Commercial Trends Research Articles

Cultural Governmentality and the Momentum of Religious Rituals in Taiwan: A Religio-Cultural Evolution of Popular Religion

Taiwanese popular religion has encountered significant challenges due to the sweeping social changes accompanying the modernization of Taiwanese society. This paper seeks to uncover the distinct dynamics at play, focusing on the transformation of procession troupes, which are an essential part of important religious events known as divine processions: a common collective ritual among local worship communities in Taiwan. Two pivotal external forces have surfaced, providing traditional procession troupes with opportunities for revitalization amidst what had been waning relevance. The first is the narrative of cultural heritage advanced by the public sector, and the second is the commercialization trend of the troupe market. The interplay of ‘cultural coding’ and ‘commercial coding’ has emerged as a key factor in maintaining the relevance and operations of traditional procession troupes in contemporary times. The analysis in this paper reveals that the modern evolution of popular religion is grounded not in its religious core but rather in the cultural significance of its rituals amidst the broader process of ‘culturalization of religion’.

From Promise to Practice: Recent Growth in 30 Years of Tissue Engineering Commercialization.

This perspective, marking the 30th anniversary of the Tissue Engineering journal, discusses the exciting trends in the global commercialization of tissue engineering technology. Within a historical context, we present an evolution of challenges and a discussion of the last 5 years of global commercial successes and emerging market trends, highlighting the continued expansion of the field in the northeastern United States. This leads to an overview of the last 5 years' progress in clinical trials for tissue engineered therapeutics, including an analysis of trends in success and failure. Finally, we provide a broad overview of preclinical research and a perspective on where the state-of-the-art lies on the horizon.

Phenomenological exploration of young adults’ recreational cannabis use experiences and associated leisure meanings

Societal normalization and decriminalization of cannabis use challenge its traditional characterizations as deviant leisure. This study investigated cannabis users’ understandings of their consumption in/as leisure by utilizing hermeneutic phenomenology based on 16 in-depth interviews with young adults living in the U.S. states with legalized recreational cannabis. Findings suggest that young adults view recreational cannabis use as leisure due to the related state of mind (e.g., experiencing flow, relaxation, meditative state), consumption time patterns (e.g., reserving use as a reward for free, post-obligations time), leisure activity characteristics (e.g., an intrinsic act of getting high, accompanying other leisure pursuits), and pleasure associated with use (e.g., enjoyment, humor, social facilitator, sensory enhancement). This study contributes novel insights regarding normative leisure meanings associated with cannabis, which can be leveraged strategically in public health and drug education efforts. These findings are timely during the societal transition from criminalization to normalization and commercialization trends concerning cannabis.

The "Datafication" of Fan Culture in the New Media Environment

In the context of new media, fan culture exhibits significant characteristics of datafication. Fan activities, behaviors, preferences, and interactions are transformed into quantifiable and analyzable digital data. This includes various forms of user-generated content, engagement metrics, and the digital footprint of fan communities. Behind this data lies valuable information that can help people better understand and analyze fan culture. However, attention should be given to the trend of excessive commercialization and profit-driven motives. This paper proposes an in-depth exploration and reflection on the impact of the datafication of fan culture and idol data in the new media environment, on individuals, society, and the economy. Therefore, it is necessary to not only pursue datafication but also pay attention to the problems it may bring, such as excessive competition and commercialization. At the same time, it is important for the public to value the diversity and individual needs of fan communities, to uphold respect for the authenticity and purity of fan culture, and to establish interactions between idols and fans based on respect and sincerity. It is necessary to moderately regulate the datafication of fan culture and avoid the negative impact of commercial interests on the healthy development of fan communities.

