Communicative Approach Research Articles

Communication Approaches to Contemporary Memory Infrastructure: Introducing Amending Our Pasts and Futures Special Issues

This essay introduces “Amending our Pasts and Future: Communication Approaches to Contemporary Memory Infrastructure” Special Issue. The essay begins with addressing the need to approach memory by identifying the infrastructure that produces it, especially investigating how the new media landscape enables and intertwines contemporary material and symbolic memory infrastructures. Following this rationale, the essay introduces the new readings by highlighting their approach and contribution. The articles included examine discourses on statues, media, popular culture, Black press, and digital productions, protests about Black history, race, indigenous people, women, and ethnic trauma in the country and around the world. The essay concludes with a reflection on memory scholarship and a call for methodological evaluation, awareness, and update to adapt to NLP and AI.

Helping adolescents and young adults (AYA) with cancer manage identity distress: Enhancing clinician-AYA patient communication to promote identity development

ObjectiveA cancer diagnosis during adolescence and young adulthood (AYA) disrupts AYAs’ identity formation, a critical task for healthy development, and contributes to psychological distress called identity distress. Clinical communication is central to promoting AYAs’ healthy identity development. We sought to identify aspects of clinician-diagnosed AYA communication that can promote AYAs’ identity development and potentially buffer them from distress. MethodsIn-depth, semi-structured interviews were conducted with two groups (AYA oncology clinicians and diagnosed AYAs). Transcripts were thematically analyzed to capture communication that clinicians and AYAs perceive promotes AYAs’ identity development and buffers related distress. ResultsFourteen diagnosed AYAs and 7 clinicians identified three clinician- or AYA-led communication approaches and associated strategies that they perceive can buffer identity distress and promote identity development: 1) clinicians’ using person-centered communication (e.g., empathic communication); 2) promoting AYAs’ control/self-management of care (e.g., not dictating AYAs’ behavior); and 3) prioritizing/seeing the person behind the patient (e.g., knowing the AYA as a person). Conclusion/practice implicationsBoth AYA oncology clinicians and diagnosed AYAs can communicate in ways that protect AYAs’ identity development and related psychological well-being. Findings can be implemented into targeted communication skills interventions to teach health-promoting behavior and augment AYAs’ psychosocial oncology care.

‘The Next Step is Ours’. The Mutiny of Yevgeny Prigozhin and the Wagner Group in the Perspective of Tactical Communication Approach

The article analyses the tactics of the rebellion of Russian oligarch Yevgeny Prigozhin and the Wagner Group of 23–24 June 2023. Referring to the concept of communicative tactics, the article argues for the thesis that Yevgeny Prigozhin’s rebellion was a strategy to provide a platform to express his expectations and negotiate with political power. This suggests viewing the rebellion as an act of communication and the rebels as rational actors. The article addresses the issue of tactics, rarely discussed in rebellion studies. The aim of the text is to answer the question of the mechanisms regulating the course of the revolt of J. Prigozhin and the Wagner Group militants. At a more detailed level, the article reconstructs the ways in which J. Prigozhin used two tactics characteristic of military mutinies treated as manifestations of tactical communication: making accusations public and formulating threats to use force.

Exploring Communication Approaches in Medication Consultations for Generation Z: a Cross-Sectional Descriptive Study of Two-Way and One-Way Methods

Exploring Communication Approaches in Medication Consultations for Generation Z: a Cross-Sectional Descriptive Study of Two-Way and One-Way Methods

Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility

Purpose: The aim of the study was to examine the Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study found that strategic marketing plays a crucial role in promoting environmental responsibility and Corporate Social Responsibility (CSR) within organizations. The studies reviewed highlight the effectiveness of various marketing initiatives, such as green marketing strategies, cause-related marketing campaigns, and integrated communication approaches, in fostering positive consumer perceptions, enhancing brand reputation, and driving sustainable business practices. By prioritizing credible and transparent communication about CSR initiatives, businesses can strengthen stakeholder relationships, build trust, and differentiate themselves in the marketplace. Unique Contribution to Theory, Practice and Policy: Stakeholder Theory, Relationship Marketing Theory & Diffusion of Innovation Theory may be used to anchor future studies on Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility. Integrated marketing communication (IMC) that incorporates sustainability messages across all touchpoints is essential for promoting environmental responsibility and CSR effectively. Organizations should ensure that their communication strategies are consistent, transparent, and aligned with their sustainability goals. By integrating sustainability messages into marketing campaigns, product packaging, corporate websites, and social media channels, businesses can reinforce their commitment to sustainability and build trust with consumers. Businesses should actively engage in advocacy efforts to promote supportive policy frameworks that incentivize and reward sustainable practices. By collaborating with policymakers, industry associations, and non-governmental organizations, organizations can influence the development of policies that facilitate the transition towards a more sustainable economy.

