model i.e., decision tree. In this paper, we propose a private decision tree evaluation protocol based on the three-party replicated secret sharing (RSS) scheme. This enables us to securely classify inputs without any leakage of the provided input or the trained decision tree model. Our protocol only requires constant rounds of communication among servers, which is useful in a network with longer delays.Ma et al. (NDSS 2021) presented a lightweight PDTE protocol with sublinear communication cost with linear round complexity in the size of the input data. This protocol works well in the low latency network such as LAN while its total execution time is unfavourably increased in the WAN setting. In contrast, Tsuchida et al. (ProvSec 2020) constructed a constant round PDTE protocol at the cost of communication complexity, which works well in the WAN setting. Although their construction still requires 25 rounds, it showed a possible direction on how to make constant round PDTE protocols. Ji et al. (IEEE Transactions on Dependable and Secure Computing) presented a simplified PDTE with constant rounds using the function secret sharing (FSS) at the cost of communication complexity. Our proposed protocol only requires five rounds among the employed three servers executing secret sharing schemes, which is comparable to previously proposed protocols that are based on garbled circuits and homomorphic encryption. To further demonstrate the efficiency of our protocol, we evaluated it using real-world classification datasets. The evaluation results indicate that our protocol provides better concrete performance in the WAN setting that has a large network delay.

The Strategic Frameworks in Digital Marketing Communication for Educational Institutions: A Case Analysis of Universitas Islam Negeri in Indonesia

In the ever evolving and highly competitive business landscape, the image of an organization, particularly in the realm of higher education, plays a pivotal role. This article proposes a strategic framework for digital marketing communication within educational institutions, with a case analysis drawn from Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi. We delve into the significant impact of information technology and the internet, reshaping communication paradigms on a global scale. Emphasizing the critical importance of a university's image in shaping societal perceptions and influencing educational choices, we explore the concept of brand image in the context of education. Detailing digital marketing strategies as a solution to enhance visibility, appeal, and the reputation of higher education institutions, this article elucidates how technological innovations and digital platforms serve as effective means for universities to connect with a broader audience, including prospective students, alumni, and potential partners. Through a case study analysis, we underscore the pivotal role of digital marketing in building and fortifying a positive image, as well as addressing potential reputation issues. The outcomes of this research provide strategic insights for universities to implement effective digital marketing communication, guiding them towards achieving their goals in this digital era.

Revolutionizing Real-Time Communication: A Practical Implementation of MQTT in a Secure and Scalable Custom Chat Application

Abstract: The rapid evolution of real-time communication technologies has spurred the development of diverse messaging protocols, each tailored to specific requirements. This paper investigates the efficacy of the Message Queuing Telemetry Transport (MQTT) protocol in the context of real-time communication. Emphasis is placed on understanding MQTT's unique features and capabilities, positioning it as a versatile solution for custom chat applications. The study involves the implementation of a Python-based chat application, leveraging MQTT, and utilizes the broker.hivemq.com infrastructure to showcase the protocol's robustness in facilitating seamless communication between clients. By examining the intricacies of this custom chat application, this research aims to contribute insights into the practical applications of MQTT and its potential for enhancing real-time communication paradigms.

Сучасні тенденції розвитку комунікаційної діяльності як інструменту публічного адміністрування

The article analyzes the communication paradigm of relations between government and society. The main functions of state communication are analyzed. Different stages of the communicative process are considered. Modern approaches in the field of management of political and communicative processes in government bodies are highlighted. Attention is drawn to the complication of the social structure and connections, the increase of non-state participants in the political process, the formation of the infrastructure of the information society, and the growing role of horizontal connections, which require new approaches in managing political processes. The focus of the scientific article is on new communication practices and the possibilities of their use in political activity, among which strategic management technologies and PR activities, crowdsourcing technology, Internet technologies, and network communities stand out. On the one hand, new information technologies can significantly transform the modern communication practices of authorities, contributing to the establishment of rigid forms of power based on subordination and subject-object relations. On the other hand, information can be used to form a new image of power, which received the concept of “soft power” in the literature, using “soft technologies”. In modern democratic states, for the most part, the interaction of authorities with the objects of the socio-political process is ensured by using political communication tools and developing feedback mechanisms. The role of communication relations in the public administration system is growing, and the communication component of political reality is changing and becoming increasingly complicated. Legitimate interaction mechanisms between authorities and society are now formally established in Ukraine. However, their effectiveness is constantly questioned by both political scientists and the very objects of the socio-political process. The strategic transformations currently taking place in the country’s political life, following a change during political and socio-economic development, also suggest a change in the political and communication component of the political process. At the same time, the government itself at the highest level puts forward new requirements for political communication of the authorities, which consist of a reorientation to an open discussion of the strategies and directions of the country’s development, as well as a transition to an open and interactive format of interaction. Keywords: public administration, communication, public relations, public communication, stages of communication.

The Sharing Economy Increases Social Network Activity and thus the Ability to Realize Traffic

The digital transformation of the 21st century has catalyzed the emergence of two dominant phenomena: the sharing economy and the expansive growth of social networks. This paper meticulously delves into the intricate relationship between these two transformative domains, offering a comprehensive exploration of their convergence and the profound impact this has on consumer behavior, evolving business models, and overarching societal norms. Presently, the landscape is distinctly marked by the democratization of resources, enabling greater access and utilization, coupled with a significant shift in communication paradigms. This shift is predominantly driven by innovative platforms such as Airbnb, Uber, and Facebook, which have redefined user engagement and economic transactions. Peering into the future, it becomes evident that technological advancements, stand at the forefront of refining this convergence. These technologies promise to address and offer robust solutions to prevailing challenges, especially those related to trust, transparency, and tailored personalization. Yet, this promising horizon is interspersed with challenges. Pressing issues such as regulatory frameworks, the imperative of data privacy, and the consistent demand for quality assurance necessitate astute navigation by all stakeholders involved. In summation, the dynamic interplay between the sharing economy and social networks heralds a transformative paradigm shift in the digital age. This shift places a spotlight on sustainability, fosters community collaboration, and champions the ethos of shared value. Stakeholders, ranging from businesses to end consumers, are emphatically encouraged to navigate this evolving digital terrain with adaptability, strategic foresight, and informed prudence.