Adoption Of E-Commerce In Small And Medium-Sized Enterprises In Bogor District

In recent years, e-commerce has emerged as one of the most rapidly expanding commercial trends. This trend is propelled by the growing prevalence of internet access and the widespread adoption of smartphones in society. Small and medium-sized enterprises (SMEs) play a significant role in the Indonesian economy. The transformation of SMEs must continue to be strengthened through optimizing the use of digital technology so that it can attract benefits for marketing activities and product sales. digital marketing is the most chosen area to start. The challenge is that as many as 30.9% of SMEs still experience difficulties in digital adoption. The objective of this study is to examine the determinants that impact the implementation of electronic commerce by small and medium-sized enterprises in Bogor Regency. This study used an online survey methodology, with a sample size of 170 small and medium-sized enterprises (SMEs) located in Bogor Regency. Data processing was conducted utilizing spreadsheet apps and SmartPLS. The findings indicated that perceived utility, external influences, and attitude towards adopting e-commerce are influential and statistically significant factors in promoting e-commerce adoption. Regarding the perceived ease of use, the attitude towards adopting e-commerce is not influenced by technical readiness and organizational readiness. This research has several implications for small and medium-sized enterprises (SMEs), government entities, and e-commerce administrators. This research demonstrates the imperative for SMEs to enhance their knowledge and skills in utilizing e-commerce, while also enhancing their organizational governance and receptiveness to change, particularly at the top management level. The government requires consistency in offering support to small and medium enterprises (SMEs) in their use of e-commerce, including training, financial aid, and innovation.

Advances in microbial astaxanthin production.

This work explores astaxanthin (AXT), a valuable xanthophyll ketocarotenoid pigment with significant health benefits and diverse applications across various industries. It discusses the prevalence of synthetic AXT, and the development of natural-based alternatives derived from microorganisms such as microalgae, bacteria, and yeast. The chapter examines the potential of microbial AXT production, highlighting the advantages and challenges associated with natural AXT. Key microorganisms like Haematococcus pluvialis, Paracoccus carotinifaciens, and Phaffia rhodozyma are emphasized for their role in commercially producing this valuable ketocarotenoid. The narrative covers the complexities and opportunities in microbial AXT production, from cell structure implications to downstream processing strategies. Additionally, the chapter addresses current applications, commercialization trends, and market dynamics of natural microbial AXT, emphasizing the importance of cost-effective production, regulatory compliance, and technological advancements to reduce the market cost of the final product. As demand for natural microbial-based AXT rises, this chapter envisions a future where research, innovation, and collaboration drive sustainable and competitive microbial AXT production, fostering growth in this dynamic market.

Trends in Hybrid Cultured Meat Manufacturing Technology to Improve Sensory Characteristics.

The projected growth of global meat production over the next decade is attributed to rising income levels and population expansion. One potentially more pragmatic approach to mitigating the adverse externalities associated with meat production involves implementing alterations to the production process, such as transitioning to cultured meat, hybrid cultured meat, and meat alternatives. Cultured meat (CM) is derived from animal stem cells and undergoes a growth and division process that closely resembles the natural in vivo cellular development. CM is emerging as a widely embraced substitute for traditional protein sources, with the potential to alleviate the future strain on animal-derived meat production. To date, the primary emphasis of cultured meat research and production has predominantly been around the ecological advantages and ethical considerations pertaining to animal welfare. However, there exists substantial study potential in exploring consumer preferences with respect to the texture, color, cuts, and sustainable methodologies associated with cultured meat. The potential augmentation of cultured meat's acceptance could be facilitated through the advancement of a wider range of cuts to mimic real muscle fibers. This review examines the prospective commercial trends of hybrid cultured meat. Subsequently, the present state of research pertaining to the advancement of scaffolding, coloration, and muscle fiber development in hybrid cultured meat, encompassing plant-based alternatives designed to emulate authentic meat, has been deliberated. However, this discussion highlights the obstacles that have arisen in current procedures and proposes future research directions for the development of sustainable cultured meat and meat alternatives, such as plant-based meat production.

Unraveling the dynamics and identifying the “superstars” of R&D alliances in IUR collaboration: a two-mode network analysis in China

The collaborations between industry, university, and research institutes have become more relevant with the trend of knowledge commercialization, while whether there exists a “superstar” in R&D alliance networks, who played a key role in the diffusion and transfer of technology and knowledge, remains unexplored. Based on R&D activities information of joint patents in China, this study applied two-mode network analysis to understand the R&D alliance network of the industry-university-research institute (IUR) collaboration. Three types of networks, collaboration networks, knowledge networks, and inter-organizational technology networks among IUR are developed, and their evolution process is analyzed at different levels, including overall structure, individual characteristics, and temporal evolution among IUR. The results show that no permanent superstar is being the dominant position. Distinct modes have been emerging in different periods: in the formation period, the mode is U-R, I-U, U, R, I; in the growth period, the mode is I-R, I-U, I-U-R; in the mature period, the mode is I-U-R. In addition, different technology classes were aggregated in different periods. This paper attempts to provide countermeasures and recommendations for enterprises, universities, and research institutions to enable the success of their collaborations.

