Communication Media Research Articles

FASHION AS A FORM OF SELF-IDENTITY: A SEMIOTIC ANALYSIS OF MILLENNIALS' DRESS STYLE

Fashion plays a significant role in shaping self-identity, particularly among Indonesian millennials living in the digital and globalized era. This study aims to analyze the role of fashion as a visual communication medium in expressing millennials' self-identity through Roland Barthes' semiotic approach. Using a qualitative literature review method, data were collected from relevant secondary sources, such as journal articles, books, and dissertations. The analysis reveals that fashion functions as a system of signs containing denotative meanings, such as color or design, and connotative meanings reflecting personality, social status, or local culture. Social media platforms, such as Instagram and TikTok, serve as key arenas for millennials to showcase their fashion styles and construct their public identities. The findings affirm that fashion not only reflects but also shapes self-identity within the context of negotiating globalization and locality. This study contributes theoretically to semiotic studies and practically to the fashion and marketing industries. However, the absence of direct empirical data is a limitation, suggesting that future research should integrate field methods to deepen understanding of the interaction between fashion and millennial identity.

Exploring the Influence of Brand Authenticity on Consumer Behavior: Insights from Generation Y Consumers in Pakistan

This study investigates the influence of perceived brand authenticity (PBA) dimensions (quality commitment, heritage, and sincerity) on brand love and subsequent consumer behavior among Generation Y consumers in Pakistan. Additionally, this research introduces brand trust as a mediating variable and explores differences between local and global brands to enhance originality. A mixed-approach approach emerges as employed, combining quantitative surveys and qualitative interviews. Data were accumulated from a numerous sample of Generation Y clients in Pakistan through a hooked up questionnaire. Partial Least Squares Structural Equation Modeling (PLS-SEM) emerges as used for hypothesis testing. Additionally, in-depth interviews were achieved to capture qualitative insights on brand authenticity perceptions. The results reveal that PBA dimensions significantly impact brand love, which, in turn, influences continuous purchase intention (CPI) and price premium (PP) willingness. Moreover, brand trust mediates the relationship between PBA and consumer behavior, strengthening the effect. Additionally, local brands (e.g., J., Khaadi, Daraz.pk) exhibit stronger authenticity perceptions than global brands (Adidas, KFC, Amazon) among Pakistani consumers. Digital marketing and influencer endorsements further enhance authenticity perceptions. This study contributes to branding literature by integrating Self-Determination Theory (SDT) and Consumer Culture Theory (CCT) to explain Pakistani consumers’ preference for authentic brands. It highlights the role of trust and digital branding in shaping PBA perceptions. For marketers, the findings suggest that authenticity-driven strategies, including transparent communication, cultural storytelling, and social media engagement, can enhance brand loyalty and justify premium pricing. This research contributes to the existing literature by examining the role of PBA in shaping consumer behavior within the Pakistani context. By understanding the specific factors that drive brand love and loyalty among Generation Y consumers, marketers can develop more effective branding strategies.

Rabies-preventive health program for mothers in maternal and child health centers: quasi experimental study

