Common Communication Strategies Research Articles

CSR communications strategies through social media and influence on e-reputation

Purpose– Publics are becoming responsible customers that urge firms to improve society. By using social media, corporate social responsibility (CSR) actions could influence organization’s commitment and e-reputation. The purpose of this paper is to look at the influence on e-reputation of communication strategies (i.e. corporate ability and CSR) on social media.Design/methodology/approach– Four international companies (Danone, Renault, Orange and BNP Paribas) were studied and a content analysis was performed: Leximancer for the social media content (between 25 and 50 pages for each company) on a six-month period; and Social Mention for the measurement of e-reputation.Findings– Results show that there is a link between CSR communication strategies and e-reputation. More precisely, by using a corporate ability strategy (focus on product quality or innovation R & D), a company can increase its e-reputation better than on a common CSR communication strategy.Research limitations/implications– This study is based on only four companies (from four different industries) and would profit from a larger base for analysis. Second, the content the authors analyzed was generated by the company on their own social media.Originality/value– This exploratory study is one of the first to look at the influence of CSR communication strategies on e-reputation and tries to see how companies’ action on social media can change the way they are perceived by their customers. It completes the current literature by defining how CSR communications strategies should be declined for in order to influence customers.

Comparative Analysis of Terrorists’ Communication Strategies

There is a wide-spread approach in a research literature to regard terrorism as a communicative process. From this point of view, the author offers a comparative analysis of the three most common communication strategies of terrorist groups, including transforming the role of the mass media, the Internet and a combined approach. The author also argues that a particular communication strategy determines a structure of a terrorist organization.

Iranian EFL Learners’ Perception and Performance of Communication Strategies in Different Mediums of Communication

Although language learners spend years developing their competences, they sometimes experience the frustration of not being able to communicate. They have problems in communication mostly due to their insufficient knowledge, but they rely on their ability to communicate within restrictions, using common communication strategies. This descriptive study was set to find out learners’ attitudes towards communication strategies and examined areas they vary by medium (oral and written performances), and compared them with their performances. To this end, 100 EFL learners, majoring in English, were selected and asked to fill out a 24 item questionnaire, developed based on Dornyei’s taxonomy eliciting their attitudes towards the use of communication strategies in their oral and written performances; later on 60 EFL learners’ oral and written performances were analyzed and compared to perceptions. Descriptive statistics showed that the learners’ perceptions and performances of communication strategies vary by medium, and some strategies are, generally, used more frequently than others. Moreover, it was revealed that in some cases learners’ perceptions and performance are in line with each other, while in some others they are distinct.

Flexible knowledge repertoires: communication by leaders in trauma teams

BackgroundIn emergency situations, it is important for the trauma team to efficiently communicate their observations and assessments. One common communication strategy is “closed-loop communication”, which can be described as a transmission model in which feedback is of great importance. The role of the leader is to create a shared goal in order to achieve consensus in the work for the safety of the patient. The purpose of this study was to analyze how formal leaders communicate knowledge, create consensus, and position themselves in relation to others in the team.MethodsSixteen trauma teams were audio- and video-recorded during high fidelity training in an emergency department. Each team consisted of six members: one surgeon or emergency physician (the designated team leader), one anaesthesiologist, one nurse anaesthetist, one enrolled nurse from the theatre ward, one registered nurse and one enrolled nurse from the emergency department (ED). The communication was transcribed and analyzed, inspired by discourse psychology and Strauss’ concept of “negotiated order”. The data were organized and coded in NVivo 9.ResultsThe findings suggest that leaders use coercive, educational, discussing and negotiating strategies to work things through. The leaders in this study used different repertoires to convey their knowledge to the team, in order to create a common goal of the priorities of the work. Changes in repertoires were dependent on the urgency of the situation and the interaction between team members. When using these repertoires, the leaders positioned themselves in different ways, either on an authoritarian or a more egalitarian level.ConclusionThis study indicates that communication in trauma teams is complex and consists of more than just transferring messages quickly. It also concerns what the leaders express, and even more importantly, how they speak to and involve other team members.

Development of an Observer Rating Scale for Caregiver Communication in Persons with Alzheimer's Disease

There have been few reported studies of communication between spouses with Alzheimer's disease (AD) and related dementia. An observer rating scale for verbal and nonverbal behavior, Verbal-Nonverbal Interaction Scale for Caregivers (VNVIS-CG), was developed to study caregiver communication in couples affected by AD. Preliminary psychometric testing showed that the VNVIS-CG evidenced good reliability and validity. Researchers observed both common caregiver communication strategies and novel strategies that have not been reported in the literature. In future studies, researchers can examine the relationship between caregiver communication and indicators of mental health. Everyday conversations provide fertile ground for nurses to influence family relationships. Nurses can teach caregivers to use strategies that promote engagement and avoid those that discourage participation.