Effects of dual job practices on professionalism amongst doctors - A critical literature review

Abstract
 Background
 Professionalism in medicine is a trust based social contract between professionals and public wherein professionals are expected to subordinate all their interests to the larger interests of patients and public. Recent commercialization trends have eroded ethical as well as scientific underpinnings of this sacred profession. This situation calls for immediate and planned resuscitative measures to reverse it. Healthcare professionals particularly dual jobs holding doctors themselves are the key persons in this regards.
 Objective
 To systematically examine literature on perceptions of doctors about dual jobs and its effects on professionalism in resource limited settings.
 Methods
 Through systematic searches of Medline, Ovid, ERIC and Science Direct combined with grey search from Google Scholar and hand search from reference lists and selected journals, eighteen articles were found appropriate to be included in this review.
 Results: Six themes were identified: dual job and motives behind private practice; monetary gains and non-professional behavior; threats to professionals and professionalism; role of medical education in building up professionalism; economic principles, law & medical professionalism and finally the governance in healthcare development. The results suggest paucity of qualitative studies on perspectives of doctors with dual jobs about the practices of professionalism in both public and private sectors and their views about remedial measures in low income settings.
 Conclusions: The review highlighted the need to explore the perceptions of the key elements i.e. doctors; particularly those with dual jobs about the practices of professionalism in public and private sectors along with their proposals about remedial measures in resource limited settings.

A Comparative Analysis of “Rural Science Fiction”, a New Chinese Film Genre

Abstract “Rural Science Fiction” (RSF) is a new category of science fiction comedy film, which has recently emerged in China. In RSF, modern farmers are presented as the protagonist, and alien visitors as the other. In the context of changing rural environments, two opposing views are expressed, which leads to a unique comedy: on the one hand, the vision of longing inspired by the trends of commercialization, industrialization, and urbanization; and on the other hand, the worthlessness of these trends. In RSF, thoughts concerning the prospect of technology, the future of human beings, and the interstellar interactions are mainly carried out from the perspective of country folks, whose wisdom is shown through indigenous methods that are adapted to local conditions. As a result, the “low-tech” earthmen typically defeat the “high-tech” aliens.

Basis for the formulation of Bacillus subtilis SPB1 biosurfactant to achieve low interfacial tension and high emulsification activities: development of a bio-based formula with potential use for personal care products

Abstract Thanks to their multifunctional properties, such as foaming, emulsifying and skin hydrating activities biosurfactants are potentially used in the cosmetic industry. In the present work, firstly, skin cream formulations using chemical surfactant agents and lipopeptide biosurfactants isolated from Bacillus subtilis SPB1 were investigated. The efficiency of the selected formula, containing 15% biosurfactant, was tested and its physicochemical properties were satisfying. In fact, it shows a spreading ability of 23 mm, a water activity of 0.72 and a pH value of 5. In addition, its biological activities were interesting showing a zone of inhibition against Gram-positive bacteria ranging from 8 to 15 mm. Moreover, it presents an antiradical effect against diphenyl-1-picrylhydrazyl (DPPH) with an IC50 of the order of 68 mg/mL. Second, seeking a highly stable SPB1 biosurfactant formulation for an easy commercial trend, a combination of biosurfactant, Gum Arabic (GA) and glycerol was optimized using the Box–Behnken (BB) design. As analysed, the model predicts an optimal value of the surface tension (ST) equal to 40.18 ± 0.39 mN/m when the respective values of the percentages of SPB1 BioS, glycerol and GA are equal to 72.62, 7.5 and 1.5%. Under these conditions, the emulsification index (EI)-24% is around 81.76 ± 0.14%.

The Phenomenon of Natural Wines

Natural wines have largely entered the market creating a new commercial trend. Natural wines, a term that is current lacking a legal definition, often create misunderstandings regarding the quality of natural wines, the expectations of the consumer. Today there are various definitions given by local natural wine associations (mainly European countries), including the rules to be followed, a production pattern. In any case, their differentiation from organic, biodynamic and even conventional wines is distinct. In view of the implementation of the European Common Agricultural Policy 2023-2027 in relation to the labeling of wines is important to study the future of natural wines production.

Plant growth-promoting rhizobacteria: Salt stress alleviators to improve crop productivity for sustainable agriculture development.

