The historical Great Vowel Shift, and its putative Present-Day English successor, the Vowel Shift Rule, represent everything that is problematic for Optimality Theory. Optimality Theorists have exercised considerable ingenuity in attempting to model these processes; but their analyses involve either the abandonment of ‘classical’ tenets of OT, such as constraint innateness and universality; or the introduction of new constraint types and theoretical machinery; or indeed both. I shall argue that, rather than formulating increasingly baroque machinery to deal with alternations of this kind, it would be preferable to accept that OT is suited to certain phonological phenomena but not others. Rather than seeing this as an inherent weakness in the model, we can perceive it as a strength, if we accept an essential distinction between prosody, the heartland of OT, and melody. External and independent evidence for the prosody-melody distinction comes from areas as diverse as language impairment, brain lateralisation, and the vocal communication of non-human primates; together, these point to an evolutionary disparity in the development of prosodic and segmental phonology, such that the former is suited to analysis via innate and universal constraints, while the latter is not.
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