Japanese Foreigner Talk as a Common Communication Strategy

Japanese Foreigner Talk as a Common Communication Strategy

Let’s work together

This paper will outline the very successful initiatives to define common communication strategies amongst the world’s high energy physics laboratories. These initiatives have been extremely successful in changing the communication practices of a worldwide community of high energy physics labs and these practices are now expanding to the community of synchrotron radiation laboratories. The payback has been extremely encouraging, with a much higher regard for the importance of communication in senior management and, perhaps coincidentally, major increases in funding of physical sciences in the United States and other countries

Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory

Rising levels of advertising competition have made it increasingly difficult to attract and hold consumers' attention and to establish strong memory traces for the advertised brand. A common communication strategy to break through this competitive clutter is to increase ad originality. However, ad originality may have detrimental effects when consumers pay more attention to the ad at the expense of the advertised brand. Moreover, the positive effects of originality may quickly wane when the ad becomes familiar. Surprisingly, no research to date has examined such brand attention and memory effects of ad originality and familiarity. The current study aims to fill this void. We use a stochastic model of the influence that ad originality and familiarity have on consumers' eye fixations to the key elements of advertisements—brand, text, and pictorial—and how the information extracted during eye fixations promotes memory for the advertised brand. The model explicitly accounts for heterogeneity due to consumers and advertisements. Infrared eye tracking was applied to collect eye fixation data from 119 consumers who paged through two general-audience magazines containing 58 full-page advertisements. Memory for the advertised brands was assessed with an indirect memory task. The model was estimated using Markov Chain Monte Carlo (MCMC) methods. In support of our hypotheses, original advertisements drew more attention to the advertised brand. More importantly however, advertisements that were both original and familiar attracted the largest amount of attention to the advertised brand, which improved subsequent brand memory. In addition, original and familiar ads were found to promote brand memory directly. Implications of these findings for communication and media planning strategy are discussed.

Parallel programming using visual patterns

Parallel programming is significantly more complex than sequential programming because the programmer has the additional tasks of both specifying processes, and their communication and synchronization requirements. In this paper we propose a visual environment in which a non-expert in parallel programming can concentrate on the sequential aspects of a parallel program and specify its communication and synchronization using visual tools. The visual environment provides, as patterns, encapsulations of common communication and synchronization strategies. In addition, an expert parallel programmer can add new patterns to the repository either by defining it completely, or by extending the existing patterns in the repository.

Competence and job stress in general practitioners

A collaborative patient-pharmacist interaction is fundamental to greater patient satisfaction with pharmacy care and improved medication adherence. Effective pharmacist-patient communication occurs when both pharmacist and patient are able to successfully attend to not only the typical tasks and goals of the interaction but also basic face needs that underlie all social interaction; autonomy, competence or esteem, and fellowship. Addressing face needs occurs through conventional and strategic communication strategies that respond to the emerging needs throughout an interaction. Pharmacist-patient interactions are not just about transfer of information and medications. Both parties assess the situation, the others' intentions within the context of their own goals and this influences how they choose to act throughout the interaction. Face-work Theory provides a framework to understand these interaction processes in pharmacist-patient communication.The aim of this study was to determine face needs, threats and the strategic communication strategies used to address these within community pharmacist-patient interactions.This exploratory descriptive study drew upon principles of ethology to first describe naturally occurring behaviour and then to interpret this behaviour within the context of Face-work theory. Twenty-five audio-recorded community pharmacist-patient interactions were collected and analyzed. The average length of these interactions was 3:67 min with a range of 0.39 s–9:35 min.Multiple face needs for both pharmacist and patient were evident in most interactions. Autonomy, competence and fellowship face needs were negotiated in the following contexts: participative relationships, concordant role expectations, sensitive topics, and negotiating expertise and knowledge. Competence face needs for both parties were the most dominant need found in negotiating role expectations. The most common communication strategies used to support face were solidarity based strategies while indirect and depersonalized questions were commonly employed to mitigate face threat.Face-work Theory is a novel approach to understand processes and outcomes of patient-pharmacist interactions in community pharmacies. Linking speech acts with face needs and threats may help to elucidate how pharmacist-patient interactions achieve both task oriented and interpersonal goals.