Soil salinity, a growing issue worldwide, is a detrimental consequence of the ever-changing climate, which has highlighted and worsened the conditions associated with damaged soil quality, reduced agricultural production, and decreasing land areas, thus resulting in an unsteady national economy. In this review, halo-tolerant plant growth-promoting rhizo-microbiomes (PGPRs) are evaluated in the salinity-affected agriculture as they serve as excellent agents in controlling various biotic-abiotic stresses and help in the augmentation of crop productivity. Integrated efforts of these effective microbes lighten the load of agro-chemicals on the environment while managing nutrient availability. PGPR-assisted modern agriculture practices have emerged as a green strategy to benefit sustainable farming without compromising the crop yield under salinity as well as salinity-affected supplementary stresses including increased temperature, drought, salinity, and potential invasive plant pathogenicity. PGPRs as bio-inoculants impart induced systemic tolerance (IST) to plants by the production of volatile organic compounds (VOCs), antioxidants, osmolytes, extracellular polymeric substances (EPS), phytohormones, and ACC-deaminase and recuperation of nutritional status and ionic homeostasis. Regulation of PGPR-induced signaling pathways such as MAPK and CDPK assists in salinity stress alleviation. The "Next Gen Agriculture" consists of the application of designer crop microbiomes through gene editing tools, for instance, CRISPR, and engineering of the metabolic pathways of the microbes so as to gain maximum plant resistance. The utilization of omics technologies over the traditional approaches can fulfill the criteria required to increase crop yields in a sustainable manner for feeding the burgeoning population and augment plant adaptability under climate change conditions, ultimately leading to improved vitality. Furthermore, constraints such as the crop specificity issue of PGPR, lack of acceptance by farmers, and legal regulatory aspects have been acknowledged while also discussing the future trends for product commercialization with the view of the changing climate.

Fifth-Generation District Heating and Cooling Networks Based on Shallow Geothermal Energy: A review and Possible Solutions for Mediterranean Europe

This document presents a comprehensive review of research works, regulatory frameworks, technical solutions, and commercial trends related to the integration of shallow geothermal energy (SGE) technologies in modern 5th-generation district heating and cooling (5GDHC) networks. This literature and market analysis is contextualized by the present geopolitical, environmental, and societal scenario in Europe. In this sense, decarbonization of the heating and cooling sector is a crucial piece in the energy transition puzzle to keep global warming below the critical threshold of 1.5 °C by the next century. Moreover, Ukraine war has added urgency to end up with fossil fuel dependency. The most relevant outcome of this literature review is the synergistic relationship between SGE, 5GDHC networks, and urban environments. SGE is most efficiently deployed in urban environments when it is part of a district heating and cooling network, and the modern concept of 5GDHC is the most suitable scenario for it. Since the potential contribution of SGE to the decarbonization of the heating and cooling supply is mostly untapped across Europe, this synergistic effect represents a possible boost. Hybridization with solar photovoltaics and/or storage makes it even more attractive. Outstanding cases are reviewed, challenges for the future are presented, and tools to overcome social reluctance and/or lack of awareness are described, along with a discussion of the stimuli for the deployment of SGE and 5GDHC networks. A particular focus on Mediterranean countries is presented, where SGE systems and DHC networks of any kind show a particularly low deployment compared to the rest of Europe. To this end, the second part of this work evaluates, justifies, and analyzes the possibilities and potentialities of their application in this zone.

Trade creation and trade diversion effects of ACFTA on seafood exports

The gravity model is an econometric model used an as effective tool to explain the volume and direction of bilateral trade between countries. It is widely used in international trade and thus, in this article, we use the gravity model to examine the trade creation and diversion effects of ASEAN-China Free Trade Agreement (ACFTA) for the seafood industry by estimating the gravity trade model for the time period between 2003 and 2020 and between 10 countries. Initially, the estimation applied panel data with ordinary least squares (OLS) estimation, but there was a problem with heteroscedasticity and autocorrelation using the OLS estimator. Therefore, we will re-estimate the model by using the fixed effects model (FEM) and random effects model (REM). We estimate twice, once with data including 2020 and once excluding 2020 to understand the impact of the COVID-19 pandemic on commercial trends. The estimated results show that trade creation influences seafood. It is possible that the COVID-19 pandemic has no impact on trade diversion and creation, or that the 2020 data is too short for us to assess this impact. In conclusion, this article has achieved certain success in explaining the causes affecting trade flow in processed goods due to differences between the general tariff rate and the preferential tariff rate for ASEAN - Chinese seafood, and the close distance between commercial partners and converting certificate of origin (C/O) of goods to export. Analysis using the gravity model shows a positive impact on Vietnam's seafood trade flow when joining ACFTA.