Comparative Analysis of Government Communication Strategies in Environmental Law Enforcement: A Case Study of Indonesia (DKI Jakarta) and Singapore

This study explores the communication strategies of Indonesia and Singapore in enforcing environmental law, particularly in the context of the Awyu and Moi tribes' refusal to give up their customary forests for palm oil plantations. Using a descriptive-comparative qualitative method, it highlights the differences in the two countries' environmental legal frameworks and communication approaches. With a low Environmental Performance Index (EPI) rating, Indonesia struggles with bureaucratic challenges in implementing its environmental laws, based on the 1945 Constitution and the 2009 Law on Environmental Protection and Management (UUPPLH). In contrast, Singapore ranked fourth globally for environmental quality, uses a common law system and specific legislation, such as the Environmental Protection and Management Act, with specialized regulatory agencies ensuring effective law enforcement and communication. Based on the WHO Strategic Communications Framework, the analysis reveals that Indonesia faces infrastructure and internet access issues and a lack of coordination between community initiatives and the central government. Conversely, Singapore effectively uses technology and media to spread environmental information, supported by well-structured community programs and strong government support. The study emphasizes the crucial role of strategic communication in enforcing environmental law and the need for Indonesia to streamline its law enforcement and improve its communication strategies for better environmental protection.

A deep learning based broadcast approach for image semantic communication over fading channels

A deep learning based broadcast approach for image semantic communication over fading channels

HELP PHARMACEUTICAL INDUSTRY TO BUILD MEANINGFUL PERSONALIZED HEALTHCARE PROFESSIONAL EXPERIENCE

Unlike the consumer industry, biopharma, medical technology, and wellness companies have struggled to build meaningful, personalized patient and healthcare professional (HCP) experiences. The increase in drug launches and growing competition across therapy areas has made it challenging for brands and organizations to stand out from the crowd, whether for new molecules vs. legacy brands in an established treatment area and their generic counter-parts or for new molecules in a rare disease where trust is not yet earned. The customers’ needs and preferences are changing at lightning speed. The hierarchy of engagement has transformed, disrupting the dynamic between patients and healthcare professionals. Studies (1, 2) show that drug marketers too often turn various aspects of their product profile into signals – and may inadvertently “reinforce the habitual behavior the marketer is trying to change”. We encourage pharmaceutical companies to use a “data-driven approach to uncover new opportunities for growth” and improvement, and we’re committed to delivering results that make a difference for the patient, HCPs and for the system (value-based healthcare approach). Applying the Brand Leadership Circle, a new strategic tool, will help understand the patients’ journey and other stakeholders’ needs to implement successful approaches in marketing, communications and services using systematic research methods and techniques.

Community Behavior and Outreach Communication in Covid-19 Pandemic

Objectives: This study aims to examine the approach and development of extension communication in accelerating community behavior in breaking the chain of Covid-19. The main focus in this research is the lack of implementation of counseling communication in people's behavior amid the Covid-19 pandemic. Extension communication as an approach is an effort to increase motivation, awareness, and empowerment of the quality of human resources (people centered development). Methods: This study used a qualitative research approach to analyze in depth the content of sources of information regarding counseling activities and community behavior in the transmission of Covid-19. The primary data collected was obtained through observation and in-depth interviews (depht interviews) with 106 informants in 90 villages in 18 districts/cities of South Sulawesi. Meanwhile, secondary data was obtained by searching documents at the Covid-19 service post in South Sulawesi Province. Results: This research study shows that people's behavior in the midst of the Covid-19 pandemic can be known from their knowledge about Covid-19. Some are still unfamiliar with the dangers and threats of Covid-19 and are very worried about this situation. Many have experienced termination of employment (PHK) and find it difficult to make a living economically as well as the many horrendous news about the disease so that they are afraid to go anywhere and their work automatically stops Conclusions: Community behavior is disciplined in maintaining cleanliness and health during the Covid-19 pandemic, but they are still worried and anxious and lack interaction during the Covid-19 pandemic. Government education and motivation through counseling communications to the community to change behavior is well respected by the community.

