Communication In Russia Research Articles

Социально ответственная коммуникация бизнеса: генезис и эволюция

Introduction. In the modern world, socially responsible communication and the social policy of business in relation to the state and society play a key role on which the growth of the company’s intangible assets and its financial well-being depends. The purpose of the article is to analyze the prerequisites for the emergence of socially responsible business communication in Russia and abroad, consider the stages of their development and draw up a periodization. Methodology and methods. The theoretical and methodological basis of the study was a systematic approach that promotes ordering and systematization of many historical events and facts of social business initiatives into an integral unity. Research methods: analysis of literary sources, retrospective analysis, comparative analysis of Russian and Western practices of socially responsible communication and social business initiatives, synthesis, generalization. Results. Using a systematic approach, an analysis of Russian and global methodology for socially responsible behavior of companies and a historiographical review of communication activities in the context of social responsibility of business were made, and a periodization of the process of development of socially responsible communication of business in Russia and abroad was compiled. Scientific novelty lies in the systematization and periodization of the prerequisites and facts of the origin and development of socially responsible communication in Russia and abroad. Practical significance. The results of the study may be useful for improving socially responsible business communication.

Strategic Communications in Russia: Public Relations and Advertising, Katerina Tsetsura and Dean Kruckeberg (eds) (2021)

Review of: Strategic Communications in Russia: Public Relations and Advertising, Katerina Tsetsura and Dean Kruckeberg (eds) (2021) New York: Routledge, 268 pp., ISBN 978-0-36754-337-2, p/bk, $52.95

Book Review: Strategic communications in Russia: Public relations and advertising

Book Review: Strategic communications in Russia: Public relations and advertising

Generalized Representations of Siberia in Electronic Scientific Communications

This paper describes how we identified the images of a region and the regions’ generalized representations based on these multiple images. To illustrate this, we attempted to identify the generalized representations of Siberia, one of the largest regions on the planet. We analyzed open Internet resources on scientific research on Siberia that can lay the foundation for positioning Siberia in the contemporary world. To identify the generalized representations of Siberia, we analyzed the multiple images of Siberia in electronic scientific communications in Russia and abroad. Using ScienceGate (SGP) and the Bielefeld Academic Search Engine (BASE) services, we studied the abstracts of papers published in the International Peer Reviewed Journals in 2013–2020 and 2020–2023. After that, we analyzed the set of images of Siberia we found in electronic scientific communications and identified the generalized representations of Siberia. This region was chosen for two reasons: Siberia 1) acts as an indicator to predict the consequences of such changes as climate change, global warming and others for the planet; and 2) can be interesting for researchers in different scientific areas. Defining the generalized representations of Siberia might further scientific prognosis as researchers will be able to better understand the potential of this region. The method we utilized may be applicable to identifying generalized representations of other regions and contribute to their comprehensive study from different perspectives, including interdisciplinary scientific research.

Book Review: Strategic Communications in Russia; Public Relations and Advertising, by Katerina Tsetsura and Dean Kruckeberg, eds.

Book Review: <i>Strategic Communications in Russia; Public Relations and Advertising</i>, by Katerina Tsetsura and Dean Kruckeberg, eds.

Dynamics of the Media Image of the Head of the Chechen Republic Ramzan Kadyrov in the Context of Political Media Communication in Russia

The theoretical aspects of the media image of the Russian region and its components are considered, the role of the image of the head of the republic in the context of the dynamics of political communications is indicated. The object of study is the image of the head of the Chechen Republic Ramzan Kadyrov, the features of positioning within the framework of the paradigm shift of the idea of Chechnya and its leader are revealed. In order to confirm the hypothesis, the data of the conducted studies are presented: media monitoring, dissacrs analysis of texts about Ramzan Kadyrov (chronological framework — February–August 2022). The author notes that the most important characteristics of the media image of a modern leader, identified by theoretical and practical research, are the behavioral actions of the leader, his ideological position, commitment to the ideology of the Russian state. Along with the description of the identified strategies, the author describes the causes and forecast of the dynamics of the media image of the regional leader.