Analysis of Profit Model of Bilibili under Post Epidemic Era - Taking Advertising Marketing as Example

In this article, through screening Bilibili 5 years(2018-2022) in the first quarter of positive advertising revenue overall revenue in the annual report data mining sector revenue data bi li bi commercialization trend of miles, through the two plates data policy interpretation, combined with the analysis of the existing advertising marketing model B stand UP main business single, advertising the advantages and disadvantages of take-off, video invitation, Put forward strategic advertising marketing suggestions, and carry out combined advertising marketing under the premise of realizing multi-win, de-marketing formalization and content tolerance, to reverse its profit status and provide direction for Bilibili’s future development.

Trends in industrialization and commercialization of IgY technology.

IgY technology refers to the strategic production process involved in generating avian immunoglobulin (IgY) against target antigens in a much more cost-effective manner with broad applications in the fields of diagnostics, prophylaxis, and therapeutics for both human and veterinary medicine. Over the past decade, promising progress in this research area has been evident from the steep increase in the number of registered manufacturing companies involved in the production of IgY products, the number of patents, and the notable number of clinical trials underway. Hence, it is crucial to conduct a prospective analysis of the commercialization and marketing potential of IgY-based commercial products for large-scale applications. This review revealed that the number of IgY patent applications increased steeply after 2010, with the highest of 77 patents filed in 2021. In addition, 73 industries are reportedly involved in marketing IgY products, out of which 27 were promoting biotherapeutics for human and veterinary medicine and 46 were in the diagnostic field. IgY antibodies are being used as primary and secondary antibodies, with approximately 3729 and 846 products, respectively. Biotherapeutic product consumption has notably increased as a food supplement and as a topical application in human and veterinary medicine, which are under different clinical phases of development to reach the market with around 80 and 56 products, respectively. In contrast, the number of IgY products as parenteral administrations and licensed drugs is not well developed given the lack of technical standards established for IgY registration and industrialization, as well as the restriction of the nature of polyclonal antibodies. However, recent ongoing research on functional IgY fragments indicates a promising area for IgY applications in the near future. Therefore, retrospective analysis with speculations is mandatory for IgY technology maturation toward industrialization and commercialization.

Editorial

Editorial Margherita Zanasi This October 2022 issue presents four articles spanning the first two-thirds of the twentieth century and addressing varied themes including the impact of the global commercial trends on Chinese performing arts (Yu Shi), the construction of the huaqiao (華僑 overseas Chinese) identity (Rachel Leow), the socialist transformation of the Chinese bicycle industry (Yujie Li), and the experience of rusticated youth in Maoist China (Yi Ren). Shi analyzes 1907 recordings of Chinese folk performers by the French company Pathé Records to explore the tensions between the global “modern commercial media and Chinese native performers.” Shi argues that the process of selecting which performers to highlight in the recording project reflected the logic of global capitalism and technological advances in the recording industry. Ultimately the “grand, linear, and progressive narrative of modernity” that inspired the Pathé recordings led to the marginalization of female performers as they came to be increasingly identified with eroticized courtesan singers. Through an exploration of the work of the prominent sociologist Chen Da (陈达 1892–1975) on Nanyang Chinese communities, Leow’s article offers an insight into the construction of the idea of huaqiao in the early twentieth century. Leow argues that despite Chen’s call for more rigorous studies of Chinese society based in social sciences, his work betrays “deep racial and gendered assumptions about the huaqiao.” As a result, Chen produced a unifying understanding of immigrant communities as sharing patriotic and patriarchal values that overlooked more nuanced and diverse realities. The third and fourth articles shift their focus to the early decades of the People’s Republic of China. Li explores the transformation of the Shanghai bicycle industry from the early 1950s to the 1960s as local independent factories merged into a single, state-owned industry better suited for a centrally planned economy. Li focuses on the experience of private owners of bicycle factories, mostly small-scale proprietors highly involved in production and repair work. Ultimately, Li argues, these “entrepreneur-technicians” came to be condemned as “petty capitalists” and lost their identity as businesspeople, even as their technical skills continued to be valued. They, in fact, proved crucial to successfully standardizing manufacturing methods and laying the groundwork for later mass production. The article contributed by Ren also addresses the issue of the socialist transformation of social identities: moving away from industrial Shanghai, Ren explores the experience of the rural educated youth sent back to their countryside homes in Southeast Shanxi between 1961 and 1965. Yi’s article contributes to complicating a narrative that emphasizes the returned youth’s hardship in readjusting to the rural environment and their growing discontent at the lack of opportunities there. Yi argues that, by participating in [End Page 221] the rural clubs (农村俱乐部 nongcun julebu) organized by the government to facilitate their reintegration into rural life, Southeast Shanxi returned youth were actually able to leverage “their literacy for better positions in the party, wielding their education as a tool for self-emancipation.” Contributing under the Note on Archives and Sources rubric of Twentieth-Century China, Covell F. Meyskens comments on a recently published collection of archival documents titled Xin zhongguo xiao sanxian jianshe dangan wenxian zhengli huibian (Compilation of archival documents about New China’s Small Third Front; Shanghai: Shanghai kexue jishu wenxian chubanshe, 2021), which Meyskens describes as a “rich resource for the study of political dynamics and socioeconomic patterns in Mao’s China and the early years of the Reform era.” Three book reviews are available at Project MUSE (https://muse.jhu.edu/journal/390). Finally, Rachel Leow is the author featured for this issue in our interview series, available at http://hstcconline.org/interviews-with-authors/. The interview includes a link for free access to her article. [End Page 222] Copyright © 2022 Twentieth Century China Journal, Inc

