Air pollution is one of the most critical global health concerns today. While emissions from industrial activities and combustion processes are the primary threats to air quality, intensive farming activities also contribute significantly, especially through ammonia emissions that promote the formation of secondary pollutants, such as particulate matter. Advancements in air quality research have been achieved by enhancements in emissions characterisation, modelling techniques, and sensor technology, expanding the availability of air pollution data beyond traditional ground sensor observations, which are often lacking in rural agricultural areas. Accordingly, this paper demonstrates the advantages of integrating traditional and non-conventional data to investigate farming-related air pollution through a case study in the Lombardy Region, Northern Italy. The study incorporates an array of data sources, including ground sensors and atmospheric composition model estimates. The concurrent utilisation of these diverse datasets is explored through machine learning modelling, focusing on assessing the influence of agricultural activities on particulate matter distribution patterns. Finally, the reliability of non-conventional air pollution data for health risk assessment applications is also investigated. The paper critically discusses the main findings based on empirical results, highlighting the significance of integrating multiple data sources to complement traditional air quality monitoring while outlining the main limitations in terms of the accuracy and usability of such non-conventional data.