Analysis of Xiaomi Technology's Brand Communication in Russia: Ingate marketing case as an example

In the context of ever-increasing global competition, the role of effective marketing communication is growing. This is especially true for brands of electronic products, since the strategy of international branding of digital goods allows to successfully promote the brand in any country, region and city. Facing the constant challenges of the external environment, Xiaomi Corporation is successfully advancing in the Russian market of smartphones and intelligent equipment (IoT). However, there are a number of problems of international communication that require immediate solutions. That is why the purpose of this paper is to analyze the marketing plan of Ingate for Xiaomi Technology in Russia from the perspective of cross-cultural brand communication, taking the current economic situation in Russia, the background of the Russian electronic products sales market, and the background of the Sino-Russian trade cooperation, and to analyze the marketing case from the perspectives of communication means, communication content, cultural adaptability, cultural integration ability, and brand localization by using literature reading and empirical analysis. We also propose improvement measures from four perspectives: setting up a marketing mechanism, improving the accuracy of user profiles, weakening audience resistance, and enriching brand driving force. The project will also provide experience in the industry's marketing communications in Russia and other countries.

Коммуникативные роли политических экспертов в медийной повестке информационного противостояния

The article discusses expert political communication in Russia in digital media formats throughout the year of 2022. When choosing the research material, the author considered both the ratings and demand for certain media channels, and the popularity of the experts themselves (their participation in numerous formats of federal media as experts, high social status and citation index). In addition, expert media content was selected by subject: it is connected with the conduct and possible consequences of special military operation on the territory of Ukraine in the environment of information and economic confrontation. During the information warfare, the society's demand for the expertise of humanities scholars is obvious. This demand is met through media formats by media personalities. Since the role of experts in the production of meanings for a wide audience in the framework of information confrontation is increasing, it is necessary to identify the communicative roles they play. The communicative role is traditionally associated by linguists with the communicative status and communicative functions, and it is most often explained as a situational one. With regards to the person's expertise, these parameters are relatively constant. Therefore, the identification of communicative roles in this case is necessary in the long term as a reflection of the entire expert media content in extreme socio-political conditions. Content analysis of expert media content (special interviews with experts on YouTube; expert comments introduced into the journalistic text in the leading socio-political media, as well as the speeches of experts on their own channels in Telegram) has revealed the main communicative roles of experts. They are an expert critic, an expert interpreter, an expert prophet. These roles are determined both through the use of certain repetitive speech structures and guiding speech behavior of other communication participants (journalists, audience).

Digital Political Communication in Russia: Values of Humanism vs. Technocratic Approach

The massive spread of digital technologies has led to the transformation of practices related to communication and, in particular, political communication. The development of digital technologies in political communication results in the emergence of new participants, who can be called network actors, the perception of which by various social groups is transformed under the influence of the values shared by the communication parties. The research discusses the current state of the communications theory in the light of the digitalizing media space and the transforming humanistic values. The authors suggest applying the ideas of post-humanistic philosophy to the analysis of the problems and prospects of political communication in the context of digitalization. The purpose of the research is to study the specific features of political communication in a digital society based on an anthropocentric approach and in the context of opposing modern humanistic values to the ideas of technocratic control and management. The empirical basis of the study includes the results of two focus groups (students and senior citizens) held in St. Petersburg in the spring of 2022, where participants discussed the problems of communication between people and chatbots. It was found that although young people in general interacted more actively with chatbots, both age groups showed a favorable attitude towards chatbots and technological progress. However, in the senior age group, humanistic values manifested themselves more explicitly (the problem of a “live voice”, issues related to the emotional component of communication, and even concern for jobs that people might lose). The authors conclude about the insufficiency of the technocratic approach and the need to take into account the values of modern humanism in implementing new forms of communication with network actors.

Promoting Techno-Scientific Biomedical Communication in Russia: Pro-government Non-profit Organizations

The rapidly expanding e-health market tends to reinvent the roles of science, entrepreneurship, and state. However, the results of such reinvention remain unclear. This study investigates the decade-long history (2011–2021) of the promotion of techno-scientific biomedical communication by pro-government non-profit organizations in Russia. In 2021, the World Bank pointed out that digital technologies have played a critical role in the pandemic in Russia and Russia's economic recovery is gathering pace. Thus, Russia tends to correspond to many other emerging health markets. We compare texts from non-profit organizations' websites and Facebook accounts with official state actions and the national mass media health agenda. The instruments that were used for text mining were topic modeling with latent Dirichlet allocation and an algorithm for keyphrase relationship visualization. The results revealed that promotion started no later than 2011 as a general private initiative in health. Throughout the state reforms and geopolitical crisis of 2014, in 2017–2019 digitalization was finally chosen as a model for the healthcare system. Simultaneously, the idea of digital reform for the health system was disseminated by the mass media. The pandemic drew attention to this communication, but it did not create significant change. Pro-government non-profit organizations continue to promote new directions for biomedical communication in Russia.