BackgroundRabies spreads to people and animals via saliva, usually through bites, scratches, or direct contact with mucosa (e.g. eyes, mouth, or open wounds). Rabies remains a major public health problem in Egypt, with an estimated 60 people dying annually from the disease.AimThe aim of this study was to assess the effect of preventive program on mothers' awareness for prevention of rabies.Study designQuasi-experimental research design was utilized in this study.SettingThis study was conducted at three major Maternal and child centers (Botors, Embaby and Segar) in Tanta City.SampleA total sample of 150 mothers who attended the child clinic with children aged 6–12 years.ToolsResearchers developed three tools for data collection. The tools underwent content validity assessment, and their internal consistency was evaluated using Cronbach's alpha coefficient. Structured interviewing questionnaire for assessment of mothers’ knowledge, attitudes and practices regarding rabies Tool I, Mothers' knowledge regarding rabies questionnaire. This tool consisted of two parts: demographic characteristics of the studied mothers and mothers’ knowledge about rabies. Tool II, Rabies attitudinal Likert scale. Tool III, Mothers reported practice Questionnaire.ResultsFrom the obtained results, it was found that, a statistically significant correlation was found between mothers' total knowledge scores, attitude and total practice scores, both before and after the implementation of the rabies prevention program.ConclusionIt was concluded that the rabies- preventive health program had a positive impact on mother’s knowledge, attitude and practices regarding rabies. The mean knowledge score improved from 14.08 before preventive program to 20.90 one month posttest. Negative attitude of the studied mothers was 48% before program but it reduced to 1.3% one month after preventive program. Only 13.35% of the participants had satisfactory level of practice before program and increased to 83.30% one month posttest.RecommendationsDissemination of the program through mass media campaigns and community outreach activities to enhance public knowledge, improve attitudes, and promote better practices regarding rabies prevention and control measures.

Communicating biodiversity research on YouTube: An experimental comparison of scientists and third-party presenters.

Online videos are a popular medium for science communication. These videos can be presented from many perspectives, including scientists sharing their own work or a third-party presenting research findings. A mixed between- and within-subjects experiment (n = 620) was conducted in the United States to assess the impact of narrative perspective on the communication objectives of increasing knowledge, changing perceptions, and influencing behavior related to bee diversity. Results indicate that watching a video presented by a scientist was associated with higher levels of perceived competence and a higher likelihood to mention a person or persons when recalling the video. However, we did not find significant effects of narrative perspective on knowledge gain and behavioral intentions to help support bee diversity.

The Speech Act of Arabic Compliment by Instagram Users on Artists’ Works

This research aimed to investigate the Arabic compliments posted by Instagram users on artists’ works on Instagram. Most of the studies have explored the use of compliments in different platforms of social media; however, compliments on artists’ works have received less attention, especially the compliments that are constructed with emojis. Therefore, this study was conducted to identify the syntactic patterns of compliment, types of compliment strategies, compliment topics, and emojis used in compliments on artists’ works. Also, the similarities and differences between male and female Instagram users in the use of compliments were explored. The results found that the use of Adjective as a syntactic pattern and the use of religious expression of interjection as a compliment strategy were used more frequently than others. Also, complimenting possessions were the most frequent compliment topic, followed by personality/friendship and ability/performance. The Instagram users employed different types of emojis but the emoji of a smiling face with heart-eyes and red heart were the mostly used one in the compliments to convey enthusiastic feelings of admiration and to express admiration on the artists’ works in a non-romantic positive way, respectively. Although the male and female Instagram users showed similarities in constructing compliment, differences appeared in frequency and some compliment strategies that were preferred by a specific gender, such as expressing pride, denying, future comment, giving suggestions, and thanking. These results contribute to understanding cultural expressions of admiration and social interaction dynamics in digital contexts, offering insights into language use in social media communication.

Exploring Public Health Agencies’ Communication on Social Media in the Early Stages of the Covid-19 Pandemic

The Covid-19 pandemic created a significant challenge for public health agencies worldwide. Many have turned to social media as a tool for pandemic-related information dissemination. However, research on the effectiveness of social media for pandemic communication is still limited. This study explores social media communication by health agencies during the early stages of the pandemic in four countries which differ in their pandemic dynamics, cultural and geopolitical factors: the Netherlands, Poland, South Korea, and the United States. We focus on Twitter and identify themes present in the health agencies’ communication, as well as their relationship with the publics’ engagement. We find that the health agencies’ communication was mostly neutral and focused on providing sources for more information about the virus and basic information about the virus, however, there are differences between the countries.