ONLINE TEACHING IN ARCHITECTURAL EDUCATION: A BOON OR BANE?

The rapid advancement of technology has led to a paradigm shift in the field of education, and architectural education is no exception. The advent of online teaching methods has opened new possibilities and challenges for both educators and students. The integration of online teaching methods in architectural education has sparked considerable debate. This study examines the advantages and drawbacks of online learning, drawing insights from both faculty and student perspectives. Through a comparative analysis of the response from faculty and student survey from various architecture colleges in India, this paper aims to shed light on the key factors that determine the feasibility of online teaching in architectural education. Through comparative analysis, authors explore the impact of virtual classrooms on teaching standards, student engagement, and overall learning outcomes. These findings shed light on the following key aspects: Flexibility and Adaptability, Effective Communication, Assessment Strategies, Technological Challenges, and hybrid approach.

LPPOM MUI North Sumatra Public Relations Communication Strategy in Socializing Halal Certification to Medan City MSME

This research aims to explore the communication strategies implemented by Public Relations of LPPOM MUI North Sumatra in socializing halal certification to MSME in Medan City. This study also aims to assess the level of effectiveness of this communication strategy. In the context of processing halal certification, which has significant relevance to products circulating in the Medan City community, a strategic communication approach was taken by LPPOM MUI North Sumatra to MSME traders in this region. This research uses a qualitative approach with the Grounded Research method, which allows researchers to conduct in-depth interviews with key sources. The research sources consisted of the Head of Public Relations of LPPOM MUI North Sumatra and three MSME traders operating on Jl. Tuasan, Medan City. The research results show that North Sumatra LPPOM MUI Public Relations uses various media such as print media, online media and social media in its communication strategy. However, the level of MSME product registration to LPPOM MUI North Sumatra shows a decline every year, with no registration in the 2022-2024 period. These findings indicate that the communication strategy implemented by the Public Relations of LPPOM MUI North Sumatra has not been effective in increasing awareness about halal certification among MSME traders, especially on Jl. Tuasan, Medan Tembung District. The implication is that MSME traders do not understand the process of processing halal certification both online and offline.

Environmental Wisdom Reflected in Uluan Pantun from a Symbolic Interactionism Perspective

Traditional oral literature has long served to preserve and pass down cultural values and wisdom. In the Uluan society of South Sumatra, pantun, a traditional Malay poetic form, plays a central role in communicating messages related to societal norms and environmental stewardship. This study explores the environmental wisdom embedded in Uluan pantun, using a symbolic interactionism perspective to examine how these oral traditions convey ecological messages. The research employs a qualitative methodology with an ethnographic communication approach. Data were collected through documentation of ancient pantun texts, in-depth interviews with cultural practitioners and local community members, participatory observation in key Uluan regions, and focus group discussions (FGD) to provide a comprehensive view of how pantun is actualized in contemporary environmental conservation efforts. The results show that pantun is an important medium for conveying explicit and implicit messages about the natural environment, reflecting the community’s deep connection with nature. However, modern challenges such as deforestation and land degradation have threatened the sustainability of these traditions. The novelty of this research lies in its examination of pantun as an instrument for ecological communication, an area that has received little attention in previous studies. The findings imply that revitalizing the ecological messages within pantun could significantly promote environmental awareness and community-driven conservation in Uluan society today.