Creating the right environment for tackling disinformation in the classroom

Teacher’s Social Media Profile as Seen by Participants of Educational Relations A. Adaskina, I. Voronkova .............................................................................................................. Media-Communicative Occupational Guidance Based on the Platform of Online Game N. Anashkina, M. Shmatko, S. Anashkina …………………………………………………………………...….. Importance of Media Literacy for Political Communication in Russia: A Case of Student Community I. Bykov, M. Medvedeva ………………………………………………………………………………………………..… Russian Topic on Euronews and Media Manipulations A. Fedorov ……………………………………………………………………………………………………………………… Media Competence of Modern Students: Problems and Possibilities of Its Formation in the System of Higher Education E. Frolova, O. Rogach ……………………………………………………………………………………………………… A Course in Argumentation in Journalism in the Master’s Curriculum: Using Russian Popular Science Magazines as Case Studies V. Golubev, A. Teplyashina, E. Abramova, I. Ibragimov ……………………………………………………… COVID-19 Pandemic and Lockdown on Education: Proposing an ‘e-Pedagogy on the Go’ System as an Alternative e-Teaching and Learning Platform During and in the Post-Pandemic Era A.M. Ibrahim, S. Uba, A.M. Abubakar ………………………………………………………………………………. Media Crowdsourcing and Media Crowdfunding in the Digital Environment and Media Education Practices T. Kaminskaya, O. Erokhina ……………………………………………………………………………………………. Diasporic Identities and their Representation through Cinema: An Analysis of Diasporic Film through South Asian Cinemas S. Kayal, R. Saha …………………………………………………………………………………………………………….. Media Manipulation in the Modern French and Swiss Press A. Levitskaya ……………………………………………………………………………………………………………… Media Space as a Regulator of the Global Transformation of Communicative Interaction A. Shuneyko, O. Chibisova ………………………………………………………………………………………………. Analysis of Media Manipulation Influences as a Way to Develop Media Competence of Future Teachers (On COVID-19 Media Texts) M. Tselykh, A. Levitskaya ……………………………………………………………………………………………… Usage of Media Products by Teachers: Pedagogical Potential, Expertise and Implementation Yu. Tyunnikov, M. Maznichenko, I. Kazakov, Y. Yurchenko ……………………………………………… Cherkessk – Moscow – Hollywood – and Moscow Again... I. Dzhendubaev …………………………………………………………………………………………………………….. Why the Film In August 1944th (Moment of Truth), Filmed in 1975, Was Not Released On the Screen B. Krishtul ……………………………………………………………………………………………………………………

Importance of Media Literacy for Political Communication in Russia: A Case of Student Community

Importance of Media Literacy for Political Communication in Russia: A Case of Student Community

Legal regulation of quantum communications in Russia and in the world

The article analyzes the current state of legal regulation of quantum communications as one of the key varieties of quantum technologies. The analysis of the definitions of “quantum communications” available in the current legislation is carried out, their legal nature as a variety of information and digital technologies is determined. The legal concept of “quantum communications” is formulated. The current legislation in the field of quantum communications is analyzed. The main directions of legal regulation of quantum communications in Russia, the key problems that arise in this case are identified. The development of the Concept of regulatory legal regulation of the quantum communications industry in the Russian Federation is proposed. The analysis of the legal regulation of relations arising in connection with the use of quantum communications indicates a clear lack of methodological support for these processes, the absence of a unified approach to understanding what constitutes “quantum communications”, how it is necessary to develop Russian legislation to ensure the breakthrough introduction of quantum communications. An analysis of the regulation of the quantum communications industry in the world indicates that regulation at the level of strategies, concepts, road-maps and development programs is predominant in this process. An important mechanism of state regulation of the development of quantum communications is the state financing of support for projects in the field of quantum communications. The authors have identified several approaches that have developed abroad to the regulation of quantum technologies, including quantum communications, at the level of strategic regulation. The key promising issues in the field of quantum communications that have found legal regulation in foreign countries, which can be applied in Russia, are identified. The key measures of state support for the quantum communications industry, which should find regulatory reflection in the near future, are identified and systematized.