Public Service Complaints Through Electronic Communication Media in The Era Of Digital Democracy in South Sumatera Province: Political and Public Policy Analysis

The development of communication and information technology currently has a major impact on the pattern of public complaints about public services which in the era of digital democracy are inseparable from the dynamics of regional government. The presence of regulations regarding public services through Law Number 25 of 2009 and various derivative regulations in the implementation of regional government is an important part of moving towards a more democratic life. This study aims to discuss the policy of the South Sumatera Provincial Government in handling public service complaints through electronic communication media in the era of digital democracy from a political and public policy perspective. The study uses a combination of normative legal methods and secondary data analysis. The study concludes that politically, handling public complaints about regional government services is a positive thing. In the context of digital democracy and the quality of public services, the response of the regional government to public complaints is a measure of good governance. The issuance of Regional Regulation Number 3 of 2013, Governor Regulation Number 26 of 2016, and Governor Regulation Number 9 of 2022 are concrete manifestations of public policy. As a product of the political process, this is substantively related to public services and public complaints in the digital era. The existence of an electronic complaint channel regarding public services opens up space for increasing public awareness of their rights. Political life will be more democratic when communication between the government and the people runs functionally. There are several regional policy substances that need to be improved.

Do we feel colours? A systematic review of 128years of psychological research linking colours and emotions.

Colour is an integral part of natural and constructed environments. For many, it also has an aesthetic appeal, with some colours being more pleasant than others. Moreover, humans seem to systematically and reliably associate colours with emotions, such as yellow with joy, black with sadness, light colours with positive and dark colours with negative emotions. To systematise such colour-emotion correspondences, we identified 132 relevant peer-reviewed articles published in English between 1895 and 2022. These articles covered a total of 42,266 participants from 64 different countries. We found that all basic colour categories had systematic correspondences with affective dimensions (valence, arousal, power) as well as with discrete affective terms (e.g., love, happy, sad, bored). Most correspondences were many-to-many, with systematic effects driven by lightness, saturation, and hue ('colour temperature'). More specifically, (i) LIGHT and DARK colours were associated with positive and negative emotions, respectively; (ii) RED with empowering, high arousal positive and negative emotions; (iii) YELLOW and ORANGE with positive, high arousal emotions; (iv) BLUE, GREEN, GREEN-BLUE, and WHITE with positive, low arousal emotions; (v) PINK with positive emotions; (vi) PURPLE with empowering emotions; (vii) GREY with negative, low arousal emotions; and (viii) BLACK with negative, high arousal emotions. Shared communication needs might explain these consistencies across studies, making colour an excellent medium for communication of emotion. As most colour-emotion correspondences were tested on an abstract level (i.e., associations), it remains to be seen whether such correspondences translate to the impact of colour on experienced emotions and specific contexts.

Public Service Complaints Through Electronic Communication Media in The Era Of Digital Democracy in South Sumatera Province: Political and Public Policy Analysis

The development of communication and information technology currently has a major impact on the pattern of public complaints about public services which in the era of digital democracy are inseparable from the dynamics of regional government. The presence of regulations regarding public services through Law Number 25 of 2009 and various derivative regulations in the implementation of regional government is an important part of moving towards a more democratic life. This study aims to discuss the policy of the South Sumatera Provincial Government in handling public service complaints through electronic communication media in the era of digital democracy from a political and public policy perspective. The study uses a combination of normative legal methods and secondary data analysis. The study concludes that politically, handling public complaints about regional government services is a positive thing. In the context of digital democracy and the quality of public services, the response of the regional government to public complaints is a measure of good governance. The issuance of Regional Regulation Number 3 of 2013, Governor Regulation Number 26 of 2016, and Governor Regulation Number 9 of 2022 are concrete manifestations of public policy. As a product of the political process, this is substantively related to public services and public complaints in the digital era. The existence of an electronic complaint channel regarding public services opens up space for increasing public awareness of their rights. Political life will be more democratic when communication between the government and the people runs functionally. There are several regional policy substances that need to be improved.