Interpersonal communication approach in addressing TB stigma in Bandung City

Background: Tuberculosis (TB) patients face medical challenges and stigmatization from their surroundings. The Terjang Foundation is actively working to combat societal stigma towards TB patients. Purpose: This research analyzes the Terjang Foundation’s interpersonal communication approach to combating stigma towards TB patients. By understanding and assessing the communication methods employed by the foundation, the study aims to contribute to developing effective strategies for reducing the negative stigma associated with TB. Methods: This research utilizes a qualitative research method with a case study approach. In-depth interviews, field observations, and literature reviews are conducted to gather relevant data and insights. Results: The results of this study indicate that the Terjang Foundation employs five positive attitudes in their interpersonal communication approach to combat stigma towards TB patients: openness, empathy, positivity, equality, and supportiveness. These attitudes contribute to fostering an environment that challenges the negative stigma associated with TB. Continuous and frequent communication is crucial in combating stigma, promoting understanding and empathy, and disseminating accurate information. Empathy and equality emerge as prominent positive attitudes consistently demonstrated in communication. Conclusion: The study concludes that maintaining an ongoing and frequent communication process is essential for combating stigma in interpersonal communication efforts. Implications: The research findings have both practical and theoretical implications. Practically, the study emphasizes the importance of adopting positive attitudes, such as empathy and equality, in interpersonal communication strategies to reduce stigma towards TB patients. These insights can guide organizations, healthcare providers, and policymakers in developing effective communication campaigns and interventions to combat stigma related to TB and other diseases.

Fostering Mitigation Awareness in Disaster Communication: A Study of KPH Brang Beh, Sumbawa Regency

This study aims to explore the role of the Forest Management Unit Brang Beh in managing natural resources within its jurisdiction, and to identify challenges in community awareness and readiness regarding disaster risk mitigation. Utilizing a qualitative research approach with a case study method, this study reveals a significant gap in public understanding of disaster risks and mitigation strategies, primarily influenced by insufficient communication and dissemination of adequate information. Research findings indicate that effective communication plays a crucial role in enhancing public awareness and participation in disaster risk mitigation. Communication challenges, such as limited access to official information platforms and inadequate disaster mitigation education, underscore the importance of adopting a more strategic and inclusive communication approach by KPH Brang Beh.

APPLICATION LOVE LANGUAGE: WORDS OF AFFIRMATION IN FRIENDSHIP RELATION

There are forms of communication in establishing a friendly relationship. Friendship is one of the sources of support in living everyday life. Love language and interpersonal communication have a close relationship in the context of understanding and strengthening relationships between individuals. The language of love is often articulated with expressions of fondness, love and affection. One of the love languages is words of affirmation which are affirmative words given to friends. This research aims to find out how the form of application of words of affirmation in the scope of friendship and find out the development of friendship relationships, especially in words of affirmation. This research uses descriptive qualitative methods through observation, interview and documentation data collection techniques. Researchers used the interpersonal communication approach by DeVito with 7 indicators (openness, empathy, positiveness, immideacy, interaction management, expressiveness, orientation to others). The results of this research analysis found that the use of positive and supportive communication can strengthen the emotional bond between couples. This shows that the use of impressive words, appreciation, and support is an important foundation in strengthening the emotional bond between relations.

ENHANCING GOVERNMENT’S SPBE CHANGE MANAGEMENT UTILIZING STRATEGIC COMMUNICATION

This research delves into examining the significance of strategic communication in bolstering change management within the framework of Sistem Pemerintahan Berbasis Elektronik (SPBE) in Indonesia. Through the utilization of qualitative research methodologies, encompassing descriptive analysis and an exhaustive review of existing literature, the study seeks to pinpoint the pivotal factors that influence the effectiveness of SPBE endeavors. The results highlight that well-structured communication tactics, dedication from leadership, and active involvement of employees are crucial in mitigating resistance and harmonizing organizational aims with SPBE objectives. Moreover, the amalgamation of established change management models, such as ITIL v4 and ISO/IEC 20000, with SPBE directives, markedly enhances the efficiency of digital transformation projects. Additionally, the study recognizes prevalent obstacles, like insufficient infrastructure and disjointed coordination, and recommends the implementation of continual enhancements and flexible strategies to tackle these challenges. Lastly, the research puts forth suggestions for formulating specific SPBE change management protocols and advocates for further investigations into the effects of diverse communication approaches in different governmental settings.

