The "Datafication" of Fan Culture in the New Media Environment

Abstract

In the context of new media, fan culture exhibits significant characteristics of datafication. Fan activities, behaviors, preferences, and interactions are transformed into quantifiable and analyzable digital data. This includes various forms of user-generated content, engagement metrics, and the digital footprint of fan communities. Behind this data lies valuable information that can help people better understand and analyze fan culture. However, attention should be given to the trend of excessive commercialization and profit-driven motives. This paper proposes an in-depth exploration and reflection on the impact of the datafication of fan culture and idol data in the new media environment, on individuals, society, and the economy. Therefore, it is necessary to not only pursue datafication but also pay attention to the problems it may bring, such as excessive competition and commercialization. At the same time, it is important for the public to value the diversity and individual needs of fan communities, to uphold respect for the authenticity and purity of fan culture, and to establish interactions between idols and fans based on respect and sincerity. It is necessary to moderately regulate the datafication of fan culture and avoid the negative impact of commercial interests on the healthy development of fan communities.