Persepsi Gen Z terhadap Penggunaan Social Media Marketing sebagai Media Komunikasi dalam Proses Keputusan Pembelian Kopi Kenangan

The advancement of digital technology has transformed marketing landscapes, with social media emerging as a strategic platform to engage consumers. Generation Z, born between 1997 and 2012, exhibits a strong connection to social media and is influenced by digital content during their purchasing decisions. This study investigates Generation Z's perception of social media marketing as a communication medium in the decision-making process for purchasing Kopi Kenangan products. Using a qualitative literature study method, data were gathered from scholarly articles, journals, and related documents published between 2020 and 2024. The findings highlight that interactive and personalized social media marketing strategies significantly impact Generation Z's perception and purchasing decisions. This research contributes to the understanding of effective digital marketing strategies for local coffee brands, providing insights into how Generation Z responds to and engages with such efforts.

Blending positivity energy and fun: dominant discourse patterns of popular short videos in China’s mobile media communication

ABSTRACT The proliferation of mobile short video apps has transformed the dynamics of discourse circulation in contemporary society. However, limited research has been conducted on this phenomenon. This exploratory study employs topic modeling and social network analysis to examine discourse patterns within popular content (n = 10,000) on China’s leading mobile short video apps, Douyin and Kuaishou. The analysis reveals two primary discourse patterns: “positive energy” and “fun.” Remarkably, these popular short videos are predominantly produced by institutional-certified creators, including government departments and Chinese state-affiliated media, exerting a significant influence on mainstream discourse. These videos serve as essential instruments for the Chinese government to disseminate information and shape public opinion through mobile media platforms to a considerable degree. The tension between the “positive energy” and “fun” discourse patterns reflects the intricate nature of China’s short video mobile platforms under social media logic. This complexity is shaped by the entertainment-oriented nature of these platforms, government regulation, audience preferences, and the promotion of mainstream values within Chinese society.

EyeDraw: Investigating the Perceived Effects of Shared Gaze on Remote Collaborative Drawing

Shared gaze, where collaborators can see each other's point of gaze visualized on their screen in real time, is a novel non-verbal mechanism that augments remote collaborations and increases shared awareness and common grounding. While past studies have focused on well-structured tasks and analyzed task performance and efficiency, our study explores the domain of collaborative drawing for recreational purposes and focuses on collaborators' own perceptions. We surveyed 75 users of online collaborative drawing platforms who mostly drew collaboratively for recreation and artistic growth; they reported the importance of communication but also of retaining individual space despite the collaborative setting. Informed by this and prior research on shared gaze, we evaluate collaboration by allowing two collaborators to draw synchronously on a shared canvas and share their point of gaze. We conducted a study with 24 pairs that drew collaboratively under all combinations of shared gaze and voice communication. Combining voice and shared gaze was perceived to reach the best balance between tightly coupled collaboration and parallel individual execution. Shared gaze led to higher spatial awareness and less turn-taking was observed in conditions that shared gaze was present. Surprisingly, many participants found the lack of any communication medium to afford the highest degree of divergent thinking. Our findings provide guidelines for adaptive tools that consider individual preferences as well as the nature of the task to better support remote collaborations that are open-ended and prize creativity.

Digital Media and Social Theory: The View from Xi’s China and Modi’s India

The social sciences, and especially theories about communication and digital media, have been dominated by the Global North. This paper attempts to redress this imbalance by reference to two major countries that have also been models in other parts of the world, India and China. In both countries, the autonomy of the public sphere of media is constrained, though less so in India’s half-democracy than in China’s authoritarian party state. Still, a lively and diverse online part of the public sphere which lacks the gatekeeping function of traditional news can contribute to the autonomy of media. Media reflect society imperfectly, but there is much to learn from two countries where the un-gatekept online public sphere is relatively more important than the traditional gatekept public sphere.