Behavioral analysis of corporate sponsorship and sports marketing communications in Russia

The role of sponsorship and effective marketing communications is essential for ensuring the health of the nation and the development of social systems. In Russia, corporate sponsorship is a relatively new phenomenon, if we turn to international experience - therefore, scientific research, the formulation of problems in this area is an extremely topical issue. Effective marketing communications are the most important factor determining the social mood and attitude to sports and health in society. Hence, the object of research is the marketing environment of the national sports lifestyle in society. The subject of the research is marketing communications and corporate sponsorship as the leading factors of social and community development in terms of preserving the health and well-being of the nation. The purpose of the study is a behavioral analysis of the factors determining the effectiveness of the marketing environment, physical culture and sports in Russia. The objectives of the research, allowing to achieve the purpose of this study, are justified by the content of the subject area: 1. Study of domestic and international experience; 2. The use of generally recognized methods of economic analysis and cognition of the surrounding reality; 3. Formulation of conclusions on an extraspective basis, conditioned by scientifically based methods of scientific cognition. The research methodology is expressed in the use of methods of conceptual analysis of behavioral factors of the marketing environment of physical culture and sports in Russia. The results of the study are as follows: 1. A model of consumer-oriented marketing communications in the corporate sponsorship environment is presented; 2. Definitions of the concepts of corporate sponsorship and marketing communications in sports are presented.

КОММУНИКАТИВНЫЕ ПРАКТИКИ ПРЕЗИДЕНТОВ США И РФ 2000-2008 ГГ.

The public communication practices of U.S. and Russian presidents are built on the basis of legal norms, political culture and established national traditions. The key genres of public communications of presidents in both the U.S. and Russia are: messages to parliaments, inaugural and crisis speeches, press conferences, and interviews. In the practice of the United States and Russia, the genres of messages and inaugural speeches practically coincide in this case. This is not coincidental, since the institution of the presidency in Russia is much younger and the key genres of public communications have been borrowed from Western practices. However, there are also certain specifics. In particular, the genre of crisis speeches is quite often used in the public communication practices of American presidents. In Russia, the practice of crisis speeches is used as a rhetorical tool of presidential communication much less frequently. The exceptions include presidential speeches about the most critical events; as a rule, they are broadcast on record. The know-how of presidential communication in Russia is the format of multihour direct lines with the president, which are broadcast by federal TV channels. The genre of press conferences is used by Russian presidents much more frequently. The rhetoric used by specific presidents adds to the peculiarity of their communication practices.

ОПЫТ КУРСОВОГО ОБУЧЕНИЯ ДЕЛОВОМУ ОБЩЕНИЮ В РОССИИ: ОЦЕНКИ И ОЗАБОЧЕННОСТИ

The article deals with the problem of teaching business communication in situations of starting professional activity, in situations related to employment and further professional education. Particular attention is paid to the forms of organizing vocational training in Russia. The authors determine the concept of modern business communication and its importance. Not only do the problems of communication attract considerable attention among people of different ages, professions and education, but, above all, they are an essential component of any specialist’s professional competence. A modern specialist needs knowledge in the field of business communications to be able to understand communication partners, establish contacts with them, conduct business conversations, negotiations, and master the basics of public speech. The features of business negotiations are described in the article. Negotiations is business communication with the aim of reaching a joint solution. Throughout our lives, we negotiate, exchange commitments and promises. Whenever two people need to come to an agreement, they must negotiate. Negotiations proceed in the form of business discourse on issues of interest to both parties, and serve to establish cooperation ties. Negotiations differ significantly in their goals: signing a supply contract, a contract for conducting research or design work, an agreement on cooperation and coordination of activities, etc. The authors consider the process of teaching professional business communication in Russia. Business (professional) communication is the most common and complex type of communication between people in society; without it, interaction in the field of economic, legal, diplomatic, commercial, and administrative relations is impossible. The ability to successfully conduct business negotiations, to draw up a business document competently and correctly, and much more has now become an integral part of the professional culture of any person: a manager, a leader at all levels, a referent, an employee. To achieve high performance in almost any professional activity, it is necessary to possess a certain set of information, knowledge, ideas about the rules and principles of business communication. “Business is the ability to talk to people,” say enterprising Americans.

Путевые дневники сибирских купцов конца XVIII — XIX в.: особенности, проблематика и информационный потенциал

The article characterizes the corpus of travel diaries created among the Siberian merchants in the late 18th–19th centuries, reveals the features, problems and information capabilities of this type of sources. Compiled both by the will of the travelers themselves, and by order of the authorities standing over them, often subsequently published, merchant diaries were originally intended for the reader, often a representative of the state administration, and aimed not just to describe the road, but to fix the difficulties of the way, natural obstacles, features of certain settlements, to give recommendations to the authorities and merchants. All this makes the travel records of merchants valuable sources on economic history, the history of international relations, ethnography. The surviving texts testify to the significant role played by merchants in the study and economic development of remote areas of the Russian Empire, the formation of a network of land and water communications in Russia, the development of international trade. Unlike men’s texts, which were oriented to the interlocutor from the very beginning, women’s travel notebooks and albums were characterized by a focus on the inner world of the author, a description of personal experiences, attention to the details of everyday life.

