Goods with geographical indication are an important component of the world economy, they have an impact on social and cultural development, help to preserve natural and cultural resources of the regions, therefore their investigation is relevant. The purpose of the study is to compare the systems of goods with geographical indications in the EU and Ukraine, to determine the dynamics of formation and advantages of this system functioning in Ukraine. An analysis of the literature on geographical indications in various fields is carried out; the regulatory framework that regulates geographical indications in specific countries and regions; the effectiveness of legal mechanisms for geographical indications protection, economic consequences of using geographical indication for regional markets is examined. It was proved that geographical indication introduction has advantages: it allows to determine the place of commodity production, to ensure its quality and uniqueness; contributes to the development and support of local economies, traditional industries; protects and supports traditional methods of production, recipes and other aspects of cultural heritage related to a certain region; provides consumers with an additional level of trust in the product. These aspects contribute to the development of international trade, create conditions for fair competition, promote innovation and protect the interests of producers and consumers. Studies show that producers with geographical indications can experience a positive impact on their markets due to the increased value of their goods. It is noted that geographical indication introduction can contribute to preserving and supporting traditional methods of production and cultural heritage. Analysis of registration practice and protection of geographical indications in different countries allows to identify shortcomings and opportunities for improving legislation and processes. Research indicates that consumers find the products with geographical indications more attractive and trust them because of associations with a specific region. Studying the international aspect of geographical indication allows you to understand how the use of this tool affects international trade and economic relations. The research results contribute to the development of recommendations for policies, improvement of the practice of geographical indications registration and protection, as well as to the expansion of understanding the importance of this tool for the development of various industries and regions