The Implementation Of Digital Marketing Communication In Improving Products And Social C ommunity Of Dosroha Farmer Group

PKM with the title Application of Digital Marketing Communication in Improving Products and Social Community of Poktan Dosroha, delivered to farmers with low educational background, based on the number of those who did not attend school up to junior high school. Empowerment gived to them so that farmers understand digital marketing communication to introduce farmer groups and their products. Training is given to farmers aged 45 years and under on social community and utilization of social media. Second, Marketing Communication Training and the use of digital technology and website management for farmers aged 17-45 years so that they are able to utilize digital technology in terms of marketing agricultural production and utilizing land as little as possible for maximum production. Training on editing images, posters, videos through Adobe, Canva, Capcut applications for social media, as well as how to create advertisements and video advertisements. Application of Technology is creating social media accounts on TikTok and FB; creating videos with Adobe, Canva, Illustrator and Capcut applications; creating photos and advertisements for agricultural production so that they can be marketed. Some farmers have started making them on their personal TikTok, while farmer group videos are made on the TikTok of Poktan Dosroha. The service was welcomed by the village head and the head of the Dosroha farmer group and was also published on the Dosroha farmer group website which has been published. Kata Kunci: Communication; Marketing; Dosroha Farmer Group; Pagarjati

Telemedicine Sebagai Media Konsultasi Layanan Kesehatan Bagi Masyarakat di Wilayah Pesisir

Telemedicine has emerged as an innovative solution for providing healthcare services, particularly in coastal areas that often face limitations in access and medical facilities. In coastal regions, the main challenges include the long distance from healthcare centers, limited infrastructure, and difficulties in accessing adequate medical care. Telemedicine, by utilizing communication technology to deliver remote medical services, offers an effective way to address these barriers. The purpose of this study is to evaluate the implementation of telemedicine as a health consultation medium for communities in coastal regions. The method used is book reference (reference from books and research journals). The data collection techniques employed in this study include gathering literature, reading, sorting data, taking notes, identifying, and validating the accuracy of the data for subsequent use in analysis. The results of the study show that telemedicine has a very strong aspect related to communication. In terms of utility, telemedicine offers a significant solution to the problem of disparities in healthcare services by utilizing communication channels that transform how people interact in the context of healthcare. Through telemedicine, healthcare providers can reach patients located in distant or remote areas, thereby expanding access and improving the quality of care.

Symbolism in contemporary mosque architecture discourse: an integrative literature review

Contemporary mosque architecture, as part of postmodern architecture, is an interesting focus of discussion, which has dimension of subjective meanings represented or symbolized in the architectural design. Thus, this can be viewed as a medium of communication between architects and the public, or in the context of mosque architecture, as a medium for conveying Islamic teachings to the ummah. To understand how design symbolism communicates ideas in architecture, selected publications on contemporary mosque architecture were reviewed within the postmodern architectural paradigm. This study aims to critically develop new ideas and perspectives from contemporary mosque architecture as a communication medium of religious values and teachings. Using integrative literature review as methodology, the result is the construction of new ideas and perspectives regarding the relationship among aspects in the paradigm of postmodernism developed in mosque architectural history.

Unravelling the Magnetic Pull: Decoding Tourist Decision-Making Amidst Northeast Monsoon Floods in Terengganu

Terengganu, situated on Peninsular Malaysia's east coast, is a renowned tourism hotspot, celebrated for its pristine beaches, vibrant marine ecosystems, rich cultural heritage, and flourishing ecotourism prospects, despite its susceptibility to monsoon floods. This study aims to investigate key factors influencing tourists' decision-making regarding travel to destinations affected by monsoon floods, using Terengganu as a case study. Through an extensive literature review, several variables have been identified, which the independent factors been assessed by utilizing a regression model. The findings reveal that five of the six independent variables exhibit p-values less than 0.05, indicating their significance in influencing tourists' decisions. These variables encompass safety assurance, information reliability, communication mediums, flood control, and promotional strategies. Notably, the factor related to flood resilience yields a p-value of 0.621, exceeding the 0.05 threshold. Consequently, the hypothesis that flood resilience plays a significant role in shaping tourists' decisions towards Terengganu is rejected. Given the paramount importance of the tourism industry in Terengganu, the analysis serves as a pivotal foundation for crafting a comprehensive model guiding tourists' decision-making processes when considering destinations susceptible to northeast monsoon floods. This model, tailored to Terengganu's unique context, directly contributes to enhancing the region's tourism sustainability.