Social media use, mental health, and suicide-related outcomes in Russian women: A cross-sectional comparison between two age groups.

Women who belong to the age group "emerging adulthood" (18 to 29 years) are vulnerable to mental health issues and suicide-related outcomes. This study investigated potential predictors of suicide-related outcomes in females emerging adulthood and compared them to older women. Data of 2537 women from Russia (group "18 to 29 years": n = 1123; group "> 29 years": n = 1414) on lifetime suicide-related outcomes, (problematic) social media use, daily stress, depression and anxiety symptoms, and positive mental health were assessed via online cross-sectional surveys. The younger group spent significantly more time on social media use than the older group. It had significantly higher levels of daily stress, problematic social media use, depression and anxiety symptoms, and suicide-related outcomes. The older group showed significantly higher levels of positive mental health. Only in the younger group, problematic social media use significantly mediated the relationship between daily stress and suicide-related outcomes in a moderated mediation analysis. Positive mental health significantly moderated the association between problematic social media use and suicide-related outcomes. Specifically, the higher the positive mental health level, the less close the link between both variables. The current results reveal that young women in Russia could be at enhanced risk for daily stress, problematic social media use, and low levels of mental health. The interaction between these variables could foster suicide-related outcomes. Public governmental communication in Russia should call attention to potential negative impact of intensive social media use.

Государственная и частная почта: почтовый эпизод советско-германских отношений периода действия Брестского-Литовского мира 1918 г.

Mail and postage stamps are a single entity, maintaining such a connection even in times of serious socio-political upheavals. After the events of 1917, the new leadership of the postal and telegraph department was almost immediately concerned to stop the process of further destruction of postal and telegraph communications in Russia, which had begun in the previous period. Attempts were made to maintain the functioning of international postal communications by this time, although in the conditions of the actual state of war of Soviet Russia, primarily with Germany, this was seriously hampered. Only after the signing of the Brest Peace and its ratification on March 15, 1918, the international postal service began to revive. Nevertheless, in the difficult conditions of the initial period of the civil war, foreign nationals who were on the territory of Soviet Russia had to find alternative ways to send correspondence abroad to the state postal service. One of these methods was the creation of private mail. In the conditions of complex international relations in the spring - summer of 1918, the functions of private mail could be assumed by special structures that were created at foreign missions in Soviet Russia. One of these structures was the “German-Baltic Committee” in Petrograd, created at the German Consulate, opened after the signing of the Brest Treaty. Сommittee initiated the issue of a special stamp, which was first described in his memoirs by the Russian emigrant G. Shenets, and one of the most prominent representatives of Russian philately, K. Schmidt, conducted a study of its functioning. The circle of people who used this private mail was very limited. Letters and small packages were accepted, for the dispatch of which a fee of one ruble was charged, a stamp of the corresponding denomination was pasted by the committee's employees on all mailings and stamped with special stamps in German. These stamps were not sold to the public. From the Baltic provinces, special couriers brought back correspondence, which was again issued in the committee itself with the same stamps at the same tariff. Probably, the activity of this “private mail” turned out to be short-lived. The need for it, in fact, disappeared after the signing on August 8, 1918 of the agreement between Russia and Germany on postal, telegraph and railway communication, according to which all postal and telegraph relations between the two countries were regulated by the Convention on the Universal Postal Union and bilateral treaties and agreements concluded in this area between the Russian Empire and Germany, the effect of which were resumed according to the peace concluded in Brest-Litovsk. In general, the short-term activity of the German-Baltic Committee in the field of postal services, apparently, was more of a forced, extraordinary measure, although it fits well enough into the international situation associated with the period of the Brest Peace in relations between the RSFSR and Germany. On the other hand, this episode of international postal activity indicates that the leadership of Soviet Russia systematically followed the path of strengthening control over those areas of activity that ensured the monopoly right of the state to receive income from international activities.

Modernist Manifesto Journal and Its Readers (On the History of Aesthetic Communication in Russia)

Modernist Manifesto Journal and Its Readers (On the History of Aesthetic Communication in Russia)