Adolescents are currently exposed to media for over 8.5 hours per day when accounting for multitasking. Exposure to smoking-related media messages is now known to be independently associated with adolescent smoking initiation. However, little is known regarding the relationship between media exposure and marijuana and alcohol use. This is an important omission in the literature, as marijuana is the most common illicit drug used by children and adolescents in the United States and alcohol is the leading cause of death among adolescents. In January of 2005 we surveyed all students at a large suburban high school regarding exposure to a variety of entertainment media and marijuana and alcohol use. The study was approved by the university Institutional Review Board and the school superintendent. We also assessed essential covariates, including age, race/ethnicity, gender, parental education, authoritative parenting, depression, self-esteem, rebellious behavior, sensation seeking, stress level, and school achievement. We used logistic regression to determine which exposures were independently associated with use of each substance. The mean age of the 1,211 respondents was 15.9 years, about half (48%; N = 572) were male, and 92% (N = 1092) were white. Of the sample, 27% reported smoking marijuana and 60% reported using alcohol. They reported exposure to 8.6 hours of media daily, with greatest exposure to music (2.6 hours), television (2.3 hours), and internet (2.3 hours). Nearly all of the measured covariates were significantly related to use of both marijuana and alcohol. In the fully-adjusted models, music exposure retained a significant dose-response relationship with ever using marijuana. Compared with adolescents with less than an hour of music use per day, those with 3-4 hours of daily music use (OR = 1.90, 95% CI: 1.01, 3.56) and over 4 hours of daily music use (OR = 2.70, 95% CI: 1.57, 4.63) were significantly more likely to have ever used marijuana. Movie exposure was related to alcohol but not marijuana, however. Compared with those exposed to <2 movies in the past 2 weeks, those watching 2-4 movies (OR= 1.65, 95% CI: 1.13, 2.42), 4-6 movies (OR = 2.00, 95% CI: 1.30, 3.07), and >6 movies (OR = 1.87, 95% CI: 1.20, 2.90) were all more likely to have used alcohol. Our findings suggest independent associations between marijuana and alcohol use and media exposure. In particular, music exposure is associated with marijuana use while movie exposure is related to alcohol use. Factors mediating these relationships may include the contexts in which substances of abuse are presented within different media and the social and environmental contexts in which adolescents experience media.
Read full abstract