Signal quality comparison of customer base and branching methods in fiber to the home network design

One communication medium that is well-known for its outstanding and reliable performance is fiber optic. A social example of its application is the Fiber to the Home (FTTH) network. The goal of this study is to evaluate the signal quality of the customer base method and the branching method, two FTTH-building techniques based on the PT.PLN Icon Plus standards, in order to identify the most practical approach for use in the Air Hitam 2 cluster. Two scenarios were used in this study at the Fiber Access Terminal (FAT) with 1:16 and 1:8 splitters. The fiber optic cable path design findings demonstrate that the branching approach is a wise decision, utilizing optical fiber cables for a total of 9 Km, with the greatest cable distance being 2.5 Km from the Optical Line Terminal (OLT) to the end FAT. According to theory, in the 1:16 splitter situation and the 1:8 splitter scenario, the optical power received by the Optical Network Terminal (ONT) is -19.13 dBm and -16.03 dBm, respectively, with an OLT transmit power of 3 dBm. For these cases, the simulation results are -17.98 dBm and -20.27 dBm. Additionally, the budget value for the rising time reaches 0.253 ns. The bit error rate values in the 1:16 and 1:8 splitter scenarios are 3.157 × 10-10, and 1.63507 × 10-28, respectively, while the Q factor values are 6.18233 and 11.014, respectively. Based on theory and simulation, these findings suggest that the branching strategy can deliver good performance.

Pola Penggunaan Media Sosial Masyarakat Desa Bligo, Kecamatan Ngluwar, Kabupaten Magelang, Jawa Tengah

The aim of this research is to describe the social media usage patterns of the Bligo Village community. Social media is a communication medium that is widely used by the public. With various features and applications that continue to grow, making this social media one of the mainstay media for people around the world., in which from this social media the world economy, and even communication becomes very easy, with the various advantages that this media has. Behind all the conveniences offered by the media, making social media an inseparable part of society, both urban and rural communities. The ease of accessing social media among this community, makes people waste a lot of their time, since they have got addicted in accessing social media content. This research employed descriptive qualitative research method, which describes the current conditions. Then, the research results state that the pattern of social media usage of the Bligo village community, does not show excessive use of social media and is still a necessity, with a pattern of using one to two hours during the day and night, and only a small portion that utilizes more than 4 (four) hours each day. In terms of application usage, WhatsApp application is the first choice before TikTok. In terms of media content patterns, news information becomes community consumption, and religion content becomes the choice of Bligo village community.

Pemanfaatan Akun Tiktok @infodhaharjogja Sebagai Media Komunikasi Pemasaran Kuliner di Daerah Istimewa Yogyakarta

TikTok has become a trend in utilizing social media for marketing communication activities. This has become a reason for content creators to create content related to product or service promotion. One of the accounts that uses TikTok as a marketing communication medium is @infodhaharjogja. This account was chosen because after an analysis with website analysis, the engagement rate and comments to the like ratio of @infodhaharjogja were higher compared to other accounts, although the number of its followers was small. This research aims to understand the utilization of the TikTok account @infodhaharjogja as a culinary marketing communication medium in the Special Region of Yogyakarta. The theory underlying this research is the 7C Framework. This research uses a descriptive qualitative method. Data collection was carried out through interviews, observation, and documentation. The results show that the utilization of the TikTok account @infodhaharjogja met five out of seven indicators in the 7C Framework. The indicators that support marketing communication practices are context, content, community, communication, and connection. Context is an aspect to attracts viewers' attention. Content contains valid and interesting information community functions to build interaction among the audience. Communication facilitates active communication between the @infodhaharjogja account and viewers through comments and direct messages. Connection facilitates easy access to information with a single click using hashtags. The two indicators that do not support marketing communication practices are customization and commerce.