Qanun and Syariah Tourism in the Approach of Communication in Central Aceh

Qanun and Syariah Tourism in the Approach of Communication in Central Aceh

Marketing Communication Strategy in Peer-to-Peer Lending for Indodana Online Loan Services to Appeal to Millennial Customers

The impact of the internet on financial technology, or fintech, is evident in the marketing of various goods, particularly online loans through peer-to-peer lending platforms. Indodana, by leveraging advancements in information technology, has actively developed a marketing communication strategy to appeal to the millennial generation. This research employs qualitative methods to evaluate the marketing communication strategy applied to Indodana's online loan products, focusing on how the company develops and implements this strategy to attract millennial customers. Information was collected through interviews, observations, literature reviews, and online searches involving informants, including members of the marketing team, online loan clients, and potential customers. Utilizing a seven-stage marketing communication approach, encompassing goal setting, objective establishment, message content creation, media selection, development of the promotional mix, budgeting, and evaluation, the study found that Indodana's marketing communication strategy is highly advantageous. The use of innovative information technology and online media channels effectively attracts customers and potential clients with clear and appealing content. Furthermore, addressing the uneven access to information technology is crucial to ensuring the continued accessibility of offline services.

Public Relations and LGBTQ+ Equality Issues: Supporting the Rights and Representation of the LGBTQ+ Community in Media and Society

The function of Public Relations is very important in shaping public opinion, especially regarding sensitive issues such as LGBTQ+ equality. Since the representation and rights of the LGBTQ+ community are often still limited and biased in the media and society, it is important to examine further how public Relations can support advocacy for these communities. This study aims to investigate Public Relations strategies and actions that support LGBTQ+ equality and assess how effective they are in increasing the positive image of the LGBTQ+ community in the media and general public. This research focuses on identifying Public Relations actions that assist in accepting and respecting LGBTQ+ rights. The research methods used are quantitative and qualitative. This method was chosen for data collection and analysis involving interviews, media content analysis related to the LGBTQ+ equality campaign, and surveys regarding public perceptions of the campaign. The results of this research show that inclusive and educational communication strategies from Public Relations can increase awareness and support for LGBTQ+ issues. Campaigns that highlight personal stories, collaborations with influencers, and advocacy activities are effective in creating a more inclusive and empathetic dialogue in society. This research concludes that Public Relations plays a crucial role in supporting LGBTQ+ equality through effective and inclusive communication approaches. Strong collaboration between Public Relations practitioners, the media, and the LGBTQ+ community is needed to expand LGBTQ+ representation and rights. Public Relations serves as an important intermediary to promote better understanding and social acceptance of the LGBTQ+ community

Prospects of Interdisciplinary Research into the Problem of Resource Mobilization of Academic Staff

Introduction. Mobilization of the resource potential of academic staff is a key task of university management. The development of management approaches to its solution should be preceded by a comprehensive study of both the academic staff resources and management practices. The possibilities of research are provided by an interdisciplinary theoretical and methodological framework. The purpose of the article is to substantiate the possibilities of developing interdisciplinary foundations for the study of the mobilization of the academic staff resource potential and the prospects for empirical study. Materials and Methods. The theoretico-methodological nature of the article required the use of methods for generalizing and systematizing the provisions of interdisciplinary and disciplinary approaches and theories that have been developed by social and humanitarian science. The main directions for the exploration of the problem of academic staff resource potential in modern socio-humanitarian knowledge have been identified through the method of systematic analysis of literature. Results. The main result of the research is the substantiation of the theoretical and methodological framework for an interdisciplinary study of the mobilization of the academic staff resources. This justification is based on the “revision” of theoretical and methodological provisions of theories of education. The basic interdisciplinary theories are the theories of adult continuing education, professional development and education, non-cognitive human capital, social networks, scientific and educational knowledge. Community-based, resource-based, institutional, normative, and communicative approaches are in demand. The provisions of these theories and approaches are adapted to the subject of the study. An important result of the research is the substantiation of the interdisciplinary synthesis in the practices of university management. Discussion and Conclusion. The prospects for using the interdisciplinary framework in an empirical study dealing with evaluation and activation of academic staff resources are shown. The practical significance of the results lies in the development of a model of mobilization management of the academic staff resources.