High-throughput phenotyping by deep learning to include body shape in the breeding program of pacu (Piaractus mesopotamicus)

Deep learning (DL) is a cutting-edge technology that enables high-throughput phenotyping in aquaculture. The routine application of DL offers new opportunities for the genetic selection of appearance traits, especially those related to body shape. The criteria currently used for the trait selection of commercial interest, such as rapid growth and weight gain, can directly influence the animal's appearance, which is a criterion for sales and profit. Different morphotypes of the pacu Piaractus mesopotamicus (elliptical and rounded) have been described previously and may represent different commercial trends. Therefore, this study aimed to 1) develop a computer vision system (CVS) through deep learning that targets the prediction of morphometric measurements and body shape (morphotypes) in pacu, 2) analyze whether morphotypes vary according to the environment, sex, and/or age, and 3) estimate genetic parameters for body shape, using the condition factor (K) and ellipticity (E) as criteria. Data from 1380 individuals corresponding to 48 full-sib families were evaluated in two distinct environments (breeding nucleus: env1; commercial fish farm: env2). The animals were evaluated based on their weight and morphometric measurements at 15 and 28 months of age (growth stage). We used the mask R-CNN model as a deep-learning algorithm, which was optimized for a ResNet architecture with only 18 layers. This resulted in a faster training period (8GB NVIDIA 2060 RTX in less than a day), which requires less computational effort. The pacu CVS was effectively developed to account for the segmentation of several fish body regions (head, body, fins, and pelvis), as corroborated by the high correlations of measurements predicted manually and automatically. We detected K and E variation at different growth stages and environments, in which fish tend to have rounded shapes in env2 and at 28 months old. The body shape heritability indicates that this trait is under moderate genetic control and should respond to selection. In conclusion, this study established an efficient CVS for pacu that is resilient to field conditions, allowing high-throughput phenotyping for the routine assessment of body shape in breeding programs for this species.

Online Simulation Quality Assessment of Illustration Patterns Based on Digital Art Design in Neural Network Perspective

Digital art illustration as new media is a major advancement in the history of illustration. It has broadened the application of graphic arts and the way of communication. At present, digital illustrators are constantly exploring new artistic expressions for digital illustration in order to pursue new digital effects. A wide range of integrated materials and experimental design concepts are gradually emerging, making digital illustration evolve in the competition. The artistic style of digital illustration has also shown the development trend of “diversification.” With the trend of commercialization of digital illustration, the quality of illustration patterns is gradually neglected. The traditional illustration pattern assessment relies on manual subjective judgment, with backward evaluation means and poor accuracy. This study proposes an illustration pattern evaluation method based on a deep neural network. In particular, this study proposes a reference-free image evaluation model with multiple feature fusion; specifically, we use CNN and information entropy-based methods for feature extraction and regularization methods for information fusion to solve the problem of missing reference images in applications. The chunking process is performed on the basis of considering the influence of information entropy on image quality, and the information entropy of multiple chunked features is calculated as importance weights, representing the degree of their influence on distorted image quality. The experimental results on the digital illustration pattern database show that the method in this study has strong robustness and can output a reasonable and reliable quality assessment score for distorted patterns.